In this episode, golf influencer Summer Willis joins Matt Cook for an insightful discussion. They delve into Summer's journey into golf, her hiatus, and her experiences as a woman in the industry. They also tackle golf dress codes, the role of social media, and the influence of style on the sport. Summer shares her content creation strategies and the intersection of engineering in her work. The conversation ends on her transition from influencer to golf instructor and her future plans.
In this riveting episode, Matt Cook sits down with Summer Willis, a trailblazing golf influencer with an engineering background. With a following of over 130K on Instagram and 44K on TikTok, Summer has become a beacon for golf enthusiasts worldwide.
🏌️♀️ Segment 1: Discover how Summer's love for golf began and the challenges she faced as a woman in the sport.
📸 Segment 2: Dive into the strategies that catapulted her to Instagram stardom and how she fosters a community around golf.
🚺 Segment 3: Explore the unique challenges and triumphs Summer has experienced as a female influencer in a male-dominated sport.
🔧 Segment 4: Learn about the intersection of engineering and golf in Summer's life, including her innovative projects.
🌟 Segment 5: Get a sneak peek into Summer's future plans and how you can stay connected with her journey.
🔗 Connect with Summer:
- Instagram)
- TikTok)
- YouTube)
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(0:00) Introduction and sponsor shoutout to Swannies (1:09) Guest introduction: Summer Willis, golf influencer (3:26) Insights into Summer's journey into golf and her break from the game (6:37) Challenges and triumphs of being a female in the golf industry (13:00) Hot topic: Golf dress codes, individuality, and the influence of social media (15:16) Sponsor message from Swannies (16:13) The impact of style and fashion on golf (20:05) The strategy and benefits of content creation in golf (27:15) The beauty of golf in Utah and the role of competitiveness in the sport (31:44) The intersection of engineering and content creation in golf (39:24) Bridging the gap: From being an influencer to offering golf instruction (47:01) Summer Willis's content platforms and future plans (48:42) Podcast outro: Thank you for tuning in to the Pull Hook Golf podcast