In the show, Keith sat down with Nicole Bernard, a digital marketing expert and founder of Bubbles and Biz. Nicole shared her unique perspective on intertwining entrepreneurial ambition with physical performance, specifically drawing from her experiences in running and endurance challenges. In the conversation, Nicole and Keith explore the significance of mental fortitude in both athletics and business, discussing how pushing physical boundaries can result in personal and professional growth. They also touched on the importance of habit, consistency, and resilience in achieving one's goals. Nicole also discussed how her personal experiences, including the loss of her parents, led to her adoption of a disciplined, goal-oriented approach to life and business. She further emphasized the importance of embracing discomfort as a crucial part of growth, whether in business or personal life. Finally, they delved into the topic of digital marketing, discussing the fast-paced nature of the industry and how Nicole navigates it. They also touched on the potential of AI in content creation and the future of entrepreneurship. Overall, the conversation highlighted the interconnectedness of physical, mental, and business performance, and the power of resilience and discipline in forging a successful path in entrepreneurship. West End Girls (2018 Remaster) by Pet Shop Boys and over 1M + mainstream tracks here https://go.lickd.co/Music License ID: RV9XXqnG9Qn https://lickd.lnk.to/VcfBTVID!Business+Athlete+Performance+Lab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit inside.bapl.ai)