In this episode of the DMEXCO podcast, Verena Gründel talks with Konrad Feldman, Co-Founder and CEO of Quantcast. He shares how artificial intelligence is transforming the advertising industry and why it’s crucial to make ads more relevant to consumers. Feldman also dives deep into the future of digital advertising in a world without third-party cookies and they discuss the impact of AI as well as the end of the cookies on the Open Web.
You can now get Verena Gründel’s personal digital marketing newsletter DMEXCO Digital Digest here. Receive the most important news from the world of international digital marketing directly to your inbox:
https://go.dmexco.com/digital-digest-current-edition)
Are you looking to reach up to 50% of the German-speaking population? Than BILD-Markenkonzepte is the solution! For over 22 years, BILD has been a game-changer with its Volks-Produkt. With over 220 successful campaigns and a rebooking rate of over 80%, BILD-Markenkonzepte is a great partner to elevate your brand. Plus, BILD offers entry-level brand concepts like 'Aktion für Deutschland', 'Aktion für Alle', or 'Produkt-Tipp'. Book a BILD brand concept for 2024 now and secure up to €225,000 in additional gross media volume. Just mention the keyword DMEXCO).
