cover of episode Grant Simmons about Ad Fraud in Online Advertising

Grant Simmons about Ad Fraud in Online Advertising

2022/11/11
logo of podcast DMEXCO Podcast

DMEXCO Podcast

Shownotes Transcript

In his Fireside Chat "Anatomy of an Ad Tech Heist: How Uber Recovered Millions from Fraudsters" Grant Simmons summarized the things of that time again. After that I talked to Grant about what had happened to Uber and how could this happen, how ad frauds like this can happen in general and if blockchain technology will be a remedy for such fraud.