In this DMEXCO podcast episode, Geoffroy Martin, CEO of Ogury, unpacks how a cookie-less, ID-free future could change the ad game for good. Ogury’s approach? It’s all about Zero-Party Data – data collected directly from users with their consent. Geoffroy reveals how Ogury shifts from targeting individuals to personas, the secret to gathering Zero-Party Data effectively, leveraging targeted surveys instead of traditional ads. And he explains how attention metrics are replacing visibility as the key success indicator for campaigns, offering deeper insight into user engagement.
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