If you've watch television or listened to the radio lately, you've probably been bombarded with direct-to-consumer pharmaceutical advertising. Join us as we revisit our forum from October 2018 on the interplay between medicine and advertising, capitalism and consumerism.
Why do we refer to patients as "consumers" in the United States? Is today's opioid crisis the result of medical consumerism run amok--of pills hawked like soap to gullible shoppers? Is picking a doctor really like choosing a new car?
In this talk, historians Nancy Tomes and David Herzberg discuss when and why patients started to be called "consumers," and examine the positive and negative aspects of twentieth-century medical "consumerism." We explore a century of efforts to deliver pharmaceutical relief through properly calibrated markets, and evaluate the risks (and often-misunderstood benefits) of governing addictive drugs as consumer goods.
Find this presentation and further resources on the Consortium's website at:
www.chstm.org/video/57
