Utilizing the Power of Relationships: BronzeLens Film Festival is developing the next generation of filmmakers.
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Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Kathleen Bertrand.

Kathleen Bertrand began talking in 2009 about a new film festival to attract people of color to Atlanta’s growing film industry. From a discussion with her then CEO William Pate at the Atlanta Convention & Visitors Bureau, to talks with film enthusiasts and potential film partners, Bertrand began to assemble the team and resources needed to launch what was to become BronzeLens Film Festival, a non-profit organization. While everybody knew about Tyler Perry’s Atlanta-based empire, Bertrand and her colleagues created a platform for broader engagement in the industry for people of color and did so in a way that showcased Atlanta and its history and culture.

Under Bertrand’s visionary leadership as executive producer, BronzeLens has grown to receive attention and accolades from across the country and around the world. It is a charter member of ARRAY (formerly AFFRM), the film distribution network founded by producer/director Ava DuVernay in 2011. BronzeLens has been mentioned in articles about film diversity in publications such as the New York Times, the LA Times, Atlanta Magazine, Oz Magazine, and Ebony Magazine. In late 2016, the festival was named as an Academy Award Qualifying Film Festival for the Short Film Award. This tremendous honor is one of only 3 such designations in the country for film festivals that support the work of people of color. In its most recent film season, the festival received film submissions from 59 countries around the world. BronzeLens has received two “Best of Atlanta” Awards from Atlanta Magazine: “Best Showcase for New Filmmakers,” and “Best Place to Break into the Film Industry.”

Kathleen has received numerous awards for her work with BronzeLens. In 2016, she was given the Georgia Highlight Award, as part of the annual Georgia Film Gala. In 2018, she received the honorary Doctor of Humane Letters degree from her alma mater Spelman College, which honored her careers in both hospitality and the film industry. Additionally, in 2018, she was inducted into the Atlanta Hospitality Hall of Fame, which also honored her dual careers in film and in hospitality. In 2019, Mayor Keisha Lance Bottoms presented Bertrand with the City of Atlanta’s highest honor – The Phoenix Award. Recent honors include the 2023 Image Award presented by Atlanta Film Society, the Synergy Award from African American Film Critics Association and being recognized by Georgia Entertainment Magazine as one of “200 Most Influential of Georgia’s Creative Industries.”

Company Description *BronzeLens Film Festival of Atlanta, Georgia is a non-profit organization, founded in 2009, that is dedicated to bringing national and worldwide attention to Atlanta as a center for film and film production for people of color. The mission of the BronzeLens Film Festival of Atlanta, Georgia is two fold: to promote Atlanta as the new film mecca for people of color; and to showcase films and provide networking opportunities that will develop the next generation of filmmakers.

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