030 - The Brand SERP Guy, Jason Barnard
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Main talking points include:

In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard.

In a conversation that covered a myriad of topics, the main talking points include:

• Importance of Managing Brand SERPs
• The Role of Google's Knowledge Graph
• Modern SEO and Entity Management
• The Concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
• The KaliCube Process (Understandability, Credibility, Deliverability)
• Knowledge Panels as a KPI
• Influence of AI on Branding and SEO
• Maintaining Consistency Across Digital Footprints
• Schema Markup and Implicit Semantics
• The Value of Building Authority
• Actionable Steps for Individuals and Agencies

Connect with Jason

• **Jason's Book: ** "The Fundamentals of Brand SERPs for Business" is available on Amazon)
• Jason's Website: https://jasonbarnard.com/)
• **Jason's Guides: **As mentioned on the show, Jason has some extensive guides for managing your own Branded SERPs. – grab your copy here!)