Main talking points include:
In this episode, Pete and Jeff take a step back and look at how agencies should approach SEO for each client, and demonstrate that there is no "one-size-fits-all" approach – it all needs to be contextual to the competition.
The conversation revolves around how SEO is a game of displacement, so as a web professional, it is your job to review the competition and put a suitable plan in place for each client. That will inform your tech stack, your content structure, and maybe even the platform you choose to build the site on – everything.
The hosts also touch on surrounding themes of Keyword Research (and understanding a website's current level of operation through their Keyword Baseline), and how important speed and performance issues are in the grand scheme of things.
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