Initiating SEO discussions with clients can be hard – regardless of if this is a new client on a client you've had for years...
In this episode we explore strategies for approaching SEO sales conversations, emphasizing the importance of presenting SEO as an opportunity rather than a hard sell. We discuss the importance of understanding a client's current business state, objectives, and expectations for SEO.
We also cover themes such as assessing a client's website performance, conducting keyword research, setting realistic targets, the challenges of working with brand new businesses and the importance of not overcommitting to unattainable goals.
Main talking points include:
- Approaching SEO sales conversations: Presenting SEO as an opportunity rather than a hard sell.
- Understanding the client's business: Assessing the current state, objectives, and expectations for SEO.
- Assessing website performance: Analyzing client's website for SEO readiness.
- Conducting keyword research: Importance of selecting appropriate keywords for client's business.
- Setting realistic SEO targets: Importance of achievable goals, especially for new businesses.
- Charging for SEO services: The need for agencies to charge fairly.
- Long-term client relationships: Focusing on sustained growth and consistent results.
Download the SEOHive SEO Audit & Sales Presentation Template.)
