We come into contact with a LOT of websites – we audit them, we optimise them and we work hard to get them ranking in the SERPs.
In this episode, Pete and Jeff take a look through the top 10 most common SEO mistakes they come across in dealing with client websites.
**** SPOILER ALERT – here's the list
- Unchecking "Disallow the search engines from indexing this site"
- Not undertaking keyword research
- Overusing target keywords
- Leaving development URLs in place when a site gets pushed live
- Not optimising Images properly
- Ignoring technical SEO features (particularly in the build) – See Ep 8 - The Importance of Technical SEO)
- Not running your SEO Plugin through it's Optimisation Process
- Having a flat URL structure
- Not reviewing performance once built and populated
- Not building internal links to key target pages
