cover of episode What is SEO? SEO 101: Everything to Know for Personal Brands

What is SEO? SEO 101: Everything to Know for Personal Brands

2024/11/14
logo of podcast The Blogging & SEO Show - Making SEO and Blogging More Accessible, Adaptable, and Achievable for Small Businesses

The Blogging & SEO Show - Making SEO and Blogging More Accessible, Adaptable, and Achievable for Small Businesses
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Makayla
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Makayla: 本集深入探讨SEO基础知识，包括SEO的定义、工作原理以及重要性。SEO是指搜索引擎优化，目的是提升网站在搜索引擎中的排名，从而获得更多流量。搜索引擎根据用户与网站内容的互动情况（点击率、停留时间等）来决定排名。忽略SEO会导致网站难以在搜索结果中获得好的排名。 Makayla: 搜索查询是用户在搜索引擎中输入的关键词或短语，排名靠前意味着获得更多流量。除了直接购买服务的客户，还有许多处于不同阶段的用户（例如，刚开始了解、正在考虑、已决定购买）需要通过SEO来吸引。博客有助于SEO，因为它可以创建多个页面来针对用户提出的各种问题，从而提升网站在搜索引擎中的排名。 Makayla: SEO包含多个方面，本集重点介绍四个方面：页面内SEO、技术SEO、页面外SEO和内容SEO。页面内SEO是指优化网站本身以提高排名，例如优化页面文案和图片。技术SEO关注网站结构、速度、安全性及移动端友好性等技术方面。页面外SEO关注其他网站与你的网站的互动，例如反向链接，高质量的反向链接对SEO有益，而低质量的反向链接则有害。 Makayla: 内容SEO包含各种形式的内容，例如博客文章、案例研究、评论等。内容SEO通过创建更多内容来增加在搜索引擎中出现的几率，满足用户在不同阶段的需求。一个好的博客文章可以持续很长时间的排名，甚至长达十年。可以使用Google Search Console等工具来跟踪SEO效果，关注转化率，而非仅仅关注流量。

Deep Dive

Key Insights

What does SEO stand for and what does it mean?

SEO stands for search engine optimization, which means refining and making your website better to be found by search engines like Google.

Why is SEO important for personal brands?

SEO helps personal brands get found by potential clients or customers who are searching for specific services or information related to their expertise.

What are the different types of SEO?

The main types of SEO include on-page SEO, technical SEO, off-page SEO, and content SEO. On-page focuses on website optimization, technical SEO on website structure and speed, off-page on external links, and content SEO on blogging and other content.

How does blogging help with SEO?

Blogging allows personal brands to create multiple pages targeting specific questions or needs of their audience, helping them show up in search results at various stages of their audience's journey.

What is off-page SEO and why is it important?

Off-page SEO involves how other websites interact with your website, primarily through backlinks. It helps build trust with search engines like Google, as trustworthy websites linking to you signal that your content is credible.

How long can a blog post rank on Google?

A blog post can rank on Google for up to two years on average, with some posts ranking for up to ten years or more, depending on their relevance and how well they are maintained.

What tools can help track SEO performance?

Tools like Google Search Console and Google Analytics can help track SEO performance by showing keyword rankings, impressions, and click-through rates.

Why should personal brands focus on content SEO?

Content SEO, including blogging, allows personal brands to create more opportunities to show up in search results, targeting different stages of their audience's journey and increasing visibility.

Shownotes Transcript

Do you know everything there is to know about SEO? Do you know what “SEO” even stands for? This episode is all about the basics of SEO (or search engine optimization) and helping you make sense of all the tips, tricks, and strategies out there. 

In this episode, we’ll cover:

  • SEO 101: the essentials of what SEO is, how it works, and why it matters
  • The different types of SEO, such as technical SEO, on-page SEO, content SEO, and off-page SEO
  • When to get started with SEO and the type of results SEO can bring

And, if you want to get started with SEO but don’t want to do it all yourself (and play the SEO guessing game), book your SEO Audit + Optimization), and I’ll do it for you ;)

Resources mentioned:

Download your SEO checklist here.)

Book a free SEO consultation here.)

Read about how blogging “works” here.)

More Ways to Learn & Connect with Me:

Blog: www.thecommamamaco.com/blog)

Instagram: @‌commamama.co)

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