Dessert cafes are popular because they offer a social evening hub for people to relax and enjoy indulgent treats, often serving as a secondary part of the evening experience after a meal. They cater to a diverse crowd, including families and those who avoid alcohol, making them a versatile social space.
The latest dessert trends include the crookie (a croissant-cookie hybrid), croffle (croissant-waffle hybrid), and freak shakes, which are extravagant milkshakes topped with cakes and whipped cream. Another emerging trend is a donut latte, where a toasted donut serves as a coffee cup.
Dessert cafes have high profit margins because the ingredients used are relatively low cost compared to other food items like meat or fish. They also serve only one course, making the business more efficient and requiring less preparation than full-service restaurants.
Dessert cafes often attract South Asian and Middle Eastern clientele, who appreciate the family-friendly and alcohol-free environment. The menus are typically a mix of global influences, blending elements from France, Italy, America, and other cultures, reflecting a globalized food culture.
Social media plays a significant role in the popularity of dessert cafes by accelerating the spread of trends. Visually appealing desserts, often elaborately constructed, are shared widely on platforms like Instagram, driving viral popularity and attracting customers who want to experience and share these treats.
The crookie, a hybrid of a croissant and a cookie, has gained popularity as a trendy dessert. It combines the buttery texture of a croissant with the sweetness of cookie dough, creating a unique and indulgent treat that has caught the attention of food enthusiasts and social media users.
The global spread of dessert trends has accelerated dramatically. For example, the cronut, a croissant-donut hybrid, went from New York to Peru in just six months, compared to a 10-year cycle for earlier trends like cupcakes. This rapid spread is largely due to social media and the globalized food culture.
A dessert goes viral when it has strong aesthetic appeal and looks visually stunning. Extravagant, indulgent desserts with oozing toppings or elaborate constructions are more likely to attract attention and be shared on social media, driving their popularity.
People enjoy going out for dessert as a way to escape daily life, socialize, and enjoy a relaxing environment. The focus has shifted from just the food to the overall experience, including the ambiance and the visual appeal of the desserts.
The bestseller at Carmella's Dessert Bar is the cannoli cake, which combines layers of vanilla and chocolate cake with cannoli cream as the filling and frosting, topped with chocolate ganache and a cannoli shell.
Crookie, anyone? Cronut, croffle?
Ruth Alexander looks at the rise of the dessert café and the extraordinary creations it’s spawned.
She visits one such café in Manchester with roses adorning the walls, and chocolate adorning almost everything else.
And speaks to a food blogger in Dubai and a café owner in USA about the latest trends and the businesses who have been serving puddings for decades.
Find out what the latest fashions are in dessert, and how quickly a new invention can sweep the world.
Going out for pudding has become the thing to do in many places and the more extravagant your order, the better.
In fact, going out for pudding has never been so fashionable – or has it?
Presenter: Ruth Alexander
Producers: Rumella Dasgupta and Hannah Bewley
(Image: A selection of sweet desserts. Credit: BBC)