Mark Damazer looks to George Orwell's essay, 'Politics and the English Language', to see if he can be our guide through the fractious language of the next few weeks of the election campaign.
He says Orwell's critique in 1946 of the political slogans, the carefully honed phrases and the rehearsed answers of his day remind us that there's never been a golden age of political language.
A thought to hold on to, perhaps, 'as we enjoy - or endure - the next few weeks'.
Producer: Adele Armstrong Sound: Peter Bosher Production coordinator: Gemma Ashman Editor: Richard Fenton-Smith