Meta and an Abundance of AI Opportunities, When AI Integrates Into the Feed, AI for UI and One Emailer's Dismay
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Hello and welcome back to another episode of sharp tech. I'm edge sharp. And on the other line, ben thomson then happy halloween. How you do in well.

you know, Michael Jordan had his flu game. I think we've made references to that in the past, but I think we had like a travel podcast, cora podcast. Things on those lines today were breaking new ground.

What's that today? Is the typhoon in podcast? wow.

So let's see if the internet holds up.

Yeah, I think the internet will be fined. The infrastructure is great here, not in any danger. But I did not sleep well because the wind whistling is very loud and annoying and they may happen during this podcast.

It's a little it's a little calm right now. But you know what? We're professionals we will power through.

That's awesome. Well, I hope the typhoon doesn't rule in halloween over there at pay um the wind whistling that sounds great, but i've never slept through or attempted to sleep through a typhoon so I don't know.

Yeah now the problem is that sort of like seeps through you like seeps through the windows and like that creates the noise. Um so which is a very sort of annoying .

high people working. yes.

So whatever we going to .

do the power through IT a typhoon podcast break a new ground. Well, as for the show, you wrote about metal this week, so that's what we're going to live on. Most of this episode, we got some news that we may hit at the tail land.

You let your meta piece by writing that meta is in fact the most well placed company to take advantage of general ai. And then as a spicer bonus, you wrote that quote, meta has the potential to be the most valuable company in the world. So let's start with the first statement.

Meet is in fact the most well play competitive to take advantage of of A I in the short term. Correct me if i'm wrong, but I believe that refers to meet his ability to leverage A I in advertising, and we've talked about that a little bit in the past. But can you give people a refresher on meet as AI opportunity in ads and why it's so compelling? How generate A I is going to help meet a strategically going forward?

Well, well, so just just sort of zoom out. I've been thinking about this piece for a while, you know. So at some point, I just had to put IT down.

I was going to wait until meta earnings came out. Hopefully there would be somewhat bad and go down and I could pull my old trick of just writing, writing an article saying investors are wrong. But then I raised, I was just being a big WIP.

And if I I just had to say with my chest right now, there are stocks sky high, so this is the time to not write that sort of peace. I should wait and then really get out of like again, which I put at the beginning. Look, i've collected on this all through the world trade is so i'm definitely playing with house the money to a certain extent and taking a risk your bet and maybe i'm going to lose at all.

And it's just it's all gonna. It's not going to work out. And I will have you know, I wrote metal myths at the the nadia, whatever you want to call IT surprise.

yes. yeah. That where is I still like, you know, people, I like your welcome. I been writing for twelve years. I like you was actually a very easy peace, right? This might be the opposite, where I get hate ma, you guys, people buy in and that IT started goes down hill. So definitely running a little bit of a race there, but is just a sentiment that has felt very compelling to be maybe there's an aspect of orion that sort of layer on to this, even though I had been thinking about IT a bit before. But like um you know IT IT just feels like if you zoom out big picture, in a world where we have these incredible content generation capabilities, the company with the best content channels is going to be sort of very well place to sort of take a range of that, that in a high level is sort of the core thing.

Yeah well, and I would just say reading this piece was entertaining because I thought back to like eighteen months ago when people were starting to really threat about some of the A I spend and particularly in medas case, they were like, well, where does this go? How are you guys gna use A I and this peace outlines like eight different vectors where A I investment is going to be incredibly helpful for meta moving forward.

So um it's just a fun rejoinder to where everybody was like a year and a half ago. And yes, IT starts with the short term and genetic A I in the advertising business. So take me through that aspect.

So we talked about we've talked about this in the past, but basically you as as A I as ads, I should say, are moving to this fully sort of black box automated experience. And there's this has been a long transition over time where you know I remember you know fourteen years ago, you know what of my managers at microsoft like pulled this stunt or me with A O thirty years where he basically took out a customer for me so that would make sure like and you could like put in enough specificity where he was pretty guarantee that I would see IT, particularly you sort of bitten up. But I was like you're just doing IT basics or like demographic need to targeting and focusing in cities or whatever IT might be.

What was he advertising to you back at microsoft?

I do not remember what I was, but and I was like, you can't the way IT worked is they never want to make us. You can like target one person, but you can get IT down to like a bucket of like twenty five people. And if you spend in off, if you can like, guarantee that like those people.

And so I I don't even remember what I was, but I was very fully at the time to sort of the experience sort of stands out to me. But that was, you know what most people think about targeting that I think stuck in a lot of people's mind. It's sort of like, uh, I want to target, you know a White mail between the age of like thirty and dirty five in the seattle area who has interest .

in tack and bob whatever .

IT might be and so if you get too specific, they'll stop you because it's like this is only gna reach change people that too few people. So you do have to actually you had to pull out sort of variables to make sure that the bucket was large enough for sort of no obvious reasons over the last sort of fifteen years, there's been A A just a continuous transition away from that. And by on large, IT moved away from U.

S. And advertiser. I have thought your head about who your target audience was, like facebook would help you find IT to. You have business objectives that you want to achieve.

You want to sell this sort of item or you want to get subscriptions to this service, or you want people to download this sort of APP. And over time, IT shifted to where you buy based on things that you want to happen. And you only.

And this is like, I an evolution of the old like part of the brilliance of the google search model was instead of IT been display advertising where you pay per thousand impressions, you would owe you pay per click. And so this was so attractive to an advertiser because once you've clicked, it's in your hands, they're on your website and you have a chance to sort of secure them as a customer. And your your sort of lifetime value calculation isn't like a sort of affiliate fee where it's a one time thing.

They even know who you are. If you can always develop something that has were something in the long run, that's part of what made charge advertising so valuable is that customers google was thinking about was in this is purpose google is talking about in terms of what how much money can we get for one quick. But an advertiser at a slightly or fog onal of you where it's like what's the lifetime value? How much if we what percentage of these clicks can we convert, not just to one time customers, but I ideally longer customers.

They are on our site. We can we target them with ads if we get their email address, we can send them email marketing if they buy something, and we can develop this sort of capability. And and IT was more of a baLance where these digital platforms came along and they gave new tools to sort of sophisticated marketers.

yes. Now part of what makes facebook sort of anti fragile point that i've been making for a few years is and that I think you see this happen with digital platforms. And and you know a digital platform is a successful platform if it's creating companies that are only possible on that platform, if is particular in terms of advertising, facebook is created tones and tones and tones of these sorts of companies amazon has as well.

And you know, you know all these companies that we sort of references in the past, sort of source articles, various things in china, and they figured out all I what this pops on amazon, I can sort of a attraction here. And it's kind of a tough game like on the amazon experience because eventually you're going to be paying up through ads and amazon might be watched, recommended or to you and they're going to get you on warehouse space, all these sorts of things, but you can move on to the next one. And there's people who have made a lot of money sort serious ly doing this, building these sort of products and brands on amazon.

It's a similar thing with facebook like like the entire APP ecosystem in gaming and all this sort of stuff that we have talked about that was impacted by A T T. They were impacted by A T T. Because they were made possible by what A G T cut off, which was the sort of facebook advertising model where you could directly match and add on facebook to not just a quick, but a conversion.

So facebook would have an S, D, K in a APP, right? And that that would know who you. So if your phone has an I D number, the F, A, facebook knows OK.

We serve this, add to this number. Then you go to the APP store, which is your facebook is not a part of. You download the APP you go in and but the APP knows what your I D F A is. So in the back and they can match, oh, this person saw this ad and now this apis on this person's phone and facebook charge for that in charge a lot more than a cause. Uh, h not just an impression, but a quick because I actually like you got further down .

paying a premium for advertising because you know .

that it's a premium. Huge premiums right in in the day of I, D, F, A, you knew for sir what worked and what didn't. And so you existed.

That's right.

So be kind of calling because you d go to facebook and say, look, if I can get a user to install my APP, i've bottled IT and I know that user is worth, say, ten dollars to me in lifetime value. They'll play the game for a while theyll number of ads, we know we'll turn out after the amount of time. And this is all sort of like basic sort of marketing stuff you earn in business or B I got running all these source of calculations.

And so the users were ten dollars. And so here's the deal. If that users worth ten dollars to you, how much are you willing to pay facebook to get that user? I mean, a rational economic model, you're willing to pay nine dollars and ninety nine cents because if that one cent is winter, a yeah won't exist. And it's kind of I used the word calling in my article because you need for a fact that facebook is just taking like there is extracting like all your margin out from you. And yet at the other, the day you would not have this customer without .

specifically calling, is that the company that's creating a product that's work ten dollars to a customer, whatever the customers were, ten dollars to that company, that's the committee that's creating something of social value? Or as facebook is just sort of directing people to different products and what .

that's not also value, well.

IT is but is IT ninety nine percent of the value of the product. If you are a customer that .

got a game that you really enjoyed or you did the joke I was out and deserving with grouper, he always buys belt from instrument as if you ve got a bet that you really like like you would not have known about that without facebook right now. Now there's a lot about this article as this topic, and I know we have some questions and comments about this, which we will get to. But one of the reasons i've always been more positive about facebook advertising than about search advertising is so much of search advertising is scheming. It's just a straight up tax because you would have been the first result, but because they put six results above IT when all your competitors been for IT.

you also have to be i'll tell you what it's a great point and what is really goin and IT has been happening me over and over again over the last like year. So is I will search for a specific brand name on amazon, and i'll then have to sit through like eight brand that have paid more for advertising at the top of the search results. And it's just like what the hell are doing here. I put in the name of the product that i'm looking for. And I guess that's just a new feature of modern life.

I've always said I should have written more about amazon ads on the way up and also think because it's such an obvious thing was easy to predict and yet there's a bit where to me they're the most distant for ah and it's kind of funny because amazon ads are like the apple blessed add model because apple doesn't interfere the first party. It's always the APP all the data self contain.

So from the apple privacy view of the world, amazon ads are what they want to see in the world. And yet to me, I find their social utility negative. If they get in the way to your point of what you're trying to do is so blatant attacks that is leveraging the fact that people go to the amazon search box to find stuff.

How often do I find things be an amazon ad I wouldn't have found organically because I know exactly i'm looking for almost never. I think the amazon ad suck. And now there's a bit where the degree to which they suck is precisely why they are so profitable and why I should have written about them and predicted them coming because it's such an obvious model that, of course, I was gonna.

And I honestly think this is a bit where my personal this sort got in the way. Again, we're going to a go to this is topia bit. I'm going to give you the whole spill about undoing analysis here. I'm not sort of trying to pass moral judgement IT is gonna be a bit hypocritical because I look at the azure and I have to admit that the the ad bottle urk to be so much, i've probably had give me enough phrase over time.

Yeah, feared IT up. So where is facebook?

Facebook, more than in the other platform, shows you stuff you never would have encountered. And and they do IT consistently. And and and that's true.

So you think about that category, as I always joke, you know, playing on a harden mode by having a name people can't pronounce, that succeeds the word of mouth marketing, right? I've had the luxury of just because it's information, it's native of the internet. I came up on twitter at a time when links were currency.

If you share good links, you've got more followers, right? All that is obviously been demoted is no longer to think anymore. And so I feel bad for people coming along.

Good for me, a Better to vely. But you, you, you come up in that world. I didn't need to think about advertising ever.

I've never taken out in that dollar for the at this point. I probably never will. There is a sort of no, no need to. I I always thought I should I always talk about this and but I just fortunately to be in a business that lends itself to basically, I get organic advertizing in many respects and my sort of my subscribers pay me and then also do marketing for me.

Really, I love you not affording. absolutely.

No, there's things like in passport, like when you forward the email from segre, if someone clicks through a link to a paid article, they actually get to see that paid article. I just to your eyes now if they click another paid article from within the website, boom, they have to pay well, like like that's like part of the thinking is like it's expected for that. So because that people share and they are do those sorts of things.

So um it's certainly obviously something like I think a lot about, but I haven't had to do sort of facebook ads. But if you are like selling a product, there's a bit where OK you see my belt and like where do you get that belt? Oh you should go to X, Y, Z.

But that is that a very limited like the real world has so much friction right into the extent IT can spread a link spreads so much easier and so much further than about us. And so in that world, you need a way to reach customers and facebook delivers that. And what they've done over time is it's not on the belt maker to figure out what their customer looks like.

Number one, they're just to start about maker. They don't have the resources or people or whatever to do that. Why can they exist? And because facebooks like yeah we we can see who buys yours.

We have we just collected astronomers ounce of data. We've run machine warning models this that post together, all these things that sort of core late together. None of us understands IT because it's basically impossible to understand. It's something only a computer. It's all these sparse models and like vectors and all these sorts of things.

And this crazy complicated math, like if you ve got someone's profile as used for targeting, it'd be indefer able to is a bunch of numbers, right? IT doesn't really mean anything or whatever IT might be, but we just know that this sort of person who know Normal marketer, whatever a million years figure out, is correlated to this other person who about the belt. But for some reason, machine model, I sort of figured out this information because that's what machine model, that's what machine warning does.

IT finds connections that you would never find otherwise, and we show them a bet, add and boom. You have another sale and you have no idea how you got IT. You don't need to worry about where you got IT. All you do is that, hey, you made some profit and then we make some profit and the custodian .

you built is very happy. yes. So zooming ahead here, um apple severed that particular model about two years ago with APP tracking transparency.

Believe not. It's been I think it's been four years now that apple severity over the three years twenty and .

the whole cover area, two in my mind, the .

specifics, I think I think twenty twenty one, I think much of twenty five, we should look this up. It's body because they announce IT and they didn't roll out for a while. So I took a while for a to sort of hit the industry.

And but regardless at that, that clear link was severed where you had the number, you could match the number, right? And this hard facebook, a massive amount like, you know, that billions and billions and billions of revenue that they never sort of materialized. By the way, a lot of companies that dependent on that in the meantime, went out of business.

People lost their jobs like the impact was real. When march, a bird took out that ad saying this is going to cost small businesses money and jobs. IT was one hundred percent correct.

But the thing was that matching, there's a bit where apple is doing the work for you by having that number there. So snap could build a number matching model, and add network could build a number matching model. Anyone could use this method.

Facebook could do IT Better because they had more and larger sorts of a just a network effect than more advertisers, than more users and sort of thing. But if you aren't facebook, and after getting pretty expensive, like to take some adults that I sort of do, there all do do X, Y, Z, all do an add network and actually, well, this works pretty well. The costs is much cheaper because i'm not on the you know i'm not part of the network.

Of fact is having lots of advertisers means there's more demand for a supply. And you know facebook is sort of um new. Facebook would hit these walls where they would come out of the stories, for example, but the stories would saturate and facebook IT has to be careful about how many as they put because they don't want to turn users because it's annoying.

But then once facebook stops growing, eventful because the user base is really yet still growing, but it's not growing like I used do. What happens is that means you have a limitation on the supply of inventory, which means Prices go up because that all the demand is there, Prices go up, only people start looking elsewhere. So apple servers that hurts facebook a ton obliterates everybody else, because their shortcut that apple basically provided is now gone.

And facebook, what you had to do was you had to figure out. They always have a problem, ballistic ally, figure out who to target all this machine learning and correlation, and who might be the sort of thing. The tough part was knowing who converted.

They used to know for sure who converted. That was a super strong signal that could go into the model. And they sort of things now they had to also probably tics figure out who converted on the on the other side.

And that was a hard problem to solve because at the end of the day, if you're selling outcomes, if you sell an outcome and I do in the uses like, oh, I have a ten dollish time value, i'm going to buy, I would say nine dollars and IT turns out actually have a five dollar lifetime value, like you're going to be in trouble real quick. You have to really pulled back, be super conservative and facebook needed to improve that. It's never going to be as good as IT was.

You're never have the precision of, uh, you know where this users can be ten dollars a lifetime value. Now it's maybe more like it's going to be nine to eleven dollars a lifetime value. And so there is some value destruction that is still persist in the context of the amount that an advertiser is maybe willing to buy to acquire a customer relative to the right time. Value is never gonna be. It's never going creep up to that lying to the extended did previously.

but it's are by the competitors, correct?

No one else can do this right? Other than google. Like google, they can actually build out these models. And in this case, google could figure this out also facebook without first they were like six months ahead of google and then is huge takeoff and growth where youtube youtube is where you sort to see this signal for google because that is youtube the most similar advertising model to facebook among google properties.

And you to cut up like sixty nine months later, you know, sort of fake correct the code as well. No one else is gonna rack this code. They don't have the data.

They don't have the infrastructure. They don't have the capabilities. Like like A, T, T. To an extent from a strategic perspective, again, billions and billions of dollars were were not earned in the meantime, but in the long run, is just basically cemented google and facebook dominance in terms of advertising, absolutely sort of direct response, sort, sort of advertising. Now other companies are working to refigure this out.

I mean, like like apple love in is doing really on in the ad network game as far as apps and and advertising, but it's like it's much more sort of contextual based and things on those lies. They're doing other, other stuff by being in the middle in the bidding platform, they can get signal about which which advertisers want to buy, which customers that gives a signal as to what sort of customer that is. And they can start doing correlation between bids and and ask and all the search of thing and start to build their own sort of internal models.

But it's never it's not nearly as part of person that works for games. IT works for for apps. Does that work for e commerce? And you right, key commerce really did the one where facebook really sort of dominates. And so the bit about general eye here is just a very simple sort of observed, is two points.

Point number one is, in this world with the thing about A I is A I sort of thrives in the world of increased variables, because where the commendatory al possibilities are massive, no one could figure that out other than a computer. And in this sort of world, if you introduce more variables traditionally, that's a really bad thing because it's just the competition cause you get sort of aonach ical A I just sort of like eats variables and paralyzed stuff. Not for free, percy, but to a much greater and powerful extent than traditional computing ever could.

And so you add this idea of sort of general AI, and this isn't onna scale perfectly. I know we have sort of a push back email he will get to. There is going to be a lots of chAllenges and use to work effectively.

But the idea that you could just try way more creative that can potentially moitie that much Better and make your ads that much more efficient and work even Better is going, I think, to be a thing. And it's going to be even more of a thing. The more you commit to the facebook black box like big advertisers still want, because you go the black box like, have no idea what happening.

I, by being a return, this will help make the black box so soon in the general Y I suffers sely in the black box. It's not just that IT makes the black box works Better. IT makes the black box more attractive.

And the black box is where facebook makes the most margin. And so they're going to get sort of in this this more attractive from a business perspective approach to advertising. And I think this would be very compact. That's number one. Number two is one of the chAllenges facebook has had is you start out in the original, as on facebook or text, right this in your feed, then they quickly move the images.

Obviously, images are much more compelling for advertising the visual components in the feed that transferred recently to stories like like you like stories where images and you would click through and you see see sort of another image. But once you get to video and there's video and stories, obviously, but then reals in particular, you're starting to limit your addressable market for advertisers to who has the way with all capability to make video, right? It's so facebook is try to address this. Theyve invested a lot over time in their advertising tools to help you make ads, but they're still sort of a gating factor. If you're a belt maker.

are you actually capable making? Yes, all, all the businesses that we are looting to earlier.

they don't have the resources to facebook .

long copy and see what works best. And so so there's a .

bit all these new formats for facebook actually, uh, IT reduces their addressable market of advertisers just because they're more complex. It's harder for them to make that. And it's not like to feed where anyone could make a facebook out like my major on a ark as a joke could make one right that.

And also I mean, instagram stories, you just take a photo. And whatever photo is gradual, people most becomes like the dominant ad campaign and it's hard.

So you bring this general possibility. And where I think it's really compound is generated in facebook just released, saw a type general video model, why I mention the article, I actually toy forgot like like their they're building these tools where that that the the video part is. What's really compelling is now any advertiser on facebook can get video, and now they go in the black box. What does the black box do? You can go on facebook say, I want to target stories or I want to target the feet or .

I want to target five old is in red and .

yeah the black box the black box says, yeah we that's a good point. We so we we transitioned away from explicit mode phoc targeting to just find me the customer that happened with placement, where you can go to facebook and say, I want this particular place for my ad to show up, but the black box to say I want to and they will figure out where to put IT.

And this is actually good for facebook because if they're trying to populate reals, they'll put ads and reals on your behalf and you don't ask for real. But that's how they get sort of more, more liquidity in the real market because they're using their black box sort of inventory to do that. Google, for sure, I think, going to do this for what IT comes to modernizing A I overviews adverse, going to be skeptical.

The AI overview, advertising really gonna work. Is that going to do something? But hey, if you're in google performance max, there are a black box product, pro maxo put ads there.

And google, you give, google control, google will optimized not just for you, but also for themselves. And again, people don't like google applied for themselves. But as these get so good, they will do IT anyway, because I think theyll perform that much Better. So facebook could start now if you go in there and you get get video for free and then facebook free out where to put IT. It's increasing that adjustable market of advertisers, which is increasing demand for ads, which is going to drive Prices up because you have more demand for despite that there that that sort of that's good for facebook.

There we go. Well, and speaking of A I generated content, let's move to statement .

number two, the uh this sort of text to click messaging bit. So this is, I think, harder for people in the us. To rock. It's actually very obvious to me being in asia. There is a lot of of commerce that happens. There is a lot of commerce that that that happens in even on facebook here today or or an instagram where you see someone will post something like like the influencers here are like e commerce retailers like that is the business model.

And then you go in and you just dm and say, I want to buy this and then it's like it's all sort of arrange and then you put you may be your sent to a link to pay or sort of X, Y, Z, IT is all sort of ad hawk, but it's a remarkably large ecosystem. And you see at a time in china, china is more formalized, particularly because you're all the light did the payment to reach out and stuff on those lines. But you do see IT in taiwan, in thailand, in countries like this.

And it's definitely a thing. People like buying this way. The chAllenge in doing that in the us is labor cost like to actually do this interaction with customers and assure them, yes, this we have IT in stock le.

This will work X, Y, Z and have that you go to that transaction. It's just not viable for these products given the the cost structure of labor in the west, particularly in the us. Well, guess what what you what would be a good product for a chat sort of experience to concentrate .

the transaction? This is ben abundance. Take, you know, here we go. Agented expansion.

It's a great that's a great time. It's exactly what any off was talking about in terms of users get more workers. Yes, this is not eliminating jobs.

This is creating an entirely new e commerce channel that we have evidence works very, very well. There's it's reasonable to expect that IT work well. Now, maybe you turns out cultures are different. X, Y, Z won.

The, there are examples of this, right? Do everything up does not exist in the us. Like the plane is the phone, and you have lots apps on the phone.

In china, as i've talked about years and years ago, the plane is witch at in on top of that, there's many apps and all those source of things. Just the platform that matters in a different level that, that hasn't happened. The U.

S. So I must talks about all x going to be the everything platform. No, it's not. It's like it's just that the market did not develop that way. I more optimistic about this e commerce channel becoming a thing and and this is general ai enabling that. And so this this is is generally A I enabling more advertising, but not by generating ads, by making this ad product click to message viable for retailers in a way IT wasn't before because it's backed up by genera. I these sort of chat agents in this sort of like bend off sort .

of model there you o well, there is another vector. Uh, for all the people who wonder where all this spending is going for meta, uh, state the number two, meta has the potential be the most valuable company in the world. So now let's move to the medium and long term. And i'm going to read news from the verge they wrote, if you think avoiding A I generated images as difficult as IT is, facebook and instagram are now going to put them directly in deer feeds.

At the meta connect event on wednesday, the company announced that its testing a new feature that creates A I generated content for you, quote, based on your interest or current trends, and quote, including some that incorporate your face when you come across and imagine for you image in your feed, you'll see options to share the image or generate a new picture in real time. So ban, can you explain why this is interesting from a business perspective and or why this isn't horizon's avatars? Part two, because that sounds pretty lame to me, but I don't want to hate on IT without seeing what IT might look like in practice or what IT might mean for the business.

Well, what if he says getting the belt, you get the belt on you and you could see what IT looks like, or or or the shirt, or the clothes, or whatever IT sort of IT might be.

And I think this initial start of on the reality of humans, and there's all a certain extent, a bit of narcisse in all of us, like seeing ourselves, like the chAllenge with doing video calls, is are you looking at yourself right now? Are you looking at me? I'm looking at you.

You look great OK.

That's going to hear. It's good hear. But like the people .

like ourselves.

uh, I I yeah I I Price right online, which is by definition A S S. I think people want to hear what I have to say. So there's a yeah no. It's like I I my eyes always bouncing back and forth and I know I I always obtain bottle.

The fair look, I ve got to be something continued to work our way through the run down here, but continue .

so so number one, I can imagine how this is compelling. Number two, again, I I heard through the grave, I not from facebook, uh, just like through through other folks that these texts are actually working good very well ah people do like them. The interesting business bit is there's a bit where this content is actually if it's bricks, facebook model little bit because the model is user journey content.

which to get for food that's been ready .

for years yeah and so for them to push forward with this, that is actually evidence. IT must be really compelling. IT must actually really move the needle in terms of engagement and people trying stuff.

Because there is a cost attached to this content. IT has to be generated. Now the cost for generation continues to drop to the four will continue to do so.

I've talked this. Maybe another thing I should added in here. There was a cross over point that was key to the cloud and key digital vertigo. When we stop thinking about computer costs is just like we treated IT as if I was free.

So when you're doing this crazy targeting that's computationally intensive, the target someone, but no one thinks about that cost because the payoff is so clear that you'll do more targeting, not less. It's not like you're doing. And so we will get to the general eye.

Yes, IT costs money, but at some point, it's gonna basically treated. As for each is the cost of doing business. IT will stop thinking in terms of marginal cost and think solely in terms of fix costs, which is just the building out the data centers and infrastructure is appreciation that matters, not the sort of per item like facebook right now.

They have a cost of revenue which is running all the servers they're not thinking about. If we serve this user one more add or we serve them in the X A piece of content, what's the marginal cost? They don't know.

No one think about that. And that would you adopt the abundance mindset? A lot more stuff because as possible.

And we will get there with A I if we're not there already. And there, this is clearly building to that sort of idea. But sudenly, you have this possibility of generating content.

And by the way, we just talked about generating ads. At what point it's the same thing, right? Suddenly all content is adds to the extend. Its A I why not? And you go back to this black box sort of idea you bid on, I want to sell belts.

Some of these belts are appearing in generate content that people click on our amuse by because their faces in IT or their friends are in IT or whatever IT might be. And you buy what you can not out of this, just to be clear. But we will see along that up last.

But but again, we will get into this topic bit and a little bit. But but like like in facebook doesn't have to include that ad theyll. Include the belt.

include the belt of the bet. Mak pays up what I, that possibility, just beyond generating A I content, A I can figure out what is in other content, including authentic photos and video.

Well, not just that. So that could be not just generate content, but real phos. right? You post the video of this, I am my soto stream bottles over my corner. So to stream in the theoretical world could bid on if a soa stream is identified in a photo, that should be quicker and it's a link to buy. So distress.

this is so distant. If you can cut out the middle man with meta and just get in touch with bentos and directly he is a brand of fluences.

that's right. no. But this is this is a bit of an assault on the influences economy to a certain bit, right? yes. Instead of instead of paying influencer to wear your t shirt or your hat or whatever the hat they do, you not a brand influence or just I buy all this expensive equipment, I think occasionally post about what IT is they could bid on so that if that appears IT is IT is a quicker it's not just like the enflowered to say IT or put IT in the description, it's a clickable .

IT do that within the black box with companies then be purchasing the right to have the organic authentic photos that include their products amplifier that no.

they pay for a conversion. And facebook can figure out how to get that conversion. IT could be by showing IT ad IT could be by facebooks. Like, oh, we are going to leverage content that has this product in IT, make a linkable. People will quick on that and convert and we've delivered your conversion.

So then the influence are really deserves a cut in that scenario.

But yes, why?

Well, because they made that conversion possible by drawing people to their facebook account or instagram account.

Yeah well, in the new york times, I guess deserves a cut when someone posts a link to the article on facebook that people .

took through in read I mean perhaps .

um I know the problem is that in this world, like sorry, like fairness is not part of the equation.

No, I am not saying legally or anything like that. I just IT is unfair in that scenario.

Yeah well, it's good to be the platform is unfair when apple sort of did this to facebook before you could argue or did this to output kers. Like again, we can add this topic injustice can add injustice to our discussion later .

if you want. I've not cry out the influence.

No, no, it's fair point. Five point. Like the analogy to like like newspapers being this is is a valid one. This article is not a endorsement and celebration of this. This is a people are underestimating the extent to which A I can make this platform even though it's more valuable today than it's ever been. The amount of Green space for them to average is actually very larger than you appreciate.

okay. Yeah well, and I am very curious to see what the AI content looks like because from the F T, adding to the content from friends and creators that users on facebook and instagram typically see, zug berg said he thought metal wood in the future at a whole new category of content, which is AI generated or AI summarized content, and facebook and instagram were starting to test different things around this. A afraid of our said that sounds awful yeah .

it's gonna art out awful. All this stuff starts out awful and everyone's going na complain about IT and it's going to be moving and growing and people going protected and filling to say i'm going to youtube but what time I be by the way, youtube going be doing the exact same thing just I all obvious for yeah and then it's just gonna en and we're going to look up in ten years and it's could be like every pixel on facebook is model zable.

Do you worry that you are indexing too much on the way that all played out with instagram stories and instagram reals because that content came from humans? And I think the stumbling block for me is i've just yet to see a single peace of A I generated content that's compelling.

My point is IT doesn't matter. All the content could still come from humans, and I can all be monodist able with A I.

no, I see that point. I think the idea that met is going to be integrating AI generated content as part of its that .

that is is driven by data. They know exactly what resonates and what doesn't. And if IT doesn't, they won't do IT.

And if IT does, they will in the fact they've announced ed, they're doing IT, suggest they've been testing and IT works very, very well. So my assumption is that IT works well. They will know if that works or doesn't work.

Have IT all model about what the costs are. This is like, perfectly noble. Like, doesn't work. Or does that not? What's not noble is like, IT.

Does this drive people away from facebook? In the right, things are so discussed with IT, right? Your notification is a great example.

My you know once there was some period a few years ago where they just went on a haywire with facebook notifications. And so I just turned them off completely, even though I thought and all the control set to get what I wanted. And guess what, I know I never I barely ever check facebook anymore because that was a draw to point me in.

And some midd level manager was had the wrong KPI, which was like driving engagement in X, Y, Z, pull that notifications lever and ultimately killed IT. IT is in for me. And instagram, by the way, as I basically done the same thing.

I was gona say I already use instagram less than I used to. And if it's all if it's like thirty percent A I content in five years, I can't imagine how infrequently I would use IT and I would drive me away. But I mean, I don't want to over index of my own taste.

I think that you don't know your own text. This is like people saying that already ic fees will drive them away. When we algorithmic fee. Lots of people were Andrew sharp saying I don't want an algorithm thee they do that i'm going to drive away.

And facebook is like, well, we have the data and actually know you're going to use IT more and more people are are are are going to use IT more, and it's pretty overwhelming that that's going to be the case. And guess what? They were right.

And like again, it's not like they are going to do generated content for ideological reasons because we want to have the of content they will do IT because users like IT. Now I granted ed a bit that IT may be a situation where short term K, P, I can force you make long term decisions. Again, they blew IT with notifications on facebook and they proceed the bloat in the exact same way with instagram a few years later like so it's definitely in the realm possibility.

But I think that the reality is, is I would I would say there's a way we can make sort of an informal bet that in a few years, you'll be fine with IT and you won't have even made a conscious choice to be fine with IT. You'll just continue find stuff that's compelling and interesting and it'll keep you using IT. And it's not like, oh, I used to have really good content and now I have this plant A I stuff.

There will be a transition period where is IT doesn't work well and they will turn. But look at how far this is common, just a few years, right? I I think you you there's a bit of the skepticism is actually underrating how good this stuff gonna get.

yes.

Well, again, we'll get to this topic bit a bit. We're almost specially say in the smart phone .

there are you wrote user interfaces started out being pixel perfect and have gradually evolved into being declarative interfaces that scale to different device sizes. AI, however, will enable generate U, I, where you are only presented with the appropriate UI to accomplish the specific task at hand. So this was part of the long term case for meta and its upside. Can you explain more about what your describing there and how much strength play into that future?

Yeah, I am going to expand on this in another article. Sort of at some point, we always think about new devices bring out of new user in our faces. I'm not sure that's right.

They bring new platforms for sure, but there is a bit where the you know order maybe like like the absence application layer. So you go back to the, you back to the computer and on the computer was built the internet. What the internet did was created, this new application layer that was device eagle stic sort of work across different things could be access from anywhere.

And that met when you got an iphone, even though the I, the first iphone did not have an APP store. IT only had IT was built in. But I had safari, and safari was a full feature browser, unlike previous mobile browsers, which meant you had access to the internet. So you day one, you had all this sort of stuff that made a sort of useful and sort of compelling. And then you can build up the platform IT with apps and all that sort of thing.

One of the chAllenges were thinking about, and V, R, to an extent, is if you kind of go cold turkey, it's like, what do I do on here? This is the vision pro problem, right? And so that's why apples is like, well, you can use all your ipad apps s or whatever.

And it's like one day I can it's a little bit of A I experience. But I guess you people think all is a big advantage, ed, for the vision problem of all these source of things. You're not going to want to use an ipad APP or phone APP on your A R glasses.

Let's this fox on A R in particular, you can kind of with VR like i'm intrined the productivity possibility still having multiple monitors with me sort of everywhere. I think that's very cool. But with A R, you're not be walking down the street where I have six voters in front of me and I like walking to a phoning poll that that's not how it's going to work.

And there's a bit where apple actually hasn't advantage here because they have to watch. And you think about what was the problem with the watch as an as an APP platform, especially in initial like yeah, you are like trying to do like an iphone type APP on there and you have everything on there and it's hard to navigate. And apple didn't you know over time, apps you to be a pixel perfect to the exact like specification iphone stream.

And they changed IT to being more or declaration declarative is like like a weapon. You just say IT should be here with these sort of margins and X, Y, Z, U. But IT has to be flexible because you never know what size of brothers and you will be.

That's all apps are designed today is like you don't know what size the apple windows going to be. So IT has to sort of handle that Gracefully. And so you can to extend you can even go down to a watch or the size.

But what is a watch actually really great that like you get like a notification and you dismiss IT, or like you get sort of your one comes out, you press about the snows or or turn IT off. All you want is the only thing that you need write then, and what you want to do and what and this, you can imagine a world where watch apps are actually way Better when we get to what i'm going generate U. I, where it's creating U.

I, specifically for what is happening right now and what you need to do and IT just like maybe it's IT just shows up on your watch is like one button or maybe too sure you have to make a choice, right? And instead of having the whole all craft of an APP around IT IT just pops up, there's two button, pick one. And and you can just imagine how what a Better experience would be where it's fully contextual to what you're doing is super convenient and just makes the the interaction much more sort of enjoyable. And and you want want to pull your phone, why would you just put down top of button?

The theory being that eventually A I will be able to sort of analyze your surroundings and then tailor the UI to whatever .

IT is that IT. So right now, developers have to create the U. S.

In the long run, U. S. Can be generated on command. This is like we talked about. It's go to the metaverse example, right? I've talked about the with generally.

I was going to say the metaverse been my thesis for a few years where instead of having to create all these assets and create this sort of world and all these rules of how you do IT IT will create the scene as you go. There's that demo that's falling around of doom we talked about a few weeks ago where is showed someone playing dom. But instead of being rendered, it's you are like having a game engine that are drawing.

The pixel is drawing like whole screen by whole screen by whole screen. It's holly sly, inefficient and it's slow and doesn't work very well. But it's a totally different way to manufacturer a 3d world basically doing IT screen by screen inside a pixel pixel。

You going to imagine that sort of paradise being a applied to user interface, where the APP can generate a user interface that the developer didn't need to predict ahead of time. We're gna need this user is IT actually creates a unifying out of nothing, because IT knows, oh, the the user needs to make a choice. I have the capability to generate a choice.

U. I. And IT does have to pull from the library.

But IT can just do what sort this again. This is pretty like crazy stuff. This is well into the future. It's not happening sort of tomorrow, but the tools are coming into place to sort to do this. And that is the A I, that is the U I. We need for A, I like not a sort of wolf icons pick when and go into IT is that you're in the world and something comes up and you can just act on IT like imagine choice comes up and you do one finger or the other finger to make a choice and IT pops up and you can immediately act on that and do IT and accomplish and be done in like less than a second and a superinduce, tive and natural .

suddenly display all .

day and you just happens all the time yeah and and here suddenly it's like, how much lower friction could A R. B compare? This is your phones with you all the time.

If you think about a split second action taken versus pulling at your phone, looking at IT, unlocking yet, then doing that, it's actually fair. Yes, right. And so this is another A I B, A, I is going to make this possible.

And part of what I think facebook needs to do in these intervening years of of of you, as they would work to get the hard work cost down for a yon, is start working on these sorts of interfaces. Now this is a place where google, apple have an advantage because they own the phones in in apple, particularly with a watch, google as watch program as well. They have a place to manifest this.

They're also very heavily invested in the current paradise. There are a bit like windows taking wake. What's make a mobile phone, what's put windows on the phone like you can imagine for apple or google.

We have an out platform. Let's put apps here. And facebook has the freedom. They don't have anything to preserve. They can go straight to the correct interface.

Yeah well, and when you are talking there, on one hand, I was thinking, I don't know there are so many people who are just addicted to their phone. It's going to be difficult to server that like muscle memory, like people don't even resent the extra thirty seconds they spend using their phone every day because. People are just at this point on their phone, like sixteen hours a day um people like you. But then by the same token, once people experience a, once people experience a world with these A R glasses, reducing all that friction, they may find IT like unbelievably refreshing to not be reaching into their pocket all day long to use their phone.

or you might sleeve your phone. But what happens is.

so you've talked about the new product is the time that you're going back. And four to the phone. In theory.

I think that there are being two tracks and technology. There is the immersive track and the augmented track. The immersive track is video games, movies, TV VR, where you decide to enter the experience.

And in that experience, it's a great experience. In the finality can be super high, you know like like great. You sit down to watch a movie, you go to theater and you get all the surrounding sound and all that sort of thing.

But IT is a sort of conscious ous choice to into into that environment in portfolio a and because it's a conscious choice and it's sort of a only one thing can wait for watching a movie or not in A V R. experience. So of you doing one thing at a time, it's actually a more limited market.

It's a, it's a, it's a valuable market. Gaming worth a lot. Movies are worth a lot, but it's not it's not as compelling as, say, the phone, the phone is with you everywhere.

That's why it's so much more valuable and augment your life is always in your pocket. What we're talking about here is actually a shift of the phone out of the augmented world to the immersive world where, like P, C is used by ww. A, P, C, I can compute anywhere that's like augmenting my life.

Then we get a phone, and the PC is reduced to a destination device. You go to your desk to use your PC, your making a choice. It's less valuable than the phone because the phone sort of with you everywhere. This portends a possibility of the phone was the augmentation device. Now the phone becomes a destination device and it's still valuable market, but it's not as good as something that's with you everywhere and you're always interacting .

with that's what I mean is you're just going to be interacting with IT far less than you use to. And people may bump up against that in the short term. And then as they get used to the new paradigm that may IT may become unthinkable to .

suddenly is a gradual decpc don't go away right away. They still go away or something up pcs right now, but it's declined as a share. It's declined a lot in terms of relative share, but that's because the phone dramatically expanded our times with computers. Yes, it's also declined in absolute terms because that actual jobs can started taking away sort of by the new device.

One more note before we get to the disobeying question. Met as A I, opportunities are so large and so central to the company's future. You wrote that there is no question that zocor will spend whatever is necessary to keep pushing allama forward.

Other companies, however, with less obvious use cases or more pendency on third party development that may take longer than expected to generate real revenue, may at some point start to question their infrastructure spend and wonder if I might make more sense to simply license lama. That was just a fun take that I wanted to get on the record as we imagine what the aid landscape will look like over the next three or four years. Uh, do you have anything to add there?

IT looks like a words that for google results where google cloud looked amazing and growing a tone. And you have to assume that that's a fair portion of that sort of AI workloads. Maybe like just the reality is A I actually is there's not going to be a crash like there's just it's so compelling that people are going to find new cases, it's going to soaked up this this usage.

The big question is these companies are committed to spending so much money and the bottle costs are gone to continue get so high at some point. Does someone look up and say, can I do this like like and right now, it's like, yes, because the potential pay office so large will keep doing that. But is there some point where you know meta becomes sort of an arms dealer where it's like, okay, yes, if I could do my own model from scratches that best, but I could also sort of adapt lama and use lama doing IT. And you know we see lama as a tony traction in like consulting in like this where company use basic rag implementations and like lama, the old sort of open source ce model was IT was a was a huge success in that regard and sort of became the standard. And you I don't know this is para speckle is just .

like giving the upfront capital costs required to make any of this work like that would be the rational market outcome except that like five companies are trying to be the model that everybody ultimately license.

right? All these companies have are very profile to have cash ful to fn this. So more question of investors going bad about return onus of capital.

It's not like the dog where are going to debt to do this, right? So it's a big difference. There's a way more runway for that reason.

There is a bit where docker er can just do stuff other people can't like. No investor wanted them to spend all the money on the metaphor stuff, but they did IT because he wanted do and he's in control. And that, I think is going to apply to the expanding as well.

Now we'll see the results did come out. The stock is down, not massive amounts, but people like you know whether or spending a lot of money in our cafe x like what is actually going to be used for. But I don't think it's going to phase I don't think it's going to face them at all.

Yeah well, and I put you right back where you're most comfortable you know, zagging from the consents, spying on the long term vision. I am glad the results disappointed in the market. Is you underwhelmed by all of this?

Yeah, it's not quite before in the downside, twenty percent or three percent or whatever, three percent. The thing is a lot of the supplies to google, right? I think facebook is more compelling, in part because of the type of advertized they do is top of the fund and because the arv angle. Google has android, they have a smart phone platform. They have the capability to build these sorts of ads.

Youtube is like, you know, they talked about that are starting to use A I to analyze youtube videos so they can do Better recommendations for people if you watch this video or molesting this video instead, just using the medical ata on the video, they can actually understand the substance of the, uh, what was unsaid, but obviously pertinent is they can target, get as matter or they know the type of video are watching. And by the way, they could start selling these exact of the products, right? Like you saw something in a youtube video, there could be a link put there by google so you could buy that product right there.

Like so A I it's not just the general aspect, it's the analysis aspect. IT can analyze things like videos and pictures and tired to sort of a real world product and and so you in then 如果 google is more draped， modified to the cloud, and again, the cloud results in the quarter were pretty spectacular and uh and that's definitely a big sort of upside. And by the way, youtube subscriptions, holly crap, like I always praise you, sing their praises of why you should get IT. Google is cut me a check. I know it's been very effective for them.

Google and sodium pick up the line, carthy, says Adrian band, I just read ben's article on met as A I abundance, my god, I don't wanted to come true a digital stream of content that is industry uih ble from ads. I believe ben, when he says medical, do IT. But i'm horrified by where we go next.

And i'm not questioning bds analysis. I just dislike where this is going emotionally a lot. Maybe the logical next step is buying metal stock, but I cannot bring myself to do IT.

I've never bought metastatic apart from whatever gets bought via index funds, because I dislike the TV on stereo ids aspect of their products, but now they seem well and truly on the path to being the matrix is very silver lining and bands analysis. Or do I need to start prepping for this kind of future? I don't think routine touching grass is going to cut IT if this is the force i'm up against. So do you have any silver linings for carpi? C.

of course, such in grasses, the solution to this is even more the solution yeah, sort of counter intuitive. Ly, I think a lot of this is the solution to actually a lot of the problems we have today.

I was going to say you were looted to IT earlier in terms of the targeted type content and just the content that i'm consuming that I mean five years ago would never have thought I would be into. Um I mean, you were sort of speaking on my behalf, assuming that I meant to like more instagram real for instance, which i'm not really it's never really caught on with me. But there are savor .

that but don't let don't let us become a thing.

There are consumption habits that I would have been appalled by ten years ago. And I would say we're already sort of inhabiting the nadel together. And so whatever this may pretend, I don't imagine IT can be that much worse or even different than where we are today.

Yeah, IT is the real thing. Ort from video. The ort of video is really awful.

IT is so addicting. It's like hours can go away. And like H, H, H H I, I think it's very highly prophetic. And but there's a the broader societal issue people have like misinformation and all these sorts of things or whereever might be. And then there's like the engagement, enrage, beating and people getting very upset on mind and all this sort of stuff. I think by and large, and this is maybe more hopeful than anything, but you know, people talk about digital world.

Is the real world, right? And like everything sort of moved online, there's an acceleration aspect where I don't like where we we are in this inner minging and moving to a world where it's very tangible that actually everything online is fake and it's fake in that you might be real IT might be fake, but you don't know. And just a broader sort of cognizance and awareness that you are sort of immersed in this digital, this topic, which is very addicting and fun and enjoyable.

I'm hopeful that we drawn ever actually former distinction between the real world and the digital world. And there may be casualties along the way, people that just get sucked into the matrix and sort of can't come out. But I think this bit we're out right now or it's a hybrid add.

People interpret what's online into the rural relationships and rural, uh, thoughts and community. That's not very good either. There's a bit where I hope we actually the matrix become so deep that IT becomes starkly different to the extent people can clearly distinguish between being there and what I more worried about.

And i've always been most concerned about, like lots of surveilLance, for example, right, where the real world getting injured ted into the matrix like this, why I do find the idea of like cameras on the street and all these pendants people are doing to record other conversations so I can analyze IT. I and Frankly, this is you could say, well, that's kind of what the A R glasses are going to do, right? We already have that where there is cameras now you're just inserting stuff as you're walking along.

And so this is where maybe i'm just being little too optimistic this this sort of melting is sort of inevitable, but I am hopeful that we do start to get a distinction where this augmentation and emerge distinction big is very distinct, right? No one's concerned about, oh, I went to see a movie and all this if someone got murdered OK, I was a movie, right? That we've actually done this distinction before. We know that movies are not real life versus real life right now, who that this thing is kind of fuzzy. And my hope actually is that we end up in where we look at pretty generation .

life as entertainment and and everyone is clear about that.

right? exactly. And again, I am working ring about the addictive properties. The idea the short from videos are just like it's it's crack the but I am hopeful that we get to A A more deliniates ort of concept between sort of what's real and a touching grass aspect even if IT is augmented versus the yeah I am like the the the matrix right now. And again, that may be optimistic, but we're not going backwards.

And I don't think where we're out right now is very great. So i'm OK to roll the dice and sort of go forward just because people in people get eliminated, people don't think about right now is being bad. For those of us that grew up pretty internet in three mobile phones, it's pretty crappy right now in a lots of aspects, specially the week before election. You really feel how crappy IT can be and you get sort of yeah .

your head space .

is totally absorbed in something that you have no control over and that which is not sort of impact to your data life right now that's not healthy is not a good way to live like it's important to step back and say, like oxy here in taiwan or this typhoon is impacting my life. My kids are here home from school. Of course, that's like the real world.

And yes, in IT sounds cliche, but if I can be more merse in the real world because I made that notification in my glass and I can dismiss IT and I don't after like right now our augmentation is change and with my kids now, my phones in my hand and i'm not i'm somewhere else, right? And maybe we do get into this, Daniel, between the matrix and the real world. Again, i'm totally a meeting. I'm being optimistic care and this is sort of the best case outcome. Well.

let's be pessimistic. Just if we wanted to go to the other end of the spectrum, one of the thoughts that occurs to me is we talked about gambling apps maybe six weeks ago, and how absence of friction at scale society might not be able to really handle that and IT might not be healthy for society. And we talked a lot about targeting this episode and sort of hyper personalized content to keep people engaged. Like I wonder whether we get to a point where that sort of hyper targeting, if it's successful at keeping the mass engaged and both people aren't healthy enough to like draw to station between online and offline and treat at all as entertainment and keep IT at arms length, do you think like ten years for now, we could be a situation where there needs to be some sort of limit on the way any other is deployed?

Yeah certain uncertain. I think there's n there's probably be some research at some point where they're certain sort like personality types or or or whatever that sort of like makes you more suspect to these sorts of things. I think you yeah like some people just like that.

They know I can make a single bet because I ve just like sort of all in, right? I think there's you're like that was for four videos doesn't look out you right? A lot of people that does that sucked that sort of we're going to have to figure out how to manage all this as a society.

And friction is important and there is going to be this is good after bad. There's also a bit where, you know, and this is this is actually this topic, but maybe some there's something to IT like A I is going to do a lot of work. It's going to make very productive people and people with initiative dursn't ally more productive and more able to do stuff.

And there's a lot of people that it's the new opiate of the masses. It's like like, like ubi is uh yeah you have sustainable and then you're fully entertained with your with your headset. And is that horribly destroy an yes, IT is like this is a business analysis.

IT wasn't a commentary on necessarily. Again, i'm optimistic we can get to a Better place than where we are, but that optimism is born of the factor. I think where we are is actually fairly crappy.

And by the way, I have a decade documenting the business success is a good where we are. Like this is just the way I ve said this about cheery again and again tratement at the other day, IT is analysis. And when I am putting in my personal thoughts and opinions, partly that's what podcast are for, is for me to articulate that trajectory analysis.

That doesn't mean I want IT or I ensure that. But i'd be doing you the service that I did my readers with amazon ads, if I get if that is in the way of what i'm offering, and I just found on the tin, that's what a Cherry does, and that's how to say, is wrong to offer opinion that just not the role the new year I feel. And that very much characterises .

this article. There you go. Well, we hear you crapy c and we hit the we've got some other emails .

that we can hit next week. We got pretty I thought it's Better sort of about the time. So I made one push back on the general as we get to that on monday. You there's other news this get hot things.

Super interesting. Yes, we will hit news next week. And I appreciate cursing because that was the one thought that occurred to me as I was reading your article.

Like I ve had so much fun on the pot for the last six weeks or so because every episode, like we're in the first inning of a whole new game. And so we're talking about like antic possibilities and what that unlocks nuclear energy. Autonomists driving, like all of that is so exciting to me, but they're forget to turn around.

And like the most valuable able company on the planet is basically like this giant advertising clearing house, and they're putting all of us in headsets for the rest of my life, like prety. Sure, i'm out of that vision entirely, but who could say what the future holds? And we're all gonna be experiencing IT together here on sharp tech.

That's the only promise that we can make on this episode. And then you made IT through your typhoon episode. So look at the .

wind that really kicked up a few minutes ago. No.

but your internet cut out a little bit along the way there. So um anyway, we will circle back on monday and ah I look forward to emails another male back monday and a distraction from the election so people look forward to that and then .

have a great weekend at sharp boat is coming in the future. we.