Ep 39 - Leslie Talbot - How Consultancy Corporate Visions Productized Its Services to Become Highly Scalable
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What do a SaaS company and a consultancy have in common?If you ask today's guest Leslie Talbot, the answer should be sales.Leslie )is Senior VP of Marketing at Corporate Visions), and in this episode, she shares with Sammy )why that's a brilliant idea, and how Corporate Visions drives growth by leveraging content and offering productized services.What's in it for you:1. Why consultancy Corporate Visions opts for productized services to become scalable2. How understanding your buyer’s status quo profile helps your sales motion3. Why Corporate Visions invests heavily into their marketing department to drive growthAbout Leslie):Leslie Talbot, Senior Vice President of Marketing at Corporate Visions, has been helping organizations tell their stories for more than twenty years. An author, consultant, and marketing professional, Leslie leads an exceptional team of writers, designers, strategists, and enablement experts who apply science-backed marketing principles to everyday customer conversations.Find Leslie on LinkedIn: https://www.linkedin.com/in/leslietalbot)Leslie's business book recommendations: The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers - Erik Peterson, Tim Riesterer https://amzn.to/3VyF2t9)Thinking, Fast and Slow - Daniel Kahneman https://amzn.to/3g5Adai)Leslie's favorite podcast: Timesuck Podcast with Dan Cummins - https://timesuckpodcast.com/)__________About Corporate Visions):Corporate Visions is the leading provider of science-backed revenue growth services. Global B2B companies work with Corporate Visions to articulate value and promote growth across the entire revenue engine.Website: https://corporatevisions.com)Industry: Business Consulting and business servicesCompany size: 200Headquarters: Reno, USAFounded: 1984__________About the host Sammy):Sammy and SAWOO )enable you to become a thought leader, and win leads directly through your own podcast & great content on LinkedIn.Get in touch with Sammy on LinkedIn).__________Past guests on the LEADERS IN CONSULTING Community) include: Dr. Stefan Sambol, Dr. Andreas Baader and Rainer Majcen, Friederich von Hurter, Peter Feldmeier, Alexander Kainer, and many more.