Ep 36 - John Warrillow - How to use the TVR Approach to Sell Your Consultancy for the Highest Price
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How can you productize your service, and make it teachable, valuable, and repeatable?Today, John Warrillow), President of The Value Builder System™), shares with Sammy), how he followed the TVR-approach to sell his consultancy at the highest price. What's in it for you:1. What is the TVR approach & how can it help you productize your consulting service2. Why it's okay to lose top talent when making the switch to productized services3. How to create recurring revenue for your consultancy4. How to charge for your service upfront by changing the cash modelAbout John):John Warrillow is the Founder & CEO of The Value Builder System™, a sales and marketing software for business advisors to find, win and keep their best clients.John is also the author of the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by Fortune and Inc. magazines as one of the best business books of 2011. Built to Sell has been translated into 12 languages. John’s next book, The Automatic Customer: Creating a Subscription Business in Any Industry, was released by Random House in February 2015 and has since been translated into eight languages. In 2021, John released The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of books that teach business owners how to build, accelerate, and harvest the value of their company. As the host of the Built to Sell Radio podcast, John has interviewed hundreds of founders about their exit. Built to Sell Radio is ranked by Forbes as one of the ten best podcasts for business owners. Before founding The Value Builder System™, John started and exited four companies. Find John on LinkedIn: https://www.linkedin.com/in/johnwarrillow/)John's business book recommendation: Small Giants: Companies That Choose to Be Great Instead of Big - Bo Burlingham https://amzn.to/3QqYA0q)John's favorite podcast: Prof G Pod with Scott Galloway - https://profgmedia.com/the-pod/)__________About Value Builder System™):The Value Builder System™ is a sales and marketing software for business advisors to find, win and keep their best clients. It combines tools and ready-made content for accountants, brokers, consultants and financial advisors who focus on helping owners protect, grow and realize the value of their business. Website: https://valuebuilder.com/)Industry: Financial ServicesCompany size: 50Headquarters: Toronto, CanadaFounded: 2010__________About the host Sammy):Sammy and SAWOO )enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.Get in touch with Sammy here on LinkedIn).__________Previous guests on the LEADERS IN CONSULTING Community) include: Dr. Stefan Sambol, Dr. Andreas Baader and Rainer Majcen, Friederich von Hurter, Peter Feldmeier, Alexander Kainer, and many more.