Entertainment Marketing is an ecosystem for brands : a mix of event marketing and digital marketing. With entertainment as it's fuel. Resulting in relevant data and extreme customer delight.
My point is that brands should be a part of the entertainment on social media and not interrupt people. And if we talk about creating entertainment : event managers are the kings and queens of entertainment. Event Managers are the best at creating entertainment via live events. But I think event managers should remarket themselves and should create entertaining content for brands on digital media (social media, website, emailmarketing, etc).
We, event managers, are way too shy. We should create and promote the concept of Entertainment Marketing. And help brands to stop interrupting people in their precious moments of free time with spammy ads.
