EPISODE SUMMARY
In this episode of Chan with a Plan, Max Speaks with Chris Burns, author, consultant, and podcaster.
During this conversation Chris discusses his journey into marketing, how to build your personal brand, and content creation tips.
QUOTES FROM CHRIS
“Cultivate relationships. Put the social back in social media. But unfortunately, so many people are doing it the opposite way is they're just shooting arrows at their prospect and they're going to end up killing them.”
“If you could open the door and you can humanize your brand or humanize yourself as a leader, You can cultivate relationships and a lot of good things can happen from that.”
“In a perfect world, you would mix it up, you would have maybe 20-30% variation from platform to platform.”
TIMESTAMPS
[01:35] Chris’s journey
[02:59] What is a personal brand?
[08:29] Using personal brand to advance your career
[12:04] Use of social media for the older population
[18:32] Businesses’ social proof
[20:45] Having good authenticity
[25:10] Improve the first impression
[28:14] Building your brand, which social media platform?
[35:23] Managing content topics
[40:45] Finding a niche
[48:24] The turning point in Chris’s personal brand
RESOURCES & RELEVANT LINKS
Chris Burns on Social Media:LinkedIn)
Chan With A Plan)
Max Chan on Social Media)
PodQuest PodQuest Podcast Discovery Engine