It’s October–which if the ubiquitous pink ribbons didn’t make it clear–is breast cancer awareness month. Breast cancer is a terrible disease, but so are so many others. But it has excellent branding. Which raises the question: should diseases have brands? Abdul reflects on the implications of branding disease. Then he sits down with Mara Einstein, a professor, author, and marketing expert to learn more about disease branding, its history, and its future.
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Marguerite Casey Foundation: Join the MCF Book Club at CaseyGrants.org/BookClub).
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