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Hello, my beautiful friends, and welcome back to the Claim Your Power podcast, the ultimate show for all things spirituality, self-love, and personal development. I'm your host, Kim Perez. I'm a two-time author, content creator, yoga teacher, and entrepreneur. You are at the right place if you're ready to tap into your gifts, unleash your potential, and become your higher self. It's time to claim your power.
Hello, my beautiful friends, and welcome back to the podcast.
Before we kick off this episode, I just want to share a special announcement with you guys and let you know that if you are a woman who's ready to tap back into her self-love, open her heart, and unleash her feminine energy, my masterclass on May 13th called Heal Your Heart is for you, okay? This is going to be a very, very special masterclass. I'm hosting it live only once on
We're going to be doing a lot of healing work, meditation, EFT tapping, journaling, group work. Basically, if you are someone who needs and feels super, super called to open her heart again and to be ignited into sisterhood and self-love and all those good things,
This masterclass is for you. I'm going to be including the tickets sign up link in my Stan store. In the episode notes, you can get your tickets. I really hope to see you there. We're going to be doing amazing, amazing work. You're going to come out of it a new person. I can guarantee you that you're going to step out of this masterclass a different person.
newest, highest version of you. We're going to have women from all over the world. And if you are someone that like has an intuitive nudge that this is something you'd want to be part of, you're feeling called to it, I really, really hope that you sign up. I hope to see your beautiful face there. We're going to be doing so much amazing transformation
So yeah, I hope to see you there. And without further ado, let's dive into today's episode. So today we're going to be talking about something that I've honestly rarely talked about on the podcast because a lot of our episode topics are a lot about, you know, self-help, self-development, personal growth, da-da-da.
This is a topic that I get a lot of questions on and I have a lot of wisdom on that I want to share with you guys. So this episode is specifically for you if you're someone who wants to get into the content creation world, you have a message that you want to share or you have this intuitive nudge that you're meant to share with the world, you're meant to be out there, any of that. If you have this inner knowing that you're meant to create content, this podcast episode is for you because I'm going to tell you all my tips and tricks for
for creating meaningful content, building an audience, and doing it in the most spiritual, highest version way that you can do it in. And I'm going to share like my journey with content creation and how I got to where I am today. And I don't know if you guys know this about me because I feel like again, I don't talk about this much in the podcast, but I will start to because I think that this is kind of where the universe is nudging me to create more content on these topics as well.
but I have a lot of wisdom and a lot of passion for business and entrepreneurship. And although a lot of the things that I talk about, like the content and the podcast episodes that I create and the events I host,
are in the spiritual self-development realm, executing those things and bringing those things to life takes a lot of masculine energy and determination and commitment and productivity and consistency and being business-oriented. And so this is something that is very dear to my heart. It's something that I've been passionate about for many, many years and
marketing specifically. And if you guys don't know about this, I'm currently getting my degree in digital communications and marketing. So I have a lot of wisdom that I'm still learning from that sector. But I also have so much personal experience from like building my business and building my platform.
and all the things that I've been through as a young entrepreneur that has brought me to where I am today. And so if you're somebody who wants to specifically, today we're going to be talking about content creation. If you're someone who wants to build that audience, who wants to share that content, but you don't know where to start. Maybe you have this deep fear of being seen or you just don't know how to be successful as a content creator. You don't know how to bring your ideas to life.
this video is for you. Wait guys, did I just say this video is for you? Oh my god. That's how you know like I'm so immersed in talking about content creation right now that I forgot for a second that I'm filming a podcast episode. Anyways, what I meant to say is that this episode is for you. Let's talk all things content creation. So I made a list of three of my biggest tips for
for somebody who wants to become a content creator. And I'm gonna elaborate on each one. And I feel like obviously there's so much information out there about like how to succeed as a content creator, how to build an audience. And to me, what I've found is content creation goes really, really hand in hand with your self-discovery journey. And the more that you work on yourself and who you are and be centered and rooted in that message,
then you will be creating and bringing good content out into the world that inspires other people. So the first tip that I have for someone who's starting from scratch, who wants to build that TikTok account, wants to build that podcast, whatever it is, is find your why.
Why are you creating content? This is such an important question to ask yourself and I know that might seem cliche but it is so useful and you would be so surprised how many people are creating content for the wrong reasons and that is also the thing that is mostly holding them back from reaching those goals or that success. Let's say you are someone who wants to create content for the wrong reasons.
Those reasons will probably be based on the ego. Like you want to have a lot of followers or get a lot of likes or wanting to people to put you on a pedestal, whatever it is. Also, I don't know if you guys are hearing sirens in the background right now. So I'm sorry if you are, there's like a siren going through, but
What I was saying is find your why and be extremely intentional about why you're creating content. If you're creating content for the wrong reasons, energy does not lie and people will be able to pick that up during your videos because somebody who's truly passionate and intentional about why they're creating that video is
People pick that up and they're like, wow, this person is so passionate and knowledgeable and amazing. I want to follow them. But if someone's just like, you know, creating content because they want that validation or those followers or dah, dah, dah, they're not going to build an audience because they're not true to themselves. You have to be extremely intentional about the reason that you're creating your content.
So once with yourself, you have established what type of content you want to create. Let's say it's personal development, cooking, fashion, whatever niche you want to be in. And I do want to say that like, I don't believe in niching down necessarily. I don't think that you need to be like,
one niche and only create content for that niche. But when I'm mentioning niche, I mean like, you know, the overarching purpose of why you're creating content. And at the end of the day, you are multidimensional, so you can create different types of videos. Like, I don't think you need to like only make videos
you know cooking videos if you are someone who's also passionate about running or something you know but once you kind of like realize who you want to be online and what source of inspiration you want to like give to other people then you're going to be able to show up and be more authentic in your why and the reason that I think being intentional about the content you're creating is so important is because when you're intentional you're
That energy flows to where you're setting it. So if you're unintentional, like you're just making content because boo, like you just want to make content, that's fun too. But you're not going to have something that is motivating you in the long term. Because when you're intentional about something, that also meets up with motivation.
you're not going to be motivated to create content all the fucking time. Like some days you're not going to want to post videos or show up in front of the camera. But if you have that intention, that why that's going to push you through. I've studied so much about marketing specifically on TikTok and the best types of creators are able to build an audience for three reasons.
They are either giving people a source of entertainment, they are educating them, or they are inspiring them. And if they can do all three things, like you just hit the jackpot for content creation. At the end of the day, people are consuming your videos because they want to get something out of you. They want to feel like they know you. They want to feel like they're getting educated on something. They're inspired by something. They want to feel entertained. They want to laugh.
whatever it is, if you're able to do all three of those in your videos, you are going to be like
such an amazing content creator. Be incredibly intentional about the reason that you're creating content because people need to feel like you are passionate about what you are saying. If you are not passionate about what you're talking about or you're not knowledgeable or you just don't care, you're just putting content because you want to get those followers and likes, people are going to feel that and they're not going to resonate with you because they're not going to take you seriously because you're not taking your job as a content creator seriously.
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And at the end of the day, content creation is such a long-term process that you have to like mentally prepare yourself for. Because I think when people think of content creation, they just think, oh, you're just dancing for videos on TikTok. But no, TikTok is an incredible tool for marketing, for building a business, for building an audience and a platform. And it takes determination and consistency to succeed.
as a content creator. And the reason so many people don't succeed as a content creator, even though they want to, is because they give up so fucking easily. One thing gets hard, one video flops, they don't get enough likes the first month of doing TikTok or content creation, and they just give up.
But the real people, and let me tell you something spiritual really quick, is that the universe loves a stubborn heart. It's about not willing to be able to give up even when things are hard, even when you're not seeing results. You have to believe in yourself before other people believe in you. And that is such a big tip that I wish I could tell like,
my younger self from a year and a half ago is believe in your message so much that you just know you're radiating out this energy every single time that you post a video, you're reading out this energy that I believe in my message so much. I believe in what I'm saying so much. Everything that I'm saying out to the world has so much value. So the people that are watching it, it inspires them and empowers them. It just,
add so much value to their life. When you become so intentional about why you're creating your content, you will be able to build an audience because your intention is the thing that's going to keep you going despite things that are challenging along the way, despite you not knowing what you want to do, who you want to be, you know, you juggling up different passions. And something that I do, like a little trick for content creators that helps me be really intentional is I
Before I post a video, like a video that I worked hard on, like let's say I did like a talking video for three minutes and me talking about, I don't know, anxious attachment or some message from the universe. Before I post it and I like come up with the caption and all the technological logistical things,
I will close my eyes and I will set the intention and I will say, may this video reach every single person who genuinely needs to hear it. And every single time that I did that, my videos went viral. I remember I did it for one video and it has like over 2 million views.
And I remember telling myself, I hope that I worked hard on this video. I'm genuinely speaking my truth from the bottom of my heart, from my soul. I believe in this message. And so I hope this video reaches the people that also need to hear it. And you set that intention. So instead of, you know, only being the logistical masculine part of content creation, I also want to share with you like the feminine side of content creation, where you're intentional, you're loving, you're sending out that energy into the world so that it comes back to you.
Tip number two is you have to stay consistent, okay? 99% of people that fail just fail because they weren't staying consistent. That is the big difference between the people who succeed and don't is the people who succeed are willing to do the things and not give up when it's hard. That is the big difference. And with content creation, let me tell you, it is such a big life lesson on consistency. And some people, you know...
get the jackpot go viral overnight and they are like viral sensations and that's crazy and it's amazing but a lot of the people that i know that are content creators and have built an audience online they have consistently built an audience like for me the first three months of doing tiktok i was getting views on each video as low as like 200 on each video but i was posting every day i was consistent i was learning it's also a learning journey as a content creator
You evolve, you learn a lot about yourself and who you want to be. So the types of videos and the energy that I was coming forth a year and a half ago on my TikTok, if I look back, I'm a completely different person. And content creation allows you to like see a digital diary of how much you have grown as a person too, which is amazing. But when I was making videos the first three months, I had like no followers. It was very, very slow growth. And I remember just like, I remember writing down in my journal, I'm going to hit 10,000 followers.
10,000 followers, which is crazy because I remember for the first like six months of me doing TikTok, I just wanted to hit that 10K mark. I was striving for that. And I look back at that past version of myself and she had so much motivation and she was just so excited about the little things. Like every new follower that I was getting, I was so, so grateful for. And I just want to say in preface that I still am.
Literally every single follower that I get I count my blessings and I'm like wow this beautiful person is coming to me and is like aligning with me and is following me and that is so so amazing and I'm so honored and humbled and grateful and I you guys know like every time you write to me on Instagram I try to respond to as many messages as I can because it just genuinely means so much to me and that is it's again it goes back to my intention. I'm
doing content creation to empower you guys to allow and be vulnerable why did i say vulnerable like that to allow and be vulnerable and to share my journey and to show you guys like my little parts of life and my path and to inspire you down the line as well and that is why staying consistent is the key to succeeding in content creation because when you are consistent when you are showing up
every day. There is no other option but for you to succeed down the line because that version of me that was striving for 10,000 followers a year later, I've got almost 140,000 followers right now as I'm filming this, which is crazy and it could probably go up by the time this podcast episode posts, which is also another crazy thing. So I want to tell you guys, first of all, that when you are consistent, you have no other option to succeed. That is the mindset and mentality that I have in my head. I'm like, if I'm consistent,
If I'm putting out this energy into the world, it's going to come back to me because energy cannot be created nor destroyed. So if I'm putting out this energy of love and community and I'm empowering people through my videos and I'm inspiring and I'm being vulnerable online, that energy is going to come back to me.
Maybe it's not going to come back to me overnight. Maybe it's not going to come back to me the first month or the second month or the third month. But over time, I did start seeing that tangible manifestation come to life. And now a year and a half later, I look and I'm just, wow, I've come such a long journey. And to be honest, you can do that too. Like I am honestly no different than you. You start posting today. You start being real. You start being raw. You start being yourself online and being consistent and you will start building an audience.
because at the end of the day if you're not posting every day or again I want to say like part of being a content creator you know there's a lot of advice out there and I don't believe in the harsh overly girl boss advice that like you need to burn yourself out and post 18 videos a day to succeed on TikTok I don't believe in that either but I believe that you need to be consistent if you're posting one video a week and you're not succeeding it's because you're not showing up to your audience
Part of the reason people follow you is because they want to consume your content. They want to see your face on their page. And so if you're only showing up once a week, they're not going to appreciate you as much. But if you're someone who's showing up every day consistently, showing up with the inspiration, with the empowerment, with the love, people are going to want to follow you. They're going to be more inclined...
to click on that follow button because you're giving them some sort of value. Consistency beats motivation. If you know, this goes back to the first tip of intention. Once you have an intention and you're consistent about it, you will succeed. Mark my words that if you stay consistent to your goals and your dreams and you keep that vision in your head, like you just know deep in your heart, you are meant to create content. You are meant to be out there. You're meant to inspire people.
If you are consistent about it and you remind yourself of that vision in your head, that is something that nobody can take away from you because it is your destiny. And you know when it's your calling. If you're listening to this podcast episode, I know for a fact that you want to be a content creator and it's something in your calling. Because if you clicked on this episode, you knew that there was some sort of wisdom for you to learn from on your journey.
And so you have this calling for a reason. You're meant to be a content creator. Mark my words. If you are listening to this right now, you are meant to do this because you were called to this for a reason. My last tip is authenticity.
When you are inauthentic online, when you aren't your true self, people can feel that and that in a way, in a subconscious sense, repels them. Because at the end of the day, people, we're all just trying to walk each other home. So when somebody sees someone being so incredibly themselves and so true to themselves and so rooted and centered in who they are,
they are naturally gonna wanna follow you and be inspired by you because you're putting out such a good sense of energy and it is so amazing to see and experience. And so the best tip that I have for you is authenticity. Stop caring so much about like how other people will perceive your videos
And stop overanalyzing every single word that you are saying. Just post. Be conscious, be kind, set the intention that you're gonna post good content from good values and from the bottom of your heart. But don't overanalyze and refilm every single fucking video and overthink every word that you said. And you're not gonna be able to please everyone, especially when it comes to being out there online
and building an audience, you're not going to be able to please everyone. Some people are always going to have something to say about you. It's just part of life. There are always going to be people who have something negative to say about you because they are triggered by you. Something that you are doing, your energy triggers them. And realize that people, those people are projecting to you how they feel about themselves. 99% of the time when I get a hate comment or something like that,
I just know deep down that that person is projecting how they feel about themselves to me. And so I'm just unfazed by it. I've come to a point where I'm just unfazed. I see a hate comment and I'm just like, well,
This is like balancing the spectrum because I get a lot of amazing, lovely, wonderful comments. So once in a while, I get a hate comment. I'm like, okay, this is the polarity of life. But being authentic online will take you such a far place because when you are authentic, you are true. And when you are true, you are inspiring. That's it. People are inspired by people who are themselves. People want to be around people who are themselves. Think about all the amazing creators that you follow.
They were probably not the, you know, popular kid in high school or the person who just like peaked in life and was the prettiest according to societal standards or whatever. You follow that person because you know that their personality and who they are as a person is amazing and you're inspired by their content.
Like, to be honest, like when I look back at me in high school, I was not the popular kid. I had two or three best girlfriends that were just stuck by me by my side and I was happy with it. I did not peak in high school, you know? And so obviously those types of people that you follow, they were probably very similar to me in a sense that
They had to go through their own journey to find themselves and realize who they are. And now they're sharing that with other people online. Like I think about the people that I love to follow online. They're the people that are the most authentic, that are most passionate about what they do, about the wisdom they're sharing. They're real. They're vulnerable. They share who they are online. And that's what gets people to follow them is because we feel like they're a friend. Your audience needs to feel like you are part of their life in a way.
way. And I know this doesn't really make sense as I'm saying it, but people are attracted to people who are naturally storytellers and make them feel like a friend, especially in this world of day and age of content creation. The people who are more successful are the people who are able to build an audience based on the fact that
they are equal to their followers. Like you're not trying to come up to make content creation from this place of arrogance and you putting yourself on a pedestal of like, oh, I'm better than you because I'm famous because I've got followers. No, you've got to have the exact different, like opposite type of energy that you are humble, that you know that you are creating content to serve others, to be kind to others, to empower others. And that's why you're doing it.
When you are coming from this arrogant, egotistical place, people feel it. And nobody wants that anymore. Maybe back in the day, you know, people idolized celebrities and all that. But in this day and age, in our generation, people follow people because they genuinely feel inspired by them and they feel like they're equal. And they feel like that person is providing them with some sort of value or fulfillment in their life. So I'm not going to follow some person online just because they're pretty. Like,
Honestly, I won't because they're not giving me any value anymore. Maybe five years ago when like Instagram was the biggest, biggest thing, we would follow all these like, you know, skinny, beautiful models because that was like the beauty standard or whatever. But nowadays I follow people on TikTok because they're providing me with a value. Whether it's like holistic nutritionists that I love to consume their content or cooking videos or people who talk a lot about mindset and motivation. Like those are the types of people I follow because I find
feel like they're providing me with a certain value, with some sort of fulfillment. And so you need to be approaching your type of content with that same energy. How are you serving other people? When you're coming from this place of how can I be of service to others? How can I empower others? How can I make others love themselves more? And that's the type of content that you put out. You have just, your energy will become so magnetic that people will just naturally be drawn and gravitated to what you have to say. It's because you're authentic.
authentic and people in this generation love, they love authenticity. Guys, I have so many more tips when it comes to content creation that if you guys want, let me know because I can make this a series on the podcast. I can definitely make more episodes about content creation and entrepreneurship in general. But I hope these three tips were helpful. If you're someone who's like a beginner, who's just starting from scratch and
And I hope that this episode also inspired you to like want to take that leap and actually do it. Because at the end of the day, the only thing that's holding you back is yourself and you will never be ready, fully ready to take the leap. And the successful people in life, especially in content creation, start doing it when they don't feel ready. Because you will never, it will never be the perfect time. But if you start today, if you're committed to yourself, if you know what your intention is and you just stick to it,
I'm telling you, you will go very, very far. Beautiful souls, thank you so much for joining me in today's episode. Feel free to leave a review or DM me any topic suggestions. I hope you feel inspired to claim your power today.