This week's episode of Unlocked features the successful entrepreneur, Aaron Singerman. Aaron began pursuing his passion of fitness in his twenties. His plans were derailed by addiction despite his desire to become an entrepreneur in the fitness industry. He was led to begin a podcast to feature his interest in journalism for the body building scene which led to the chance to travel the world interviewing various fitness celebrities.
In an effort to better provide for his growing family, Aaron developed his gifts by promoting products and leading marketing and advertising initiatives that led him to great levels of success. He is a champion of raising the bar not only for himself, but for all those working around him to better themselves and the company they work with.
Aaron began RedCon1 in 2012, and it became the fastest growing health company in the country. Many of their products, like prohormones, served a niche group of serious bodybuilders, while others, like energy drinks, were popular among soccer moms. After changes in federal law, the company recalled and discontinued many products and notified existing customers of products that would be illegal. Disputes between Aaron and his business partner led to messy legal battles and a series of negotiations regarding the company's future. In 2017 and after Aaron left the company, the FDA searched Blackstone labs for the now illegal substances that had been used in some products. Aaron was later federally indicted in March 2019. He pleaded guilty and went to prison in January 2022 instead of going through a trial and risking additional charges.
Join Savannah and Aaron as they break down his story from twenty-something fitness enthusiast to former businessman author.
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