We’ve all had that moment when an advertisement passes by, and our mind goes, “I definitely need that,” thanks to how effective and well-thought-out their marketing is. But they will always be what they are meant to be—strategies designed to influence us to spend. It’s not evil, but it’s definitely costing us something. In this episode, Jen and Jill reveal the fascinating world of marketing and how a simple product can transform into a necessity or more so, a luxury.
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