Michael Eisner was appointed CEO of Disney in 1984, a company in deep financial trouble. His mandate was to restore the company by focusing on its core strengths, particularly its creative legacy and entertainment value.
When you think about Disney, your first thought isn’t “cable television giant.” But Disney’s broadcast and cable television holdings, especially ESPN, helped turbocharge Disney’s growth over the last 30 years. It was a formula that worked extremely well – until now. As more and more consumers cut the cable cord, Disney must reckon with declining assets and the hit to its bottom line.
