cover of episode Mastering Amazon PPC and E-commerce Strategies with Elizabeth Greene

Mastering Amazon PPC and E-commerce Strategies with Elizabeth Greene

2024/8/1
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Elizabeth Greene: 亚马逊卖家目前面临利润率下降的巨大挑战，这主要源于广告成本的上升、有机排名的减少以及亚马逊费用结构的变化。除了广告成本外，商品成本、运输成本和亚马逊的库存费用也在不断挤压利润空间。许多卖家缺乏完善的财务管理，这使得他们在应对这些挑战时更加脆弱。她建议卖家关注转化率优化，并加强财务管理，以便更好地规划业务发展。她还强调了亚马逊电商社区的开放性和慷慨的知识分享精神，这对于卖家克服挑战至关重要。 她认为，在学习亚马逊广告投放策略时，应该充分理解各种战术和技术细节，并从购物者的角度理解其效果。良好的沟通能力对于亚马逊广告投放者来说比具体的战术技巧更为重要。她分享了自己事业上最令人兴奋的时刻，那就是能够实现购买大片土地的梦想，并与家人一起生活，这体现了她对生活和事业的平衡。 Tim Jordan: 他与Elizabeth Greene探讨了亚马逊卖家在广告策略制定中容易遇到的误区，即过分关注具体的战术和技术细节，而忽略了从购物者的角度理解广告策略的整体效果。他引导Elizabeth Greene分享了她对亚马逊卖家在未来12个月面临的最大挑战的看法，并就亚马逊电商社区的开放性和慷慨的知识分享精神进行了讨论。

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Elizabeth Greene discusses the major challenges Amazon sellers face, including tightening margins due to increased advertising costs, less organic placement, and changing fee structures.

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In this special bonus episode of the Growth Gear Podcast, recorded live at the Prosper Show, host Tim Jordan sits down with Elizabeth Greene), a renowned expert in Amazon PPC advertising. Elizabeth shares her journey from starting in the PPC space to becoming a recognized figure in the e-commerce community. They explore the challenges Amazon sellers face, particularly the tightening margins due to increased advertising costs and changing fee structures. Elizabeth emphasizes the importance of solid bookkeeping and strategic business management to navigate these challenges. She also highlights the incredible support and generosity within the e-commerce community that has helped her and many others succeed. Tune in to gain valuable insights and tips on optimizing your Amazon advertising strategy and managing your e-commerce business more effectively.

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Tim Jordan is a 7-figure seller and Founder ofPrivate Label Legion as well as Chief Community Officer atCarbon6. He has built, operated, and exited multiple ecommerce brands. Tim specializes in Ecommerce Brand Development, seller marketplaces, and global sourcing and is dedicated to helping sellers succeed.