cover of episode Ep 9: Profitability Through Strategic Diversity with Helen Ahrens

Ep 9: Profitability Through Strategic Diversity with Helen Ahrens

2024/6/13
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Tim Jordan: 本期节目探讨了战略多元化对提升企业盈利能力的关键作用,并以自身经历为例,说明缺乏团队和市场多元化导致错失商机。他认为,在产品开发和市场营销中,缺乏多元化的视角会导致企业无法充分挖掘市场潜力,从而影响盈利。 Helen Ahrens: 多元化团队和产品能够显著提升企业盈利能力。她结合自身在Shopify、Google和Salesforce等大型企业以及自身创业的经验,指出多元化团队能够带来更高的利润和投资回报,并能更好地满足不同客户群体的需求。她还强调,缺乏多元化会导致企业错失大量潜在客户和利润,尤其是在网站可访问性方面,不符合ADA标准会损失大量客户。她建议企业从第一天起就重视多样化,并从营销、品牌和产品等方面入手,积极拓展多元化市场。她还指出,多元化不仅能提升企业价值,还能使其更受风投青睐,更容易获得融资和成功退出。 Helen Ahrens: 多元化不应被视为极端或极化的概念,而应被理解为包容所有不同群体。她鼓励企业积极尝试多元化策略,即使面临一些负面反馈,最终也能获得更大的成功和盈利。她认为,多元化的团队能够带来更多不同的观点和想法,从而提升产品和服务的质量,并更好地满足不同客户群体的需求。她还分享了一些资源,帮助企业更好地学习和实践多元化策略。

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Chapters
Introduction to the episode's focus on strategic diversity and its impact on business profitability, featuring guest Helen Ahrens.

Shownotes Transcript

Join host Tim Jordan as he explores the crucial role of strategic diversity in enhancing business profitability on The Growth Gear Podcast. Our special guest, Helen Ahrens, shares her extensive experience from founding six startups and working with powerhouses like Shopify and Google, illustrating how diversity can significantly impact a company's bottom line. This episode delves into the often overlooked opportunities that strategic diversity brings to businesses, from team composition to market outreach and product innovation.

About the guest:

Helen Ahrens is an accomplished entrepreneur and diversity advocate with an impressive track record at global firms such as Shopify, Google, and Salesforce, and founder of six startups. Through her roles, including leading the global OUT ERG at Shopify and as a Women Techmaker Ambassador at Google, Helen champions the integration of diverse perspectives that drive innovation and profitability. Her work emphasizes the tangible benefits of diverse teams and products, supporting businesses in tapping into new markets and enhancing overall performance.

Learn More:

LinkedIn: Connect with Helen Ahrens on LinkedIn) to gain insights into strategic diversity and its impact on business growth.


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Tim Jordan is a 7-figure seller and Founder ofPrivate Label Legion as well as Chief Community Officer atCarbon6. He has built, operated, and exited multiple ecommerce brands. Tim specializes in Ecommerce Brand Development, seller marketplaces, and global sourcing and is dedicated to helping sellers succeed.