cover of episode Ep 8: The Power of Resilience: Surviving the Brink of Business Collapse with Greg MacDonald

Ep 8: The Power of Resilience: Surviving the Brink of Business Collapse with Greg MacDonald

2024/5/30
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Greg MacDonald: Bathorium的创立源于一次在意大利的奢华沐浴体验,这让他意识到市场上缺乏类似的产品。创业初期,他经历了品牌定位、产品包装、营销策略等诸多问题,但对产品的热情和对市场的敏锐洞察力帮助他克服了这些困难。他强调创业者要专注于自己真正热爱的事业,并积极寻求周围人的支持。疫情期间,Bathorium面临巨大的挑战,但他通过调整营销策略、提供免费送货等服务,并积极与客户沟通,成功扭转了局面。他还分享了在危机时期保持透明化沟通的重要性,以及如何与员工建立深厚的信任关系。 Tim Jordan: 访谈中,Tim Jordan 作为主持人,引导Greg MacDonald 分享了他Bathorium的创业历程,从最初的失败到后来的成功,以及在面对危机时的应对策略。他强调了创业过程中韧性的重要性,以及成功背后所付出的努力和汗水。他还从旁观者的角度,对Greg MacDonald 的创业经历进行了总结和评价,并对Bathorium的未来发展表达了期待。 Tim Jordan: 访谈中,Tim Jordan 作为主持人,引导Greg MacDonald 分享了他Bathorium的创业历程,从最初的失败到后来的成功,以及在面对危机时的应对策略。他强调了创业过程中韧性的重要性,以及成功背后所付出的努力和汗水。他还从旁观者的角度,对Greg MacDonald 的创业经历进行了总结和评价,并对Bathorium的未来发展表达了期待。

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Greg MacDonald shares the story of how a memorable bath experience in Italy inspired him to start Bathorium, a clean bathing brand that has since become a global success.

Shownotes Transcript

Join host Tim Jordan as he delves into the captivating entrepreneurial journey of Greg MacDonald, the founder of North America's top clean bathing brand, Bathorium. In this episode of The Growth Gear Podcast, discover the trials, tribulations, and triumphs that Greg encountered while transforming his passion into a globally recognized brand. From near-failure experiences to innovative breakthroughs and strategic pivots, this episode is packed with compelling stories, practical insights, and the sheer resilience it takes to succeed in the competitive business landscape. Learn how Greg's simple desire to improve bathing experiences led to the creation of products featured in major outlets like Forbes, Cosmopolitan, and even The Ellen Show. Whether you're an aspiring entrepreneur or a seasoned business owner, Greg's story offers invaluable lessons and inspiration for anyone looking to make their mark.

About the guest:

Greg MacDonald is the founder and visionary behind Bathorium, North America's premier clean bathing brand. Starting as a bartender and baker in Toronto, Greg’s transformative experience with a luxurious bath in Italy sparked the inception of Bathorium. Under his leadership, the company has flourished, securing its place in over 5,000 retail locations worldwide and receiving accolades such as the Forty Under 40 Award. Greg is also known for his dedication to enhancing bathing culture globally and is the host of the upcoming documentary series "Soaked in Tradition."

Learn More:

  • Bathorium Website: Visit Bathorium.com) to explore their range of luxury bath products and learn more about the brand's commitment to clean, indulgent bathing experiences.
  • LinkedIn: Connect with Greg MacDonald on LinkedIn) for professional insights and updates on his entrepreneurial adventures.
  • Instagram:
  • Follow @livebathorium) on Instagram to get a behind-the-scenes look at Bathorium’s products and brand stories.
  • Check out @soakedintradition) for updates on Greg’s upcoming documentary series.

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Tim Jordan is a 7-figure seller and Founder ofPrivate Label Legion as well as Chief Community Officer atCarbon6. He has built, operated, and exited multiple ecommerce brands. Tim specializes in Ecommerce Brand Development, seller marketplaces, and global sourcing and is dedicated to helping sellers succeed.