cover of episode Ep 10: The Power of Personal Branding in Ecommerce with Tique Chandler

Ep 10: The Power of Personal Branding in Ecommerce with Tique Chandler

2024/6/27
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Tique Chandler: 我在加拿大阿尔伯塔省一个只有125人的小镇长大，父母是当地最大的养蜂人。大学毕业后，我从事科技销售工作，但并不快乐。2020年，我辞去工作，创立了Chandler Honey，专注于生产采用优质原料的特色蜂蜜产品。我的品牌名称使用了我的姓氏，这体现了我对产品质量的承诺和责任感。我同时开展电商和实体店销售，电商销售增长迅速。我积极拓展实体店销售渠道，每天联系多家商店。在社交媒体方面，我通过学习其他品牌的成功案例，并结合自身经验，制定了有效的社交媒体运营策略。我最大的挑战是规模化扩张，尤其是在与分销商合作方面。我尝试与分销商合作，但由于缺乏经验而导致高昂的成本和失败的经历。从失败的经历中，我吸取教训，认为冒险是必要的，并计划继续尝试。我认为产品质量是品牌成功的基石，好的产品才能支撑良好的品牌建设和营销。我通过试错和客户反馈来研发新口味蜂蜜，并根据当地市场反馈调整产品和品牌策略。我的家人非常支持我的创业，并认为我的业务与家族企业互补。我计划改进包装后重新尝试亚马逊等电商平台，并考虑将业务拓展到亚洲市场，特别是日本市场。 Tim Jordan: 电商创业中最有价值的经验往往来自同行实践者。许多电商卖家不愿公开分享品牌故事，担心被模仿。许多电商卖家在考虑全职投入电商事业的时机，以及如何将个人品牌融入产品品牌。本期节目嘉宾Tique Chandler将分享其在品牌建设、产品差异化和家族企业合作方面的经验。我赞扬Tique Chandler的品牌建设和营销策略。我询问Tique Chandler在创业过程中遇到的最大困难，以及在创业过程中遇到的危机和从中吸取的教训。我同意Tique Chandler的观点，认为产品质量是电商成功的关键。我询问Tique Chandler对拓展电商平台（如亚马逊、沃尔玛）的计划，以及对国际扩张的计划和看法。我询问Tique Chandler的网站和社交媒体信息。我总结了本期节目的内容，并鼓励听众留下评论和评价。我感谢听众收听，并鼓励听众留下评论和评价。

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Tique Chandler discusses her journey from a tech sales job to founding Chandler Honey, leveraging her personal story and strategic branding to create a unique honey brand.

Shownotes Transcript

Have you ever wondered how personal branding can transform your ecommerce business?

In this insightful episode of The Growth Gear podcast, we sit down with Tique Chandler, the founder of Chandler Honey, to explore the pivotal role of personal branding in ecommerce success. Tique shares her journey from a small town in Alberta to launching a gourmet honey brand that stands out in a crowded market. Discover how she leveraged her personal story, strategic branding, and social media presence to build a loyal customer base and scale her business. Whether you're an aspiring entrepreneur or an established business owner, this episode is packed with actionable insights to help you elevate your brand.

About the Guest: Tique Chandler is the founder of Chandler Honey, a premium brand specializing in infused honey with unique flavors. Raised in a beekeeping family in Alberta, Tique combined her background in tech sales with her passion for honey to create a business that emphasizes quality, authenticity, and compelling branding. Her journey from the hive to the marketplace offers valuable lessons for entrepreneurs looking to build a brand that resonates.

Links:

Follow Tique Chandler on Instagram: @chandler.honey)

Visit Chandler Honey's Website: chandlerhoney.com)

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Tim Jordan is a 7-figure seller and Founder ofPrivate Label Legion as well as Chief Community Officer atCarbon6. He has built, operated, and exited multiple ecommerce brands. Tim specializes in Ecommerce Brand Development, seller marketplaces, and global sourcing and is dedicated to helping sellers succeed.