cover of episode Content Creation in a Saturated Market: Insights from Amazon Influencer Gracey Ryback

Content Creation in a Saturated Market: Insights from Amazon Influencer Gracey Ryback

2024/8/15
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Gracey Ryback:即使在创作高质量内容的情况下,由于市场饱和,尤其是在TikTok平台上,增长速度也显著放缓。亚马逊卖家在未来一年将面临PPC成本上升和效果下降的挑战,因此需要更加关注外部流量,特别是TikTok带来的有机流量。她建议结合长视频平台(如YouTube、Pinterest)和短视频平台(如TikTok、Instagram)进行内容创作,并强调建立强大的社群对于提升信任度和业务价值至关重要。她还分享了自己创业过程中的经验教训,包括及早行动的重要性以及社群的力量,并坦言曾经间接推荐过一些不太合适的商品。最后,她分享了自己在舞台上分享经验并得到积极反馈的兴奋时刻。 Gracey Ryback:在内容创作方面,她强调了及早开始行动的重要性,因为随着时间的推移,竞争会越来越激烈。她认为TikTok是获取有机外部流量的最佳方式,因为它不受关注者限制,每个视频都能触达新用户。她还建议结合长视频平台和短视频平台进行内容创作,并强调了建立社群的重要性,认为社群是建立信任、提高业务价值的关键。她分享了自己创业过程中的经验教训,包括曾经间接推荐过一些不太合适的商品,以及在舞台上分享经验并得到积极反馈的兴奋时刻。

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In this special bonus episode recorded live at Prosper, we sit down with Gracey Ryback, a leading Amazon influencer and content creator, to explore the challenges of growing an online presence in today's saturated market. Gracey shares her insights on the evolving landscape of platforms like TikTok and YouTube, the shifting focus towards external traffic, and the importance of building a strong community. From discussing the struggles Amazon sellers face with PPC to revealing her personal entrepreneurial highs and lows, Gracey offers invaluable advice for anyone looking to succeed in e-commerce and content creation. Whether you're an aspiring influencer or a seasoned Amazon seller, this episode is full of actionable strategies and inspiring stories to help you thrive in the digital world.


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Tim Jordan is a 7-figure seller and Founder ofPrivate Label Legion as well as Chief Community Officer atCarbon6. He has built, operated, and exited multiple ecommerce brands. Tim specializes in Ecommerce Brand Development, seller marketplaces, and global sourcing and is dedicated to helping sellers succeed.