Ladies and gentlemen, welcome to the most special edition of the Money Mondays where we have absolutely no guests whatsoever. It is just me and the co-host, the real Tarzan here. The reason I'm so hyped up is one hour ago, a brand new social media platform called Threads just came out. And you've got a guy that gets 200 million views a month across social media here. So he's just, I don't know why I'm just hyped. So here's the thing.
Over the last decade, every time someone's like, there's a new social media app, there's a new social media app, I say the same thing. Nobody cares. They have no chance. Do you know why? Because any of the top six major platforms are either going to shut them down or acquire them. The only one that had any chance was called Musical.ly. When that happened, they switched over to TikTok and ba-ba-bing, that was it. They also had billions of dollars behind them. That was the only one that broke through.
Think about it. There's hundreds and hundreds and hundreds of social media platforms, and you can't name any of them except for Instagram, LinkedIn, TikTok, Facebook, YouTube, Snapchat. That's about it, right? And there was one called Twitter, but I don't know. They're about to have a big competitor with threads. All right, guys.
So typically we go over three topics, how to make money, how to invest money, how to give it away to charity. But today you get a special edition episode where me and the realtors are going to walk through our business lives. We're going to talk about why we built a 26 acre animal sanctuary called the wild jungle. I'm going to talk about my masterminds.
my investments, acai bowl stores, sports car stores, and everything between that we can fit into 40 minutes for you. My heart's beating. I'm ready. I'm ready to roll. I also want to look at my phone because I just got 700 followers on threads in the last few minutes. I'm like, oh, let's go. This is so much fun. All right, guys. I'm going to let Tarzan explain to you real quick the main concept of why he moved all the way from Miami, where he already had a ranch, all the way out here to Temecula, California to build this 26-acre wild jungle.
So yeah, man, I mean, we've been talking for years, you know, and like I told you before,
I ain't leaving Miami. I'm not leaving. I'm not leaving. The show goes on. The show goes on. You know, I was just so happy and so comfortable there. You know, half of me wanted to stay because I was comfortable. I was settled in. It was an area where I got it out the mud, you know. I moved to Miami about over a decade ago. I was like 18, 19 years old. I had a game plan, but I didn't know how to execute it. So I came there. I ended up being homeless for like the first three years. Long story short.
I got my break in social media about six years ago. And I kind of did everything I could possibly do in Florida besides like
settle in buy a house and open up my own sanctuary you know and uh a time came where you know me and you were going back and forth we even looked at a couple properties in florida to do the wild jungle down there um and uh one of my main goals driving down to south beach every time i'd see jungle island i would say i'm gonna buy that place one day and i'm gonna shut it down i'm just gonna live there
you know that was live with the animals live with the animals and i wanted to start a cruise ship line across the street and just send aid to like cuba and south america and any surrounding areas that needed help but just imagine a giant cruise ship where there's nothing but employees on there and you know animals animals you know monkeys you can rehab animals medication like hurricane disaster relief program um earthquake you know response anything man so uh
you know, once my mind started rolling around in that area of Miami and you said, you know, I'm going to look in California for a property. So I went out and I kept traveling and doing my thing. And then I'm like midway through a trip and you're like, bro, I got the keys. Yeah. I literally got the keys. I'm like, bro, you're talking about, so you sent me this link and I looked at a couple of photos and like, I was kind of dope, but you know, like,
You're like, no, when you get off the plane, fly straight to California. Like, I don't care. I got the keys. And then I came here and I seen this place and I'm like, well, it was a winery, by the way, guys. Yeah. 26 acres and almost 80 or 90 percent of it was covered in wine vines. Yeah. Within a few weeks, we took out all the wine vines so we could build an animal sanctuary. Now, animal sanctuaries are very expensive to upkeep.
We don't have tourists here. We don't have tour guides here. This is a business. We're going to walk you through the concept of the wild jungle. All right. First things first, we have like 155 animals here. We're actually doing the accounting right now because we think we just had like four more babies. So it's like 159. There's a lot of babies that are happening. It's summertime. God bless them. All the babies are having fun out here. All these animals are having fun. So feeding 159 ish animals is very expensive.
You've got hay, pellets, seeds. Then we give them bonuses like carrots and sweet potatoes and collard greens. Just talk about the concept of how often do we feed, how much. We don't really buy it by the bag. We buy it by the ton. Let's walk us through the main idea of feeding lots of animals. Yeah, people don't understand how much it actually takes, how much medication, how many vet bills, how much water. Thank God we got free water. So it's like food.
You see that hay bill that comes every twice a month. It's $9,200 a week, just so people understand. I'm going to walk you through our actual math of my whole life today. It's $9,200 a week in hay. In hay. In hay. But again, we're feeding lots and lots and lots of animals the highest grade food. The whole concept of the wild jungle is to give animals all the possible enrichment they would need in a jungle, all the nutrition they would need in the jungle.
You're going out every other day to Ralph's and buying fresh sweet potatoes, fresh carrots, fresh collard greens. Hand feeding them. Hand feeding them yourself. You bought an industrial $3,000 food chopper. We're chopping fruit and carrots and everything so fast. We're
The first couple of months. My hands are as orange as your hat right now. We went there with a cheese grater for a couple of weeks and then we had a grinding one and then we went to chopping it with new knives and we're like, bro, you know what? Let's just, you invested in a big, huge food processor. We're just like, meh, meh, meh, meh, meh. And it's just gone through. So guys, this property of a $6.6 million for 26 acres. We're in California. Listen, if we go to like
a random city in the country, you could go get 400 acres, but it's mostly dirt, mountains, and not a good topography. We are right here in Temecula, California. Right down the street is grocery stores and freeways and the bank and everything that we need to run our real lives and our business lives and to be able to afford to pay for all
all this. We've then spent over $3 million in improvements in 10 months. We just moved here last summer, last August. So I want you guys to literally understand the amount of money we're approaching the $10 million mark to keep this place going. I guess I didn't even mention the fact that we're also spending six figures a month in feeding animals and doing all the build-outs. All right, guys.
Wild Jungle, outside of what you see as far as the animals, the ATV course, the Operation Blacksite, which we'll walk through in a bit, the things that are happening here, the wedding venue, et cetera, there's also the brand. Tarzan, I wanted to work with for years because I've paid him, right, hundreds of thousand dollars to post products on social media for pet-related products and pet-related brands and men's apparel, et cetera. But now we can build Wild Jungle into an overarching brand for animals.
pet accessories, dog beds, dog leashes, pet food, highest end version of everything, toys, and also for humans, for kids, coloring books, animal crackers, and all these fun products we can make for kids all under this Wild Jungle brand. Talk us through your thoughts on taking this place and making it like a content machine, you and Trevor making content all the time, and then turning that into an overarching brand. - You are what we call a serial investor.
Almost like a serial killer, but in a good way. Just banging down investments. Killing deals. Bang, bang, bang, bang. The Tim Kennedy of the sniper rifle of hitting investments. So we talked briefly years ago on a whole branch of pet products, kids' lines, adult lines, different things. So when we first got into the whole
the structure of the wild jungle. We talked about bringing people in, the public, opening up, and then now you've felt the bond with the animals. - You know what it was also? I just saw like little kids like trying to open up things where the snakes are. I'm like, that's a 16 foot snake. You don't wanna open that. And I was like, what if I wasn't here? And so I started thinking about the fact like, you've got camels and zebras and horses and zorses and everything between.
There's risks. And so we'll still do some private events here. We'll have our friends here. You just had Russell Wilson and Sierra and all these amazing people here with their kids. Like we'll still do things kid related, but on those days we'll have extra security and extra staff to help manage the process. Anyways, and I hate to cut you off. That was the reason why I was like, you know what? Let's just do some things together.
for our friends to come over, but ultimately build us into a brand and a content machine. I'm happy you adapted that mindset because one, it gives our animals another sense of peace and privacy, you know? A lot of these animals like Habibi and the goats, you've now looked at them as your kids, you know? They are. And you...
And you feel the sense of their privacy. You know, you feel the sense of building their homes, you know. And if we together can build this huge brand of bringing animals to a whole new sanctuary and actually letting them be peace, not have people stick cameras in their face or people coming up in lines every day. I mean, you see it sometimes. We do have a couple of people here. Right, stop on the street, yeah. Yeah, and the animals, they don't like it, you know. So with bringing this brand to life...
all these products. We're able to keep these animals private as possible, expand on their homes, and still make revenue to take care of them and take care of ourselves. - All right, so you guys are gonna see the Wild Jungle Bee physical products really soon. There's also gonna be some beverages for humans and for animals. We're gonna explain that to you guys soon. We'll be doing more updates about that as in progress. These things are already being made.
There's literally over $2 million. Again, we're being very open. There's over $2 million dedicated just to make samples of all the products for Wild Jungle-related products, brands, et cetera. So you're going to see animal products, kid products all coming out. The sample is starting to arrive already. We got the merch already, et cetera, coming out this summer. And then by the holiday season, you're actually going to see it in major chain stores, major stores, online, et cetera. All right.
I also mentioned we have what's called Operation Blacksite. Operation Blacksite is a couple acres in that corner right over there. I say that if you're watching on YouTube because we are live. This RV motorhome is live on the ranch, right? We made an RV motorhome so we could show up to people's houses and offices to make it easier for celebrities and athletes. But we also record right here on the ranch. A lot of times those celebrities and athletes will come here to us.
Operation BlackSide, we started with Bejros Koulian. He owns what's called Fit Body Bootcamps. He has like five or 600 gyms of franchises for Fit Body Bootcamps. They're small format gyms. He's been crushing with that. There's live events, business events, et cetera. I went to Bejros. I said, hey, you've got something called The Project, right? 75 hours.
it looks not just looks tough. It is tough. Like half the people don't make it through it. Like they ring the bell and quit and you're getting trained by Navy SEALs and it's bloody and messy, et cetera. It's very intense to find out if you can really handle it. Right. I wanted to make a CEO and women's version that they could go through it and go through the hard parts of it and the tough parts of it without blood. That was my one ask. I said, Hey guys, Hey, Navy SEALs. Hey, UFC fighters. Don't make
The girls, the CEOs, my friends, the business people, don't make them bleed. Let them go through the hard parts and feel like you're going to wrestle with Michael Chandler, right? You're going to get to learn how to shoot from Tim Kennedy and Ray Cash Carey is going to yell at you and Steve Eckert is going to yell. You're going to have real Navy SEALs and UFC fighters messing with you, but you're not going to leave here bloody. That was my one ask. Now, that mastermind is annual. It's $20,000 for people to attend, but they get to come multiple times throughout the year to hear to Blacksite Ranch.
So we have Wild Jungle, which is one side, and we have Blacksite Ranch, which is the other side. That's our nickname for it, for what's called Operation Blacksite. You guys can see that at OperationBlacksite.com. You can get to come here. It's two days at a time. We throw them on the weekends every quarter, and you get to experience real life. Like the guy that's going to fight Conor McGregor, that's the guy you're going to fight with. The guy that's shot hundreds of people to help protect our country, and he's traveled around the planet for multiple military organizations, that guy's going to teach you how to shoot.
You've gone through it. Yeah. Can you walk us through like this? It's pretty intense to really think about, you know, I remember standing in front of Michael Chandler a couple of weeks ago when he's demonstrating to the crew about like how to throw a punch and how to turn your fist and how to pivot your feet, you know, and you're looking at this guy like, dude, if you really wanted to punch me, there's nothing I could do about it. You know, it's just scary, you know, and then going up the top and we're shooting these airsoft guns and we're doing like, you know, hostage patrol or grabbing our friends and we're running and we're shooting over our shoulder and Tim Kennedy's yelling in your ear of how to,
you know, aim it straight and keep your posture up. - Hold the gun like that, that's my gun. - Yeah. - I was like, it's burning in my head. It's like, that gun is my gun. - Mine, yeah. But it's so cool to be around such different alphas in different realms, you know, and be able to learn from them because one, they're so sharp, you know, I'm really intricate in seeing what people say and hearing what people say and seeing what they do. And when Tim talks about different guns or how to position yourself or how to, you know, clear these rooms and how to have that mental stability in those hostage situations, those hostile situations,
It's so sick to be able to like see how he paints that picture in your head. Yeah, how to stay calm and stay cool and still execute same with Michael Chandler, you know, it's a
It's one thing to see this nice guy that's smiling, but dude, he just like, I walked in there a couple weeks ago, he had his shirt off, and I'm like, bro, that guy will destroy you, bro. It's so cool, but he's so sweet, man. It's really cool to see two different sides of the people. Hang out with Tim Kenny, hang out with Michael Chandler, but then see them hit that switch and be in full-on kill mode. In the upper area, there's also a wedding venue here that
came from a group called Wife of the Party. Wife of the Party, we've worked with for many, many years. They threw my wedding half a decade ago, which you were there with alligators and everything at the wedding, which was amazing. Wife of the Party is helping us with production, with events. I've been throwing events for the last 10 years, really, and the last half a decade, been throwing some big production ones. Let me walk you through them.
First one's called Elevator Nights. Elevator Nights is completely free. I've thrown that event 52 times for free. No tickets, no sponsors, no sales on stage. That event has around 200 to 1,000 guests, totally free, and they're only four hours, but I still bring in big name speakers. You're going to hear Tarzan. You're going to hear Jake Paul, Russell Simmons, like big name speakers still come there for free for me because they know I'm not charging anything. That's kind of like my Robin Hood event where I give back to the entrepreneur community. They can meet people.
I then have Operation Blacksite, which I mentioned to you is $20,000 for the year. So you guys can start to think about the huge jump. I went from a free event, jumped all the way to 20K. But wait, in between there, I also do online coaching. Online coaching is actually themoneymondays.com. The moneymondays.com is every Monday at 4 p.m. It's 200 bucks a month.
And people can prepay for a big discount if they want to prepay for the year. Why do I do that? Well, if you notice on the Money Mondays, we haven't taken ads. We haven't done any commercials. We've been approached by some household name companies that want to pay for ads because we've been the number one entrepreneur podcast for 102 days in a row. So a lot of brands have thrown money at us. Financially, maybe we should take it, right? 20 grand, 50 grand, 30 grand for an episode. When you're putting out an episode every Monday, that could add up.
The goal for me was I want to do free entrepreneur training and then the moneymondays.com could ultimately become some thing for us where we could keep this ad free or ad little, meaning maybe we take on a brand that's like powered by Shopify or powered by First Form or some brands that we like. Maybe then we would take on those, but ultimately I don't want to be reading ads. Tarzan knows I want to read an ad for two minutes about
some mobile app or some random subscription box. Not that it's a bad idea or that's bad money or other podcasts shouldn't do it. It's our goal ultimately is make these 40 minute episodes really easy for you to listen to. So we have the moneymondays.com. It's 200 bucks a month. Every Monday at 4 p.m. PST, we are there live doing live Q&A. And we're like doing speeches and talks. But then for half of it, we're like doing live Q&A where you can get on and ask us real life business questions. It's very powerful. It's very useful. I've done them for years within my masterminds.
My next mastermind is called the 100 Million Mastermind Experience. This is $100,000 per person. And I repeat, it's $100,000 per person and I've been sold out since 2019. Every year, people pay 100K to go to three weekends per year.
This year coming up for 2024, I've increased it to four weekends per year by adding a special event. The special event is only two days, but we go take over a celebrity's house for a day and then their office for a day. So imagine going to like Arnold Schwarzenegger or A-Rod or Mark Wahlberg or Rick Ross. We'll go to their house for a day and their office for a day with them and bring their celebrity friends over.
Why do I charge or how could I charge $100,000 per person? Let's walk through the real financials. Well, most masterminds can throw their weekends for $100K to $300K, and that's a nice mastermind. Some of them throw it for less than that.
I spend one to two million dollars per weekend to put on a big show, bring on big celebrities, big athletes, big surprises to make an experience. That's why it's called 100 Million Mastermind Experience. The experience part is how people learn and network and how they remember each other. I still, if you notice earlier when I said Tarzan, I said my wedding, the first thing I thought about is him holding an alligator, right? Because that's the visual I have for my own wedding, right?
That was a long day and night with hundreds of interactions or maybe thousands of interactions in that day. And I still visually remember that. I can see which way he was facing, what he was wearing, et cetera, from that moment because experiences cause memories.
And so I wanted to make the most high-end exclusive mastermind in the planet, which we did. And we bring in Mark Wahlberg, Kris Jenner, Floyd Mayweather, Hulk Hogan, Tyga, performances by everyone you could imagine every night as a surprise. That's why it's always sold out. Everybody wants to be a part of it because of the relationships. More importantly than myself or the instructors, the 22 instructors that I have, those instructors do 100 million or more in sales or do 100 million or more in ads.
More important than all of that, all the glitz and glamour, the celebrities, we rent out stadiums and ballparks and all this crazy stuff is the other members. So more important than me is the other members in the room because they know that all the other 100 members have done $5 million, $10 million, $20 million, $30 million, $40 million, $50 million in sales, and they can build lifelong relationships with them. So around 30% to 50% of our mastermind each year renews.
So I don't get new members. It's people that are just sticking with me for one year, two years, three years. Some of them have been with me all four years since 2019. So Elevator Knights is free. Operation Blackside is $20,000.
In the middle there, the weekly coaching is the moneymondays.com, 200 bucks a month. And then on my high end is 100K. Why do I have so many tiers of pricing? I'm walking you through it, not to pitch you or sell you because most of these things are already full anyways. It's I want you guys to think for yourselves, how can you monetize your expertise? You might be really good at pickleball and pickleball is super hot right now. Hottest sport in the world.
You might be able to do pickleball coaching or pickleball mastermind or pickleball meetups or pickleball XYZ. You might be able to teach pickleball on zoom. You can make money from pickleball if you're really good at it by monetizing it. Teaching online. I charge 200 bucks a month. I also do for $250 for 15 minute phone calls and like zoom calls on the hustler academy.com. People can do 15 minute calls if they don't want to spend, they want to do like one-on-one stuff. I have a hundred thousand dollars for one-on-one coaching, but I donate a hundred percent of that to charity.
You see all the different ways I can monetize? It all started from free, right? And I'm always going to do the free one, which is called elevator nights. By providing value over the course of time, you can start to charge for different things, whether it's 200 bucks a month, $100,000 or anything between. Just keep in mind, your expertise is what can lead to revenue. If right now Tarzan's like, you know what, guys?
I'm going to put out an online course. It's 500 bucks. And I'm going to teach you about how to deal with dogs or how to deal with cats or how to deal with snakes, especially since he's had so much snake content. And he's like, Hey guys, I know you've been considering snakes. I've got a $500 course for snakes. He'd probably sell 1200 of those this week. And see, write that down. 1200 times 500 bucks is 60 grand. He'd literally probably sell 1200 this week. And then he could run an affiliate model to sell more. What does that mean?
An affiliate model is where other people will sell your snake course, right? On how to handle snakes or how to, more importantly, how to get over the fear of snakes. Not that many people have to actually handle snakes.
but most of society, out of the eight billion humans, are scared of snakes. So if you made something that's like, hey, I'm gonna teach you how to get over the fear of snakes, and it's gonna be 297 or 497, all right, three to 500 bucks, an affordable price, he would sell thousands of those, recurring all the time for many, many years, and he only has to film it once. So if you're really good at something like pickleball or how to get over the fear of snakes, you can record something one time, and it could be a couple hour course, and then sell that for many, many years.
Half a decade ago, I created LearnPersonalBranding.com. It's 500 bucks. I still see sales happen all the time. I haven't posted about or talked about in years. My book is from 2016, How to Set Up Your Personal Brand for Under $1,000. How to Set Up Your Business for Under $1,000. I barely ever post about them. And every month, I see sales on Amazon. Every month, I see sales directly from a distributor all the time.
I'm walking you through all the real life things because think about it. I'm selling $20 books. I sell on Audible for five bucks, like the audio version of my books for five bucks. He could sell a snake, how to get over snake fear today. You guys can make these things if you just think about what you're really good at and get even better at it. So if you're good at pickleball, get great at it. You're good at chess, you're good at poker, get great at it and you can monetize those things. Okay, so that's the monetized version. Now let's talk about some fun things.
We also threw the world's largest pizza festival. So I did one six years ago and I did one last year. The first one I had Tyga, Wiz Khalifa, 2 Chainz, and all these different performers come there and it was a thousand entrepreneurs, sorry, not a thousand entrepreneurs, 900 models and a hundred of my friends and entrepreneurs that were there to create this largest pizza festival for my birthday party. There's nothing monetized there at all, but personal brand wise, it helped.
I spent 600,000-ish on that party, but the amount of exposure we got was like one or two billion views because every TMZ, everything, like Tyga was there at the same time as Kylie and everybody was talking about it. All these articles were happening because of that party. Last year, I did it again. That one cost me $970,000, 30K short of $1 million. There's no investors. There's no sponsors. It's just my birthday party, so it sounds silly saying that out loud.
However, 900 influencers and models there, 100 of my business friends. So all of these girls and influencers are posting about me and my birthday. And I've got Steve Aoki throwing me in a pool, which that goes super viral. And I still mad at him for it. And then Lil Wayne putting on a 17 song performance when he was supposed to do three songs.
And so everyone's posting about Lil Wayne, Dan's birthday, Lil Wayne, Dan's birthday. So sometimes you guys could consider throwing live events can lead to personal branding. Everyone always wants to monetize every single event. What if you throw a real estate event or you throw a car meetup and get all your, not even your friends, people you don't even know to show up and bring Ferraris or Porsches or Lamborghinis, and you don't even own a Ferrari or Porsche or Lamborghini, but you invite 46 people to do that. What are they going to do? Post about you.
your car meetup for Lamborghinis, Porsches, or Ferraris, and you don't even own one. You can throw these type of events that we're talking about, whether it's for food, for cars, for sports, for snakes and animals, a dog puppy meetup. You might have 30 people show up for a dog puppy meetup. Everyone's posting and it's your dogs and puppy meetup. And all of a sudden you gain 4,000 followers on a Sunday morning and you like dogs and puppies and it's fun anyways. It's cute.
So I want you to think about everything from pizza festivals to masterminds to businesses to snakes. There are ways for you to monetize and build personal brand. And some of them take no money at all. You can throw local meetups like a dog meetup or a car meetup. Cost you $0. Just meet up in a parking lot or meet up in a park. Okay. The last one on the event side is we threw what's called the world's largest toy drive. This is our ninth year. This will be our 10th year coming up this December.
The world's largest toy drive we did together last year, we filled up a whole stadium with 165,000 toys covering the floor. And then we did it again in Salt Lake City the next day. Why did we do that? The toy drive leads to, I don't care about the personal brand of that. I care about people replicating us. People started doing their own toy drives at scale in dozens and dozens of cities that we know about. Hopefully hundreds of cities that we don't even know about.
And incorporating charity into your life, whether you're throwing a toy drive, throwing a Thanksgiving food drive, raising money for the homeless, raising money for cancer, leukemia, whatever passionate thing you care about or that's affected your family or friends, having a charity element to your life will change everything. It will change the culture with your staff, your friends, your family, your relationships, your neighbors, the strangers will look at you and feel like they interact with you in a whole different light simply because you are part of a charity event or you throw a charity event.
All right, guys. That was the event side of things. One more question about your events. Sure. You have an event coming up in September. Oh, my gosh. You always talk about the million-dollar mastermind and this and that, but I feel like this is your billion-dollar mastermind. It's got to be your biggest event you've ever had ever coming up, huh? So we're literally filling up an arena. So there's a guy in Salt Lake City named The Muscle. The Muscle flew here in a helicopter all the way from Utah to our ranch in Temecula.
And he was like, I throw these events that are like eight or 900 people at a time. I got a really good group. I want to throw the biggest event that Salt Lake City has ever happened. I was like, oh, that sounds cool. I'll speak at it or I'll come by. He's like, no, I want to throw it with you. This guy's really big. He's literally called The Muscle, right? That's an Instagram name. And so I was like, well, I'm already throwing events all the time. He's like, no, I want to fill up an arena.
Oh, okay. Well, I've been wanting to fill up an arena too, but I was waiting. Like I was going to do it next year, 2024. I was going to try to get like Andy for selling Ed Milet, like the two biggest business guys there is, and then combine them with some people and throw a big arena event. I had a whole business plan for it. I've been thinking about it for two years, but I just wasn't going to do it anytime soon. Maybe next year.
Then I thought about, there's a very famous friend of ours. He's got a humongous tour all over the planet, sells out arenas himself. I was like, hey, one day let's do an event together. And I made a whole business plan for him too, but I wasn't going to do it yet.
And when the muscle said, hey, let's pick a date and let's do it. And that's my favorite thing. When someone says we're going to actually pick a date and do it like a toy drive or a pizza festival or freaking the biggest event Utah has ever seen, I'm in. So September 23rd, it's thelimitlessarena.com. Thelimitlessarena.com. We have Gary Vaynerchuk, Andy Fursella, Ed Milet,
Eric Thomas, Russell Brunson, Tim Grover. I'm going to have to look at the flyer because we have 15 speakers combined into a one-day conference. But Andy Purcell and Ed Milat and Gary Vee in the same stage with Russell Brunson.
These are zillionaires that don't need to speak anymore. They speak a couple of times a year, if at all, because they just don't need to, right? Ed Milet speaks a lot because he's so passionate about speaking and he wants to help touch the world. But Andy Fursella spoke at two events this year because he doesn't need to. He's got a multi-billion dollar company called First Form. Gary Vee is like rich, rich, right? I don't even know. It's Gary Vee. It's Gary Vee, you know, like whatever, you know, like it's a whole different planet. Like Russell Brunson, ClickFunnels is worth billions of dollars now. All of these guys are speaking, all of them.
And we have some household name surprises. I can't say yet. We have one of the biggest names in the world that's coming to speak. I'm negotiating with a household name performer to come perform. So people see this humongous list of names that are on this. And I'm actually going to look at the flyer to make sure I say some more of these names. For the LimitlessArena.com event, September 23rd, Salt Lake City. Definitely, definitely, definitely want to go to that. It's a one-day event.
Um, we will be raising money during that event for the world's largest toy drive. See how we tie it all in. Boom. We can tie in our brands. We tie in our friends. We tie in entrepreneurs. We bring everybody together to throw big events and then tie it all together to do for charity. We also have a charity panel during that time with MD motivator who gets hundreds of millions of views doing charity work at Charlie who keeps helping hundreds of millions of people. Like it's like we're doing business. We're bringing in celebrities. We're bringing in
We're bringing in talent. We're bringing in surprises for a one-day mega conference. Thank you for reminding me about the LimitlessArena.com September 23rd. Boom. I will be there. Yes. Let me look at the flyer. You can talk real quick. It's so cool to be able to see Dan do so many different things and work all day. You know, there's always the saying. People say, like, um,
I don't want to work my nine to five anymore. So, okay, well quit your job and work 24 seven. And that's exactly what you do, man. I see you working 24. You text me three o'clock in the morning, call that night, 6 a.m. I'm like, bro, when did this guy go to sleep? I'm on the...
other side of the like literally other side of the planet he's like bro I'm doing this my thumbs are bleeding because I've talked 430 it's like bro my mans it's moving and I love to see it man it's so motivating to see you go from different branch different branch on your on your money tree
You know, and you're always harvesting your fruit. You're always watering your tree back and planting the seeds. And it's cool to see it all grow from the Ever Bowl to the Mastermind events to the Energy Sports card stores. I mean, you have a like an actual spider web.
full of real good businesses that are doing great. So Everbowl, let's walk through Everbowl. Yes. Usman was on like two days ago over there. So sick. All right. So Everbowl is an acai bowl location. Acai bowls are from Brazil. And there's a gentleman named Jeff Fenster. Okay. Jeff Fenster is the founder of this brand. And I was introduced by Dave Meltzer. A lot of you guys know Dave Meltzer. He has a huge podcast on entrepreneur, working with Entrepreneur Magazine.
Dave Meltzer's like, hey, I've been raising this kid, Jeff Fenster, for like decades. He's one of my nephew, basically. You should talk to him. I meet Jeff Fenster. I'm so impressed. I ended up putting in half a million dollars and getting some of my friends to put in 500K each also. They were interesting, big business guys.
Some time goes by and through our mastermind, we raised them another $5 million for Everbull. Now they got some money, right? So they have like 17, 18, 19, 20 locations at the time. My friends and mastermind members put in 5 million bucks to help grow the business. And then all of a sudden the whole world shuts down. Restaurants are in a sad place, right? Can't go outside. The country is shut down. We don't know what's going to happen.
This founder, Jeff Fenster, instead of sitting on the floor and crying about it, he's like, hey, I've got 90,000 frozen acai packs. Let's sell them online. And I was like, oh, you should meet Todd Abrams from Icon Meals, iconmeals.com. Me and my syndicate group, it's called Elevator Syndicate. You can look at elevatorsyndicate.com. We invested $3 million into Icon Meals, iconmeals.com.
And they're like, hey, Todd Abrams, Micron Meals, you do frozen meals. Jeff Fenster, you've got 90,000 frozen acai packs. You should figure out with Todd how the heck to sell frozen acai packs. Todd is like, you know how you do it? Go on QVC. Oh, yeah, that sounds easy, buddy. What are you talking about? Todd's like, no, I'm going to introduce you to people at QVC. A few weeks later, I see Jeff Fenster on TV, on QVC, selling out $150,000 of acai in 11 minutes. Oh, wow.
What a web, dog. The whole world shut down in a random group chat, which was supposed to be about just how do you ship out frozen acai with iconmeals.com turns into Jeff Fenster, who ended up going on dozens of episodes, 150 grand an episode. And but wait, there's more. While all the other restaurants are shutting down and scared and nervous, which they should be, we're like, hey, we're going to bet on America. America is going to come back. Let's go talk to all the landlords all over this country and sign leases.
Jeff goes and signs 297 leases while everyone else is backing away. Why does he do that? Because he was negotiating six to 12 months of free rent, not just six to 12 months of free rent, but six to 12 months of free rent from the time of when the country reopens.
He's also getting what's called TI, tenant improvements, 50K, 30K, 100K in TI. So we're getting to build out some of these places for free or cheap, like a big discount because they're giving us TI, tenant improvements. They're giving us six to 12 months of free rent. And at the same time, we're signing up franchisees all over the country.
Drew Brees comes in and invests a couple million bucks. He buys a ton of locations, the football superstar, and he helps with us, direction of the company. So we're like, oh my God, Drew Brees is part of it. He comes in, now a bunch of other guys want to invest because, whoa, there's Drew Brees, right? And so just all of a sudden you go from
Me and some of my friends bought a bunch of the locations and said, hey guys, here's a couple million bucks. We're going to buy these locations. You focus on franchising now. Don't run stores anymore. You become a franchise company. Fantastic. So they had five million bucks, a couple million bucks from us. Drew Brees invested a couple million bucks. Bada bing, bada boom. We raised like another $15 million last year. Holy smokes. It's up. In the midst of chaos, when all the other restaurants are backing down, Jeff Fenster, full steam ahead, is going to bet on the country.
Now, fast forward two years, we have 68 locations that are open, one new location open every six days, and a war chest of capital because we've now sold almost 400 franchises, and we're building restaurants for everyone else. We're building restaurants for Shaq, for Shaquille O'Neal. We're building restaurants. We're building brands for other household names. We're building small gyms. We're building for other people because Jeff Fenster got really good at just building and scaling. All this stemmed from chaos.
This is the important part of this. When there is chaos, if you can stay calm, there are opportunities. Yes. It gets real quiet. While everyone else is screaming and yelling and shouting and freaking out and crying and jumping on the media, et cetera, if you stay calm and focused on your path, you can go from having 17, 18, 19 locations to 68 and selling 400 locations and having a war chest of capital. Love it.
Alright, we only have a few minutes left. We gotta talk about Cards & Coffee. Cards & Coffee is our sports card store chain. Cards & Coffee was an idea by Gary Vee. Gary Vaynerchuk, we had some group chats talking about sports cards. First group chat, filled up. I think you can have like 36 people in an iPhone chat. Filled up. Lewis Howes, Steve Aoki, all these fun characters. Logan Paul are on this group chat. Sold out. Okay, let's do another group chat. Filled up.
business guys, real estate guys, cannabis guys, full. Let's do a third group chat. This one will be focused on Pokemon. Full. All right, let's make one on WhatsApp because these are getting full too fast. Right? And so all of a sudden, Gary Vee and I have four group chats talking about sports cards and Pokemon. And one day, while the country shut down, the summer of 2020 is like, I've always had this fun idea called Cards and Coffee, which is like the better version of all these, most of these stores are, you know, 30 years old, 40 years old.
They don't have social media. They don't do video content. They don't have any cool factor, like modernizing essentially the sports card store experience. And I was like, well, I'll do it. Right. I've got elevator studio, which is my social media agency, but my CEO, Joey Carson, he runs elevator studio and elevator syndicate. So I got a household name, CEO, 30 years in the TV game, running my business, my main business. I'm like, I'm at home.
I can't fly around, right? Like I'm home stuck. It's like, man, I'm bored at home. I'm trying to do as much as I can on social media, but I want to be out there. I want to get outside, right? So I was like, you know what? I'll open a sports card store. I don't even bring it up again. Seven weeks later, I sent a photo to the group chats of me in front of Cards and Coffee open at Dash Radio with DJ Ski on Hollywood Boulevard while all of Hollywood Boulevard shut down with, it's boarded up. You're open.
It's boarded up. We're in the middle of COVID and a race war combined. Riots are in the streets on Hollywood Boulevard. Like, where? I've seen it. We open up at 6363 Hollywood Boulevard, two blocks from the W Hotel in the thick of it with everyone else boarded up. Why? Because I believe our country is going to fix it. We're going to get through this. We've gone through tough stuff before.
Now, do I trust the politicians? Do I trust the media? Do I trust this and that? Not so much. But I trust the people and that we're going to fight through it and we're going to get through it. And eventually they're going to have to get it right to the politicians, the media. They're going to have to figure this stuff out too. And they're going to have to fix themselves because now there's a lot of accountability. We're all watching and we're all fast, right? There's new apps all the time. We've got Threads app, which I can't wait to go look at as soon as this podcast is over. But by opening this store in the midst of the chaos,
Well, I self-financed it. So I put up $1.6 million worth of sports cards and inventory capital to open the store. I didn't want to raise any capital because it sounds crazy to open a retail store when the whole world shut down October, 2020. Eight weeks later, we had a $1 million in sales. Eight months later, we had $10 million in sales and we only had two stores, LA, Salt Lake City.
So I was like, okay, this is not a hobby anymore. This is actually going somewhere. This is really happening. There's a big sports agent, celebrity agent, does a bunch of big endorsement deals named Ryan Shidman. He was like, hey, I want to invest in your company. I was like, I don't really need the capital. We're doing 10 million bucks in sales now. Like we got this. He's like, no, I know a lot of strategic investors I can bring in.
big sports people, celebrities, household name musicians, et cetera. I said, okay, well, if we're going to bring in a bunch of interesting people, let's go for it. So he helped us raise the round for Cards and Coffee. And we went from two stores to nine stores like that. So now it's been two and a half years. We've done $27 million in sales. We have nine stores now. And we're the first one that's going to be a true national chain stores that's opening up sports card stores all over the country and maybe overseas also.
We're also crazy enough to be 24 hours a day online. That's at the Coffee Breakers. So if you go on Instagram, it's at the Coffee Breakers. You can see all this. So sports card stores, acai bowl restaurants, live events, masterminds, social media agency, and the one that I keep saying for the last two months, you've heard me say this a bunch of bunch, Wild Jungle will be the biggest brand I've ever done.
Because it's the first time I can see a brand so clearly and it's for pets and children combined. These are two of the biggest categories where we don't care what we spend our money on, right? People always say it's weddings and funerals. People don't care. No. Pets and children, people will spend any amount. A kid wants an ice cream and it's $4 and you make $4 an hour, you're getting the kid an ice cream. You know why I know? Because when we traveled, when I first moved here, my dad sold his watch so he could buy me milk and ice cream.
Just because I was a little kid. I was a little baby, right? And you're going to spend whatever you have to. You don't have to sell the thing off your wrist for your child. If your child wants something. And what if your child wants a dog or a cat? That's double trouble, right? They're going to spend whatever they have to. And especially with wild jungle products, where you're talking about a clean cut brand with the real Tarzan,
where people can see we've got 150 plus animals here and they can see real life video content. We're taking eight of the animals and making them like our famous stars. And eventually there'll be nine, 10, 11 as we add a giraffe and a kangaroo once we get our permits for other animals. We're taking our core animals, making them famous. People are going to eat it up, right? That's why you get 84 million views on a video with an ostrich, right? On a Wednesday, people are going to eat it up. And so
If you guys notice from what you heard today, as I walk through real life numbers, real life situations, real life behind the scenes, personal things that most people won't talk about, I want to walk you through how do we do it? Why do we do it? The thought process behind us. You guys can consider for yourself. What did you like? Oh, I liked when Dan talked about events. Oh, maybe I want to become an influencer and get paid 500 bucks for a post or a thousand bucks for a post. I could actually teach people how to play guitar or chess or pickleball or how to get over their fear of snakes. You guys can make money.
by utilizing your skills. And the most important part is getting started because we think about it and we won't do it. And we think about it and we're like, we'll do it in three months. We'll do it when we're ready. We're just get started.
- Love it. One thing I love about you, we talked about this a couple of days ago. We had drove by a farmer's market, like a little set up for the weekend. And we seen all these people bringing their cars and their tables and their tents. And he was like, man, you know, back in the day when I was like 10 years old, I used to be at the same farmer's market selling baseball cards, you know, and look at you now, you know, one of your biggest business, if not your biggest business is cards and coffee. And you're doing the same thing you've done a long time ago, you know, and you're still adamant about it every single day.
I think that's where we also connect with the wild jungle. You know, you've seen me on old photos of me with animals since I was a kid, you know, and every day we're at this either filming vlogs or traveling the world or taking care of animals out here. We got that same energy, you know, to make our dreams come true. That's how I describe you. I would tell people like, oh, yeah, he'll go get 130 million views on a video and they'll clean up poop for two hours.
And then go right back and get another 80 million views on a different video and then go, oh man, I got to go fix the water bowl for a freaking ostrich or a zebra. And not blink about it, right? Just like go with it and want to do it and do it because you love it and you have to. And so that's a rare situation. When you find entrepreneurs like that, when you find people in your life that are like that, keep them close. Those are rare people in your lives. And for a lot of you guys listening, you know who those people are. Those people that...
I have passion behind them. So if you had an argument with them, fix it, have a real talk with them. There aren't that many people that are going to come and go in your life that are actually ride or die, right? Like this. Like if he tells me, Hey, I got a situation in Dallas, Texas, I'll walk. I'm going to get there. If every car and every airport doesn't work, I'll walk. I'm going to get there. If I have to, I'll run, whatever. I can't run the whole time, but I'll run. The point is,
When you find people that you know are ride or die, that you know that you've worked with in your life, that you know are willing to work with you at two in the morning to help a goat, or you know that they're willing to fix a plumbing situation at your local business that you guys own or that you're listening to,
Those people you keep close. And a lot of times we don't have these hard discussions. You're not going to have a lot of those people that are willing to be ride or die. You don't have a lot of people that are going to get up at two in the morning and help you clean up the plumbing situation or help you fix the convention booth or help you deal with a goat in the middle of the night. You need to find those people and keep them close for you guys. All right. So we talked about acai bowls with Everbowl, sports cards, live events, the wild jungle, investments. What else do we have? We have like two minutes left.
No, we don't. The reason our episodes are 40 minutes long, this might be off by a few minutes. The reason that they're 40 minutes long is because the average workout is 45 minutes and the average commute to work is 45 minutes. So we try to keep these episodes to 40 minutes. That way you guys have a little five minute cushion to get it in and out of your cars in between while you're listening to me and the real Tarzan. Today, we were so hyped up because of the Threads app. Make sure you download the Threads app now. We're going to leave you with this.
So many apps come and go, and I always talk about Facebook and Instagram can just crush them. They're either going to buy them or crush them because they have gazillions of dollars, not billions, gazillions of dollars, that's the actual number that Facebook and Instagram have, to fight off anybody or suppress them if they ever get big. However, they are fighting against Twitter. Twitter's doing really well since Elon Musk took it over. Their numbers are through the roof. Mark Zuckerberg owns Facebook and Instagram and WhatsApp. He also owns Threads.
And so because of the fact he's not going to try to shut it down, he owns it. He's going to try to make threads as big as possible. So go on there and get your name. Even if you don't feel like using it, you're like, oh, I don't need another platform. Go secure your name. It's called digital real estate. Own your screen name. Do this with your kids, your family, your businesses, and everybody in between. Make sure they have a threads account so that you can know that the digital real estate is yours. It costs you nothing.
Then go make sure you've got all your other platforms to build what's called omnipresence. Omnipresence is where you pop up on Instagram, Facebook, YouTube, LinkedIn, Twitter, Snapchat, TikTok, et cetera, that all the major platforms are free. They're free, they're free, they're free, they're free, and now Threads is free, so go get that. All right, guys. You've been listening to the Money Mondays. We only have one request. Have real-life discussions with your friends, family, and followers about money. Help us keep this podcast the number one entrepreneur podcast in the world.
102 days in a row and counting. So we need your guys' support there. Like, comment, review, share, etc. Take the time to have these discussions with your friends. Forward them the links to this podcast. And we will see you guys next Monday. The Real Tires and I, out.
Ladies and gentlemen, welcome to a very, very, very special edition of the Money Mondays. I have one of my favorite humans on the planet here sitting three feet away from me to my right. We have Mr. Jim Quick. He is an author, a podcaster, a brain coach. He helps you with your memory and everything in between. Please give a warm round of applause to Mr. Jim Quick. Woo!
So good to be here, guys. I've been looking forward to this. Congratulations on the success of the show. Well deserved. Thank you. Thank you. Well, the ratings are going to go up today, guys, because you're going to get so many actionable points. I mean, my wife has read every one of your books. I've read your books. I listen to your episodes. You make them so short and sweet, it's easy for people to consume, digest. 10, 15, 20 minute. Bam, bam, bam. They're quick. Yeah. Yeah. How do you spell that? K-W-I-K.
TM. Thank you. And so we're going to get into Jim's company called Quick Learning, talk about his books. He's got a book coming out. Is it this year or next year? In November. In November. Okay. We're definitely getting into that. The cover of Entrepreneur Magazine, my favorite freaking magazine there is.
We are the number one entrepreneur podcast for 26 days in a row. Hopefully when this comes out, we're still number one at that time. We're fighting with 800-pound gorillas, so we got to keep our game up. But yes, Jim is on the cover of Entrepreneur Magazine. That is freaking amazing. And we are co-hosted with The Real Tarzan. This gentleman gets over 200 million views a month on his social media, focusing on animal contact,
animal preservation, helping animals, and helping you understand how you can help animals, please give a warm round of applause to Tarzan. All right, guys. So as you know, we keep these episodes very focused at 40 minutes because the average commute is 45 minutes and the average gym workout is around 45 minutes also. So we make these 40-minute episodes to make it easy for you guys to get in and out, listen to our guests, and some of our guests, like Jim Quick, hopefully we'll get back multiple times throughout the years so we can keep giving you more information about
What we're going to do is cover three topics. How do people make money? How do they invest money? And how do they give it away to charity? We're going to have a special twist today because Jim is also going to talk about how you can invest into yourself and especially invest into your brain. So what we're going to do is give a quick two-minute bio so we can get straight to the money. Let's do it. So my name is Jim Quick of Quick Learning, and I help people to learn quickly. Quick really is my last name. I didn't change it to do what I do. You know, my destiny was pretty much planned out. I had to be a runner back in school, which is a lot of pressure when it says quick right under your shirt. Yeah.
I have to be careful when I'm driving because the worst thing about having a driver's license is quick because you're not going to talk your way out of that speeding ticket, boom, boom, boom. And I get to do my mission in life, which is teaching people how to learn quicker. I think the number one skill to master in the 21st century for success is our ability to learn quickly. Your ability to learn rapidly and translate that learning into action is the ultimate competitive advantage in an age of information. The faster you can learn, the faster you can earn because knowledge today is not only power, knowledge is profit.
you know and so i believe two of the most costly words in business are i forgot you know i forgot to do it i forgot to bring it i forgot that meaning i forgot what i was going to say i forgot that conversation i forgot that person's name but on the other side uh memory can make you money when you can remember client information product information give speeches without notes remember what you read uh you know facts and figures you have you could give sales presentation you could do so much and it's a real force multiplier in your life
So yeah, I believe in not just financially, that's obvious, but all the treasure of your life. When I speak at your events and I do these demonstrations where maybe I'll memorize a room full of people's names or they'll spit out numbers or, you know, a hundred digit numbers or words.
And we're calling forwards and backwards. I always tell people, I don't do this to impress you. I do this to express to you what's possible because the truth is every single person listening to this, regardless of your age, your background, your career, education level, your financial situation, your gender, history, IQ, we could all do this. We just weren't taught.
you know i believe there's no such thing as a good or bad brain there's a trained brain and an untrained brain there's no such thing as a good or bad memory there's a trained memory and untrained memory but unfortunately in the school system much like financial independence you know financial literacy they don't teach these things in school and i think one of the most important things that should have been taught in school is learning how to learn there's no class called focus concentration but you know if your listeners if they're on
They're entrepreneurial, they're traders. Whatever they happen to do, you need to be able to think rapidly, right? Maintain your focus, your concentration, be able to solve problems as an entrepreneur, which is really why we do what we do. But your mind is your number one wealth-building asset. The challenge is it doesn't come with an owner's manual. It's not user-friendly.
So we talk about upgrading our technology, our apps, our computers, our phones. But when's the last time we had a conversation about upgrading the most important technology that has created all technology, which is the human brain? So that's why I write the book, the podcast. I speak. I'm on a mission. I grew up with learning difficulties. You guys know this. I had a traumatic brain injury when I was five years old. And because of it, I had learning difficulties. I had processing issues. I couldn't read. It took me three, four years to learn how to read compared to the other kids.
And it was hard on your identity, you know, in terms of how you saw yourself. I was nine years old. I was slowing down the class. You know, a teacher came to my defense because I was being teased and appointed me from the whole class and said that leave the kid alone. You know, that's the boy with the broken brain.
And I was like, wow, I didn't know I had a broken brain. And so I've dedicated my life on how to be able to upgrade my brain. And then once I had these skills around age 18, I started to turn into my career. I started to make money. I took, you know, my mess. I turned it into my message, you know, because the universe has a sense of humor. My two biggest challenges were learning and public speaking because I never knew the answers and never wanted to spotlight anything.
But now what I do every day, I public speak on this thing called learning. So I'm so passionate about it. I think it's the number one way people could transform their life, their finances, their health, their relationships, and so much more. I do believe that everything is figureoutable. And if you lean into the power of your own mind, it's not how smart you are, it's how are you smart. And we all have these gifts of genius that we could translate into prosperity.
So when people hear their name, there's some type of either serotonin or some type of feeling that comes about when someone remembers their name or says their name out loud. Why is it important for people to remember other people's names?
In life and especially in business, because how are you going to show somebody? I mean, we all have relationships with human beings and influence and persuasion. So very important if you want to sell something, an idea, you know, to be an ambassador for an advocate for something. If you want to sell your product or service, you want to get investor funds. And so how are you going to show somebody you're going to care for their finances, their future, their health, their family, whatever you have to offer them? If you don't care enough, just remember their name.
right they say a name is the sweetest sound to a person's ears that people don't care how much you know until they know how much you care what's the message we send to somebody when we forget their name you know that they're not important or that we don't care about them so it doesn't matter what you say after that right and so um yeah i think it's number one business etiquette certainly networking skill that there is
And there's simple things that people could do to remember people's names. You know, I always remind people, remember your mom, M-O-M. It's just kind of a simple mnemonic. The M, well, actually, I'll say this. Let's say, I imagine a lot of your listeners forget people's names. You meet somebody, you get their name, seconds later, their name just disappears out of your mind. Or you're at an event, somebody taps you on your shoulder, you turn around, you see someone you recognize. Hey!
you. Yeah. And then you do that, right? And you start like, you know, you start giving them nicknames or, or you're in a position, you have to introduce these people. Right. You know, it's embarrassing. Hey, John, meet. Yeah. And you come up with all these little, little, you know, hacks to be able to do it. And what makes it worse is when that person has the audacity to remember your name. Oh, yeah. Right. And especially the two of you, because, you know, people know who you are.
They follow you on social media and you don't know if you met them. And so something simple is like, imagine there was a suitcase of a million dollars cash.
If you just remember the name of the next stranger you meet. Now, I'm talking to all the listeners here or the viewers who are watching this on video. Who's going to remember that name if they get all that money? Everybody, right? Literally everybody. And so it has nothing to do with their capabilities. It had everything to do with whether they wanted to or not. So the first M in MOM stands for motivation. Really do a motivation check. Ask yourself,
On a scale of zero to 10, how much do I want to remember the person's name? Or why do I want to remember the person's name? Maybe show the person some respect. Maybe it's to do a deal, get a referral. Practice these things I learned on the Money Monday podcast. And if you just come up with one reason, you're more likely to remember it. Because you don't remember all names, but you sure as heck don't forget all names.
I mean, you remember names that you're motivated. Some people you're attracted to, you're going to remember them, right? People that could be good for your business, you're going to remember them because they stand out. So again, reasons reap results. Things have to go from your... I realize when it comes to money or any kind of wealth, things have to go from your head to your...
to your heart, to your hands. Meaning you could visualize and have goals in your head for what you want to achieve in your life, financially and otherwise. But if you're not acting consistently with your hands, you're not going to get it, right? Usually what we have to check in with is the second H, which is the heart, right? What's the heart? The emotions. Because we're not logical, right? People don't buy logically, they buy what? Emotionally. Emotionally. And they justify logically because we are not logical, but we're not logical.
But we are biological. You mentioned like, you know, serotonin, you know, dopamine, oxytocin, endorphins. We are this feeling chemical soup. And so how do we tap into more of those feelings? We remember things that make us feel a certain way. You know, even at events, you know, to be able to stand out. It's not just what you know. That's why we teach people accelerated learning and speed reading and memory. But it's also who you know. But it's not even that. It's also who knows you. Right?
Right. And who remembers you and how do you stand out? You know, and Maya Angelou, one of the, you know, one of my, one of my favorite people that, you know, I, I just, I love their, you know, her work and just said people,
It's just like people won't remember what you say, they won't remember what you did, but they'll always remember how you made them feel. The key to a long-term memory is information by itself is forgettable, but information tied with emotions become absolutely unforgettable because you have part of your middle brain and what's connected in there is your amygdala and your hippocampus. The hippocampus stores memory, right? And the amygdala is a switching station for emotions. But it's interesting how your emotions and memory are connected in your brain.
And so, you know, we remember things that stand out in our minds that touch us emotionally. I bet many of you listeners could, you know, there's a song that take you back to when you're a teenager. You could just hear one or two notes or maybe a fragrance or food to take you back to when you're a kid. So the first thing to remember names, tap into your emotions, tap into your motivation, your motive for action. You know, the Owen mom, very simple.
observation most people they think they forget things they forget a name because they blame their retention it's not your retention usually it's your attention so the o is observing the name you know i um
One of the stories I share in the book is the second time I met President Bill Clinton, I was at a charity event. It was like 2,000 people. And I got to go to my assigned seating. I was the first one there. And after I sat down, Forrest Whitaker sits right next to me, you know, a big Forrest Whitaker fan. Right next to him, Richard Branson. And then Ashton Kutcher. And then Ashton Kutcher's twin brother. And then about 20 minutes into it, President Clinton sits right next to me.
And we had met years before very, very briefly. And when he sat down, he remembered he called me by name. He said hello to me by name. And I was just like, wait. And then I was like, okay, of course he knew who's sitting at his table. And then he picks up a conversation that we had a couple of years earlier. And I was like, nobody was privy to that conversation. And I was like,
Dude, I'm the memory guy. I need to know how you're doing this. And he tells me this story in Arkansas with his grandfather in the living room would tell stories to all the kids. But afterwards, he's a very smart man. He would quiz each of the children to see if they were paying attention. And so he learned very early on to really listen and be present. And I realize when he's explaining this to me,
I felt this eerie feeling you're with somebody and they're just like really focused on you. Like, even though there's many more people in that room that are more important than me, certainly at that table, more important than me, but I felt like I was like the only one. And I got goosebumps even just saying that I call them truth bumps, but I, you know, that's, I think his incredible memory and his powerful presence with people is
is being, is the secret is he's powerfully present with people. He has this powerful presence, but his powerful presence and his memory comes from being powerfully present. And, and who could do that? We could all do that. Right. But most of the times when we're at events, right, you know, at elevator night or whatever you're meeting, but sometimes we have the habit of looking over people's shoulders, or maybe you've been at the, you know, at, at the, uh, at the receiving end of this where people, you know, they're not listening. They're looking around and seeing who, who's more important. Um, and they're not listening. They're thinking about how they're going to respond. Are they waiting for their
It's hard to speak. So I would say the O is observation, just really observe, pay attention. Finally, the final M in mom, those are the methods, right? Those are the methods in the books, the podcasts and online courses. We built an online academy. We have students at 195 Nation teaching accelerated learning. Because I think if there was a gene that could grant you any one wish but only one wish, what would you wish for?
Limitless wishes, right? You ask for more wishes. But if I was your learning genie and I could help you become an expert, and I think we are in this expert economy where everyone who's listening to this, none of you are paid mostly for your muscle power like it was 100 years ago. It's your mind power. It's no longer your brute strength. Today, it's your brain strength, right? But how are we investing in our own mind when we're talking about earning a living and building a legacy? And so we
We really focus on these aspects. The methods are out there. We build this academy of students in every country in the world teaching the art of accelerated learning. Because if I was your learning genie and I could help you become an expert in any one subject or skill, what would the equivalent be of asking for limitless wishes? What would you want to learn? You'd be an expert in money, be an expert in martial arts. Or if you're an expert, I think, in learning,
how to learn, what can you apply that to? Money, martial arts, marketing, management, Mandarin, you know, everything gets so much easier when you can focus and concentrate and understand and read faster and remember and mostly apply, which is the big thing. So many people, you know, listen to podcasts or they go to your events or they read a book and nothing changes. You know, like people buy books and they sit on their shelf and it becomes shelf help, not real self-help.
Because people don't actually take the action, which is the other thing. Knowledge alone is not power. Knowledge times action equals a lot of power.
Without a doubt. What is the website for that, for the training? So we, it's quickbrain.com, K-W-I-K, brain.com. We offer a suite of programs on quick focus, quick confidence, quick reading, quick recall. And they're all skills that I think we should have been taught back in school. You know, that makes everything else easier. Like they teach you three R's in school, reading, writing, arithmetic,
Obviously spelling wasn't one of them. But what about recall? What about retention? Socrates said there is no learning without remembering. So it's so very important. Limitless. Limitless. Yeah, this is a book all about meta-learning. Meta-learning is the art and science of learning how to learn. And so there are chapters in there on focus, on achieving flow, like the flow states.
When you're in the zone, you know, I'm sure when when you're with wild animals and creature you have to be, you know, you lose your sense of self, you lose your sense of time, you lose things almost effortless, you know, like somebody on the field, some of your, your guests that you've had in the past, right.
like Chandler and others that have to be in their best. So I'm getting in the zone, how to study technical information and learn it in half the time, how to read faster. And really, I really think the key, Limitless is not about being perfect. It's about advancing and progressing beyond what you believe is possible. And
there are three keys to becoming limitless for everyone that's listening and these are the three and I really think there are the only three it's your mindset your motivation and the methods if you aren't advancing you feel limited in some area maybe it's your wealth your income your impact you feel like you're in a box that box is three-dimensional so by its nature the three forces that contain you are also the same three forces that will liberate you and get you unstuck
I believe those three forces are the three arms of the limitless model, which is your mindset, your motivation and your methods, meaning your mindset or the set of assumptions and attitudes you have about something. Your attitude, assumptions about money is going to affect how much money you're going to have. You know, if you believe you're only worth a certain amount, then it's kind of like your thermostat set for that. And anything above that, you're going to self sabotage to be able to get to that place, right? Your mindset about not only money, but yourself, you know what you believe
Is it possible? Do you believe it's possible for you to have a big business or have a million followers on social media? Do you believe it's possible to be able to be a good public speaker or an investor? It's not only what you believe is possible, it's also what you believe you're capable of and also what you believe you deserve also as well. So that's your mindset. Even when it comes to remembering names, your brain is this incredible supercomputer and your self-talk is the program it will run. So if you tell yourself,
I'm not good at remembering names. You will not remember the name of the next person you meet because you program your supercomputer not to. So that's the mindset. But somebody can have a limitless mindset, believe they're capable of it, they deserve it, and still be stuck in that box for making money or learning or whatever because they're not motivated to get out of that box. And I'll give everybody right now a three-part secret, three...
part elements for a formula for limitless motivation. For those of you who have self-sabotage issue, that's a mindset thing. If you procrastinate, that's a motivation issue. You need P times E times S3. Purpose times energy times small simple steps will make you, will give you limitless motivation, meaning the P is purpose. So let's say you want somebody to read, right? If people have seen pictures of me on social media with Oprah or Elon or Richard Branson, whoever,
People ask how we bonded. And most of them, we bonded over books. Like you read to succeed. Leaders are readers. If somebody has decades of experience, they put into a book and you can sit down and read that book in a few days. You could download decades into days. You could have an MBA, a PhD. Most people read two books a year. But what if you could read one book a week even? That's $50.
two books a year. That will make you an expert in any kind of area. So we actually put a free today, a masterclass on speed reading. Everyone's for free. It'll show you how to double your reading speed, everybody. And this is important for business because most of us spend about four hours a day reading. You think about proposals, business plans, emails, books, whatever, news media, social media. If you could just double your reading speed, you'd
You save two hours a day. What's two hours a day over the course of a year? 700 hours. Yeah, exactly. Even if somebody saves one hour a day over the course of a year, that's 365 hours. How many 40, I know most people work more than 40 hour work weeks. That's nine 40 hour work. That's two months of productivity. You get back something doing ubiquitous like reading. You know, the reason I do so much training at places like Facebook, Nike, Google, Virgin Galactic, what have you, is because four hours of spent reading, that means their employees, that means half their salary is being paid to read.
Right. I mean, human capital is most underutilized asset that a team has, a company organization has, you know, because they aren't shown how to learn. But if you could raise the collective intelligence, but the largest, you know, this largest line item is payroll, you know. And so, like, you know, are you getting the most out of your team in terms of what's what they're capable of, their potential and their power?
What is the second book? You have another book coming out in November. Yeah. So this is about something called brain types. And I'm really excited about this. I call it the brain code, C-O-D-E. And everything is always a mnemonic. And I've realized that when people have questions, they text us, they email us, social media, whatever. They're always the same. People want to know how to learn faster, right? They want to read faster. They want to be able to study better, achieve more in their career, start a business because they...
you know they need to learn ai like how do they learn this right and uh and i realized that everyone's a little different that it's not how smart you are it's how are you smart and we're all smart in different ways and so i pulled from the sciences and the psychology of multiple intelligence theory left brain right brain dominance introvert extrovert myers-briggs and so many inspiring uh different theories out there and i i created for everybody who's listening
a brain assessment that only takes five minutes but when you do and go through it it'll reveal something about yourself because i really think success is having the curiosity to know yourself
And then the courage to be yourself. You need to know yourself, you know, your own beliefs, your values, what makes you unique, your strengths, your weaknesses, and embrace those things. So that's what makes you, you know, that's what is your superpowers. So I've delineated these four cognitive types on how people learn and live. And I created animals. You know, I just got an amazing tour of your ranch, you know, with the two of you and looking at all the amazing animals. And I just, yeah.
Yeah, just I still it's just mind blowing what you're creating from the from the power of your vision. And so the animals we chose are COD the code, the C is the cheetah. And these are the learners that they're fast acting, they're cheetahs, right? They're fast, they're intuitive, they thrive in fast paced work environments and markets, right, even in what they're investing. And so they operate differently than the O's. The O's are your owls, and the owls are very logical.
They love data, facts, figures, formulas. They lean into logic. And so they invest differently. They buy differently. They market differently. They learn differently. The D in code are your dolphins. And these are your creative visionaries.
These are people who have really great visual, spatial intelligence. They pattern recognition. They see patterns. I think patterns of genius, if you will. And then finally, the E are your elephants. And these are your collaborators. They have high empathy, right? And they like working with teams also. And so you take this quiz and you go to mybrainanimal.com.
MyBrainAnimal.com, tens of thousands of people have gone through it. We just released it literally this month. And when you're done in a few minutes, you'll get a detailed report based on your specific animal brain type and how you could apply it towards learning, towards remembering, towards studying, towards living, towards work.
And even I give you careers that you will excel at based on your brain type. I give you historical references and famous people who also share that brain type. And then we tell stories on how you could create teams using creating teams with these four different archetypes. So that way you could be absolutely unstoppable. So Tarzan's in Australia, he's in the jungle. Yes. And there's a humongous snake staring at him.
And he only has a few seconds to decide, is this an anaconda? Is this a rattlesnake? Is this big, small, poisonous or not? What are some tricks that he could utilize to remember in that moment quickly what type of snake is that that's facing him?
It's funny. Have you been in that situation? All the time. All the time? Two weeks ago. Yeah. There's about almost 4,000 species of snakes out there. Some of them are venomous, some aren't, depending on where you go. Yeah. You see some animals, you're like, I don't know what that is, but I'm going to catch it. Dude, you haven't taken the brain quiz yet. Not yet. Yeah. First, I would start by going to mybrainanimal.com, and it'll spit out a recipe on how you learn your best, depending on what animal type that you are. He's a cheetah. Yeah, yeah.
Yeah, yeah, yeah. I'm an owl. I took it. Oh, good, good, good. Yeah, for me, people ask. I bet he's a cheater. Yeah, and you'll have a primary and a secondary also as well. You tend to be very intuitive, instinctive. Very. Yeah. It's interesting. When you think about how people could remember something, and I believe that, again, there's no such thing as a good or bad brain. There's a trained brain and untrained brain. My approach towards it is I look at the hardware and the software. So the software are the processes, right?
how to remember names right some people could use uh you know a memory palace or they could use some kind of mnemonic device a visualization technique some kind of story method but you also want to make sure you keep your your hardware intact also as well right just uh taking care of your hardware will help you to be able to react faster because if you're not sleeping you're not going to react
your best, right? If you ate a big processed meal before you went out to explore, you're not going to, and you're in a food coma, you're not going to react at your best. If you're stressed out your mind and preoccupied and distracted, you're not going to react at your best also as well. So some of the things that I would lean into when it comes to your hardware, when we talk about how entrepreneurs, investors could upgrade your brain or anybody really of any age or stage, a few things that I would say lifestyle wise that lead up to that moment
because I really do believe you want to be prepared at all times. A good brain diet, which we talk about. Certain foods are just really good in nourishing for the brain. Some of my favorites that have been researched, avocados, blueberries, I like to call them brain berries. Broccoli is good for your brain. Olive oil is good for brain. Now, everyone's a little bio-individual. You
Functional medicine, you know, like go do the food sensitivity test. Eggs, if you eat eggs, choline in eggs, good for your cognitive health. Green leafy vegetables like kale and spinach. Wild salmon, if your diet allows. And sardines, your brain is mostly fat, so you hear about those fish oils. Turmeric, cooking with turmeric.
It lowers inflammation, that golden powder. If you snack on things like walnuts, high in vitamin E, they kind of look like a brain, good for your brain. Dark chocolate, really good for your brain also as well. What's good for your mood is good for your mind. Another thing I think is really important is movement. Now, I'm preaching to the choir here.
But as your body moves, your brain grooves. When you move, and I don't just mean doing like CrossFit three times a week, throughout the day, you create brain-derived neurotropic factors, BDNF, which is like fertilizer for neuroplasticity. And sometimes we're on screens all day, and they say sitting is the new smoking. So when are we taking these little brain breaks to – it was nice to walk around your property here. I mean, not all –
many dozens of acres that are here, but just to get fresh air and get sunlight and to move our bodies. Even when you're listening to this podcast or maybe my audio book or something and you're doing something rhythmic,
you're going to learn it and retain it better. It'll actually boost your retention. Another thing to think about is your positive peer group. It's not just our neurological network that taps our potential, it's our social networks. You two know this so well. Who you spend time with is who you become. You hear this all the time, right? You're the average of the five people you spend most time with. You spend time with nine broke people, you're going to be number 10 because we have something in our nervous system called mirror neurons and so we're constantly imitating people around us unconsciously. What are we imitating?
watch w-a-t-c-h we're imitating their words we tend to use the same words of the people we spend time with right and those words affect our nervous system a
We started modeling, unconsciously imitating the behaviors. If your friends smoke, you're more likely to smoke because we're imitating what we see around us, like children. The T in watch, thoughts. We tend to have the same thinking patterns and thoughts as the people around us also as well. And we know those thoughts are things. They affect our beliefs and our interactions. And then finally, the C in the H. The C is our character.
who we spend time with, we tend to model their integrity, their level of honesty, their level of impeccability. Right. And then I read this quote, I don't know who to attribute to. They said, integrity is measured by the distance between someone's lips and their life.
And you talk about this in terms of showing up on time, right? And even when you do elevator night and when people go on and when they go off because it's a matter of integrity, not only to yourself but to others, right? And then finally, H, habits. We tend to model the habits of the people around us, have similar routines, and H,
First, we create our habits and our habits create you. You create your habits of meditation or sleep prior to prioritization or eating well or exercising. And those habits become us again. You know, so I think it's so very important. Duke University says 40% of our daily activity upwards of is habitual. We're not even thinking about it. You know, one of the videos we have as
millions and millions of views is just like morning routines. Like, well, like, you know, what do you guys do in your morning to kick off your day? It jumpstart your mind. What do you do in the evening to be able to wind out your day? For me, it's actually really simple, simple. And most of the stuff you could do is free that people don't realize it. There's a quote in limitless from a French philosopher. And it says this life is the letter B as the letter C between the letters B and D life is C between B and D. What does that mean? B is birth. D is death.
What do you think life is? What does C stand for? Choice. Like, I truly believe it's the choices. Like, people chose to watch or listen to this right now. And their life is going to be different because they did, right? Like, what are you choosing to feed your mind, to feed your body? Who are you spending time with? Where are you going to live? You know, your careers. All those little choices out of the big choices. And I do believe that these difficult times, if you perceive it that way, can distract you. These difficult times can diminish you. Or these difficult times can develop you. Yeah.
We decide. We always have the choice every single day. And that's what comes back to personal responsibility. And I've had this conversation with both of you guys in terms of having agency, not putting... Because, you know, there's this...
I heard Alex talk about this, talk about where the blame goes, the power, I say it a little differently, where the blame goes, the power flows. You're putting your responsibility. I got to introduce, I'm going to drop a couple of names here, the two of my favorites. They wanted to meet each other, coincidentally, so it was a synergy, and they both happened to be in town. It was Stan Lee and...
and Richard Branson. And so I said, you know, go to dinner and I pick up Stan and everyone knows who Stan Lee is, right? And I'm a big comic book fan. I grew up with a traumatic brain injury. I couldn't read. I taught myself how to read by reading comic books. But in the car, I was like, oh man, should I ask him? I got to know. I'm a little nervous. I asked him. I was like, I got the nerve. I stuttered. I was like,
you created all of my favorite superheroes. Who's your favorite? And he said, Iron Man. And he said, Jim, who's your favorite? And I was like, oh my God, there's so much. But he had this Spider-Man tie on that I posted on Instagram. I was like, Spider-Man. And without a pause in his iconic voice, he goes, with great power comes great
responsibility, right? And we all know that. And I tend to, what people don't know is I tend to reverse words when I read sometimes and what I hear, maybe because I had three head injuries before age 12 or something. And I heard something different. I was like, it's true, Sam. With great power comes great responsibility. And the opposite is also true. With great responsibility comes great power. When we take responsibility for where we are, we have great power to make things better. So instead of blaming and complaining, right? When we make excuses, we're
We waste time, we waste energy, and nobody really cares, right? But we can't be upset by the results we didn't get from the work we didn't do. And so taking responsibility for what happens allows us to have agency and power to make things better. And so I feel like the most important thing to take agency over is what to focus on, what things mean, how we feel, as opposed to
politics or the economy, you know, or how people treat us, you know, and I think people who do that don't have to waste a whole lot of energy and they put that energy towards something like building their intelligence, their income, their impact.
Why is it important for people to invest into their minds, their events, masterminds, books, coaching, listening to podcasts? Why is it important to invest into their brains? Your brain is your number one wealth building asset, bar none. We live in the age of intelligence and attention. And those people who are at the top of their game, they have mastered their mind. And here's the thing. When I said life is the sea between B and D, sea is choice, right?
Our lives are a reflection of all the decisions we've made up to this point, where to invest, what to do for a career, how to work, what to eat, all those things. But you could only make good decisions based on the information you know at any given time, right? And so there's this gap certainly of those who have and those who have not, certainly. But there's also this gap of those who know and those who just don't know.
And what I love about your podcast, you know, and the work that you guys do on social media and different platforms is you can give people some insight and some instruction and they know something different so they could
it can inform their decisions moving forward. I do these programs at Google and they'll say, "Jim, why do I need to remember all this? I don't know if you heard, we created the search engine." While that's true, at any given time, you can only make a decision based on information you know. If you don't remember that information, you can't make a quality decision. The other part of it is asking better questions.
You know, this is the thing like I talk about in Limitless that there's this idea of a dominant question where you have about 60,000 thoughts a day and those thoughts equal things, right? The problem is 95% of those thoughts are the same thoughts we had yesterday and the day before that. So we wonder why we can't make more money, but we constantly run the same thoughts, right? And those thoughts lead to experiences that lead to actions and behaviors and feelings, and we're just repeating the cycle. And so that's why it's so hard to change.
But a lot of those thoughts come in the form of questions. And I do believe questions are the answer. You have part of your brain called a reticular activating system, RES for short.
That dictates where you put the spotlight of your attention, meaning your brain primarily is a deletion device. It's trying to keep information out. Because if you let everything in, you would go insane. You would be totally overloaded. What you let in are the things that you care about, like your name. It doesn't matter. It is hardwired in your nervous system, your RAS. If you ever hear your name, somebody shout out your name, even in a crowd, even if you know you don't know that person, you're still instinctually going to look because it's hardwired in your RAS system.
One of the ways of influencing URIS is asking questions and asking you shall receive. And so like, you know, with Peter Thiel, you know, zero to one, if he has a question like, how do I hit my 10 year goal?
in six months, you're going to get different quality answers than somebody who just says, why am I broke? Or why can I never make money? Or why can't I do this? You're going to get different answers. So I would say we have a dominant question. Like my dominant question growing up was, you know, it's like, why am I broken? But that wasn't very useful, right? Then I was like, how do I fix this? And then my question became, how do I make this better? Right? I know somebody else who has a question that we did this exercise in this book, and they're like,
Their dominant question is, how do I get people to like me? And that's what all she thinks about all the time. And you don't know anything about her, but you probably know a lot about her. How's her personality? She's a martyr. Her personality changes depending on who she spends time with. She's a people pleaser, right? And she's a sycophant. And you know a lot about her and you know one question. My question for all of you listening, what's your dominant question? And how can you use it to create more wealth?
Right. Like I think gratitude is the foundation for good wealth. That's my personal opinion. Like I think gratitude is riches. Complaint is poverty. You know, I really think that life is a lottery we won every single day, you know, and life, you know, I've heard, you know, I've known you a long time and you know that life is tomorrow's not guaranteed with either of you, especially when you.
In the jungle. Yeah, exactly. Or the economic jungle. Or the concrete jungle. Or the marketplace. People are coming after you as you're doing these big deals and everything else. You become a target. And I'm here when we're having this conversation about this. I think gratitude is a foundation because what you appreciate appreciates.
What you appreciate tends to appreciate in life, meaning it grows. And that's the thing. If you want to feel truly wealthy, just count all the things you have in your life that money can't buy. I mean, all the things that you wouldn't trade for a dollar.
you know, like, like, you know, like you don't want to be on a beach for, you know, for even for all money in the world. So you want to be in the game, right? Because it's an infinite game. It doesn't stop, right? There's no winning, you know, your career, right? It's just like Simon Sinek talks about, you know, just like there's no winning marriage, right? It's a,
ever stops in terms of game. There's no winning health. You never get to a point where you just have it. Same thing with wealth. And so in my mind, in terms of game theory, what I'm thinking about is have a foundation of gratitude. Here's a thought experiment. And if you want to feel grateful and knowing everything comes from gratitude, because how are you going to have more if you don't appreciate what you have? What if you did this thought experiment? What if the only things you had in your life tomorrow were the things you express gratitude for today?
You expressed it, not just thought about it, but expressed it. The people, if you didn't express your gratitude to those people or your home or the food that you're eating or the animals at this beautiful ranch, you won't have them tomorrow. And you would come from a different place, right? Because you'd be supercharged by that emotion and you know you're not separate from that. And you train your nervous system that there's enough. And that's why I believe we're so aligned with the philanthropy. We donated the proceeds of Limitless to charity.
to Alzheimer's research for women. Women are twice as likely to experience Alzheimer's than men, in memory of my grandmother who passed of Alzheimer's. And also we built schools in Guatemala, in Kenya, in Ghana, fully built a school, healthcare, clean water. We don't talk a lot, but I think the formula is you learn to earn money.
to return. You learn so you can earn. The faster you can learn, the more you can earn, certainly in this economy. And then you could get more to be able to return and to be able to give. And I'm preaching to the choir here, but also when you're doing it, it's selfish because when you're giving back, you're training your mind, body, and spirit that there's enough.
that you don't have lack. Like my parents immigrated here. My dad was 13, lost both of his parents. You know, we didn't come from a whole lot. I live in the back of a laundromat that my mom, you know, worked at, you know, so we weren't, you know, they weren't the most connected. Certainly they had the most wealth or education or anything. They're just really good socialists.
salty people, very kind, did what they say, hardworking. And I realized that at the beginning, I wanted to make my parents proud. I had these learning difficulties. I struggled for a decade and a half. And it was really hard because I worked three times harder as everybody. And I would do worse in school. But I realized that now that the things that I really was embarrassed about are the things I'm most proud of.
you know coming from a family not doing the things and not having things but just building my my head injury i was so ashamed of you know i thought i was broken and different but i realized that who i want to make proud today the two people are my parents god bless them it's um i want to make that nine-year-old boy you know who's labeled broken i want to make him proud every day and i also want to fast forward
God willing, if I live to 90, I want to make that guy proud also as well. And I think that these little shifts of frame of mind and frameworks help us to keep us on point in terms of get us to do the things that we need to do. Because sometimes we need to do difficult things. Like if you just do easy things in life, you guys know this because life gets very hard. If you just easy things, binge watch things and don't show up for yourself and eat whatever you want, then life gets very hard, right? We know this. You hear this, you see this on social media. You know, being sick is hard.
And exercising, eating right is hard. You just choose your heart, right? Being broke is hard. And working smart and building a business, investing is hard. You choose your heart. And I think it's important that we train ourselves to do difficult things. Because I think how we do anything is how we do everything. And if we get ourselves to do difficult things, we can become more resilient, which is more important now in today's world than ever.
So my grandma was in her early 90s, and every single day she would go swimming. The swimming was very short. It was like a lap pool at a senior citizen home called Leisure World. And she'd go back and forth, and they'd go on a walk or a bike ride, but like the three-wheel bikes. And then she hurt her leg, so she couldn't go swimming. Two weeks goes by, and she has full-fledged Alzheimer's. And then shortly after, passes away. Sorry. So I say that because...
senior citizens and we hear about it more and more we're learning that movement and exercise is what's keeping them active and we watched it happen and we like forced my grandfather from years afterwards just be active and We got to have extra years with him because he was a very active guy and he was teaching Yiddish until he was 93 Like literally teaching anyways the the concept I want to ask you about his movement physical movement and how that relates to the brand I love that you guys are very physically active, you know, I think I
Things like reading, you know reading to your minds what exercises your body and the people that succeed they're always moving their mind and and their body but you reach and then you rest and then you repeat right you can't be stretching all the time you go to the gym and You can't be breaking down your muscles in your body all the time. You need time to recuperate also as well But I think most people suffer from not moving enough and doing doing the hard work There was a study done on longevity with the two biggest declines in people's cognitive performance is when people retire and
because they often retire their mind, you know, and they stop, you know, being active. And also when they graduate school, because they feel like education and learning are linked. And when you get done with your education, you're learning stop-loss as well. But in school, it's interesting because there was no...
When they cut things, they usually cut things like playtime and physical activities. And some people learn differently in school. A lot of people learn kinesthetically, and they need to move around in order to understand what a teacher is teaching. So it's not just learning disabilities. They're teaching disabilities also. And it's funny. We punish those kids that are rowdy and everything by not letting them go out to play during recess and making them sit in classrooms.
you know, and punching them that way, which is the exact opposite of what they need. So we know that as your body, as you play, you see people say like, oh, I stopped,
I stopped playing because I grew older. Because remember, like, as kids, you wanted to play, and later on, you're like, oh, you don't use the word play. You're like, let's hang out, and you don't really play, and you're like, you know, some people say that, and at our events, we get people very playful, right? We do these things. But people say, well, I stopped playing because I grew older. I was like, no, you grew older because you stopped playing. So I think that movement and that playfulness is so very important for our brain, and that's how it develops. Even children,
I had a boy recently. It's our first baby. Thank you. But when he's starting to crawl, that's how he develops his brain. And the primary reason you have a brain, the number one reason is control your movement. And there is a brain-body connection, but there's also a body-brain connection that as your body moves,
moves, your brain actually grooves more. Like even little things like learning how to juggle, it's using your body in different ways. There's a study done in Oxford University saying jugglers actually have bigger brains. They actually develop more white matter and just by using their body in unique ways. And so, you know, I definitely think it's so important when you exercise, you create brain derived neurotropic factors. You create this, you know, this flood of dopamine and endorphins, which is good for your mood. And it's certainly good
for your mind. But the study done on longevity, it was on the cover of Time Magazine. It was interesting. It was also about mental movement, saying these nuns were living 80, 90 and above. And the study was called Aging with Grace. What a beautiful name for this study. And they found out half of their longevity was their emotional faith and gratitude, but the other half, they were lifelong learners. And because of it, it added years to their life. But not only that, life to their years. Because it's not just about growing older and having more years. It's also having a quality of life.
And once you lose your physical ability to be able to move, you know, it's a big challenge. You know, when, uh, you know, when C I spent a lot of time in senior centers because I lost my grandmother such early age and helping them polish off their memories. Um, but sometimes when they fall, you know, and they have, they fracture their hip or something, then it,
it becomes very debilitating when they can't move because their brain can't get as easily engaged. One other lesson I learned from spending time in senior centers, though, helping them polish up their memories, I hear a lot of stories. I hear a lot of great experience and wisdom, you know, which is very important, you know, in my culture in terms of elders and the wisdom they pass on because we all stand on shoulders of people, right? And it takes a village.
is I hear a lot of regret, unfortunately, because when you're taking our final breaths, you know, so many people have mitigated their life. They didn't date that person because what other people would think, or they pursued a career because their parents expected them to. And I would just say to anyone facing that, that I wouldn't take advice from someone I
I wouldn't take it criticism for someone I didn't take it. I wouldn't take advice from that. If you fuel your life on other people's opinions and expectations, you're going to run out of gas that when you're taking your final breaths in life and it's not a positive conversation, none of other people's opinions and expectations are going to matter. None of your fears are going to matter. What's going to matter. Cause you do this a lot in terms of reframing, uh,
what's going to matter is how you lived, how you laughed, how you loved, you know, how you learned, you know, and so why not come from that place? It's not even about time management. It's about mind management. It's about managing. It's about priority management. And I think the principle here is this. The most important thing is to keep the most important things, the most important things, you know, the most important things, keep the most important things, the most important things, you know, and you manage the things that are valuable to you. And you begin with the end in mind.
All right, ladies and gentlemen, I could do this podcast for six hours straight without blinking, but we can't do that because I really want you guys to listen to the full 40 minutes. We're at that mark now. So what we're going to do is we're going to...
Forcefully beg Jim quick to come back to us multiple times throughout the year We're gonna drive the motorhome across the country if we have to to go to Jim's house That's really the concept of this motorhome. It's for busy guys like Jim. This is a first for sure You're speaking New York will be there. You're in Miami will be there. We're in Wichita, Kansas We're gonna drive over we want to get Jim quick back on this episode So make sure you guys like comment subscribe share follow Jim quick. It's at Jim quick across all social media platforms. Yeah, please I would I would love
Everyone who's listening to this, I think knowledge is not power. It's potential power. It becomes power when we utilize it and we apply it. And I would just say that that's where real power comes from. And I would ask everyone to take one small, simple step. Screenshot this episode wherever you're consuming it, wherever it happens to be.
and then post it, tag the three of us on there so we get to see it and share one thing you're gonna do to have a better brain, which will lead to a better business, a better brand and a better bank account. Like what's one thing you're gonna do for your brain? Maybe your prioritize sleep, maybe try some of those brain foods, maybe you'll move a little bit more each day, maybe you'll just read something or listen, subscribe to this podcast more, whatever it happens to be, then your fans, your followers, your family, your friends will see it and we'll see it 'cause you'll tag us in it
And then I'll repost some of my favorites and I'll actually gift a few copies of the book randomly, you know, just as a thank you. So I appreciate the two of you so much. Dear friends, you guys are an unstoppable force for good, you know, and a force of nature also as well.
So thank you guys. Go to themoneymondays.com. Make sure to follow The Real Tarzan, Jim Quick. Please follow the steps that Jim just said because it's important. We want to spread the message about money, about your brain. We want people to have these conversations because it's important for our society, for our culture, for our minds, bodies, souls, and for our families and our friends. We'll see you guys next Monday.