Chapters
Shownotes Transcript
A few days ago, I had closed and announced the biggest deal of my life. I'm telling you guys very behind the scenes because I want you guys to understand our world. And I don't think enough business owners or entrepreneurs actually talk through details. I like to walk you through every detail. Good, bad, ugly, because I want to have these discussions for you guys so you can have these discussions with your friends, staff, followers, future clients, future deals, people you haven't even met yet.
Ladies and gentlemen, this is a state of emergency. No, I'm just kidding. The Money Monday special edition episode where it's just me and the real Tarzan here. We've got some things to talk to you about today. We want to make a special episode because a few days ago I had closed and announced the biggest deal of my life.
I've gone public before. I've had a lot of situations in the past, a lot of business deals. But the reason I say this is the biggest deal of my life is I merged together my whole events world with someone else's whole events world. And together, we're going to throw 42 events next year. 42 events. I got tired of thinking about that. But I like it. So, Real Tarzan, as you guys know, gets over 200 million views a month across social media. Talking about animals, posting about animals, showcasing animals to you for your enjoyment and for your knowledge.
Today, we're going to do a special episode with no guests because I want to talk to you about merger deals. How do you come up with it? How do you negotiate it? How do you work through it? What happens when you combine staffs together? Do you fire people? Do you hire people? Do you scale? Do you cut? What do you do when you merge people together and there's
inefficiencies or more efficiencies how do you negotiate who gets what who works where who if there's offices in different cities what happens i'm going to walk you through real life behind the scenes of my merger deal and other merger deals and what you guys can be thinking about if you ever decide to do a merger an acquisition an exit raise capital etc but
the real Tarzan sitting right next to me. He's been traveling around the planet. He's got a lot of interesting missions that have just happened. So I want to make sure that we also talk about animals, business, money, and life on this special edition of the Money Mondays. All right, let's get into it. So what did I do? Well, there's a company called Aspire Tour. You guys can see it. It's aspiretour.com. They have events all over the country sold out in advance.
2,500 people on average at every event. That is very hard. And when I say very hard, I mean like really, really hard. Because as you know, Tarzan and I go to lots of events every single week around the country. Most events are 300 to 1,000 guests. And that's hard. So imagine 2,500 people over and over and over and over. San Diego, Los Angeles, New York, Dallas, Miami. Sold out, sold out, sold out, sold out.
Aspire Tour was created by Andrew Kordel and Eddie Wilson. These two guys have been in the seminar game for decades, but also in the business game for decades. Andrew Kordel has sold, I don't know, I think it's like over 100 million from stage or some crazy number. And Eddie Wilson has been involved in 85 exits. So he understands how to buy and sell businesses, create value, etc.,
So at these Aspire Tour events, there's only half a dozen speakers, which is also crazy because when you think about it, most events have 8, 9, 10, 12, 15, 20 speakers to help sell out an event. They've got six and half of them are them. Now it'll be seven because I got to go speak around the country with them at these events. But they only have like three celebrity athletes that are speaking and then them, the team. So how do they do it?
That's what was mind-boggling to me. I'm like, wow, I'm already working with them. I'm sending them different celebrities and athletes. They already booked Magic Johnson, A-Rod, Marcus Limonis, the Wolf of Wall Street, Barbara Cochran. They have all these great speakers and they execute for the last couple of years from friends of mine that they build relationships with and they go speak at their events. So there's already that connection. I went and spoke at their events in multiple cities and at their masterminds. As you guys know, I have a mastermind that's $100,000 per person.
They have masterminds that are 15,000 and 25,000. So we started to think about what if we started combining these things together? So recently at the Ontario event, where again, they had tons of people there, Marcus Limones speaking, et cetera. We were talking backstage right before I was speaking. And I was like, you know, my arena events coming up, it's called the Limitless Arena. You can go to the limitlessarena.com, September 23rd, Salt Lake City. We've got
Gary Vee, David Goggins, Andy Vercela, Ed Milet. I'm throwing that with someone called The Muscle, who's been on some episodes with us and talked with us before. And during that one-day event with Russell Brunson and all these amazing speakers, and hopefully a big surprise performer at the end,
I mentioned to these guys at Aspire Tour that I'm throwing this huge event called the Limitless Arena. And they're like, wow, you're going to try to get 7,000 people in the arena? We'd like to do that. We already fill up 2,500 people month after month after month. We've got all the equipment. We've got over half a million dollars of audiovisual equipment and semi trucks and 85 employees. I was like, whoa, that's impressive. That's really cool. Go on stage, do my thing for 25 minutes, real quick speech, come back out. And we just start to like deep dive into it and really talk about what would it look like if we combine efforts.
I have elevator nights, which are totally free. I've thrown elevator nights 53 times. Elevator nights has around 300 to 1,000 guests for free for the last decade. They're only four-hour events, nice and free, which is my excuse to get people to come so that they can hear from Tarzan, Jake Paul, Russell Simmons, Neil Patel. I get really fun and cool speakers that would normally I'd pay 25K or 50K to speak for free because they know it's a free event. So I have free events, elevator nights.
We throw the world's largest toy drive. This will be our 10th year. The world's largest toy drive last year broke the Guinness Book of World Records. We have the world's largest pizza festival, which we've thrown twice. First one we had Taiga, 2 Chainz, Wiz Khalifa. The one two years ago, we had Steve Aoki and Lil Wayne, my favorite.
Steve Aoki threw me in the pool. Not my favorite. And so they just thought to themselves, they're like the Spire Tour guys, Andrew and Eddie were like, wow, you've got the world's largest pizza festival, the world's largest toy drive, elevator nights, which is free, $100,000 per person event called the 100 Million Mastermind Experience. And then here at the ranch where we're parked right now, our RV motorhome, the Money Mondays motorhome is parked right now at our 26 acre ranch, which part of it is about four acres for what's called Operation Blacksite.
So nine acres is dedicated to Tarzan where he's got all the animals, right? His animal sanctuary is called Wild Jungle, W-Y-L-D Jungle. You can go on Instagram or other platforms. Go check out Wild Jungle. You'll see Tarzan's really fun content with all the ostriches and zebras and camels and everybody in between. So nine acres or so and growing is for the animals.
And then four acres is for Operation Blacksite. OperationBlacksite.com is where you can learn with Bedros Koulian. He owns over 600 gyms. I know it's a lot of information, but I want to put out my whole life to you guys. He owns over 600 gyms. Bedros and I created Operation Blacksite years ago, where you can learn how to do fighting from Michael Chandler. The guy that's going to be fighting Conor McGregor is going to teach you how to fight. Tim Kennedy, the guy that's killed hundreds of people legally, he's military. He's going to teach you how to shoot.
Then you've got like Tony Blower who teaches defense systems for like 30 years. You've got all these interesting powerful characters that teach you how to shoot, how to fight. FBI agents and CIA agents are going to teach you how to get out of like handcuffs and duct tape. So that one is $20,000 for the year to go to three weekends of these experiences. Now with this whole merger deal, we're going to make another version that's only 12 grand come for these weekends. So if you don't want to come for the whole year, come to one intense weekend.
So every price point is covered in our minds in this merger deal where nothing overlaps. Let me walk you through it again. Elevator nights is free. 53 times. Going to keep throwing those. We're going to start throwing elevator nights the night before a lot of the Aspire Tour events. So they'd be a paid 2,500 person event. Those Aspire Tour events tickets are $50 to $500.
The night before, we'll throw Elevator Nights for free. And a lot of these cities, because we're already set up with $500,000, $600,000 of production equipment. So it's already set up. Why not throw a free event the night before for a couple hours for networking for local entrepreneurs that either can't afford to buy a ticket or just want to come network or go to both. So Elevator Nights is free. Then you have $50 to $500, which is Aspire Tour. This Thursday, you guys are listening to this right now, Monday.
This Thursday, we have A-Rod, Marcus Limones, Barbara Cochran, New York City at the Jacob Javits Center. And I'll be out there for that. Maybe I can convince Tarzan to fly out there with me. The month after that, we've got Gary Vee, Kevin O'Leary, Drew Brees, Jesse Itzler in San Diego. The venue holds 2,800 people. And hopefully the fire marshal isn't listening, but we've already sold 3,100 tickets to a 2,800 person event. That's not until next month. You see why I love these guys?
the efficiency of what they're doing, which is having a half a dozen speakers and selling out something that far in advance. So you got free,
50 bucks to 500 bucks. And then they have what's called the money is mastermind. Money is mastermind is 15,000. That's where they teach about money, accounting, finances, LLCs, infinite banking, family related banking, investments, et cetera. So it's an affordable mastermind. Masterminds are important. You're going to hear me talk about masterminds on almost every episode forever because that's how I've built my life is being around smart people. That's what masterminds do. It's a fast forward way for you to surround yourself with interesting characters and people.
to learn how to save money, make money, get networking relationships, et cetera. Then they have what's called the Power Room Mastermind for $25,000. This is for more business owners. They've got over a million, two million bucks in sales. Some of them have five, 10, 20 million in sales. They want to connect and make relationships with other business owners at a higher level. So you've got a 15K and a 25K. Guess how many members they already have? That's right. 520 Mastermind members at 15K and 25K already before me.
So I'm like, okay, wait a minute. If you got 520 before me and I've been doing masterminds my whole life, this is going to get interesting of what we could do together. Then you go up to the next level, 100 million mastermind experience. You guys can see that one at 100mme.com. It's $100,000 per person sold out every year since 2019. 100 people max, 100,000 per person. So that's a $10 million a year business on my side.
So you can start to see things, right? Elevator Nights is free. I pay for that. That's a hard cost that I pay for to keep the events free for people. I have a $10 million a year revenue business that's creating these mastermind events called the 100 Million Mastermind. And now in between there, price point wise, you've got
a load ticket, 50 bucks to 500 bucks, Aspire Tour, a 15K mastermind that's affordable, great for startup entrepreneurs, business owners, a 25K mastermind for entrepreneurs, business owners are doing one, two, three, four million. And then in between there, Operation Blacksite, if someone wants a totally different experience to learn how to fight, shoot, et cetera, they can go to Operation Blacksite. So you start to see why the merger starts to become really interesting and why I invested, why is this all happening?
Because I got more comments on this than pretty much any post I've ever done in my life. Outside of my grandfather passing and my wedding, this is number three by far. It's insane. Out of 6,000 or 7,000 posts I've done, this is number three. Because people are seeing a $72 million a year events business that I'm now buying a big piece of and merging all my world into. It's a big decision. So let me walk you through my decision. I think you're hearing a bit of it, right?
They already have affordable price point. They've already proven the success by having 520 members at that 15K to 25K range. We now have what's called an ascension model. An ascension model is important for most businesses is if someone is willing to pay 15K to 25K and then as they ascend over time, let's say Tarzan has a $3 million business. He joins the group. And after a while, he becomes a $9 million business and then a $16 million business.
He might want to join the 100 million mastermind club and pay 100 grand because he's ascended in his career. He learned what he could in a 15K, 25K mastermind, got a lot of relationships. So he went to Money is or Power Room. And now he wants to ascend to the 100 million mastermind because he wants to meet people that are doing 5, 10, 20, 30, $40 million. That's called an ascension model. We have free 50 bucks to 500 bucks, 15K, 20K, 25K, 100K. That's an ascension model.
You can also descend. There may be some people that want to, that are doing this high level that also wants to only pay 15K or 25K and network with people because it's good for their business. They might be an accountant, a publicist, an investor that wants to meet more entrepreneurs, someone that wants to be immersed with other business owners. They might have like a merchant account company. They want to meet other business owners to set up merchant accounts for like, they might go join a 15K or 25K to immerse themselves with other business owners.
But now, whether you're in 100K, free, or anything between, you now have options for yourself, your friends, your staff, and everyone around you. But wait, there's more. Because just like in every episode with Tarzan, we talk about charity. Andrew and Eddie already have built 16 schools.
They feed 4,000 times a day already through their charity organization in third world countries. They go out to Africa and actually already have it. I saw pictures. I saw videos. I've known these guys for years. And so from my heart perspective, they're already aligned with me.
When you're choosing a business partner, they have to be aligned with your morals, your standards, the way you work. That's obviously why Tarzan's here, why we built the Wild Jungle together, why he moved from Miami here is that we've known each other for over half a decade, way longer than that, but like worked together over half a decade. And we were aligned to our mission and work ethic. I've watched Tarzan day in, day out for a decade even before I didn't even really know him, watched him work.
morning, noon, and night. He'll get 90 million views on a video, go clean up poop for two hours, not complain about it, go get 52 million views on another video, go feed animals for four hours. Like, he lives and breathes it, so that's why this was a
exciting partnership for me but a natural partnership because we were aligned that he saw the way i work in the business space and i saw the way he worked in creating content and helping animals because he loves it for real not like for instagram or social media he does this stuff without a camera 20 hours a day let's just be clear you guys see snippets here and there but he's out there feeding 180 animals whether you like it or not whether you're watching or not he's out there dealing with poop food and everything between because they like to eat and they like to poop so
You need to find those natural relationships and natural partnerships is very important. If you see things in a merger deal early or before you even get into one where you don't know if you'd like to actually have dinner with that person or introduce them to your family or friends or you have to make excuses for them, don't work with them. The things that you see early is almost the same thing as boyfriend, girlfriend type relationships of like, oh, I can fix them or, oh, I know they like to do X, Y, Z and I could get over that. You're not going to get over it.
Like the things that you see that you don't like early, like if you know that they snore every night and you're not gonna be able to sleep, okay, well, you better plan to sleep in different rooms. Otherwise, you're gonna get frustrated and resentful no matter how hot that person is or how much you think you like them. At some point, if you don't like snoring, just be clear, that's not gonna go away. And so if you see something early in a deal, in a merger, you're like, ah, I really don't like the CEO or I really don't like the way they do this or they don't have a charity component. They actually said they don't like charity. Okay, well,
That's not going to change. I don't ever try to change someone. Like, what's that saying? You can't change spots on a leopard or cheetah. Like you're not going to change them. And so you need to think about these things early. Vice versa. If you see things that you really like, now you can double down. I've already seen that Andrew and Eddie with Aspire Tour have already done 16 schools, already feeding 4,000 people a day.
Okay, well, let me put some gasoline on the fire. Let's go from 4,000 people a day to 10,000 or 20,000, et cetera, over the course of time. You build 16 of those things, let's build 32. Let's build 64. Let's just go build because now I know that they care about something and I can try to bring my resources, my efforts to that and vice versa. They're ready to help us with the world's largest toy drive. This is our 10 year anniversary. So we're going crazy and we're doing 10 cities in a two week period to do 10 toy drives in two weeks.
We already broke the Guinness World Records for the largest toy drive ever. Now we're just going completely overboard because we have a machine behind us. Now we have an 85-employee company that cares about charity that wants to help it succeed. Okay, so I think you guys get the main idea.
How does a merger work? Imagine if there was parts of this that I said that overlapped, you would have inefficiencies or what's called redundancies. A redundancy would be, let's say they have a chief marketing officer and I have a chief marketing officer. They have a CFO and I have a CFO. If they don't need two CFOs, one's got to go.
If it didn't have this much work involved, well, maybe you don't need multiple of this. It's a redundancy. And so if that person's making 120 grand a year, 180, 240, $300,000 a year, they've got some fancy job and you've got two of them, you're going to cut one.
So some people do mergers in order to do that, right? You'll see it happen where beverage company mixes with beverage company. They combine together. They're like, oh, well, we only need one paid ads manager. We only need one videographer. We only need one paid content person. We only need one blah, blah, blah. There's only one national sales manager. So sometimes there's an efficiency.
by cutting out the redundancy. Meaning you don't need to have two national sales managers, you probably only need one, unless they're going to stick with the brand they're currently in. And so sometimes mergers are to combine efforts and cut people and to reduce overhead by doing that. In this case,
I literally went on stage, I think it was Tuesday or Wednesday when we did the announcement to the 85 employees in Jacksonville, Florida. And I mentioned to the crowd, hey, 85 employees in the room. Just to be clear, my team, the people that I'm bringing to the table, some of them were in the room, my CEO, Joey Carson, Shannon Hardidge, who you know very well, who throws our events here at the ranch and all of my events. They were in the room and I was very clear. I said, just so you guys are aware, from the employees that I have from all of my events,
And the employees that are here, no one's getting fired. Not when it relates to the merger. So there is no redundancies. And if they are, there's so much work for us to do because there's so many different brands and so many different events. I just want to be clear. Nobody's getting fired. That one little sentence sent so many, made a lot of the employees send messages saying,
So the main person that was running the business started receiving a bunch of messages about how much they thanked me, like how much they wanted to thank me. They don't have my phone number yet. How happy they were to hear that because in a lot of mergers, people get nervous. You don't want the employees to be nervous. You don't want them to feel like, oh my God, am I going to lose my job because of this exciting merger? That has a double negative, right?
they lose their job that's terrible and tragic because they're like oh man i don't want to lose my job but two they don't lose their job when something exciting happens because now they're going to get to miss out on like the scaling right what's going to happen of all these events combined together and all the efficiencies that are going to happen and so i was very clear to say that on stage of like they're just meeting me for the first time most of those 85 employees and i was like just to be clear of all the employees that i have even
Even if there are redundancies, there's so much for us to all do. We're not firing anybody when it comes to this merger. And I'm glad I said it that clearly. And I'm glad that a bunch of them sent messages to some of the executives. Like, so glad to hear that because we don't want them to be nervous. That's not the point. All right. So as you can see, the concept of how does it all work together? Now, how do you strike a deal? How do you negotiate when you're talking about bringing two entities together? So the first part is,
What is the values of your businesses? How much is this worth? How much is this worth? And not emotionally, but realistically. There's a big difference. Tarzan might love this t-shirt, but he wouldn't go pay $500 for that shirt. In a certain store, that shirt's $500 because of this little tag in the back that says Gucci or Louis Vuitton. All of a sudden, that t-shirt that Tarzan's wearing is 500 bucks. He might've got it for $5, $10, $20, $50. It's all based on perception and value to him.
and to the brand behind it. So when you're working on a merger deal or an investment or an acquisition, whether you're the one selling or you're the one investing or you're the one buying or you're the one merging, keep this in mind. Come up with realistic valuations for each aspect of the business and then you can add some or decrease some based on the brand. So in this case, there's a lot of brands involved with all the different events that we have together.
Each one had different types of brand value. Largest toy drive, largest pizza festival, elevator nights, mastermind, there's so many things on my side of the world. Their side of the world is Aspire Tour, Money Is Mastermind, Power Room. They also have what's called Think Realty, which is a 1,000 to 2,000 person real estate conference. There's a lot of moving parts to what they have.
And so you start to look at what is each thing valued? How much is each company or each brand valued? Then look at your side. How much is each company or each brand valued? And you can come up with what's called a valuation. Okay. If that's worth $27 million, that's worth $100 million. Then you can do math on what this deal could look like. What cash needs to be involved? What does it take if you bring together these companies? So money you need to bring to the table or money you're saving based on
the efficiencies and removing some of the inefficiencies so you want to start to think about when you're first looking at a deal that you're investing in acquiring or you're trying to sell your company which a lot of people that's their ultimate goal they're building their business or their brand hopefully to sell it some people are trying to do it to take it public but if you think about it very few companies in history ever actually go public there's only thousands and thousands of companies not tens of thousands of companies that go public and so because of that
You do most of the time think about the exit side, which is selling your company, getting an acquisition. And so how do you justify your valuation? First thing is just numbers. If you're doing 4 million in sales, you can come up with a valuation based on the 4 million in sales and based on what your EBITDA is, earnings before income taxes, et cetera. Like how much are you actually making on 4 million? Some people you'll see on social media like, oh, I've done over $4 million, but they netted zero or they lost money.
They don't bring that part up, right? They just say they did $4 million. There are other people that have a high net profit. They're doing $4 million, but they're netting $1 million or $500,000 or $800,000. That's a really good EBITDA. That's a really good net profit margin. Big difference in valuation. If you're a $4 million business netting $800,000 versus a $4 million business netting zero or losing money, way different valuation.
So be realistic. What is your company doing in sales or what is the company that you're working with doing in sales? What is their actual profit and loss? Like what are they actually doing? Look at all of their accounting. Then you can make real decisions of how you can make these things all work together. Now, as you're doing this, keep in mind egos, personalities, executives. What does the brand look like?
What happens if you actually put all these things together? So what we did was after we completed the whole deal, we first announced it to the 85 employees. Everyone flew in and we made a great experience for them so they could see everything, hear everything from myself, Andrew Kordel, Eddie Wilson, Alex Smith, who she runs the company, all the executive teams and all the booking of the celebrities and talent.
there's the chief of staff and my ceo joey carson everyone's in the room so they get to hear from listen to watch uh what is this merger deal what does it mean for everyone and we actually had slides andrew and eddie and the team created slides of what does it look like what are all the things about the business going forward what are all the brands and moving parts because you want to explain everything so that the staff has full awareness this is important if you have employees you want to provide as much information as possible clearly by giving out clarity
You make them feel more comfortable and more excited. The way I finished my speech to all the people in the room, all 85 of the staff members there and the team members was, I said, Andrew asked me, he said, what is the one final thing you'd like to say to everyone? What I said was, anything that happens, good, bad, ugly, you think it's bad or scary, tell me about it.
because we can fix it together. If you don't tell me about it, it's like a little scratch or a little wound. Let's say a snake bit Tarzan. If he doesn't fix it, well, in four days from now, it's going to be a big gash. And a week from now, he's going to be in the hospital, right? Where he could have fixed this little bite that first happened when the first snake bit him. He could have cleaned it up, put a bandaid on it, put some Neosporin or whatever he needed to fix it up. By leaving that gash and not taking care of it, four days later, it's a big gash. A week later, he's in the hospital. And God forbid what could happen if you just left it there for weeks. That
That's what happens in business when you don't tell someone right away a problem. If you know there's a problem, tell me right away is what I was basically saying to the crowd, saying to all the team members there. That also resonated because you want to have open communication with your staff. You do not want to be scared of you. So if they're scared of you, they're scared to tell you something like you're going to yell at them like it's their fault because you brought up to them X, Y, Z happened or you're like, hey, guess what?
we can't do this or we don't have the permit for this or we can't do this construction or we can't throw this event here or the venue said there's no food allowed. Tell us now so we can try to fix and resolve it rather than later on when it becomes hospital time or worse, death. And so having open communication is very important. The next day, and I'll wrap up with this part and we'll have Tarzan talk about some of the things going on. The next day, we had 15 of the executives out of the 85 team members in a
eight hour meeting which normally i don't want to do not because i don't want to do it personally normally i think it's inefficient to have that many staff members in a long format meeting anything more than an hour or two but this is our first time together we want to map out 2024 we want to map out the whole schedule and we whiteboarded out everything i'm telling you guys very behind the scenes because i want you guys to understand our world and i don't think enough business owners or entrepreneurs actually talk through details they just say just work hard what does that mean like
Or just sell your company. It'd be great. How?
Like we hear so many things across social media from a lot of entrepreneurs or entrepreneurs and they don't actually walk through details. And so you'll hear from my content from the money Mondays and on social media, I like to walk you through every detail. There's only certain things that I have like an NDA or legal things that I might not be able to mention, but I'm going to walk you through every detail that's allowed to good, bad, ugly. Cause I want to have these discussions for you guys. So you can have these discussions with your friends, staff, followers,
future clients, future deals, people you haven't even met yet, future investments that you can have these types of discussions and think about some of the things that we talk about and what I've gone through, good, bad, or ugly. It's important for people to see and hear those things. So 15 staff members, boom, we're going through the scheduling, mapping out celebrities and athletes. What city? 5,000 people in Atlanta, December 5th and 6th. We got 5,000 people coming there. Great.
In LA, February, boom, we're going to do 7,000 person size arena. Back in April, back in Salt Lake City, another 5,000 to 10,000 people. Let's map out who should we book. What is a talent? Is there going to be surprise performances? Are there going to be any performances? We just walked through for eight hours everything in our worlds, and we went through free events, expensive events, masterminds, what cities, who's going to be there, how do we schedule it, make sure everything overlaps.
And there's a binder. I wish I had it right here. It's actually in the car right there. And there's a whole binder that has a full schedule for the next 16 months. That's efficiency. You want those things to happen. And so talking through all the details and having scheduling and having team members that can listen to you and can also give you information and feed you like, hey, we shouldn't do it.
this first week of February because that's the Super Bowl. We don't want to compete with the Super Bowl. Aha, you're right. Let's not do that, right? Hey, we shouldn't do it this weekend because this is happening or this big conference or this thing is happening. You're right. Let's not do that. Let's do it on these days. Having open discussions, doing your research is very important. So why do I say all this?
One, there's gonna be a lot of events for you guys to come to to meet me, Tarzan, the crew, everyone from Aspire Tour, Andrew, Eddie, a lot of these celebrities and athletes because these events are gonna be all over the country. They're already happening all over the country. Now we're gonna scale them. Elevator Nights, come hang out with us for free. Literally for free. That's it. There's nothing to sell there. There's no sponsors, no tickets, nothing. It's just free. So you're gonna have a lot more opportunities to come to events for free, Elevator Nights. $50 to $500 tickets for Aspire Tour.
the masterminds 15k, 20k, 25k range. If you want to be part of money is operation black site or power room, a hundred million mastermind, a hundred thousand dollars per person. That's typically sold out, but obviously we want to get new members year after year. And so you have a lot of opportunities to be in our world. If it suits you, or it might be your friend, your mom, uncle, dad, sister, cousin, someone that you just look up to that you might want to refer into these types of groups for free.
100k or anything between. We want you to have all the information so that our listeners of the Money Mondays can actually be a part of us in person. We might make Money Mondays events. We've thought about that too. Come meet us similar to Elevator Nights. We might just do a live podcast with the RV and just open the door and do a live podcast and have an A-Rod or someone cool or
Michael B. Jordan. And get somebody cool like here with Russell Wilson live. We might do some of those fun things with you guys since we happen to have a motorhome and we happen to have live events that are free for people to attend. We're probably going to do that. Now that I talk about it, let's just do it. Have to. Right? Let's just do it. It's a must. Okay. So I've talked to you through real life events.
different price points. What do I think about in merger deals? What you guys should be considering when it comes to investments, acquisitions, partnerships, potentially having overlap in staff, executive, et cetera. You might be part of a company. You might be an executive or a staff member of a company that's going through a transition or a merger investment. You should be looking for these things, asking questions and being prepared for it. And if you notice that that company that they might be merging with might have overlaps in your
current position, you should also be looking for another job as a backup. You might win the race, right? You might be part of the merger and you stay on and the other person that has the same role as you, let's say you're the chief marketing officer, the other chief marketing officer might get fired or laid off, et cetera. Hopefully you both stay, depends on the deal, but you shouldn't be keeping your options open. So in those times that you're going through a potential merger at a company you work with or work for, you should be considering
and taking the time to go look through potentially getting a new job as a backup just in case. I'm not saying to go leave right away, but you got to protect yourself, especially in this economy, especially in these times. You want to protect yourself and your family, etc. So to protect your career, you should be considering to look at all your options in case something happens for a future merger, in case there are overlapping inefficiencies or efficiencies or redundancies.
Alright, so I've babbled long enough where you got to hear about my live events, the mergers, etc. Keep in mind for December, the world's largest toy drive, you're going to see Tarzan and I running around to 10 cities somehow in a couple week period, getting as many toys as humanly possible to give out to the kids. We're not publicly raising capital. You can go out and just give out toys yourself, whether you send toys to our toy drive or just give out toys in your local city.
tag us don't tag us we just care about the actual toys getting given to children we don't care about the notoriety the fame you're not going to see my name on world's largest toy drive i don't do this for a pat in the back neither does tarzan we do this because we want you to give out toys to kids we want you to do charity work we want you to go out there and show people that you can do charity you invite a bunch of your friends and staff members to bring toys together you go give out toys to local homeless shelter orphanage etc you don't even need our toy drive you
You can use us for the efficiency because you know we're going to deliver it. You're going to see it on video with tens of millions of views, us actually going out and giving the toys, but you don't need us. You can go give out toys. You can go out and feed the homeless. You can go do back-to-school drives. You can do Thanksgiving food drive. We're just showing you how we do it, showing you the behind-the-scenes.
And you'll notice Tarzan are never, we're never out like, Hey, give us money for these charities. We rarely, we send like the link or what, how to even pay or how you even donate. You're able to, if you want to, but we really just want you to replicate it. We want you to go do it in your local town from Zimbabwe to Minnesota, Florida, wherever you are, you can do these charity things. And we're going to always show you on the money Mondays podcast on our social medias and in real life, how to do charities efficiently. Cause that's, what's important to us. All right.
I didn't really breathe much during that 15, 20 minute dissertation, but I think it's important because we didn't want to have a guest for this episode because it's so fresh. We just got bombarded with, I can't even explain the thousands of messages this week. And thank you guys. And questions. I thank you for that because that's a lot of work of messages about this whole acquisition merger investment and things that just happened with aspire tour, et cetera.
since we have Tarzan here and he just flew in. I would like to find out and talk through what is going on with Wild Jungle, with the brand. You've got two new baby alpacas or llamas that just popped up. Like walk us through, like what are some things going on here at the Wild Jungle as a ranch, as an animal sanctuary and as a business brand? Well,
Man, first of all, congratulations on your big, huge merge. I had so many questions before the podcast started and you answered every single one of them. So no more questions for that. Rest in my case. You know, it's really cool to see you go to the next level again.
And I'm really excited, you know, being here side by side with you through a lot of different things and seeing you go to, I mean, God, there's 52 weeks in a year and you're going to be doing 42 shows. You have 10 weeks of rest. And even in those 10 weeks, you're not going to be resting in those 10 weeks.
So, yeah, I'm really excited to see, you know, how you do all this. And I know you can do it. I've seen you do it at the same scale. But now you have a bigger team, you know. And I was going to ask you, like, what was going to be your strategy, but you already explained how you have, you know, 15 people dealing with this and Super Bowl there.
and that's a bad idea. That's a great idea. And it's so cool to see you already, you know, everything, bro. You're not going to do it in Chicago in December, right? It's a bad time. Yeah. You know, but, um,
Going back to the, you know, the wild jungle stuff. We have so many cool products in a pipeline. Um, as far as animal products, let's go straight to the basics of cats and dogs. You know, both of us, we both have cats and dogs. Um, we've lived with cats and dogs. You've seen cats and dogs our whole life. I'm pretty sure you guys have been driving down the street and see people walking their dogs or stray cats or even stray dogs all around the world. I want to be able to help and cater to people that have man's best friend right at home. Um,
You guys are no stranger, I've been working with big cats for a long time as well too, but I also recently have been working with my small cats because I wanna be able to be more digestible to the people at home and say, "Hey, my cat eats this or takes a bath with that or catnip over there or this vitamin over there." - And this time you're not referring to a tiger or a lion. - Yeah, exactly. - Or a jaguar. - I'm actually talking about an actual house cat like a Russian Blue or a Maine Coon or a Bengal cat, you know? And it's cool 'cause I have five cats myself
and growing. If you guys know, at one point I had like 15 dogs, a whole pack of dogs, you know, and I still have a bunch of dogs here as well too. So we're going to be supplying you guys with good, real, organic dog food, dog treats, cat
food cat treats from you know guys know cats are picky they like seafood and something like filet mignon and something like elk and dogs like this and they have sensitive stomach and sensitive skin now we want to be able to cater all that with our new wild jungle products it's going to be dropping
soon very soon actually we hit the button last week oh yeah the merch some of the merch came in last week merch too shout out to varied she's amazing she has 300 000 square feet in downtown los angeles i can't tell you how do you have that much real estate by the way very stressful has been for these past six years and now that we've had this facility we got for oh just so good bro it's so good to be able to last she's so cool she is so fast
like so fast so drives over she drives over here 90 minutes away shows up with look at this sample look at this sample look at this and we can make sweaters we can make pants we can pick up bottles and cups and speakers and just she comes with the whole kit and caboodle so for the first time in tarzan and wild jungle history we're gonna have merch available 24 7 starting next week
Like this Monday, Monday, Mondays, by this Friday, you guys will have merch to go buy on our website. Wild Jungle merch is hitting the streets in like literally five days, guys. So I'm excited for you guys to see our new merch coming out. We've been working with David from BLK Water. You know those tall black waters that have like the...
really good minerals inside of them. It's called BLK water. You guys have seen it at every major grocery store, especially all the health food stores. Uh, BLK water is working with us to do some pet water products. Yes. Uh, some supplements that you put on, on top of the dog food. Topicals make your dog live longer, live a happier, healthier life. Uh, help us be, um,
signs of cancer early. You know, this fulvic acid is like, there's just so many different components to these different ingredients. Guys, Google fulvic acid. It'll blow your mind. You're going to start buying BLK water because it's
It's so like mind boggling what it can do for our bodies. And there's a lot to read about it, but Google Fulvic acid, that's what the okay. Water is so known for is what they have in there. And the water still tastes great. There's not like some weird residue or a taste. My favorite is dirty lemonade. Yeah. Oh, it's so good. So yeah, from the, from the waters, the pet waters, dog waters, new energy drinks coming out. Uh,
We got a merch. Kev from World Tech Toys. As you guys have seen for the world's largest toy drive for the last nine years in a row, it wasn't the world's largest eight years of that. It was just toy drive, right? Where we got, you know, semi trucks of toys donated by Kev and his brother from World Tech Toys. World Tech Toys is in Los Angeles. They have hundreds of thousands of square feet. They do over $200 million a year in sales of toys.
But guess what? We're like, hey, Kev, can you make pet toys? Can you make...
children's toys that are pet related that say wild jungle he's like in my sleep let's go safari done animals done two days later my house is full of freaking toys that kev sent from world tech toys of like animal science kits and animal testing like where you can like be a little five-year-old and like testing things for and like what he had it all ready to prepared and so uh kev from world tech toys thank you we're excited to make wild jungle toys for pets and for children
of all ages, so they will be able to learn with these different tools about household name pets, dog pets, really rare exotic pets,
We're going to work on children's books. We have an illustrator that's been designing some amazing graphics. Her name is Maggie. She's been making some amazing graphics. We could go on and on about the wild jungle, but here's the thing. From a business perspective, we'll just walk you through the reality. We've already put in $2 million. That's going to be the startup budget for Tarzan to create the samples and get the team together to scale wild jungle.
As it grows, we'll obviously have to raise more capital because retail stores, let me walk you through real life. So let's say Friday, the merch comes out. When you're selling direct to consumer, that's where you're buying from a website, wild jungle, you're buying t-shirts and hats. That is direct to consumer, meaning from our warehouse, it's going to get shipped right to you immediately, right? Within the next one day to one week, depending on the timing, where you live, shipping, et cetera.
When we sell to a retailer, let's say that a big chain store, let's say like Costco or Walmart or Target or someone wants to buy Wild Jungle merch. Let's call it January 1st. They want to place an order just for example purposes. January 1st, Target says, we'd like to buy $2 million of Wild Jungle products from you, Mr. Tarzan. And you're like, oh, no problem. I'd love to do that for you, Mr. Walmart.
two million dollar order sounds cool but that means we gotta come up with a million dollars or so to produce those clothes for walmart what does that mean well walmart doesn't pay until either what's called net 30 net 60 or net 90 days so if they place an order on january 1st and they want a shipment date of march 1st or april 1st typically 90 to 120 days later because their systems are big they need to prepare that means let's say we're lucky it's march 1st delivery
30 60 or 90 days from that is when they're gonna pay us So Tarzan I come up with a million dollars for this two million dollar order from Walmart Thank You Walmart We ship it March 1st the clock starts ticking of net 30 or net 60 for example So now April or May is when they're finally gonna pay us But wait while jungle merch is gonna sell out because this kid gets 200 million views a month So people are gonna rush to Walmart to buy it cuz he's like hey guys buy these shirts at Walmart or Costco Whatever the chain store is Petco PetSmart like
Wait, what happens if Petco and PetSmart buy from us too? And they want a million bucks and they want two million bucks. Tarzan and I got to come up with 500k and a million bucks to produce those orders. You see where I'm going? So if we all of a sudden get $5 million in orders, which is a good problem to have, but it's still a problem for Petco, PetSmart, Walmart, Whole Foods, Costco, etc. We have to come up with around 50% of that, which is what's called the gross margin. So that's two and a half million dollars.
And then we're not going to get paid until around April or May 1st, if we're lucky, that they pay on time. But what if we sell out because Tarzan's posting? Maybe Cesar Millan or Jay Prehistoric Pets or some of Tarzan's friends are posting. Jay Alvarez. They're like, oh, yeah, look at my Wild Jungle shirts. And they go out. Everyone goes to the stores to buy them. They do a reorder. And it's like April 17th. And they haven't even paid us yet. They're like, oh, we want to triple our order for a national order to all 3,000 stores. Sounds cool.
for a $6 million order, we got to come up with around $3 million to produce. You see the problem? And so oftentimes, retail brands, you'll see them raising capital all the time. Even when they have a ton of sales, it's because they need to make the product and then wait 60 to 90 days to ship it and then wait 30 or 60 days after that to get paid. So...
We start off with 2 million bucks, make all the initial products, make enough samples, make enough units to be able to ship out a thousand of this, 5,000 that, 2,000 that, 10,000 that. You also heard we have a lot of different SKUs of toys, merch, children's books, dog leashes, dog beds, dog bowls, et cetera, like all these things we need to have 1,000 units, 5,000 units, 2,000 units.
That's 50 grand, 30 grand, 20 grand, 100 grand. See how the math starts adding up real quick. You need to have that sitting what's called sitting on the floor ready to ship out of our warehouse. A lot of these products will be at the Minimus warehouse in Los Angeles. They have four warehouses, hundreds of thousands of square feet, Minimus.biz. So that warehouse is going to have hundreds of thousands, maybe $100 million sitting on the floor. That is capital we can't use because we put it into the product. See where I'm going?
And so it's important for you guys when you're listening to or thinking about for yourself of building a brand. Let's say you want to make pillows like these pillows right here for the Money Mondays. You want to make pillows and you're going to sell that. You're going to need money for production, money for sampling, money for shipping, money for marketing, money for paid ads, money for executives, money for conventions. I can keep going for a long time. How much money you need to build a successful business.
So that's why when people say it's rude to talk about money, we think it's rude to not talk about money because you need capital to make more capital. You need money.
and we need to have the information so you know going in you don't raise too little or too much for your business so that's why the money mondays exist was for things just like this for you guys out there that are starting business thinking about a business or hearing your friends talk about a business and they're like oh yeah i'm gonna start my business with 25 grand and you're like how and you can explain why they need to consider money for marketing money for sales money for production money for lawyers money for accountants money for staff money for travel money
money for conventions. There's so many things that you need money for in a business. We don't want you to be underfunded in those situations by just having the information of it, not being rude and talk about money. All right. Tell us a little bit more about the wild jungle. Let's wrap up to keep us around 40 minutes. You break this down so well, you know, it's like, I have so many like pre thought questions, you know, when you're taught, like literally in the middle of you talking about things and you just answer them. It's so dope. But yeah, I'm also, um,
on the spectrum of growing. We have 30 acres here.
We've got nine acres and growing for animals. We've got babies being born, baby alpacas, baby goats. I mean, there's so many baby llamas are being born here. Soon we're going to be getting our birds in our bird cages, like 90% done waiting on our wire to come through. It's just nuts, you know, to see the growth that we've done in less than a year. You know, we had a new barn available down in front of our house, uh,
Reptile warehouse. We have another barn available. It's going to be getting cold soon, so we're going to start moving some babies and donkeys and other animals down there. It's just so cool to be able to...
Move and groove in our own little world, you know, and the wild jungle is growing fast man I mean like I cannot believe like most of times what you know when we ride out the gate We just sit and stop and like bro. We have zebras. Yeah, we say all the time like we have three Right outside this RV right this second, you know, so that you know It's so cool to be able to see it grow see the products grow behind the scenes
Our content is going ham. I mean, I think we gained like 100,000 followers, 96,000 followers to be exact in the past three weeks just from our content rolling. And that's international content. That's wild jungle content.
We have Asha's content still going viral on TikTok that we posted eight months ago. Twisty is very famous. He's a very, very famous bird, man. We got giraffes coming soon. We've got toucans. We're going to call this one Tupac. Tupac.
Let me walk you through the giraffe situation. All right, guys. So we've already spent, we've been here for exactly one year, right? We moved in here in August. And in one year, we've spent almost $3 million in build out on top of buying the property, spent over $3 million building the place out. And there's way more to do. Just to be clear. Why do we do it?
Number one, hands down, is the animals. How much Tarzan cares about the animals. How much Casey and Kane and Trevor and the whole family here care about the animals. There's a lot of animals to feed. We spend $9,200 a week in hay. Let me say that one more time. We spend $9,200 a week in hay. Every time there's a new amount to feed, $9,240, $9,280. It just goes up and up and up and up. Because we care.
So on the giraffe side, there's a couple acres that we dedicated there because giraffes are tall. So we built over there the legal zoning. You need around eight feet for fencing. We built 14 feet because most giraffes are 14, 18 feet tall. See, I'm learning. We built a 14-foot retaining wall because we want to put houses, four houses, a two-bedroom, a two-bedroom, a two-bedroom, and a four-bedroom on the edge of
of that wall there of the retaining wall so that your backyard could be the drafts kind of like in south africa they have that super cool place that's sold out for like two years in advance but we're not being doing we won't be doing airbnbs here this is not a for public place the wild jungle we do some private events uh we'll do some weddings we'll do some masterminds and business conferences here but we're not open to the public we don't do like daily tours or anything like that because
We want the animals to not be stressed out and having people here all the time. So we do it occasionally and we have a bunch of extra staff here and volunteers and our full-time staff. There's 12 employees that just focus on feeding and cleaning the animals all the time. Most places have like zero to one. We've got 12 full-time dedicated to the animals. So during those type of events or conferences, uh,
weddings, things like that. We have a bunch of extra staff to help with making the tours really nice and calm for the animals. The animals love it because they're getting carrots, sweet potatoes, and collard greens. So they're like, get very excited. Give me more. When they see humans show up, they're like, oh, we haven't eaten in weeks. Give us some extra carrots. The animals like to ask for extra carrots and sweet potatoes. So there's a couple acres dedicated to the giraffes. We're building with a 28-foot barn that's dedicated for the giraffes.
And so in the draft area, we'll also be having some of our zebras hang out with them. And currently Habibi and Naomi Camel are two camels. Habibi is my favorite camel. I've used my favorite animal here, by the way, just to be clear, because it was our first animal and I got loyalty. So Habibi and Naomi Camel are right there. They will be living with the two drafts. I don't know if Tarzan already has names for it, or maybe Casey or Kane already came up with some names for it, but the drafts will be there to, to start. Hopefully they make babies. We've got lots of drafts. Once the drafts here,
I might not ever leave again. Sorry, guys. I know I'm supposed to go on tour speaking, but if there's drafts here, I'm going to have to throw all the events here because once the drafts are here, I don't really want to leave. All right, guys. Let's wrap this up. The reason we try to stick to around 40 minutes for our podcast is most workouts are around 45 minutes. Most commutes to work are around 45 minutes. So we try to keep our podcast around the 40-minute mark so that you guys can enjoy it. We've been staying around the number one spot for 126 days in a row. So
So thank you guys for liking, sharing, commenting, reviewing, reposting. It's really important to us for you guys to like, comment, share, send it out. We have themoneymondays.com. The moneymondays.com is one-on-one. Like we do a video coaching every Monday at 4 p.m. PST here, most of the time at the ranch. Or if I'm traveling, I'll do it from a laptop. But themoneymondays.com is 200 bucks a month or you can prepay for the year.
all of the profits are going to our world's largest toy drive. So we're not doing it for the revenue part of it. You'll also notice there's no ads. Have you seen this? We've been doing this Monday, Monday's podcast ad free for you guys this whole year. Like we are trying to put out content so that you guys can be better. Talk about money, share with your friends, et cetera. So if you want to be on the coaching calls every Monday at 4 PM PST, if you can't make it on a certain Monday, we obviously send out the recordings. You can rewatch them. But myself personally,
Tarzan, my CEO, Joey Carson. We bring on some special celebrities and athletes that pop up there and do these live coachings. The MoneyMondays.com is where you can actually live ask questions. So we do about 40 minutes of speaking and teaching. I do most of them. So it's mostly me on those. And then every other week or so, every other two weeks, we bring in other characters to come in there and teach you as well. And then I leave around 20 minutes for Q&A sessions. And you're on video with me. And we're going to ask questions. And you're going to be on video
with @Trav who does e-commerce for big brands or Joey Carson, 30 years in the TV game. So we're not just talking about money on the Money Mondays Zoom calls. We're talking about business, charity, how to deal with mergers and acquisitions. And so it's live coaching for 200 bucks a month for yourself. Maybe you might have a friend to refer to. It's important to us because we want to raise as much money as possible for the world's largest toy drive because we are doing it in 10 cities. There's a lot of work. It takes a lot of money to do that. I'm already spending a ton of money on this one.
It's going to cost well over a million dollars to produce in 10 cities because, as you can imagine, it costs six figures per city. You're going to have Tampa, Jacksonville, Dallas, Phoenix, Las Vegas, Salt Lake City, Los Angeles, and three other cities I can't think of right off the top of my head. Oh, yeah, San Diego, Orange County, and Jacksonville, Florida. Bam, all 10.
10 cities that cost six figures each to produce. So if you want some real coaching, go to the moneymondays.com. It's 200 bucks a month where you can pay a discount and prepay for the year. That money is going to go help us, the world's largest toy drive. But we always have this one main ask. We want you to have more discussions about money. Talk with your friends, your family, your follower, the people that are interacting with you in your world and have these discussions. They are not tough discussions.
We were grown up thinking that it's tough to have discussions. We're going to change that stigma. You guys got to be the ones to do it. Share the money Mondays with your friends, family followers, like subscribe, comment, go to the money minus.com and we'll see you guys next Monday. Peace.