"The Biggest Risk Is Not Taking Any Risk" - BJ Baldwin & Vince Ricci | EP49
46:29 Share

- There's no take backs, right? You can't undo famous. And for years, people are gonna remember this story and some people for many, many years. It's been fresh for you the last four, five, six weeks about getting bombarded with people asking you how you've been handling it. - I think there were so many other things on my mind right after, you know, and most of it was my wife, you know, making sure she was all right. If I'd really did my homework in Baja,

you know, I would really be able to run very fast pace in certain parts of the course. And I caught one of these legends in that part of the course where I had a lot of knowledge about that particular area. And when we caught those iguanas,

You said hold it And I was telling him He put so much confidence That if he told me To wrestle a crocodile Yeah I would wrestle the crocodile Because this guy is the best Because if the person That believes in you Knows what he's doing And he's there to back you up If you don't do it now You will regret it For the rest of your life

Ladies and gentlemen, welcome to the Money Mondays. This is a very special edition because we're only going to talk about money a little bit. We're going to talk about brand a little bit, and we're going to talk about defending your household, defending your life, why training is important, everything between. And normally we only have one guest. You know what's better than one guest? Two guests. And both of our dear friends of mine, both of them had tens of millions of views, hundreds of millions of views. One of them for one in particular video that you guys have probably seen in the last month. The other one, he's been...

and everything from shooting guns, racing freaking motocross and bikes and Baja 1000s and all the cool things you've seen online. So both of them have done a lot of content that we have watched over the years.

Tarzan getting over 200 million views a month across social media just this last 10 days 225 million views because he decided to go on this fancy trip and start wrestling with anacondas and we'll get into that a little bit later typically we talk about three core topics how to make money how to invest money how to give it away to charity we're only do a little bit of that today because of our guests first we have mr. Vince Richie Vince has built up Hubble studio

Where I've been throwing my elevator nights for the last decade Vince and I have co-founded a charity called Trinus Kids Foundation Literally 10 years ago, today actually is the 10 year anniversary We just wrapped up a 10 city toy drive All for our 10 year anniversary We're sitting in the parking lot of the Dragon's Lair Gym where we just completed all 10 cities Right next to him

Mr. BJ Baldwin, you guys have seen BJ on social media for many, many years, whether you saw him jumping over things off of huge dirt ramps or you saw him shooting things really, really quickly because he's one of the fastest shooters there is. I mean, I'm going to do the longest intro of all time for you guys. I love it. I love it. It's just so fun that you're both here at the same time.

All right, guys. So the way that it works is we're going to have you each do a quick two-minute bio, and we're going to get straight to our topic. So Vince, start us off. Two minutes. So two minutes basically came to LA about 10 years ago exactly. One of the first people I sat down with was Mr. Dan Fleshman. And...

Literally, he was the reason why I started everything. He was the reason why I was able to start Hubble, the reason why I was able to start Trainers Kids. And I'm not saying this because I'm on the show with you, but that was, he's so optimistic and he believes that it could happen that he put the belief in me, you know, coming from the Bronx, New York. I always thought everybody was against me. Everything was against me. I was never going to be able to work. I only knew one life. And it was only going to lead to negative outcomes, you know, coming to L.A.,

and believing this was going to happen and it happened and then I started Hubble became a full production studio we're 44,000 square feet in downtown LA under Hubble Studios Hubble Agency and we run multiple CPG brands beauty company coffee company cannabis company multiple companies we run develop all the assets for and all within the help of Dan and a group of good good friends that understand exactly what you talk about on the show BJ Baldwin two minute bio so we can get straight to the money

My name is BJ Baldwin. I run a competitive motorsports company. It's kind of a digital marketing company disguised as a motorsports company, but I do long distance off-road racing, the bottom 1,000, the 500. I've got eight season points championships, and I'm also a very competitive shooter in the world of personal defense and self-defense and concealed carry. And I've been in off-road motorsports for about...

18 years. Wow. The real Tarzan. I never get the full bio. Why don't you do a quick bio here? Slide the mic over there. Real Tarzan. Name's Michael Holston. I'm from Rhode Island, the smallest state in the United States. I've been around the world, 30 different countries. I started working with animals since I was a little kid. I worked in zoos and hung out with chimpanzees and wild orangutans and playing with sharks and whales. Normal stuff. Normal stuff. Amassed millions of followers on social media.

hang out with different tribes around the world you know i'm a brother of uh 10 siblings i'm the oldest um yeah man i live in california and in miami and uh we share a property with neighbors literally inside the same fence um we have about 200 animals at home and uh yeah man it's uh

It's a cool thing to be a part of a podcast like this and be a student and learn about all different types of things from money to charities to investing in yourself and your future. All right, Vince, just last month.

we've all seen this video at least 150 million views now and growing you've been on almost every major national television station news channel and everything between um and everyone has a different version of it from you know cnn says one thing fox says another the way they portray the situation let's walk through the main concept of it and then what happens when you start to get that type of fame of something so i don't say controversial but such a important topic in the industry well you know simply put

I was coming home from a long day at the gym and work, and I was walking in the house, and two guys attempted to break in my house. And we all know right now in the current climate of things, people are not making money. These are crimes of opportunity. People are trying to come in. And because we put ourselves in a position in most states that people don't have guns and aren't carrying guns, no one is defending themselves. So the expectation that someone will fight back isn't there. They're not expecting that.

So I just happened that day to be carrying like most days and had my ear pods on. They ran up. Immediately, my adrenal response, which a lot this guy taught me after the fact because the next day he was there, full support, helping me, was able to slow down time and think. My wife, my baby, the other people that are in my house and the option of letting them in

Was way outweighed the option of dying if I defended myself so I chose second option defend myself and I survived and then you know now fast forward five weeks later Everyone people stop. I mean I'm but with you for two weeks how many times I've been stopped We checked in the hotel people the guy was like oh my god. Yeah, well people recognizing you now. Oh, yeah the airport everywhere and

And I think that, you know, this is not the way I want people to recognize me, even if that was something I've ever wanted, which I don't know if that was. But each one was commending you. I will say that. Whether we're at the Manilay Bay, whether we're at the Four Seasons, we're at the airport check-in or the baggage person, there was not one person with any type of off reaction. It was like,

I commend you or I agree with you or I hope you get your CCW back, et cetera. I didn't see one. Yeah. And he's, he's influenced. You may not want this attention. I didn't want that attention either, but for you to have this event happen and have the success that you did and keeping you and your family safe, it's,

that helps influence other people to pay attention in the current climate, in the current world right now, where it's like a little bit more mayhem than it was in the last decade because of everything that's going on. So it's really nice that, you know, you're able to do some of the things that you've done since then to help bring awareness that, you know, this world's not all buckets of sunshine and rainbows at times. You got to take care of yourself. Yeah. And it is the approach that,

We have a submissive mentality that is growing, a genre that's growing, and it's a sissy mentality in certain ways that we emasculate men and we call it toxic masculinity if men stand up for themselves. And I think there's a big separation between toxic, actual toxic masculinity and defending your family.

and providing a safe haven and a home. And that's all I was trying to do was provide a safe home. And by now, speaking up for our Second Amendment, speaking up, this is the greatest country in the world. This is the greatest country that you could have a podcast.

Have a guy like Dan who, if you really knew how many things, how many obstacles this guy overcame, how many businesses he overcame when you took your company public and everything, it is a constant grind. It's like working out every single day, every day in and day out, never taking a break. We live in the greatest country in the world that gives you the chance to do that.

Now, it also gives you a chance to arm yourself. You have to activate those rights. You have to defend yourself because if you don't, you know, seconds matter. Police are minutes away. Must the police want to defend you? They can't. And the truth is I will speak up until my last day about the Second Amendment and actually defending yourself because your family does count on that. I mean, you would agree to that. Oh, yeah, 100%. Yeah, if it wasn't for...

If it wasn't for the Second Amendment, I would be fertilizer right now. Most of you, obviously all you guys know, and maybe some of the listeners don't know, but I was in a civilian engagement between an armed...

perpetrator three years ago so i've already been i've already seen this movie and i see what happens in the aftermath and all the people that are trying to approach you and you know trying to get uh unfortunately in certain circumstances some some people are trying to get value out of the situation capitalize on uh your unfortunate event and i was there the the next day like you know we we had mutual friends we became friends like really really quickly and it

It was good to have the opportunity to have a connection to where I could help get you through all that stuff in a time where you still have a certain amount of adrenaline. Even though you're a really calm and really strong guy, trying to figure out all these different phone calls that you're getting over the next four or five days. And you know what? I did do a test yesterday.

to everything about this podcast, about teaching people about money and this being the greatest country in the world. You know, this is a guy I looked up to. This is a guy who I built a truck around because I would watch him drive. And then they're like, oh, do you want to talk to BJ on the phone? I said, what the hell does he want to talk to me about? I know this guy's like, yeah, what's up, bro? You're alive, all right. Good luck and hang up the phone. We talked for an hour. He's like, you know what, man? Well, I want to make sure they don't,

that that video goes good tomorrow and they get the right story. I'm going to drive out from Vegas and stay with you. And all of a sudden he's at my house sleeping over and walking me through and training me. And I'm like a sponge. I'm retaining this guy's 20 years of armed experience of learning everything about the sport. And I'm like sinking every ounce of it in. It's not like I'm trying to drink water out of a fire hose. It's like I slowed the fire hose down and I'm trying to take every drop of it in.

And I literally left when you left so fortunate to say, wow, I came from the Bronx, New York, from not a broken home because I would never call it that. But other people may say that. But I don't victimize myself. But to see the people I've looked up to, the people I looked as visionaries, as idols, now helping me, staying in my house, working with you, sitting here with Tarzan, with the whole world is DMing me. Oh, you know Tarzan? You know what I mean? And this guy, I'm like...

This is the greatest place on earth. It really is. I got a kid from the Bronx that comes from, you know, that type of home that could do all these things. And I survived.

So I'm gonna ask each of you this question because each of you have had hundreds of millions of views Tarzan does it consistently with animals Beejee's had it for sports, guns, that huge situation that happened with the news like a lot of things have happened and then Vince most recently last month this situation who knows how many views it's had because it's gone so viral on so many different platforms I'm gonna ask each of you this very similar question we'll start with Tarzan When people approach you

How do you interact with them? How do you deal with it? Especially when a lot of times it's the similar questions about the similar topic over and over and over. When I first started getting people to come up to me, it was freaky, you know, because I come from an area where you don't walk up to people. Yeah, it's a wild thing. And, um,

we had talked about it a couple times when we were working out because me and Vince hanging out and people were coming up to me in the gym and I had a situation some years ago where I got in a fight with a guy and guns were involved and so on and so forth. Anyways, after that, in my mind, I went back to

I got really comfortable with people coming up to me in the beginning. And then when I had a situation happen, I got back to my street mentality, back to my street mode. So everybody that was coming up to me or anybody making eye contact with me, it became normal.

like a mental nuisance you know I was on defense and I'm like looking at people like getting ready to you know knock a guy out my adrenaline response was just the hair in the back of my neck was up you know but it was just people coming up for a selfie or you know someone trying to say hi oh man you're my inspiration or I got a gecko because of you and in my mind I'm like yo this guy's trying to rob me this guy's trying to do something I started bringing my dog with me everywhere and my dog is actually what kind of

made me come back. Yeah, it brought me back to civilization versus trying to be a defensive animal, you know? And once I got out of that traumatic thing out of my mind, I had to like really truly appreciate the people coming up as, which it is the truth, they changed my life. These fans, these followers, people that support me and share my videos or watch my content.

they help me travel around the world and see animals and you know help me pay for my bills or help me feed my animals and help with my family so i always take in people

Every time I see him, I never refuse a photo unless I'm in a bathroom somewhere or a fucking strip club or something. But other than that, I'm always taking photos of people. I never say no. I'm always happy to engage with somebody. And I hardly, if any time, ever get anything negative. And I think with the last time I got on an issue, people were like, probably not a guy you want to fuck with. And I'm not trying to be a tough guy or anything, but I respect everybody. I expect respect in return.

or my dog will bite you, you know? So that's where that barrier, that's where that barrier comes from. But I love it, man. So BJ, when people come up to you, they're asking either about, you know,

car related things, gun related things, et cetera. How do you deal with it when that happens? You know, uh, I, I've had that obviously for a very long time from, you know, doing so well and, and, uh, off-road motor sports and, and being able to be people that I looked up as like Superman, like, you know, people that had really successful off-road career, uh, careers, uh,

And I was very, very long time ago entering the scene where all these people win all these races and I viewed him as Superman and not now all of a sudden I'm ripping their cape off and like, you know, sticking my foot up their butt, you know, like fucking kicking, kicking these guys ass in embarrassing fashion. Whereas most of most of that interaction, if I'd really did my homework in Baja, I'd

you know, I would really be able to run very fast pace in certain parts of the course. And I caught one of these legends in that part of the course where I had a lot of knowledge about that particular area. I could run up on them pretty fast. And I focused on certain areas as it relates to pre-running, getting to know certain areas where I can harvest time and do very, very well. Certain areas I struggled with, but

That's when I started to get a lot of notoriety is when I was beating people that were legends in the sport as a young man. And I was kind of like that, you know, with people starting to come up to me, you know, a long time ago where I was like, yo, why is this person looking at me? You know, this is very strange and off-putting.

And you kind of get used to it after a while, but at first it is like that. It's a little bit alarming. Like, I don't recognize this person. They've been staring at me for 15 minutes across the room, not knowing that they're just trying to work up the courage to be like, yo, you're awesome. You know, can I get a photo with you? Can I get a picture with you? People were like...

FaceTime like their brother or something like that man. Yeah, say hi to my say hi to my brother. He's a big fan He loves you and all that stuff. So yeah, it takes some getting used to at first when you're first entering the public eye and and Now recently, you know the last three years everybody's asking me about you know handgun selection Internal external terminal ballistics is something that I've really studied for the last three years and

And they're always asking me questions about, you know, what projectile do I run and what ammunition do I carry in my carry gun? Because I shoot at a very, very high level. I've been able to do four rounds from concealment in under a second at five yards of C-zone target, which not very many people have been able to do that. And so people have seen that and they've seen my scenario where somebody picked a gunfight with somebody that's been studying gunfights for 15 years.

And obviously that didn't, that worked out well for me. Unfortunately, I wish it never happened, but if it had to happen, you know, in the universe, I'm glad it happened to somebody that could deal with that in a very safe manner. Um, but, uh, yeah, people come up to me now for those two reasons for both racing and, and as, as well as firearms knowledge and stuff like that. But entering the scene early on, um,

to have a very, very successful career right away in off-road racing to where I was beating these legends. Um, it was very strange for me at first to have people coming up to me and wanting to get pictures and, you know, be like really fanboying out. It was, it was, uh,

It's not, I mean, it's cool. I'm grateful, but because of those people, I'm able to run a successful program, a motorsports program to where, uh, I get to say that this is my job, that trophy truck racing is my job. But at the same time, it comes at a price having all these people, uh, that you've never seen before come up to you and want a picture and stuff like that. It takes some getting used to. So Vince, you've built a big business for years and years and years, but you always stayed behind the scenes on purpose.

Now, you've been thrust into the limelight and there's no take backs, right? You can't undo famous. And for years, people are going to remember the story and some people for many, many years. It's been fresh for you the last four, five, six weeks about getting bombarded with people asking you to pick your brain about it, ask you questions about it, congratulate you and everything in between. How you've been handling it?

I think there were so many other things on my mind right after, you know, and most of it was my wife, you know, making sure she was all right. You know, like we talked about, you know, the next day I drove down to see you and spoke at Operation Blacksite because you asked me to come down and, you know, I wanted a little two hours by myself in the car. And then, you know, with you coming to see me, I had so much support that I was comfortable with talking about what happened. I was confident with what happened.

with the decision that I made. So I wasn't really worried, but it is strange because, you know, I catch people looking at me. I was in the gym the other day and three guys, like tattoos, bigger guys looking, looking, and he looks around, the guy looks around the pole to see if I'm still there. And I'm like, Oh my God, that

Normally, it's like, oh, I got to fight with these three guys. You spoke the next, sorry to interject, but you spoke the next day after you got in a gunfight. The very next morning. That's like the most gangster stuff. I don't know if I can cuss on this. That's the most gangster shit I've ever heard. You didn't tell me that. That's super. I seen you that night, that next night. You spoke the next night you came. That's pretty gnarly. We played the video. So we have Operation Black Sight with

Tim Kennedy, Bezos, Koolian, Ray Cashcare, Michael Chandler, and we're all, Tim Grover, we're all at the ranch, and I got, you know, 50 guys that are getting trained about how to shoot guns, how to fight from a guy like Michael Chandler, how to go through these things, you know, go through the experience with Operation Blacksite, so we're all on the phone with Vince, because we're all, and we're all, like, showing each other the video, and, like, analyzing it, and these guys, I don't, I can't analyze, like, they can't, obviously, they're telling me, like, look, he did it 1.4 seconds, and he did this, and he did this, and, like,

And they're all geeking out about it because it's fun, right? Yeah. For guys that are deep in the game like you are, BJ, it's fun to analyze and watch it. Something in real life like that, protecting the household. And so I'm talking to Vince. I was like, yo, let's surprise them. We have 50 guys here that are getting trained.

That's surprising. We'll show them your video, we'll have these guys analyze your video, and then boom, we'll bring you up on stage. That's exactly what we did. And Vince showed up, you know, the very next morning after such an intense scenario, where, especially when the video went viral that next morning.

Yeah. One guy posted at first, Vince was like, I'm not going to post it. We all talked about like, he's not going to post it. You know, some people know about it, et cetera. But one guy posted it. I got like 3 million views by the morning and 3 million turned into 30, turned into hundreds so quickly. Anyways. And so that morning was fresh, you know, it's still so fresh on his mind. So that speech was, nobody wanted it to stop. We were asking questions for like 45 minutes, you know, like, cause it was real life. Yeah. And I think that,

The fact that everybody that invited me down, I have so much confidence in. Tony Blau, one of them. I've been looking up to this guy for so long. I love Tony. Yeah, he reminds me of my father. I'm reading the book On Combat right now. They talk about him. And you and other people, and Tim Kennedy, everybody that was there, I'm like, these are people that I respect. And if I was going to lean into anybody for advice, it would be right there. So I look to the people that I'm getting advice from. And a big part of this show and a big part of...

pursuing success in different things is leaning into the people immediately that can support you and can give you good advice. And that would deter you from making bad decisions from good decisions. You know, I wanted to come talk to you. I want to see like, how do I handle this situation?

Talk to them. Did I do the right thing? How did it went? Not that I needed to, you know, because, you know, I'm a father, I'm a husband and I vowed to do the right thing. But it did give me some support. And as a man, you could lean into other people that you respect for support. But now when people come up to me,

I feel an obligation to speak up about the Second Amendment, to speak up about activating your rights, and to show that this is the greatest country in the world. And I believe it in my heart. I believe it in my core. I am an American, an Italian-American. I'm proud to be from the Bronx, New York. I'm proud to be Italian, but I'm more proud to be an American citizen with the rights that we have and given it. Now, California isn't the best place to give you the rights, but...

That's not what we're going to talk about. Hopefully they give it back. Hopefully they're listening. But we are in America. And if people want to come over, they're more than free to come over to me as long as they don't try to run down on me in front of my house, happy with anything. Tony must have loved the drink tactic, the drink in the face. Oh, yeah. He loved that, right? Throwing a drink and then drawing and engaging. But studying defense and studying these things,

It's like everything at that moment, you know, your sympathetic nervous system kicks in and it pulls from every ounce of everything that anyone's ever taught me how to listen to it. Even Tim Kennedy at the first Operation Black Site said, your mission is not to kill. Your mission is not to be a hero. Your mission is to protect your family. And if you get killed, you fail your mission. If you do something to go to jail, you fail your mission. If you let them in the house, you fail your mission. You know, and all that came to mind immediately.

Was it really fast or was it really slow when it all happened? Slow. Slow, like I thought it was going to be embarrassing slow. Like when I didn't even want to watch the video back because I was like, oh, I'm going to look like an idiot. It's going to be terrible. You did fantastic. Yeah, and I was like, this is going to be, I'm going to be stalled and looking back thinking, should I hit him with a drink? Should I not hit him with a drink? And it happened so fast that I was like, oh my God.

I won. And I'm happy those guys survived. I mean, the one guy got hit, but I'm happy that they survived because hopefully they move on and they do something else. I've been there, been in the street before, and I chose a better path for my life because I was given opportunity. Now, if you don't believe opportunities out there, you're not going to go for it. But when I met you, the biggest thing that people don't realize about why Dan is so successful, besides the fact that he's extremely intellectual, is that he's an optimist. He believes that it can happen. And he continues to keep trying, no matter how much we fail.

And we both come from disenfranchised areas and you believe this isn't gonna happen, it's not for me. I'd rather just, I'll stay in the corner, nobody wants to take a picture of me, nobody wants to do this, I'm fine. But this guy believes and then he makes me believe. And I'm like, well then I guess I could do it. And it's exactly the scenario. When we caught those iguanas,

You said, hold it. And I was telling him, he put so much confidence that if he told me to wrestle a crocodile, I would wrestle the crocodile because this guy is the best. And if he said, go wrestle it, I'd be like, all right. And I wouldn't have trepidation and I wouldn't have fear and I wouldn't stall on the door because if the person that believes in you knows what he's doing and he's there to back you up, if you don't do it now, you will regret it for the rest of your life. And I would regret it for the rest of my life not grabbing that iguana. Yeah.

All right. So let's switch topics to about brands. So BJ, you've had different endorsement deals with brands over the years. Seems like most of the brands you've worked with, there's like two, three, four core ones you've worked with for the longest time. How do you choose the brands that you're willing to put your face, your likeness, your time, your energy into besides the money part that you actually want to stand behind and support? Well, you know, I'm not...

I'm not like most of my peers as it relates to off-road racing. I'm not vanilla. I'm very, very colorful. And, you know, I say what I mean. I say what I want. I'm very unfiltered. So I have to have a brand that's okay with me having the freedom that I want to have to say whatever I want on social media, regardless of whatever topic it might be. And,

I've had partnerships in the past that, uh, that I've lost because I refuse to, to change. You know, I had, I had a UTV company years ago that, uh,

You know, they paid me very well and they sent me several units, several UTVs. And I had one of them as like a range buggy that I had all my C-zone steel targets on, all my USPCA targets on. And I would use that to go train. I typically, at the time, I was training like three or four days a week because I was trying to reach that benchmark of firing four rounds from concealment in under a second, which is very hard. I don't recommend trying that.

So I had that range buggy that I would use and I would make content around that to promote the system, to promote that unit and that company. And then somebody that was having a lot of trouble decided to hurt a bunch of people and then I couldn't use that anymore. So I don't like...

I really, really dislike the idea in this country that there's a certain amount of a certain type of people that don't know enough about one side versus the next. Like the people that will use a firearm to go hurt other people and the people that are willing to die to keep a complete stranger safe. Like if something happens in the grocery store and somebody comes in there with a rifle and starts burning people down,

I'm going to be the first one to put 115 grain of fluid meant fluid transfer monolithic hollow point to Into their memories, you know I'm willing to do that to save other people and to be put in kind of the same category as as the people that have serious problems the evil people as Somebody that's willing to like this is not comfortable. This is very big. It's not comfortable It's part of my wardrobe. My gun is part of my wardrobe and

the people that are willing to make that part of their wardrobe every single day to preserve blood pressure, you know, in themselves or somebody that they love, mostly for somebody that they love in case they have a scenario like I did several years ago. You know, those people are not in any way, shape or form have anything in common. And the fact like with that particular company, they didn't want me to use my wardrobe

training sessions as like an event to promote the product and and talk about this cool vehicle that I built specifically catered tour towards combat pistol training and bounce speed and accuracy because of this event that happened, you know 2,500 miles away with some psychopath so I ended up parting ways with that company and building a relationship with a different UTV company and

that I was able to work with and recognize who I am, the things that I like to do, and that I can be my own, you know, kind of influencer or athlete without having to change anything. So that's, I always like partnering with companies that, you know, I align with and the activities that I do and how I live my life is not something that's conflicting with them. So that's very, very important.

Are there certain brands like First Form and Black Rifle? Who are the main brands you're working with currently? The main brands, my title right now is Black Rifle Coffee and First Form is Tier 2. And then I have some endemic motorsports companies like King Shox, Ultra Wheels, Rigid Industries.

Um, but black rifle coffee and first form, they, they are people that I align with. I really look up to Evan Hafer and, and, uh, Matt Best and GT and everybody at black rifle. I'm really, really good friends with them, but I also, uh, really good friends with everybody at, at first form. I really look up to Andy for Scylla and Sal and everybody over there. They're like, they are our people, their family, their rad people, uh,

and we've been friends for a long time so it was really cool for us to to get to work together are we are we picking up trauma snoring on the table am i that boring the dog's heard the story before so so yeah i i really appreciate you know i feel very lucky to be able to work with uh companies like that and we share you know some of the same interests and and we get to work together and

I get to run my motorsports program representing those brands. We just did our toy drive in St. Louis at the First Form headquarters. Quarter of a million square foot headquarters. Yeah. And we walked across the street, there was another 200,000 square foot. And then there's another 200,000. Yeah.

You know what's cooler than one warehouse? Three warehouses. All right, Vince. You've built up big warehouses as well in the cannabis industry. You've also, with Hubble Studio, have 44,000 square feet. Talk us through the brand side. Your brands are so clean cut. It's mostly white with black lettering. It's visual and clean. Tell us about brand and why brand is so important. I think people don't realize that the brand is a culture. Yeah.

When you travel and you go to different tribes and you work with them, there's distinguishing marks and markings and people and cultural things and how they inhabit that area. And you know where you are. When you look at a brand, you should know the feeling it gives you, what it gives you. And we talked about this with SDK before in Las Vegas. It's been around 15 years.

you've developed so many memories there that, you know, part of that culture is the history that it's had and the memories it's created. So when it comes to Hubble studio, we focus on hospitality first, that it's a feeling it's, it's an engagement with the client that we make them feel so vulnerable. They come in to create. So when they see this distinguishing markings and Hubble, and it's so communicated through the place on a clothing and,

for everyone that's worn I've had every celebrity from you know Cardi B to Kylie Jenner to Justin Bieber you name it they've worn Hubble Studios stuff and I focused on less on the apparel because the apparel was just reflective of that it was just part of it but and I never thought I was going to be in clothing but I could just make stuff and people would wear it but I focused on the hospitality aspect there was no place like Hubble Milk Studios I respect to the end of the day and they've been around for 30 years I've been around for 10 years

When I built Balance, when I came into rebranding other companies, I looked at it the same way I looked at Hubble. It is a feeling. It has to translate into your soul when you wear that shirt, when you're using that product, when you're looking at the packaging. There was care. There was consideration. How does it make me feel? You know, cannabis helped my mother on her last days. You know, the products I use to make her feel comfortable.

So I wanted to build a brand that women that in their day in day would reach for that and say, this made me feel good. The soft touch, the way the bottle felt and everything. And it was just, it was beautiful. It looked like makeup. And,

When you've seen it, you knew the result of the product. It's something I could depend on. It's consistent. And when building a brand, there's so much more than typography and hierarchy and information hierarchy and spacing and color. And when building a brand Bible, it is commitment to the service. And when you commit to that brand Bible and you commit to how this looks across the board, you commit to the service. And building a brand is your heart and soul. And we talked about this about eight years ago in the office yesterday.

who another friend of yours and i remember you saying it has to be the heart and soul and i've been the heart and soul behind every brand because i live and die for my brands i live and die for the business i create my name is behind that business and my client has to leave feeling working with vince working with hubble working on balance is just different they just care they're there they're there to support you and i think that everybody meets me knows i may not be the front and center guy i'm usually behind the scenes i mean now i'm front and center but

I show up. I show up for my business. If we do a workout together, you know, when Tarzan came back and said, this guy's just built different, that was the ultimate compliment for me. I'm not the biggest. I'm not the strongest. I'm not the most fit, but I don't give up. And I will be there. And that's the way I treat my business. And that's why I treat the brands. So Tarzan, you've been building up the Wild Jungle brand, W-Y-L-D.

Wild Jungle is the ranch where we live. Obviously, eight acres out of the 26 is dedicated to the animal sanctuary. But you've been building Wild Jungle into merch, kids' toys, pet toys, and everything in between. Tell us about the passion behind the brand and what you're doing with it. Yeah, man. I mean, going back to belief, you know, with Dan. You know, I always had an idea, you know, and a belief I could make a...

Petco and PetSmart type of products for myself, for animals. I could make the best dog food, the best cat food, make some of the best merch, but it looked like real animal merch. Or make the best anime through Wild Jungle or whatever. Make the best animal park for my backyard. But most people really wouldn't believe that.

these crazy dreams and crazy ideas, you know, and, uh, you go back to Dan and I looked through some of my old content from like 2016, 2017, and Dan's commented on that stuff. You know, he'd been believing it had been seeing it. You know, I always believed in myself. When you tell people you want to be Tarzan, you're like, this guy's mentally delusional, you know? So I've always had this, uh, this undying faith and undying belief that I could do

Something really big in that space and if I named it right and I believed in my ideas the right way and I worked tirelessly endlessly I'd be successful, you know and getting around the right people is you know how they always say you surround yourself with You know ten losers you're gonna be the eleventh if you surround yourself with eleven successful business entrepreneurs or billionaires you're down to be the eleventh you surround yourself with you know ten hard workers or ten shooters and

you're going to be the 11th you know i'm saying so uh it's um uh you know building this wild jungle brand it's my baby since i was a baby you know i believed that i could do something the right way i knew was it gonna happen overnight and we're crushing it you know we're building it piece by piece day by day and uh you don't give up on any of your brands your businesses but when you say your wild jungle is going to be the biggest brand i ever did it feels good you know and um

I'm down to the death and after that, you know. I know. All right, guys. Last core topic is about charity. Why do you think, we'll start with Vince, why do you think it's important for people to be involved in charity, whether it's for their personal life, for their households, or for their business with their staff and their culture? I think,

You know, it really goes down to culture. And a lot of cultures are based off religion. You know, and every single religion, no matter what iteration, no matter who you follow, no matter which way you pray, you look up, there is an obligation to give back. And there's an obligation to give to the less fortunate. And that creates the... That social divide that we're starting to create, it brings it back together. And you start to pull people up. And...

you have an obligation to give back no matter what it is. And when you, you know, not everybody's going to give back, you know, me and me and Dan call everybody, you know, it's like that, that episode of entourage with Matt Damon. He's like, answer the call, you know, write the check, send the check. And I call people up. I'm like, listen, you're going to make a, you can, I'm going to give you a 10 X return on your money. They're like, what? I'm like, it's called a God, a God note. They said, what's that? I said, whatever you give me, I'm going to get you 10 times back. And they're like, wait, what? And they said, thanks, man. I'm like, just trust me.

Just give and God will give you back. And if you don't believe in God, whoever you believe in, but the universe will give it back. And when your company starts to do it, everyone will complain. They have to show up on Saturday. They got to do this. But no matter what goes on, I mean, we've done 10 toy drives in 17 days. We've wore the same pair of socks the whole time. I mean, we had different pair of socks, but you know what I mean? It's been a lot. A lot of shop, going to get new clothes because it wasn't a washing machine. It was a lot of stress, missing flights, this, that, everything.

But ultimately, look how many people are gonna have, be able to give toys, how many smiles we put on people's face, how many single mothers out there that are struggling to work and we alleviating them of not being able to give the kids anything. And we give these people faith that somebody cares. And just like the faith that you gave me when I first met you, you had five minutes to meet me then we ended up having dinner together. That changed my whole life. And that little piece of that little faith

That you bestowed into me that day you put into me is what we give people to believe It's not so bad people care, you know, and we're from two different walks of life It was so similar, you know from totally different places but so when someone walks in they see me this blue-eyed fucking guy that who knows and his little puttering kid from where he's from, you know, and he feels like God I got that guy cares, you know, and maybe the next guy cares and maybe maybe people do care and life has kicked my ass and

But they care. And then your staff sees it and they do it. And they start to do it. And this little bit of paying it forward, that's how important it is. And you start to spread that. Now you're spreading good. And if that's all you get out of life is the happiness from doing that, then you've got a rewarding life. That's really, you're a successful person. And I believe that in my heart. My mother's name is Trina's Kids and my mom died.

And, you know, they say you die once when the last breath leaves your lungs and you die the last time somebody says your name. And as long as I live, people keep saying the name and she will live on with me. So, BJ, why do you think it's important for people to involve charity into their households or into their businesses? Well, first and foremost for...

selfish reasons. And that's for a dopamine and serotonin release in, in yourself. You know, it makes you, it makes you feel good to have helped other people, you know, and it's, uh, uh, you know, if you run a business, it's good for promotion, promotion of the business, but having that knowledge that you gave somebody hope and you made somebody happy, maybe somebody that was struggling, you know, there's a lot of families out there

because the state of our nation is a little, you know, it's a little wounded right now, you know, so certain people can't afford to provide their kids with, especially with your toy drive. It's helping a lot of people and I love that. I love that. I subscribe to that. That's awesome because people can't really afford to provide their children with the Christmas that they would like to provide them with and you're helping a great deal with that. So, you know, to know that you gave back and

and made the world a better place. It really makes you feel good that, that you've helped somebody else, you know, and, and I think charity is very, very important. And I'm, I'm very proud to be, you know, affiliated with this and one of your friends and, and all the people here, because I know everyone here is, they're awesome people and they, you know, you guys love to give back and make the world a better place. And I, I identify with that, you know, I used to, and I still do,

I would buy like 40 pizzas, 40 or 50 pieces and go down to like D street and owns and you know, it's gangland and go in, in Vegas and North town and go give pizzas away to like all the homeless people that are there. I would give, um,

A lot of my old clothes, like I saw your post the other day about if it's been in there for two years too long, give your clothes away. And I love that. I do that in North Town, Las Vegas. I will feed the homeless once a year during Christmas, give away blankets, give away clothes and stuff like that. And I do it...

you know, I do, it makes me feel really good to know that I've helped other people that are less fortunate. And I love that you're doing that with the toy drive, all you guys and all your hard work. I think that's awesome. Thank you. Tarzan. When I was growing up, you know, I would watch my, my, my father and my grandma give homeless people 20 bucks, 10 bucks, a hundred bucks, sometimes 50 bucks. And I was like, why, why are you giving them money? And it goes back to the religious thing, you know,

And they'd say, those homeless people, they're angels. And God sent them down here to see how you treat them. And one day when you get to heaven, if you get to heaven, they're going to be judging you at the gate. I'm like, damn. So I always gave back a couple bucks when I had money. Even when I was broke or homeless, a guy come up to me and he's like, yo, you got some on the side of the highway, on the side of the street. It's like, that guy's doing worse than me, you know, so.

I got 15 bucks. Here's five, buddy. You know, but but seeing that snowball effect over the years, it made me feel good just giving a couple bucks to someone I didn't know.

Imagine giving help to an animal, something I really truly am built for and put on this earth for. So we can go help a dog shelter, spay and neuter dogs, or randomly help someone that's got a dog and the dog's getting ready to die because they need surgery and they can't afford it. And you've got a couple, you know, 800 bucks, like, here, just take it. And I lost a dog. We lost dogs before. I don't want to personalize a dog. But it trickles down to, oh,

these rhinoceros need help let's raise some money for our rhinoceros and then god gives me a platform so what am i going to do make money and travel and be selfish or do i go around and and go to war for people that have charities they don't have a platform they don't have exposure and i give them all i got you know i round the troop rally the troops up i don't ask people for anything no money no nothing

these big celebs follow me, I'll send them a post like, yo, repost this on your story because this charity needs help. You know, someone's killing rhinos in South Africa and you're black or you're from the Congo or you're from here, share this shit. You know, I don't want nothing from you. I want you to help. You know, and the same thing, if people see you helping, see you caring, they might start doing it too. Exactly. You know?

All right, guys, this is a very special episode for the Money Mondays. It's important for have these discussions. Typically, I say it's important to talk about money within your household with your friends, family and followers because we all grew up thinking it's rude to talk about money. All that is true. But also in this episode, it's important to protect your household. So important to get training. The reason that Vince reacted so well is he was studying and learning and watching for years. So

So in the moment, the worst moment possible, he was able to react and to be victorious in a situation that could have been tragic if those robbers opened that door. BJ.

He has proven what training is so important. His skill set has inspired millions of people to also go get training. So for yourself, get self-defense training, get gun training, get good at those skills because they are important for your life. Hopefully you never ever ever ever have to use it, but in that moment like what Vince went through, what BJ's been through, what Tarzan's been through, in those fight scenarios, you know what to do with yourself to protect yourself and your household.

Thank you guys for listening to this episode. Make sure to share it with your friends and family. We'll see you guys next Monday.