cover of episode Ted Dhanik Shares His MOST Valuable Money Lessons 📈 E96

Ted Dhanik Shares His MOST Valuable Money Lessons 📈 E96

2024/11/18
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Ted Dhanik: 我从90年代中期开始在硅谷的点燃公司工作,经历了互联网泡沫的兴衰,之后在洛杉矶创立并成功出售了Lower My Bills公司。之后加入MySpace,并在2009年创立了自己的广告技术公司,最终将其上市。我的职业生涯贯穿了科技行业的多个阶段,也积累了丰富的经验。我始终关注的是如何为客户和合作伙伴创造价值,而不是单纯追求利润。在招聘方面,除了提供优厚的福利待遇外,更重要的是要展现公司的核心价值观和使命,吸引那些认同公司文化的人才。在决定出售公司时,我会考虑公司所处的阶段和增长速度,快速增长的公司在达到顶峰或面临融资瓶颈时,可能是一个合适的出售时机。从高管职位转向创业,是因为我看到了机会,并且拥有相关的经验和背景。我的人生信条是尽可能多地为他人创造价值,而不是专注于赚钱。在投资方面,我会根据潜在回报率进行选择,并考虑自身业务的回报率作为基准。我投资的领域包括房地产、加密货币等,但更倾向于投资于自身业务,因为这能带来更高的回报。此外,我还注重投资于自身,包括健康和学习,通过聘请教练和导师来提升自身能力。我将公司上市,是因为这能提高公司的责任感,并更容易融资。上市公司可以快速筹集资金,这对于快速发展的公司至关重要。品牌应该投资于顶级网站的广告,因为这可以使广告投放更加多样化,减少对单一平台的依赖,并提高广告效果。企业应该将慈善活动作为品牌建设的一部分,但需要确保捐款的有效利用。对于如何分配巨额财富,我更关注慈善事业的效率,并根据家庭结构和个人意愿来决定遗产分配。保持平静的关键在于认识到个人对很多事情的控制力有限,专注于可控的事情。 Dan Fleyshman: (作为主持人,Dan Fleyshman主要负责引导话题,提出问题,并没有表达太多个人观点,因此此处省略其核心论点。)

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Key Insights

Why does Ted Dhanik believe it's important to talk openly about money?

He thinks it's essential for people to understand financial concepts like taxes, credit scores, budgeting, and salaries. Discussing money openly can help people make better financial decisions and improve their financial literacy.

How did Ted Dhanik start his career and what notable companies did he work for?

He began his career in the mid-90s during the dot-com boom, working for various Silicon Valley companies. He later worked at Lower My Bills, which was sold to Experian, and then at MySpace until 2008.

What problem did Ted Dhanik identify at MySpace that led him to start his own company?

He noticed that MySpace was serving 7 billion ads a day but they were undermonetized. This inspired him to build an ad tech company to better monetize those ads, which eventually expanded to serve top publishers like CNN and Dictionary.com.

How did Ted Dhanik attract talent to his startups, especially during the early days?

He used a combination of perks, such as catered lunches and massage rooms, and the allure of being part of a fast-growing 'rocket ship' company. He also emphasized the core values and mission of the business to attract the right people.

What factors does Ted Dhanik consider when deciding to sell a company?

He believes it's a good time to sell when the company is in rocket ship mode, growing as fast as or faster than ever. He also considers whether the company has hit a revenue apex and needs more financing, which could make selling a better option than raising funds.

Why did Ted Dhanik decide to go public with his ad tech company?

He saw the public market as a way to gain accountability and the ability to raise money quickly. Going public also allowed him to acquire other companies by selling the dream of a public exit, which was more appealing than staying private.

How does Ted Dhanik approach investing his personal wealth?

He diversifies his investments across various assets, including real estate, cryptocurrency, and his own businesses. He prioritizes investments that generate high returns, such as short-term rental properties, and avoids relying on any single revenue stream for more than 10% of his income.

What advice does Ted Dhanik give about staying calm in chaotic times?

He emphasizes focusing on what you can control and avoiding creating unnecessary tension or conflict over issues you have no influence over. Instead, he suggests channeling energy into positive actions that can make a real impact.

Shownotes Transcript

Ted Dhanik, one of the people responsible for helping to start Myspace when it was still in its infancy, is with us today to share his MOST valuable insights on how to make money....

Ted Dhanik is a former Vice President of MySpace's advertising department and the founder of Engage:BDR, a leading programmatic ad tech company. With a deep background in digital marketing, he has been instrumental in shaping online advertising strategies and helping brands maximize their reach.

Like this episode? Watch more like it 👇 Michael Sartain & Michael Mojo: What Stops MOST Entrepreneurs from Succeeding: https://youtu.be/t3xxrCNBTRg Dan Martell: The Man with the Cheat Code to Money: https://youtu.be/xj_y30BXEyo "The Biggest Risk Is Not Taking Any Risk" - BJ Baldwin & Vince Ricc: https://youtu.be/vzo3MBY8cTE| Travis Lubinsky & James Malinchak on Building PROFITABLE Brands: https://youtu.be/Q6x_VQPFBuo

Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k

The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money.

If you want to learn more business and investing while you work to improve your financial life, you're in the right place!

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Dan Fleyshman, The Money Mondays

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