Codie Sanchez & Pace Morby on Making Money Fast 💸 E29
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ladies and gentlemen welcome to a very special edition of the money mondays we have packed jammed this place more than we've ever done in our history because we got cody sanchez and pace morby in the same building at the same time and the real tarzan's here at the same time we had to do a quick episode the real tarzan it's gonna be like 28 minutes and 32 seconds combined normally we do 40 minute episodes because the average workout

is 45 minutes. The average commute is 45 minutes. That's why we always do 40 minute episodes. But today, 28 minutes and 26 seconds is probably what we're going to do here today. So please give a warm round of applause for the real Tarzan, Pace Morby, and Cody Sanchez. Woo! If this is on YouTube, everybody needs to make a comment about what animal you think Tarzan is. We talked about it beforehand. What animal you think Dan is. And now, we haven't talked about this, but what animal do we think Cody is? Wrong answers only, you know?

- Wrong answer. - What about you? - Yeah. - What about you? - I don't know. That's a good question. Nobody cares. - All right guys, so the way these episodes work and the reason we are the number one entrepreneur podcast for 121 days in a row is we don't do fluff. We're not gonna do long bios. We're not gonna do blah, blah, blah, blah, blah, blah, blah. We go straight into the money. We talk about how to make money, how to save money, how to invest money and how to give it away to charity. So let's start off with Pace Morby. How can people out there make some money or save some money?

Make some money. You can immediately...

- Man, there's so many ways to make money. I'm actually copying a lot of what Cody's doing right now. I'm buying a couple of businesses in the last 90 days, a business you referred me to, we just bought 50% of. That was easy, one day, owned 50% of the business. Bought another business a couple days ago, zero down. It's a construction company. Family says, "We wanna move to North Carolina. "We wanna leave all of our clients behind "and our pipeline is full for like seven months." And they go, "But we don't want our brand to fall "and we don't wanna leave our clients high and dry." We go, "We'll take over your business

And so took that over in that company nets 25 grand a month. I don't have to put an operator net net net everything 25 grand a month, $0 down. And the lady will stay on virtually for about six months and just help, you know, transition. And she already has the person to operate that's going to fill that spot, but they're not entrepreneurial. So we'll come in and manage the operator. And we'll probably met make after we pay that person 10 grand out of the net, we'll make about 15 grand a month right out of the gate.

Cody Sanchez, what are some ways that people can make money or save money? Pace stole mine. Well, yeah, I told you. I give you credit. I steal a lot of stuff from Cody. Double step verify. I emulate her. How about this? Right now, I'm really interested in media accelerated businesses is what I'm calling them. So I think it takes like...

a little bit like a 2.0 level operator to handle a big construction business. You got to be on site. There's equipment. It's a little bit scarier. But now there are all these businesses that are online that you can accelerate. Now, I like to buy them. Like I just bought 15% of a company called Viral Cuts. And basically...

I looked at my personal P&L, so what do I spend each month and what do I make each month? And I found this one company we were spending so much money on video production, all of this stuff. And I'm like, I hate that. I'm cheap. I don't like to spend money. What if I owned part of that company instead? And then I erase my liabilities and turn them into an asset. So this is an internet-enabled company in that they use outsourced Filipino VAs that do the video production for us and

My natural content that I do every single day is videos. So at the end of any video that viral cuts does for me, I just put at use viral cuts. I never have to sell. I'm never really talking about this business. And all of a sudden the business is now doing, let's call it, you know, 107 K a month after 45 days of launch.

And we're going to edit that to a clip and they're going to do $107,000 a week. Yes. Yes, yes, yes, yes. So you don't have to accelerate it as fast as we do. Start out with the business that you buy into, that you feed some new clients to, that you make $500 a week or $500 a month. Everything we're talking about with big numbers is just scale. Same game, different level. Really, really smart. So somebody joked around. They said REI stands for real estate investing, right? What she's talking about is REI is replace expenses with income.

So think about this. So if you're a real estate agent, already you have a job. You're referring business to a local title and escrow company. They will pay you marketing fees and all sorts of things back. You could go to them. This is how we got ownership of our first title company. This is really smart. She's so smart. As I just went to the title company, I go,

Instead of you guys paying me a referral fee, can I just have equity in the business and everything that I grow past your certain amount of files, I get ownership of everything else above there. And you can carve yourself out ownership in these companies pretty quickly.

The real ties in you get 200 million views a month. Damn. There's a lot of influencers. They get 200 views, 2000 views, 20,000 views, 200,000 views. Very few humans can get 200 million views. Talk to the people that are out there getting 2000 views, 10,000 views, 20,000 views. How can they make a little bit of extra money each month? Well, first of all, the algorithm is like a, it's like the tide. You know, if you see, if think of a fish swimming, right? And the tide's coming in, it's going out a lot of content, a lot of views, uh,

suppress the algorithm a lot of content a lot of views just keep going with the flow when the when the tide's when the tide's low don't try to post and do extra go against go against the tidal wave you know when it's there let it be when it goes back up execute so when those 200 views turn to 2 000 views and there's 2 000 views 20 000 views see it

monetize on it keep that quality content up and you know invest in a quality content you put out you know a lot of people they get discouraged when they see low numbers I see low numbers all the time repost those videos when you get more traction and see how much better it does it's just like re-ignite your social media ego you know when I first started I had a video that had like 700 views and

And I was like, bro, that's a lot. But like, I would see people that have like 7 million or 700,000. I remember reposting it and, um, I got like 17,000. I was so happy, but someone else reposted it and it got like 700,000 in 24 hours. I'm like, okay, what I'm doing is not wrong. So whatever you're doing out there and you, if you feel like you're not reaching a lot of people, you're not doing anything wrong. It's just the timing of the tide to go with the flow. Don't fight against it. Just what's your favorite platform? Um,

I like YouTube because I'm able to express myself and also give the animals the justice they need with descriptions and their personalities and their mental stability and their state of mind and how they survive and just give people real insight. With short format content, you're just getting the oohs and the ahhs and the misstrikes and the cool, quick, short attention span type of things. But

With YouTube, you know, I can post a video for 20 minutes or an hour long. And like whether I get 100,000 views or a million views, it just feels good that people can actually see what's being said and see the animal in its natural state or its captive state. But I can basically explain everything and get it off my chest. Yeah.

Because I have a lot to say, but I can't say it in like 15 seconds or 30 seconds or 90 seconds. So what Tarzan is talking about, about an algorithm getting suppressed or a platform suppressing, is due to the fact that these are for-profit platforms that we are using for free. So we get mad, like, oh man, the platform, they're suppressing us or they're constricting us and we're not getting as many views or not getting as many likes. They are a for-profit business that we get to use for free. You have no way to spend money to pay for Instagram, Facebook, LinkedIn, Snapchat, TikTok,

threads, etc. There's nothing for you to spend money on. So they have to make money from advertisements. How do they do that? By getting people to spend money to get more reach. Now, if you are a small content creator or a small business or a small brand, once you start spending money on the platform, they want you to continue to spend money on the platform.

And so what I say is it's good for it. You can do it, but make sure if you're gonna spend 10 bucks a day, 20 bucks a day, 50 bucks a day, you're going to plan to do this forever. Cause once you stop, you've never seen suppression. Like what happens after you stop spending money with a big platform. Now, next thing, sometimes you're going to do a post on Tik TOK or Facebook or Instagram or thread, et cetera. And it's going to do 300 views, 500 views, et cetera. I'll give you a real life example. A few weeks ago, Tim Grover and I did a video about Michael Jordan versus LeBron James.

Post on TikTok, I got like 600 views. Post on Facebook, 200 views. Post on Instagram, I have 5.4 million views and growing 300,000 every few days. Interesting. Now, am I going to stop posting on TikTok? No, because the vice versa happened there. I post on Instagram a video, it got 20,000 views. On TikTok, it has 3 million.

So the concept is you want to be cross-platform to build what's called omnipresence. You want to be popping up the way you see Pace Morbian, Cody Sanchez, and Tarzan. You see them on a podcast. They're on Instagram. They're on threads. They're on Facebook. They're on LinkedIn. They're on YouTube. You want to be popping up what's called omnipresence because you don't know which platform is going to take off and you don't know where your viewer lives. Meaning, if Cody loves Twitter and you're only posting on Instagram, she might not see you because she loves Twitter. If...

Tarzan's obsessed with threads right now and you're not posting there, he's not going to see you. You want to make sure that if Pace Morbid likes a platform like YouTube and you're not there, well, you're going to miss out. So make sure to build what's called omnipresence by being on all the platforms. Even if you only like one platform, repurpose that content across every other major platform. All right. Next question. We got to knock this one out. Pace Morbid.

Someone just got into making some money, right? They had an exit. Maybe someone passed away. Maybe they got a divorce settlement. Maybe they got something from their friend's family. They had a bar mitzvah. Something happened. They got a bunch of money all of a sudden and they don't know what to do with this 50 grand or 100 grand that they just came into. What the heck can they do when they actually have some money outside of sub two financing?

Outside of that, I love that. So I tell people all the time when they're trying to get into investing, they should invest in somebody else's deal because it's not even about the ROI, right? People get stuck talking about, oh, you're going to get a 20% IRR. Who cares about the return? What you're going to get if you invest in somebody else's deal. If I invest in one of her funds,

I'm going to watch her in action on a real live tangible deal. I'll get an education that's far more valuable than any return I'll get. And then on top of it, of course, I'll get a return. So for me also, I operate, I negotiate the best deals. I get the best deals when I have no money. So when I get 50 grand from a divorce settlement, heaven forbid,

I deploy that 50 grand into Cody's deal. Now I have no money. Guess what? Now I'm forced to learn. I'm forced to operate with my back against the wall and that's where I operate the best. So I would invest in somebody else's deal, somebody else's fund. Cody Sanchez, you've built up this newsletter with hundreds of thousands of people in it. Why is it important for people to subscribe to newsletters like yours or specifically yours? Why should they be out there learning? Why is that important?

I like newsletters in particular because you can go deep on a subject. You know, all the stuff that we're talking about with Instagram and TikTok, et cetera, they're surface level. It's really a retention hook. We're trying to get your attention in order to hopefully get you into our ecosystem for you to learn more. Something like a newsletter, I think, is a gateway drug to reading a book, which is a gateway drug to really deep learning on a subject matter. And so with our newsletter, you'll see it's like,

3000 words. You know, these aren't short newsletters. And the reason why is because I actually believe that humans want to learn the algorithms and a lot of the social media puts a attention restriction on our attention because they want us to be watching something, buying something, watching something, buying something. They want it to move fast.

And that's not what's best for you. That's what's best for the companies. So that's why you should read newsletters and you should read books and you should do long form content because that's where you learn real ideas as opposed to clickbait surface level info.

Pace Morby, you have thousands and thousands and thousands of people in your community. You throw these pop-up events and 400 people show up, 1100 people show up, 200 people show up, 700 people show up. How do you build up this community and why is community important to you and to the community? Community is so important because the people in your community will fill in the gaps in your own business, your personality, whatever deficiency you have, somebody else has that efficiency. And so what people do is they think I have to go into business or I have to go do something on my own.

I grew up in a family of 12 children. So I grew up with community. And when I went into the business world and I was trying to collaborate with other business owners, they're like, what are you doing? This is competition. So I was like, man, I really need something more like a family atmosphere. So community provides that family atmosphere where like when I'm 15 and I have a job, my sister who's 16 would say, hey, do you need a ride to work?

Yes. And she would ask me before I asked her, right? That's what community is. People noticing your problems, your faults, your shortcomings, and then coming with their resources to solve that problem. So that's why community is so incredibly important. Tarzan, so many people want to get famous.

Talk to us about the reality of, I've watched it happen where you go to an airport or somewhere and there's 45 people trying to get a selfie with you. Talk to us about fame because Cody's getting like 30, 40 million views. I don't know the number anymore. 30, 40 million views a month. Pace has an ungodly amount of people watching him. Like you're getting 200 million views. You just think about collectively at this table, that's hundreds and hundreds of millions of views. Talk to us about fame.

Talk to me about the reality of fame and what people should be looking out for if they do happen to get a bit famous. You said something earlier. You were like, before when people called me like, shake everybody's hand, give everybody a selfie. That's it. Everybody I see outside of like being in like the restroom,

I shake everybody's hand, give everybody genuine attention, talk to everybody because those are our fans that made us who we are today. So when you get famous or you get this traction or all these, this big community, you have to embrace it because one day it could be gone. But if you take care of it, if you nurture it, if you water it, it's going to take care of you for a long time. So, um, being famous, it comes with a lot of, you can call it a headache and overwhelming sometimes, but look at the bright side. You could be walking around and,

no one knows about your business at all no one knows about your content at all or luckily in a fortunate time in this era people know about what we do you know so i feel like we really should appreciate our fans and i don't even like call my friends i mean my fans my fans i call them like my family you know because uh they help me get to where i'm at and also where i want to go so like i treat them as if i would treat my family members and

And everybody's so respectful, and I'm always so respectful back to them. So I just love it. You know, I embrace it. And it's one of the coolest things that ever happened to me to be able to be from, like, an animal guy and an introvert and just like an animal to now being, like, anti-social to being, like, so social. And I love it. You know, it's cool. Since you're like a cheetah, is he a tiger or a cheetah? I said tiger. So if you're a tiger, do tigers have a pack? No, they're solitary creatures, apex predators. Interesting. Yeah.

These people are like your pack though. Yeah. Yeah. They take good care of me, man. Um, you know, everybody has their good days and bad days, you know? So there's times where like I have family issues or like personal stuff going on or animal pass away. Nobody knows about. And I'm like, so down. And someone be like, dude,

or it would be an old lady, but like, oh my God, me and my grandson watch your stuff, you know? And like talk to me forever and show me like photos and stuff. And it's like, it just brings me all the way up to like a whole new level of happiness, you know? So like I said, it's always someone around the corner or somewhere walking deep in a mountain or someone at the airport. You know, they're always like saying, especially at the airport.

You know, and even when I'm like, I'm like running late somewhere and I'm like, bro, I gotta go. But like, come on. He's like, he's like running with us, obviously away from their flight. So it's, it's cool, man. It's really cool. And I love it.

it pace morby i have never seen anybody go live on social media more than you in human history why the heck do you do it how does it work what's happening talk us through it um i feel like it's the fastest way to connect with people and really truly truly tell a story and what happens a lot of times i go on a podcast like this one and somebody will ask me a question in my dms and i'm like oh my gosh i can't answer that in a one minute voice memo back to an instagram story or instagram dms

So I have this weird anxiety that forces me to go answer a question. My average time to answer a question is 42 minutes on a lot. My team did the math. They're like, it takes you 42 minutes. I'm like, cause I like to give the context and the story and how this should blah, blah, blah, blah, blah. And then the next steps. So I just get anxiety when I give people too short of answers.

Cody Sanchez, you've heard me say this plenty of times, obviously, when we did our first podcast together. You have, hands down, my number one favorite content on all of social media. Stop. Don't tell Tanner. He's going to ask for a raise over there. Tanner, ask for a raise. Why do you spend so much time in the quality of the content rather than just putting out content? Like, why is it quantity over quality? Hmm.

We have a saying in our team at Contrarian Thinking that imagine, well, we say turn the mundane into masterpieces. So we have a belief that what if like the person that you idolize, the person that you look up more than anybody else in the world, what if this one thing that we did is all they'll ever see from you?

And so we think about that a lot. And, you know, Andy Frisella, a bunch of our friends all say the how you do anything is how you do everything. And we try to live by that. It's this balance, right? Nobody's perfect 100%. But I really try to think about every piece of content we put out. If I put this in front of like my idol, the, I don't know, Elon Musk of the business world, I would hope that it would make them think. I would hope it would like stop them for a moment. So we don't always hit that, but that's at least what we're shooting for. I feel like you hit that. Yes, you do.

No, you guys are too nice. Charity. You know, we talked about three main topics here. Today we went a little bit off topics to talk about generalizations of social media, business, content, et cetera, because we're on a 28 minute and 23 second episode. I'm just guessing, by the way. Peace.

On the charity side, why is it important for people to add a charity component to their personal life or to their business life? I was sitting down with a very, very famous person and Tony Robbins and we're asking questions and having this personal three hour time with him and the person I could tell you their name and you'd be like, wow, this is a big name. They said, Tony, I no longer feel fulfilled.

And Tony dove in and said, well, you make this much money. You've accomplished this. Tell me all the things that you've done in your life. And he gets him to spill all the beans. And I watched Tony just set this guy up. And he goes, but what about charity? Because once you accomplish everything financially, it's like, what's the next goal? You're not making any impact. And this money becomes obsolete. Not obsolete, but it becomes vacant and devoid of human emotion. Yeah.

It's important for you to have a goal above and beyond money, right? And you want to be as human beings you want to help other human beings, right? That's all we want to do and When you have the baseline of I don't have enough money, that's hard to get past that but when you get past the point of Not being able to pay your bills the number one motivating thing that keeps your whole entire family unit and your company unit and everybody excited is that they have a common goal of helping other people so charity is critical crucial and

so i've passionately integrated charity into my whole world for the last decade right i was throwing charity events in the past but really the last decade in particular like i'm obsessed for a couple reasons one the actual charity of itself i want to do the actual thing and i like very simple charities that are not trying to cure cancer cure aids because i think they've been cured for many many years that's a different rabbit hole and i can't raise billions of dollars to actually go cure the thing if they weren't cured and i think they've been cured so i wanted things like making backpacks for the homeless

model citizen fund we put 150 items inside of a backpack half food and drinks half cleaning supplies a watch a poncho sleeping bag just things that people would need for homeless and we give out millions millions and millions of items through model sensitive fund it's a zero percent charity i pay for everything it's a very clean cut thing then we did train this kids foundation we have a back to school day where all the kids there's about 400 latin families come to hubble studio in downtown la

and then we give them back to school supplies we have report card day where they can get prizes based on their their grades in the report card to incentivize them to work hard thanksgiving food drive that one's obvious and then the toy drive last year we broke the guinness book world records for the largest toy drive in history nine years ago there was eight of us on the floor wrapping toys eight years ago there was 12 of us then 20 of us and we built a community of now there's i don't have to show up there's hundreds of volunteers i like to show up i don't have to be there

of hundreds of volunteers that are there wrapping toys and giving these things out. And now last year we covered the field with 164,000 toys. That was fun to watch. And then we did Salt Lake City. And this year is our 10-year anniversary. So we're going to try to do 10 cities in a two-week period if we can. So far we've already locked into 10 cities, so hopefully we can execute on it, which I think we will.

Why do I do it? I want people to replicate the charity in their own version. Do they like the food drive? They don't have to do our food drive. Do your own food drive. You like the toy drive? You can give out toys in Chicago or New Mexico or Austin, Texas. You don't have to come to LA or Salt Lake. Oh, you like backpacks for the homeless? Fantastic. You don't need my backpacks.

you can make ziploc bags with homeless supply items with your kids and your friends and your grandparents you can go do that so everything is kind of caveman style i want to show people how charity can work and how they can replicate it and the last part was during kobe was the tipping the thousand dollar tipping club and we did a hundred dollar tipping club where you'd go to a restaurant and you and nine friends would pitch in 100 bucks each and then you surprise the waiter or the waitress with 900 bucks

That started to escalate to 15 people, then 20 people, then 30 people, 40 people. Way more important than that is now there are tipping clubs happening all over the place. And I don't even get tagged half the time. They don't know that me and Jimmy Rex and these guys started it.

I don't care. Somebody asked me to go to one a couple weeks ago. I go, oh, cool. Is Dan doing one? They go, who's Dan? Exactly. I was like, he's the guy that started it. It's the best thing ever. The butterfly effect of that is massive. The inspiration. They did one in Salt Lake recently, and it was a food truck, and they gave the guy $32,000. Yeah, Keaton and the boys, yeah. Yeah. That was cool. That's life-changing. Life-changing. That guy just had a kid, too. So I say that all because the concept for me and why you guys hear me talk about Cherrydell all the time,

is because we grew up in this culture where they're like, oh, you shouldn't post about charity because then it's not really charity. I post about charity, so you guys all do it. Agreed. And I'm going to keep doing it for the rest of my life. I'm going to keep talking about it. I don't need a pat on the back. I don't need a cute DM. I want you to go do charity over and over and over and tell your friends to do it too. Tarzan, we obviously know what types of charities you like. Tell us about why you're so behind animal charities.

Well, one of my favorite charities is actually cleaning up the beach. I'm doing beach cleanups, recycling plastic. Me and my buddy started a

It's called Senate for the Sea. And we would go to like to hit up the mayor and be like, hey, Biscayne Bay behind the heat stadium is just loaded with trash. We're going to clean it up. I don't care what you say. I don't care what you do. You're not going to stop us. And he's like, that's not how you do it, but we're going to give you a permit to go. So we rally the troops. Same thing you do. Like go on Instagram. Hey, meet us here. This day gave a week notice. Posted a couple stories about it. Worldstar posted it. And before you know it, we had 500 people picking up like

15,000 pounds of trash on the ocean. Holy moly. You know, and we're like, now we don't even know where to put it at. We don't even know what to do. You know, we're now putting in storage units and like trying to figure out how to properly recycle it. But it started the same thing. It started a trend. Someone else did it on,

In New York, someone did it in Santa Monica. And it's like so dope to see people like go around and start like, hey, picking up trash is cool now. And people go to the beach and like after like Labor Day or Memorial Day. And there's a couple of people like posting like, hey, clean up your trash after the beach. And like, you know, they're tagging us. And it's so dope to be able to spread something cool like wildfire.

And something simple like, hey, I'm going to get up on a Saturday morning at 6 a.m. and go pick up some straws and save sea turtles or pick up some plastic bags so sea turtles don't eat a thickened jellyfish or so on and so forth. So it's really cool. It's one thing I love to do. And there's tons of other animal charities you can work with, like helping dogs get spayed and neutered so they don't eat natural animals in their natural habitats or like saving rhinos or doing blood grafts of giraffes and helping arthritis patients

foot hoofs and stuff like it's just you can go all around and have anti-poaching and pulling snares out the jungle so it's a lot of stuff i like to do but beach clean is one of my favorite things so normally i don't know when the episode comes out but this one is coming out this monday august 7th so you guys are listening it's monday hi welcome to money mondays on wednesday coming up wednesday august 9th i'm gonna make the biggest announcement in my entire career

Oh, I know about this. Oh, I know too. We were on the plane together. Can I make the announcement? Just kidding. It's your announcement to make. So I'm not going to announce it yet, but it is in the event space and you guys are going to see the press release come out on Wednesday. I'm going to go meet with the 85 employees to scale in the events category. But I say that because part of the biggest event I've ever done in my life is September 23rd, Salt Lake City event.

Both of you are going to be there. Boom. Yeah, we will. So I wanted to, I call it practice. This is my practice one. I feel like if I get this one right, September 23rd at the Maverick Center, I'm going to replicate this. I want to do it two, three, four times a year across the country. Obviously in your city, in Arizona, I want to do it in Texas. I want to do it in New York, Miami, et cetera.

you guys get bombarded with events there's an ungodly amount of events that are out there to go to i speak at over 100 plus events a year you guys speak at zillions events a year like there's so many events to go to this one i'm practicing to throw a one day version of 10x effect i love the one day version me too it's like what are we doing here three days like i learned enough in day one i want to go take action yes right

I love it. So for this one-day conference, it's called the Limitless Arena. We're going to have David Goggins, Gary Vaynerchuk, Andy Fursella, Ed Milet, Tim Grover. There's 25 speakers, so I can't go through all of them. A lot of them are on panels because obviously we can't actually fit 25 people into a one-day conference. But you're going to get to hear from some of the legends all combined into one category. And everyone that sees the flyer is like, isn't that a four-day conference or a three-day conference? No. It's a one-day conference.

We have Russell Brunson. It's going to be amazing. Gary Vee, then Ed Milet, then Russell Brunson, then lunch, then Cody, then back to back to back. I got the entire schedule in my head because it's got to be running like a military. So if you guys are out there and you want to come to the limitless arena dot com, we are in Salt Lake City, September 23rd for a one day conference. We're going to raise a bunch of money for charity that day. We're going to have a surprise performance that night. Nobody knows yet.

keep that in mind but if you guys want to join us there in salt lake city or send your entrepreneurial friends come out there to see us when you guys get bombarded with events how do you choose based on your busy schedules which events you will or will not speak at pace and then cody

Pace goes, yes. I used to say yes. I say no to probably 70% of stuff now. And now that we've got a baby boy coming in December, I started saying no for an eight-month period. I won't speak for eight months, which would be fun. I didn't do that with my last daughter, and I regret it. So I say no. The things I say yes to, if they're my friends, I'll immediately say yes. No questions asked. If you're my friend and we've collaborated, the answer is always yes. Whatever you want, I'll do whatever you want.

If I don't know you, what I do is I look at your audience and I also see the types of comments that are being made on your socials. If you have positive go-giving type of people in your atmosphere, then I want to hang out with those people. But if it's like people that are like the Lamborghini people and all the things and the pinky rings, anybody got a pinky ring?

You know, if you've got those types of that atmosphere, it's just not my vibe. And so I'll say no to it. And then also when people ask me to speak for three days, I have an event in September. They're like, we need you to speak all three days. I'm like, bro, that ain't happening. I need to come in. I want to hang out with all your people in the hallway for five or six hours. And then I got to dip. For sure. So I also...

The weirdest thing, the weirdest reason I say yes is because if I have real estate in that space, I go, I'm going out there. I'm going to see my space, my stuff. I'll film content, et cetera. Cody, how do you decide? I usually say no to everything, but that's because right now I was thinking last night I looked at one of my journals. I was saying this on the podcast from back in the day.

and I have massive FOMO. I want to say yes to everything, and I'm not very good. So if I, I'm either zero or 60. I'm either yes, yes, yes, I'll do it all, or I can't say yes to anything. And so my husband and I are focused on we want to build a family this next year. And so I'm really trying to narrow down anything that,

that doesn't lend itself to that. And I looked back at this journal from when I first was building my first company and I wrote this line which is like, you are not boring, you are building. And I went and looked back at that and was like, you know what, that's exactly what we're doing right now. So I'm the same way. I will say yes to my very close friends, like people that I actually would do deals together, like you guys. If you guys ever needed something, I'm like, I'll be there. But for most people,

It's a yes to the event being awesome and our friendship, but no to actually doing the event. And I truly believe you just...

You cannot be everything to everybody and it's so hard for people like all of us because our mission and our businesses are serving people. And so you will fall into a dark hole trying to serve everyone and serve no one if you do it that way. And I joke with Pace about saying yes to so many because I was joking that he was the Energizer Bunny at this point. But you are too, actually. And I don't know what you well enough, but I might be the same.

But I think for me, just knowing that it's okay. You're the type of human. I got to recharge. I have to think about stuff. I got to write those newsletters. I'm just not built the same. I'm feeling okay with that. The last thing, I'm going to give you guys some quick advice in case you're considering being a paid speaker because there's a lot of people that are out there that are considering going out there and speaking, some for vanity, some for ego, some for money. Here's the levels. Level one, zero dollars.

When you first go out speaking, whether you're a DJ, musician, or a speaker, you're going to probably have to go out for free because you either don't have a big following, nobody knows who you are, not sure if you're good on stage, etc. And you're going to want to get your reps in just going out there and speak. You can also host your own small event. Invite 10 people, 20 people, 50 people to a local hotel or local art gallery or car studio, etc. Like a car gallery. And just host a small event just so you can practice being on stage, holding a microphone, getting comfortable. The number one fear in our entire globe is...

is public speaking. The number two is actually him with these snakes. People are actually more scared of a 16-foot anaconda. Did you ever think about that? So, how do you get past that? Go out there and speak at events or host your own small events or get your friends together and host small little masterminds for free with five, ten of your friends in your local area. Next level.

you're going to start to charge two grand to five grand. Okay. 2k to 5k is what a lot of people are getting paid to speak. And some of the years, Oh yeah, that person's getting 25 grand. They're not, they're getting 2k to 5k for most events because most events don't have the money to pay Cody Sanchez and pay some more being the real tires and they can't afford 25k, 50k, a hundred K type speaking fees.

The next level is where a lot of people live. It's 5K to 10K. This is pretty much the normal rate that any event can actually afford before you start to get into talent, meaning someone with a following or a name or some actual paid expert. So 5K to 10K is what most people will get once they've had their reps. Someone wants to get them to bring an audience with them or they're like a niche in real estate or they're a niche in animals or they're a niche doctor type influencer. Those people are going to get 5K to 10K.

when you start to get to the 20k 25k these are professional paid speakers you're charging you should be with an agency at some point at that rate you're charging 20k to 25k you can make serious money like serious money because think about if you do one two three events a month at 25k that's more than a doctor that's more than a lawyer it's more than most anybody because you can make mid six figures a year net and you're not shipping anything you're just talking for 30 minutes to an hour

When you guys start to have these visions of grandeur of like, I'm going to make zillions of dollars, that's 50K to 100K. To get 50K to 100K, you've got to be Ed Milet, Andy Fursella, Tim Grover. Household names are getting that 75K, 100K, 50K type rates, mostly closer to 100K when you get to those names that I just mentioned. Anything above that, that's above 100,000 is a celebrity.

this is a person that's going to be household name mark walberg kevin hart household name musicians rappers artists tony robbins etc garyvee these are people that are getting a quarter of a million dollars three hundred thousand dollars four hundred thousand dollars etc i say this because i want you to understand if you're gonna go out there and become a paid speaker you have to get really really really really good at what you do and if you get really good at a specific topic people will hire you if someone is very very niche and they teach about how to sleep better you're gonna get booked all the time

you teach how to lose weight or you teach how to get buff or you teach how to do real estate or how to buy businesses, people are going to want to pay you and they're going to start to lean towards that 10K, 20K, 25K type rates because you are a niche person that they know is going to provide value to their audience. Now, if you can couple that where you're a niche and you teach something about buying businesses or real estate or animals, et cetera, and you start to get a bit of fame, well, now you get to 25K to 50K, et cetera.

The point is there is money in paid speaking. But first, before you go do that, get really, really good at your topic. Start to throw events. Get really good at speaking on stages. Build your social media profile, etc. Before you go out there and try to charge people or get a bit sad or frustrated if people aren't offering to pay you, go out there and do those things for free. I still speak at my friends' events for free.

There's people that I don't know or acquaintances I charge 25k to 50k. If I have to travel more than cross country, I charge 100k because I don't want to go. If they're going to pay me 100k, okay, I'll go. For the most part, most of my rates are 25k to 50k. I'm assuming you guys are in the similar range of 25k to 50k.

But for people that are out there, I'm still speaking for free for my friends. I will always speak for my friends for free. I don't care if I become a gazillionaire, bazillionaire, or I become super famous or get 200 million views. I'm still going to speak for my friends for free because I don't do that part for the money. I do it for what Cody mentioned. I want the service. I want people to learn about the niche that I'm talking about the same way that Pace and Cody, et cetera, want people to learn about the niche that they're talking about. Any final things before we wrap up?

I spoke so long for free that I didn't know you could charge. And then I got a TV, the TV show we got with A&E. We've got six seasons with them. We're currently getting ready to film season three. A&E put in my contract that I have to charge $50,000 and my face appears on a screen on a stage. I'm like, who's going to pay 50 grand? I've been doing this for free.

And then last year I made half a million dollars in speaking fees. Right. Like all of a sudden. And but I don't charge my friends. Right. Right. And I'll even if if you're my friend, I'm paying for my flight in my hotel. If you're my friend, you have you have a course. I pay for her newsletter. Like it's so freaking good.

Like the second I become your friend, I'm buying your course. And you got buddies that are like, oh, I'll give you my thing for free. No, I don't want anything from you for free. If I'm a good friend, I'm paying for it. Same thing if I'm speaking for you, I'm paying my own way. I'll bring my, I'll even bring my team with me. I'll promote, I'll do whatever it is. But it is amazing how long you have to go for free and really build a name in order to get to that 50,000 mark. So people, you got to know, you got to put in the reps for two, three years. Just like DJs, just like musicians, just like actors, et cetera. Any last words?

No, I don't think so. I think you guys have nailed it. Go to contrarianthinking.com. Didn't even pay him for that one. Follow at Pace Morby, at Cody Sanchez, at The Real Tarzan. Now we have one request at the end of each episode. Make sure to have these discussions about money with your friends, family, and followers. We all grew up thinking it's rude to talk about money and

And we here at the money Mondays think it's rude to not talk about money. So make sure go to the money Mondays.com share with your friends, talk about the podcast, talk about money, just explain to them why they should be investing. Talk, have these discussions about rent and utilities and overhead and salaries and like learn about what these guys are teaching about how to buy businesses,

and sub two financing to buy things without having actual capital. Like you have access to information that's mostly free or very affordable to learn about how to make your life better, make your friends, family lives better. We will see you guys next Monday. The money mondays.com. Boom.