Cesar Millan & Jen Gottlieb on MONEY, MINDSET, BUSINESS | E19
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So if I survive Sinaloa and I survive the border, that's credit. I started walking dogs and that's when people started calling me the Mexican guy who walks a pack of dogs. And I was walking 40 dogs off leash. Really? Yes. I think it's very important that a human don't act from emotions or from a fantasy. You see, you're trained to be a dog lover. Knowledge before love. You can love money, but if you don't have the knowledge, you're going to lose it.

Ladies and gentlemen, welcome to the Money Mondays. I am so excited because today we have someone that we've all grown up watching on television. He's going to warm your heart. He's going to teach you things. We're going to go very deep. It's going to be very interesting. He's nicknamed the Dog Whisperer, but he also brought a special guest who's dancing for us here, Rio the Parrot.

and he'll explain more about this later. We're also co-hosted with The Real Tars and he gets over 200 million views a month making animal content to teach people and show people why they should love their animals, nurture animals, donate to animal charities, etc. So please give a warm round of applause to Cesar Millan, the dog whisperer. Woo!

The crowd goes wild. That's right. All right, Cesar. The way this works is we do it for exactly 40 minutes because the average workout is 40 minutes. The average commute is 40 minutes. So we do a 40-minute podcast to make it nice and easy. All right. So we talk about three main topics, how to make money, how to invest money, how to give it away to charity. However, we're going to do a little bit of a twist today. It doesn't have to be all about money. It can be about investing into yourself, investing into your mind, investing into your animals, and those are the type of things we're going to talk about today. So-

Without further ado, give us a two or three minute bio about Cesar Millan, then we're going to dive right into the money. Tell us everything. Yeah, tell us.

Cesar Millan, well, Cesar Millan is from Mexico. Cesar Millan was born and raised in Culiacán, Sinaloa. I grew up in a very harsh environment. I like to talk about this because I'm a father, too. Cesar Millan is a father, is a son, is a brother, you know. And I like to make sure that my kids always know, you know, that you can come from the bottom.

And even if you break the rules sometimes by jumping the border, if it's a big dream, and then eventually you can definitely contribute to America with taxes. So Cesar is also an immigrant. And I believe that I have definitely made America better when it came to connection, communication, relationship with dogs. Cesar is also...

An entrepreneur, right? Because the dog rehabilitation world did not exist until I brought it to existence. And so it became a new profession for a lot of kids, a new profession for a lot of people. You know, what is Caesar is a great human being, great spirit, great instincts, great heart, great mind, mind to create, to make things better.

What else? A good friend. I'm a good friend. I'm good to be around the pack because you're going to get my honesty and loyalty and that has so much value. So that's my little intro. So, Cesar. Yes.

I mean, I have so many questions. Go for it. Okay. When people are first deciding about either adopting a dog or buying a dog, what are some things that they should be considering when they're choosing the animal they're going to bring into their household? And that's a long commitment. Five years, 10 years, hopefully 15 or 20 years, depending on the type of dog breed. What type of decisions should people be considering when they're choosing their dog? Well, it varies here because there's some people that are by themselves.

And those people are different than people that are with the family. Because in the family, you need an agreement of the whole family before you even think about compatibility. So when it's just a human and wants a dog, that human needs to understand, is that dog compatible to me, energetically speaking? Everybody looks for the breed of a dog or some people like to rescue dogs. They have a really bad past.

So it becomes a very emotional adoption or purchase, or it becomes a very intellectual, like what breed is the best. He said, so when you come from the heart and the mind, my suggestion is you're going to end up calling me.

So the key is that you learn about assessment and evaluation. That way the dog has the right energy for you. So never get a dog that has higher energy than you because it will take over in a second. That's why a cat can control a dog.

So you've seen when a cat controlled a Rottweiler, how is this possible? Rottweiler, big, powerful breed. But if the cat has more energy than the dog, the cat would immediately establish leadership. So when a dog knows that your energy is lower, the dog immediately would establish leadership. You see it? So when it's a family situation and then the whole family has to be in agreement,

Right. Because the dog will seize that the family pack is not in unity. So a lot of times the parents will get a dog for the kids. Right.

But then one of the parents will know the kids are not responsible. And then most of the time it's the mom and the dad is the one that get the dog because the dad is not there. You know what I mean? And so this is my experience that I have seen, you know, living in America for 32 years. The dad gets the dog, but the mom says no. But the mom end up with the responsibility and the kids, they just love the dog for two weeks. And it was an emotional thing. It was not an agreement where everybody understand. Listen, listen.

This dog is going to live with us for 15 years, 20 years. So it's, you know what I mean? It's like, what is the logistics behind? Not just what your heart is saying or what your mind is imagining.

And so it has to do with agreement if it's a family and it has to do with assessment and evaluation when you're a single person and the dog has to be compatible to your energy. So that will be like the beginning. If you begin wrong that way, you're done. You're done. You will have a dog that will develop fight, flight avoidance, aggression, fear, or the dog just doesn't listen to you.

What would you say is the one thing that people do wrong mostly? What's like the one thing that you see like recurring theme that people are doing wrong inside their household with their pets? Wrong energy, wrong philosophy, and wrong actions. So wrong energy is people do not welcome the dog with confidence or silence. Philosophy, they humanize a dog. And actions is affection, affection, affection instead of exercise, discipline, and affection.

He said the right energy is calm, comfy, love and joy. Philosophy is nose, eyes, ears. The dog is nose, eyes, ears. Right? And you set rules behind the limitations right away. Even if it's a puppy, he needs to have rules behind limitations. And then the activities is exercise, discipline, affection because they need to follow, play, explore. So when you were a kid, you follow, play, explore. That's how you learn.

You see it? But those are things that have to be done outside the house. So before you went outside the house, your parents have to have the right energy with the right philosophy. So when you go do whatever you're doing outside, you already have the right energy with the right philosophy. You see it? And that's what everybody does wrong. That's why I have a show. That's why I have a show. That's it. America loves dogs, but they use the wrong energy, the wrong philosophy, and the wrong activities. So...

You came here with nothing. Yeah. Like, literally nothing. Yeah. And then you became one of the most famous people ever. Yes. And in our hearts, not just like, you know, there's lots of shows. There's thousands and thousands and thousands and thousands of TV shows. But if I say, Cesar Millan, the dog whisperer, it doesn't matter what city I'm in, people, like, have an emotional reaction. Yeah, yeah, yeah. Not just mental reaction, emotional reaction. Yeah.

Like, how did you build that from nothing? Like, walk us through that journey of like, I came here with nothing. Now I'm going to get myself on television. I've got dozens of dogs, or I think you said 65 dogs. Like, walk us through that process. So I'm going to rewind a little bit because it comes all the way from when I was 13.

I grew up watching Last in Renting Teen. Of course. Literally, I grew up watching those guys. And then when I was 13, I told my mom, Mom, you think you could be the best doctor in the world? And my mom would turn around. You can be whatever you want. So that nurture, that desire. By the time I was 21, a voice comes in and says, you have to leave to America. You have to go. And that's when I, you know, it was December 23rd.

And I just left. I just left to the border of Tijuana. My dad gave me $100. And that was his life savings. You know, I saved some money.

And then I waited two weeks at the border, 'cause it took me two weeks to jump the border. So during that time, you can die because the cartels can come grab you and recruit you or grab you and sell you for parts. And just people at the border are not the kindest people. It's rough.

But that's when you really relied on your faith and you really rely on your instincts and your street smart. So if I survived Sinaloa and I survived the border, that's credit. And so then I jumped the border. I was homeless for two months. But I learned one sentence is that you have application for work. That's what I learned. I just wanted to sound proper when I asked for a job.

And so my first big job, it was working with these two white ladies, Caucasian ladies. They gave me a job grooming a dog, you know, a cocker spaniel. That day, I went from making $5 a day or $1 a day to $60 in one day. Oh, my gosh. Yeah, I never seen so much money in my life, honestly. My dad would take a month to make that much money, right? And so for me, it was mind-blowing.

Because in grooming, they pay you 50% of profit. Right? So I wasn't going for like $60. I was going for $5. You know what I mean? Because at that time, hot dogs and AMPM or 7-Eleven was 99 cents for two hot dogs.

So literally, you have to make $1 a day to eat in America. And then at that time, the big goal was like a dollar and something, right? So you invest on this big cup and you refill. So you don't have to-- I would just refill water. And so I stayed there for a little while. And then eventually, you have to cross another border in San Clemente. And so in the streets, they tell you when they're not checking. Then I move.

I arrived in Skid Row at that time in LA and I just see for the first time these people in the streets doing drugs. I come from a drug capital of the world, but nobody's doing drugs. They're selling it. Don't get high in your own spot. They're selling it. They have big trucks and stuff, hats and the whole thing.

Back then, the Jell-O Pages existed. So I went to a Jell-O Pages and I looked for a job in a dog kennel. So I became the kennel boy. So I was cleaning poop and the whole thing. And at the end of the day, I would let the dogs out.

because they were just spending so much time in the kennels. And so I became very good friends of all the dogs and the owners will come and they see that the dogs will listen to me more than the trainers, right? All because what we did, we would just get them out and, you know, natural, simple, profound. At that time, I wasn't calling out. I didn't speak English at that time. But people started seeing that this kid that was 21 had something.

I don't know. I just honestly, I came to America to learn from Americans. And when I say Americans, I thought I was going to learn from Caucasians. Like I said, everybody in the movies was white at that time. There was no African-American. There was no brown people. It was just white. Right? So I had to go look for Lassie and Rintintin. They're in Hollywood or Disneyland. And whoever owns them is white.

So this is the perception that you have, right? So it's just a lot of ignorance. But it was a blessing. It was a blessing because I meant no harm and I just wanted to be a student. And so gaining that reputation without even knowing that I was gaining a reputation, I started walking dogs.

I started walking dogs and that's when people started calling me the Mexican guy who walks a pack of dogs. He's in Englewood to South Central because after that I landed in Englewood and then I started walking dogs from Englewood to South Central.

And so the gang didn't say nothing to me. The police didn't say nothing to me. They just let me be. And I was walking 40 dogs off leash. Really? Yes. Come on. I didn't know it was illegal. When you post those pictures, man, I'm just like, what is going on? Yes. I was in England yesterday. I wouldn't walk 40 dogs there. Yeah. But I did. You know what I mean? Like, I did. I didn't know it was illegal to walk dogs off leash.

in the land of the free. I know I was illegal because I was illegal. But I didn't know it was illegal to walk dogs off leash. But that actually was the...

the platform because America never seen a Mexican guy walking 40 dogs less off leash. And so that's really how everything started. I was a dog walker. And so because I didn't know the value that I brought into society, I used to charge $10 per dog. So I would make my money in volume.

That's why I walk 40 dogs. It's huge. Now I can drive for one dog. Right. But at that time, I wanted to make sure that I will give you more because I come from that mentality, you know, that you go buy something and you always offer something. We call it pilon in Mexico. So you always give a little bit more. So if you buy 10 oranges for you, I will give you two. So I knew that if I give you more than anybody else. I always come back to you. That's right. For sure. That's right.

I wouldn't even consider going anywhere else. That's it. This guy takes the dog for eight hours. I would take the dogs for eight hours. Okay? And I just walked the shit out of the dog, like, all day. Just walk, walk, walk, walk. Because I knew instinctually that that's what they needed. Right? So they need to migrate. And migration is not 15 minutes, one hour. It's hours. Right? But thanks to that, the...

LA Times, Univision, they were looking for, you know, to do pieces. And that's when LA Times came to me and followed me for three days. At the end, the LA Times lady said, "So, you know, a lot of people are coming to you, and what would you like to do next?" And without a hesitation, she said, "I would like to have my own radio show or my own TV show." So she wrote it down.

And the newspaper came on a Sunday and Monday was a line of producers outside waiting to know what was this show about. But I didn't even know what the hell I was going to do, honestly. I got no idea. You just got to speak it into existence. That's all it is. That's all it is. Like when I say, Mom, do you think I could be the best doctor in the world? Yes. Nobody knew.

What the hell that is? She did. She just didn't want me to be a drug cartel. Right. You know, because I'm from there. When I was 10, I told her, you know, because that's what I saw. So if you watch Narcos 3, I grew up in the Federation. So all those big guys...

I grew up with their kids, right? So then you see those people and that's all we have. We don't have like, well, we don't have movie stars. Yeah, there was no LeBron James. Pablo, Pablo, and Pablo. It's terrible. It's terrible. Medellin had one. We had ten. All over the place. All over the place. So that's pretty much how, that's that simple. That's the simple, sincere way to tell you this is happening.

That's why, you know, for me to encourage people to do whatever they dream about and whatever the vision is, it's absolutely possible. Because I come from, not even from the border here, I come from beyond the border. You know, from a place where cartels rule.

And if I can go through that and then jump the border and not die and be homeless and not get addicted to nothing and stay focused and the big picture, anybody can do it. Anybody can do it. I have many, many obstacles. Of course. So I should have failed. Yeah. Right? But when your faith is high, when your integrity is high, when your passion is high, your creativity is high, you can only succeed. Right?

You can only succeed. Just never quit. That's it. You can't fail if you never quit, right? That's it, man. That's it. Put that passion into dying for your cause, but without going crazy. At one point, I went a little crazy. I couldn't resist the pressure of America.

So Tarzan, how did you get started? Where did this all come from for you? Growing up with animals, man. I thought it was the norm. Just being around dogs and cats and birds and crickets. My uncle used to breed crickets and rats to sell to the pet store. My grandma had...

You know, a Pekingese and a Pitbull. You know, my aunt had a wolf down the street and two Rottweilers. Yeah, she's Native American, Pequot Indian. So they're just, you know, that's just part of their heritage. You know, my uncle would come to our cookouts or family reunions and he'd have like a fox tail and turtle shells on his shoulders and, you know, beetles on beads. You know, it was just...

I thought it was a complete norm. So, you know, me being a kid and being outside back in the 90s, you know, I'm catching earthworms and garter snakes and going fishing with my uncles and, you know, watching TV. And my great grandma was born in 1932.

And she would sit on our couch all day. She's a heavy set lady. She watched these old reruns of the original Tarzan movies, you know. And she'd make us watch them. We never wanted to watch them. But when I saw the animals, I'm like, oh, that's cool. You know, what I knew was fake. It was just a movie, you know. And I always just, you know, fast forward. I got my first snake at four, you know. I got a bow constrictor.

Yeah, I begged for it though. I begged every day. I went to the zoo and the pet store and I was like, I want a snake. I want a snake. I want a snake. And I would beg every single day. Right past the pet store. Can we go in there? Can we go to the zoo today? Can we go to aunt's house and see her wolf? Can we go over there and see that turtle? I wouldn't stop. And they got me that snake and it bit me. First day. I don't

I don't want it. Like, Oh no, you're going to keep it. You're going to keep that snake. Now you want it. You begged it. Now you're going to keep it. So for a long time, it happened. Yeah. Got bit by that snake. Yeah. And then I got an iguana like six months later and then I had hamsters and cockatiels. You know, my grandma had a golfing cockatoo.

And again, I just thought it was just the norm, you know, and fast forward into going to school and kids are playing sports and, you know, playing basketball and football or doing orchestra. I'm like, dude, where's the zoo club at? You know, where's the biology class, oceanography class? Yeah. So I started really just getting engulfed in that.

And it just snowballed. And, uh, I found, um, I found myself, you know, getting to high school after like seventh, eighth grade. I'm like, I don't want to learn language arts. I don't want to learn history. I don't want to learn math. I want to learn science. You know, I want to learn birds and, you know, just, uh, you know, DNA and genes and cells and cell recovery and how peas reproduce, you know, and stuff like that. So, um,

Lot of my teachers. I remember one day all my teachers called up and said hey your your son's not doing good in class You know he's like he's not productive. He's not doing this thing He's not participating in the turns assignments in and we all sat at a round table like this But just a couple more teachers assistant principal my football coaches and everybody was just telling them how I just wasn't I wasn't mentally there in school and then my zoology teachers like I

This is crazy because this guy is the number one question asker in my class. He's sitting up front. He's asking. He's helping kids. I've even seen kids cheating off his homework and cheating off his tests. Like, this guy has the highest grade in my class, you know, outside of another person that was in there. It's like, I just don't understand what he's saying. And then next year, I had an oceanography class and biology class, and they gave me that encouragement. Like, you know, you can be...

you can be a zoologist or a biologist. You don't got to play basketball. You don't got to, you know, be a football player, you know, and that really gave me a lot of motivation, even though I still played the sports, uh,

And, man, I remember being in high school, figuring out what Craigslist is. And I'm going on and taking my iPod and selling my iPod for two boa constrictors, you know, or, you know, getting some king snakes or getting a couple of hamsters and breeding rats in my room or picking up water monitors and iguanas. It's just snowball effect, you know.

And I became a young man just working in zoos or volunteering places. I never worked a job outside of animals besides a trampoline park for like six months. And I got fired from never jumping on trampolines. So just straight animals. And I just, man, watching Caesar growing up. It's one thing to watch Tarzan and hang out with Abe or Steve Irwin with Tarzan.

crocodiles, but I've literally been watching this man since I was seven, ten years old, you know, on TV and, you know, the dog whisperer, you know, we're big into dogs in our family, so my grandma, I call her on FaceTime and she sees her years ago, even today, she's crying on the phone and, I want to give you art, I love you, come and get my glasses. Oh man, just, this guy is a icon, especially in our community, you know, not just the dog community, the animal community as a whole, you know, so it's, uh,

My sensei, you know, I tell him all the time. I love this guy man. Thank you Great teacher man. I'm one of his students and many many many others out there learning about dog psychology and calm confidence You know, I love it man. I just love it. Yeah, thank you Alright, so this question is for both of you So someone has decided to get a dog a cat a dancing parrot whatever the animal is Yeah, what are some basic ways that they can do research about what to feed that animal?

What would you say? Where can they go to learn about feeding animals? But does that person had an animal before? It's day one. They just got their first bird, dog, cat, whatever the animal is. Where would you say it's time for them to be able to go research? Actually, before research is faster, right? Because you don't know if you're a committed person or not. Because I want to make sure that you come from spirit instincts, not emotions, mind.

Because a lot of times the heart says, "I want a bird." The mind says, "I want a bird." But this lasts for like 100 years. So the research about that is later. First, just go foster someone. Help by fostering. You don't have to adopt. You can just say, "I want to commit for two weeks." And that dog will do a lot better being in your house than being in the kennel. And then you get to know yourself a little bit better.

You know what I mean? Because a relationship with an animal is a commitment for a lifetime. How old is this parrot? Just 40 years old. 40 years old? Yeah. Just dancing around. And then I have a tortoise that's 75 years old. Wow. Yes, right? And I rescue them that way, right? I rescue them that are already old. But I think it's very important that a human don't act from emotions or from a fantasy.

I think they deserve a lot more honor. They deserve a lot more respect because they have their own lifestyle to follow. They have their own psychology. How do they connect? A bird is eyes, ears, nose.

And the dog is nose-eyes-ear, so you have to know that. In order for you to say, "Okay, I want a cat, I want a dog, I want a bird," or whatever, that's not a problem. The problem is, are you ready? A lot of people get married all the time, but then they end up divorced, so that means they were not compatible, they were not ready, they didn't do the right research.

You know, they didn't work on themselves. So you have to learn because the animal is going to pick up right away your energy if your philosophy is right and your actions are right. Right away. And he's going to tell you right away. But if you don't know how to listen, it's not their fault. You know, so that for me would be the first thing because I work with training humans, rehabilitating dogs. Right. So why the human waits for intervention? Why the human is not acting in prevention? Right.

So for me, it's always about educating the human and making sure, look, before you even get a dog, don't worry about it. Just foster one. Just go and ask somebody that is your friend. Walk the dog and see how you feel. When you pass by another dog or a cat or a squirrel, if a dog does something, how do you feel? Because there's going to be ups and downs. How do you react to the downs? Everybody knows how to do the ups. There's the downs. Do you have what it takes to dust it up and do it again? Yeah.

This guy gets bit by a freaking snake and he just goes and do it again. See what I'm saying? Exactly. I get bit by a dog, push my hand into the dog releases. Yeah, I got scratched. That's right. These are my tattoos. I put tattoos on my bites and scratches. I'm from that era. Next era, I'll put tattoos. Right? But that's it. You know what I mean? Like I'm committed to make sure that animal lives his best life.

Happy life, healthy life, big heart, a lot of hope. So the Money Mondays, we do this inside of an RV motorhome. That's what we're doing the podcast now for those of you that are not on YouTube. We drive around the RV motorhome because it makes it easier for celebrities, athletes, entrepreneurs, et cetera, for us to just show up in their parking lot, their house, their office, et cetera. That's a good idea.

43 acres. Yes.

So, two things, right? So, one, I was getting tickets and running Canyon because I was walking, you know, dogs off leash. And it's just a beautiful place, you know, and...

And I would get a lot of clients there too. I would get more upper because in England you get that income. And then in Runyon Canyon, you will get the middle and the rich. And so by just me walking, I was just advertisement, right? But then I started getting tickets. I started getting tickets. And then once I got the show, I understood the concept of taxes.

Growing up with my dad, we never made a lot of money, so I never knew how to invest the money or the taxes, how it works, stuff like that. So I made big money and then they said, "Well, if you don't want to put all that money into taxes or whatever, nothing wrong giving the money to the government, but if you can just be smart about it." And so they say, "Well, if you buy land or houses, that was a good investment."

And I said, well, I would love to buy a mountain then. Everybody wants to buy a little kennel. I said, no, I want a mountain because I want people to come and walk with their dogs off leash. That's the reason why I'm leaving. So there was no other place in L.A. or America where you can actually come and learn connection, communication, relationship, stretch, walk, run, rest, sleep, all the things that I talk about. There was none.

I made the first dog psychology center in South Central for rehab, and this one's for training humans and rehabilitated dogs. So I wanted pretty much what you guys have going on here. We just set up. It's pretty awesome. I just add animals into it. So the humans walk with a pack of not just dogs. I have different species. And can people come over? Yes, my two kids now, I told them, listen, guys, come on. You got to maintain it or grow it.

So make sure you do pack walks. So my kids are doing pack walks and shooting the show. I'm about to start shooting. Yes. Yeah. Here they're Mexicans. They got to do it. I got no fucking choice. You know what I mean? Sometimes I give them no choice. Sometimes having too many choices is bad.

Yeah, so they're making good money, you know, and they're bringing money into the ranch. They have to pay a percentage to the ranch. But that also allows me to supervise the boys, you know, and they can work together, you know. How do people sign up for that? How do people go? Well, they go into their Instagram page.

You know, when I do mine, I do TCW. So those are like twice a year. And, you know, the occupancy is 50. That's it. And people from all over the world come. It's a four day, two weeks from Thursday to Sunday. That's TCW one, TCW two.

and we haven't done this W3. - So that's a training? - That's a four days training. I do the whole class, the bootcamp. - I like it. - That's right. You have to come to one of those. You'll love it. Your wife can come also. She loves dogs. - Yeah, we got two little chihuahuas that can use it. - I have created such a great community and the philosophy and the energy. So you get to see like us, how a city will walk if we're all in agreement.

Because the biggest, the most important word on this earth is agreement. Once we agree, we can commit and follow through. You see what I mean? So I want to show people the blueprint of how I see the world, you know, especially the dog world. You know, like Rottweiler's people, it's irrelevant. For us, it's an animal dog, you know. And then I teach people how to assess and evaluate what energy that dog has, not what breed it is. And then based on that, that's how you react.

you know so it's really good so and then we shoot the show you know and it's also my home so this is for both you guys you have a lot of options i'm sure most every animal related company has come to you hey be the brand ambassador for my product or take equity my product or take cash to post about my product like you have so many options how do you decide which brands products and services that you would put your face or name behind honestly i think i think right now i have learned a lot

I have gone through a lot of dishonest partnerships, you know, and that's because I have let members of my pack, my business part, make the deals. So it's like they make deals without a soul, you know, and then so for me it's like, why would we do that? But because they're looking at the money, right? And I'm not from the intellectual world. I'm from the spiritual world. And so if that doesn't work first, I don't want to do it.

You see what I mean? It's not a lot of people like that, because everybody's about the money. Nothing wrong with that. But I'm not part of the pack. So once we solidify to a good partnership, which I have through three really good businesses, I'm good with that. So I'm just right now waiting for the people like me. But I have three already. I have my business partner with a TV show, Better Human, Better Dog, 50-50.

really good halo color. I invented a color that is, is the, uh, it does rules by limitations, follow play, explore all of the, in the color, invisible fans, you know, but also when you go for a walk, if you can close your eyes and the color will do everything. So the first, uh, IG or nano, the first, um, technology I saw was where in the Jetsons with, um,

with the dog name, what's his name? What's his name? Astro. Astro. That was on a treadmill. So the first treadmill, so I was a kid. I was a kid. I was a kid. But now I created the color for Astro, you know, in a way. So that to me is really good now that I unite. That company is doing really well. I heard that company is doing really good. Oh my God, yeah, we're doing great. We're doing great. And then Westbrook, you know, Jade and Will are partners. Not partners, but I'm part of their...

Their world, which Jade and I, we've been friends for 30 years. So finally, I went under their umbrella. And honestly, Jade is just honest. They need loyalty all the way. So those are three good places. Very cool. Yeah, that's really good. Sometimes that's all you need. You know what I mean? Yeah, we're waiting for the dog food company that has that.

Everybody wants the money. But the product is not good, you know? But the food, I mean, you're about to give them food, you know, and people trust me and respect me and love me, right? I mean, we're about to put that inside your dog's stomach.

It has to be the best. For sure. Yeah. For sure. The best of all time. Best of all time. That's right. Yes. Especially with you behind it. Yeah. So Tarzan, how do you decide? You get so many different options of what you're going to post about, talk about, put your name on. How do you decide what brands you get involved with? It's got to be congruent with what's going on. Nothing from the past, not even the present. It's got to be what's best for the future. So I get lots of brands that offer me.

gigs and deals every day, you know, unless I desperately, I'm dying to need it. I don't really, I mostly don't do about 90% of these deals, you know, because sometimes they're just not anything to do with animals and nature, you know? And when I do find that 10% of,

I can work with and maybe once, twice, three times a year, you know, that I find those big, huge staple, you know, things that carry me three months, four months, you know, I'll, I'll wait it out until I find that next one, that next one, you know? Um, but if I take daily deals, weekly deals, monthly deals, um,

You're going to ruin your reputation. You're going to ruin your audience and your authenticity. You're going to feel come off salesy. So I'm real picky when it comes to who I want to stand behind and put my face on. Again, there's one-offs you can do to make just great money. It's going to be the 24 hours. People's attention spent ain't going to be there in 24 hours. They're going to forget about it in two and three days. Those are fine. But something you want to keep promoting and pushing for a long time.

You got to make sure it's congruent with your message, you know, and what you're doing for the future. Yeah So you have a lot of great like three word analogies and concepts that which I like a lot as a very good thing Earlier you said they're like this ranch must be built by a Virgo. I'm like I was born September 1st. That's right. I Asked my wife. I said, how did he guess that anyways? So your mind

It seems to be the thing that you keep mentioning when someone needs to control their dogs or their household or animals. You're talking about being calm and confident. Walk us through the mindset of what does that even mean? Because most people think they just say, sit, stay, and they yell at their dog, and that's going to work. And that's what we've heard. Sit, stay, that's all we really know, right? Walk us through what the concept of calm and confident means.

Well, the calmness is really how an animal, regardless of species, will trust you. Because if you're not a calm person, it's really hard to become curious about you. And the confidence is you just have the knowledge how to be around. Even the waiting, or if you offer food, or if you move certain things. They pay attention to everything. But you have to be very precise when you move things.

And so the confidence comes from knowledge. That's why you need to understand how things function. Like that's what people go to school, right? And then they do the hands-on.

But one thing that the school doesn't teach you is how important calmness is. Because you can be tense, confident, angry, confident, right? But in the animal world, if you're not calm, confident, they're not going to see you as a source of leadership or guidance, right? So they're just not going to buy it. You can have all the money in the world. They can care less about it. So you have to come from a place of confidence.

Even the way you breathe you have to be you have to be aware that you're not thinking anything at that time and that you you can actually feel your body and Really is that simple? It's just that simple you can close your eyes and say how do I feel and then you close your eyes and you know shit I'm anxious So if you don't know that you're an inches and then and they will know right so it's a calmness

You can just switch it just by learning how to breathe properly. That's it. And the confidence, just you understand how they function and what you got to do. And that's all it is. It's not magic. It's nothing more than that. And you have to be that way because in order for you to be seen as the pack leader, you have to provide calm confidence.

Right? You celebrate with love joy. That's why you're not supposed to give love joy first. How does that look like? Oh my God, I love dog. That was love joy. Right? And that's how my clients go. And then they hire me because they don't have the calm confidence. But by the time a dog bite, then it's really hard for them to get to the calm confidence because they're afraid because now there's a liability in between.

You see what I mean? Now people say, well, you have to isolate the dog. You have to euthanize the dog or you have to medicate the dog. And then the person is heartbroken. So once you are in that state, it's very hard to recover your calm confidence. That's why I'm saying learn calm confidence before you do anything with a dog.

MARK BLYTH: Why would you say that most dogs make the decision to bite? Why do they bite? FRANCESC CAMPOY: Well, it's just two things. I mean, it's very simple. Fight or flight, right? So if a dog is afraid, which is also the one that bites the most, actually a back of the pack dog will bite more often, Americans, than a front of the pack dog. A front of the pack dog will give you so many different warnings. So many words. Yeah, so many different warnings. So many different-- they would look at you.

there's so many they give you warnings because they don't want to bite you just back up the the back of the pack they give you very little warnings and because they look shy yeah they look shy and those are the ones they flight to fight you see what i mean so so the point is there is no knowledge behind these things that's all reaction your job is to know what reaction you want so the reactions you want is come surrender or happy go lucky but you're not trained to think that way

He said, you're trained to be a dog lover. Knowledge before love. You see that? Knowledge before love. Yeah, knowledge before love. You can love money, but if you don't have the knowledge, you're going to lose it. Yes, that's the whole point of the show. That's the whole point of the show. Literally the point of the show. People are very clear with money. But why they're not saying clear with animals? Why they think that an animal wants your love, joy, without knowing you?

Without you earning their respect. Without trust, respect. Don't give love. Period. That's what I tell my kids. I have two boys. Guys, trust, respect, then love. Know your value. Know self-love.

So Tarzan, in that moment when the snake bites you, and it might bite you again, how do you stay calm and confident? You have to expect the bite before it happens. You have to be one with the bite. You have to understand why it's biting. You have to understand it's not the snake's fault. It's your fault. I showed you earlier the snake wants to bite the glass.

I took him out and he's crawling next to my face and my arm. It's just the knowledge and understanding. I understand snakes bite out of defense, out of being scared. So when they bite me once or twice or three times, there's no reaction for it. Unless it bites my eyeballs or my other balls. Otherwise, it's just...

Don't even don't even feel it. You know, I don't mentally feel it because I'm already Expecting it to happen, you know and after again you repeat so many times of getting bit you figure out how to not get bit you know when I was I think in my from like 14 all the way to like like 23 I'm getting bit all the time and I went on a three-year hiatus of not getting bit and

See, you know what? I like not getting bit more than You know, so I just I always try to avoid it at all costs, you know, I don't flinch I don't shake away. You have to accept the bite coming. Yeah, you know and I snake bites aren't really that bad It's more psychological than anything, you know, it happened so fast, you know, they're done before you even know it there's two types of snake bites you have a defensive bite and

And you have your food bite and then they wrap you up. I've barely had maybe less than five wrapped up food responsive bites, you know, because I'm always putting myself in a situation to let an animal know I'm not feeding you, you know. And once you get one or two really bad food bites, you never want to repeat that again, you know. So you avoid it at all costs. I don't care about defensive bites. It's just...

part of the game you know it's like jamming your thumb or twisting your ankle in basketball or it's like a boxer getting punched and after a while they just don't blink when they get punched it's just it's normal you know you're getting punched yeah all right the thing is like you want to be confident fearless and and then you'll develop this this uh physical ability to not feel pain like navy seal like a masochist you know like you enjoy it you know it's weird

Yeah, because you're fearless and literally you don't feel the pain. I don't feel the pain. And many dogs, I don't feel the pain. I actually push my hand into it. When you got cut today, you didn't even know. We had to tell you. That's right. You see what I mean? And that makes you walk as you own your space. Sorry about that. That's okay. That makes you walk as you own the space. You know what I mean? And that's very soothing to an animal because you mean no harm.

I'm not afraid of you. If you touch me, it doesn't mean I'm going to do anything about it. You know, I'd rather take the physical contact from you

we see it as a physical contact we don't see it as they want to hurt you even though in his case he can be seen as food in my case i'm not seen as food my kid has been seen as threatened right you know that's it you know they just want that's it get out of here that's all the dog wants if he's trying to bite you it's just you broke the rules boundary limitations of the of the land or the family that's it i like that yeah last question on the charity side how do you decide

which charities to get involved with and why is it important for people that are listening out there to donate to charities of animals that they care about? Why is it important for them to support charities for the animals? I think that's what makes you a human. Paying forward is something that needs to be done more often, right? It's something that really feeds...

Spirit your contribution as a inhumanity obviously makes you feel good once you choose Yeah, the the fund the foundation of your choice and it's and it's a smart move because you know You can also get tax deductions from it. So everybody wins. Everybody wins. You know, it's in a spiritual act and it's an instinctual act because you have to be there for the pack and

It's really good for your heart. Somebody's going to be very happy due to your donation. Somebody's going to eat. Somebody's going to drink water. Somebody's going to have a shelter. Somebody's going to be able to go to the vet. And then intellectually speaking, which only humans will think about that, it's tax deduction. So everybody wins. Ladies and gentlemen, you have been watching Cesar Millan, the Dog Whisperer, on the Money Mondays. This is what's really important for us.

Every week we ask you guys to do one main thing. We want you to talk about money because we all grew up thinking it's rude to talk about money.

it's rude to not talk about it because we need to talk about salaries rent leases loans payroll taxes he didn't know about taxes when he got here because nobody talked about it and it was rude to talk about it we need you guys to have these discussions about money we need you to have to talk about your family your friends your followers have these open discussions so we can make our society better and more financially literate so go to themoneymondays.com we have a week

Zoom call. You can go there and do Q&A with us live every Monday at 4 o'clock on TheMoneyMondays.com. The podcast comes out at 8 a.m. every single Monday. We are number one in the world for 28 days in a row. Thanks to you guys. So keep sharing it. Keep commenting. Keep subscribing. Get your friends to share. Like it. Comment. Subscribe. We'll see you guys next Monday. Peace.

I have one of my favorite humans on the planet here. She's the one that helped make me famous-er last couple years. And then she sold her PR company. She's too cool for me now. She's got over 200 members of her own mastermind. She's speaking at events all over the planet. Big, huge stages. She throws her own conferences. She throws her own live events. I could just go on and on and on and on and on. The way that she built up her personal brand and what she's doing for people and teaching them how to be seen is fascinating. Please give a warm round of applause to Mr. Jen Gottlieb.

Thanks for having me, Dan. We are always co-hosted with the real Tarzan. The Tarzan has been seen by over 200 million people per month.

Wow. Not total, per month, focusing on animal content. Everything from anacondas, tigers, bears, snakes, tiny little lizards, and everything in between. He cares about the animals so much, and he's helping teach people how they can enjoy animals, take care of them, donate to them, etc. Please give a warm round of applause to Mr. Tarzan. Woo! All right, guys. So we're going to dive right into it. The way it works here is we keep these episodes to 40 minutes. That way, you guys can listen to everything while you're working out, driving to work, etc.,

We're going to get a quick two minute bio from Jen and we can get straight to the money. Let's do it.

Hi, I'm Jen Gottlieb, the co-founder of Super Connector Media, and I'm the author of the upcoming book, Be Seen. And I help entrepreneurs and business owners, thought leaders, anyone with a service, story, or a product be seen so they can help more people, make more money, and do great things. And that's what I do. I'm an international keynote speaker, too. Want to be, going to be one of the best motivational speakers in the world. Mark my word, Dan. I know you're watching. And yeah, that's my mission, to help people be seen. Why is it important for people to be seen?

well, we're talking about money here. So let's talk about building a brand and the importance of having a personal brand when you want to make money. I've seen so many people invest in their personal brand and then it, it,

it be the best investment that they've ever made when it comes to selling their company and then having that brand that you can actually use to be able to build another company after that, right? A lot of problems that entrepreneurs face is that they build this company. No one really knows who they are. They, they become successful. They exit that company. Yes. Amazing. But then they're like, wait, I want to do something else. And then they don't have the audience and they don't have all that street cred. But I've seen entrepreneurs that have

Invested in themselves build their brand built their audience like you've spent so much time building your audience and now anything that you want to create You have all that credibility you have all that influence. You've got all of that audience people are gonna be like, yes I want to invest in him. I know me has the built-in audience the built-in brand So once you have a brand you can go do whatever you want to do and you can make an even bigger impact So investing in your brand is probably the best financial investment that you can make sure so when?

When someone starts to get a little bit of notoriety and they could speak on stages, make a book, let's talk about how people can make money. How can you make money by having a personal brand? Well, there's a lot of ways you can make money having a personal brand. You know many of the ways. I mean, there's the traditional way of being an ambassador for, you know, once you have an audience. There's ways of your indirect ROI, which is my favorite. So you want to have a TV show. You want to get a big major book deal. They're all, all of the networks, all the big publishers, they're looking at your audience. For sure, yeah.

Yeah, that's all they're looking at. So to be honest, like, yeah, I wrote a book and I got a major, got a multi six figure book deal for my book. I would have never gotten that if I didn't have my brand and my audience. They said to me, they're like, listen, we actually chose you because you have a built in audience. So the more people that you have following you, the more.

Your worth essentially when it comes to all of this indirect ROI, but then of course there's gonna be brands that want to have you You know all about this. This is what you do at elevator, right? And you're spending what 60 million dollars a year on influencers that are promoting other people's brands and other people's companies It's definitely the way of the future and so I mean you're sitting here and I think that I just heard how many eyeballs you have on you like you that is money in your pocket and

For all different things. I just, I look at it as opportunity. It gives you credibility. It gives you influence and it gives you authority over your space so that when you're like one day, you know what? I want to create X, Y, Z, or I want investors for this company that I'm building. Everyone's going to see, holy crap, he's legit. He's done it. He's built an audience. People want him. People are following him. People are listening to him. I want to give him my money.

So for those of you guys listening, influencers are not just 200 million views a month. That's very rare. There's very few humans in the world that can get zillions of views. There's micro influencers. These are influencers with 5,000 to 50,000 followers. There's medium-sized influencers. It's around 50,000 to 500,000 followers. Then there's, boom, the macro influencers, the celebrities, the people that are moving the needle with a million, 5 million, 10 million, 20 million, etc.,

What's fascinating is I actually pay influencers with like 10,000 to 100,000 followers that are in a niche more than I pay somebody with 1 to 2 million followers. Because let's say you have 100,000 followers and you teach about welding.

Okay. How much more equipment are you going to sell than someone with a million followers that they're sexy or cute or hot or buff, right? Yeah. They're not going to sell as much equipment as the person that teaches welding because everyone that follows the welder cares about welding. That's right. Same thing with a chef. You got 100,000 followers and you're a chef. You're going to move way more cereal or milk or supplements or whatever because people follow you for what you're cooking.

Next to the person that's just hot or sexy or cool with a million followers that they don't follow you for cooking They follow you for your looks. Yep So if you guys are listening out there the riches are in the niches 5,000 50,000 followers don't feel like you need millions of followers You just got to have a really good topic to teach people about your career passion or hobby Okay, why are people scared to be seen?

That's the biggest reason why people aren't putting themselves out there. Their fear of being judged, fear of people seeing them fail, fear of what other people will think if they're not perfect. And I talk to people every single day about this. And there's people out there that are doing amazing work helping people on a large scale in their own practice or in their own services of what they're doing and saving people's lives. And they don't even post on Instagram or talk about what they do ever. I'm like, why? And they're like, why?

I've been making video, but it's just not good enough. And I don't, and when I'm ready and honestly, if you're not being seen, you're actually being unbelievably selfish because every day that you're not making yourself visible to the people that you can help is another day. Those people are going to go by from someone else who isn't as good as you and doesn't care as much as you simply because you're too wrapped up in your own stuff and insecure about the way you look or the way you sound to put yourself out there.

And it doesn't have to be perfect. You have an audience in your pocket. Everybody does. In fact, the content that I make that's less produced always does better. Always. Always.

always. And people want to be able to connect and relate to the people that they follow. And if everything's perfectly curated, it's, it feels like there's a wall of it. There's a disconnect. And so I would actually say that better done than perfect, just start. And the more that you do it, and the more that you realize that people aren't going to judge you, they're actually going to connect with you. And it's actually going to work. The more you do it, the easier it'll get, the more confident you'll become. So let me give you guys the exact, here we go. Yeah. Here's the thing.

When someone sees a highly produced video with fireworks and flames and unicorns and butterflies, people feel like it's a commercial. So if you see like a Gary Vee video or a Tai Lopez video or even my videos, your videos, Tarzan's videos, if there's like fireworks and flames and butterflies and people are scrolling through, it looks like an ad. And what do we do when we see an ad? Right? Because we get bombarded by 3,500 logos per day.

We are overwhelmed with logos. You can't imagine how many logos are in this RV right this second. Sony, Panasonic, Apple, the Supreme sticker right there, lines not cheap. Like there are logos everywhere right now this second and we are bombarded by it. Now, same Gary Vee, Tai Lopez, Jen, Tarzan takes your phone out and just walks around. Those have 400 to 600% higher engagement rate.

You're not talking about a tiny little percentage. Four to six times more engagement because people feel comfortable they're not being sold to. So for you guys, you do not need a fancy videographer. You don't need flames coming out and butterflies and stages and unicorns. Your content that you make from your cell phone, which is really, really great camera from your iPhone or Android will be the best content you can make because people feel like it's real. All right.

Every single week, 4 p.m., we have what's called the MoneyMondays.com, which is this is the Money Mondays podcast, which is number one in the world for 26 days in a row. Let's go, Dan. Let's go. By the time this episode comes out, hopefully we're still number one, you know, 30, 40 days into it. We will be. Right now it's been 26 days. Number one, entrepreneur podcast. Number three, business podcast. Top 50 of any podcast on the planet, which is crazy because we just started this a few months ago. But...

At 4 p.m. PST every Monday, we do what's called the MoneyMondays.com live Q&A, where me, Jen, Tarzan, different types of characters come on there with me, and we live answer questions that you hear from either here on the podcast or just business questions you have in general.

Right now it's 3.58 p.m., so I'm going to leave Tarzan and Jen to it. You guys are going to get great advice from them. They're going to talk about personal branding, how the heck he got hundreds of millions of views, how the heck she built herself into this huge multi-international speaker. I'm going to run. Hopefully I'll see you guys on MondayMinds.com, and I'll talk to you soon. Bye, Dan. Later, Dan. All right.

Love that we're meeting for the first time right in front of everybody So I've been a student on this podcast for the last couple months and it's been awesome to see so many different guests But we haven't had anybody specialize in PR. So I have a lot of questions I'm ready to answer that also ask me questions anything you have, you know, oh, yeah answer PR okay, it's all good press and bad press good press. Hmm

Depends. No, I don't think all that's all the same. I don't. There is such thing as bad press, especially now. Like there's definitely such things as bad press and people are getting canceled left and right. And we do have to be intentional about the things that we say and the things that we put out there. It really all depends on what your goal is, right? If there's some people out there and they're not very good people and their goals are, you know, not in the most integrity and maybe them getting bad press about them doing something crazy is good for them, but

I think for people like you and I that want to create an impact, like a positive impact in the world, right? We want to consistently be really thoughtful about what we're putting out there. I like that. Yeah. I agree. Yeah. So as far as also investing, how important is it to invest in your personal brand with PR?

I think investing in your personal brand is the best investment that you can make. Investing in yourself. I just read an article that Warren Buffett was talking about. The best investment that he ever made out of all the investments he's made is the investment in becoming a good public speaker and being able to communicate with people and building up himself. Because at the end of the day, that's what you have. That's what you have. Companies come, companies go. You build a company, you sell the company. It's all here and there. But then what do you have to offer at the end? How are you going to remain successful?

Perfect.

Perfect. You're perfect. I love you. So everyone knows this. We're just meeting for the first time. This is our first date and it's going really well so far. I love it. So we also talked about with Dan just recently too. He had mentioned about like the one-on-one, like pulling your phone out, not all the butterflies and fireworks, you know, I feel with growing 200 million views a month, it sounds like a lot, but I have

bigger, better goals. You know, there's people like The Rock with 150 million followers, the Ronaldo and Kylie Jenner and so on and so forth. So to me, it's like, it's cool. It's like, you know, most people like have a couple thousand followers, a couple million followers, but I want to really reach the world. It's 8 billion people, 200 million views, $200 million, $8 billion. You know, I want more. And being on this podcast, I get to learn so many things from so many different people. So I want to pick your brain some more on like, uh,

Public speaking. Yeah, I was really nervous about public speaking or even talking on my phone on selfie mode Yeah about animals or cultures or talking different people don't speak the same language, you know So give me some tips on how to have better personal engagement or better public speaking. Yeah, okay So if who's someone that you're super super comfortable around like name someone in your life that you can talk to them and not feel nervous Great. Okay. So

What I want you to do the next time you're going live or you have a camera on and you're going to talk to somebody, I want you to just think about talking to your mom. Because when you're talking to your mom and she's asking you about a snake and the health of the snake or where the snake comes from or some information about the snake, would you forget what you're going to say? Would you be nervous? No.

Yeah. Not at all. You'd be like, oh, yeah, this thing. You would be so you. You would be the most you ever. Because when you're talking to someone that you love, you're just yourself. And that's what people want to see. That's what they want to connect with. And you're not nervous when you talk to your mom. So every time you pick up that phone, I want you to imagine that you're talking to your mom or someone you love for everybody that's listening. Think about someone you're super, super comfortable around and just have a conversation with them. Because nowadays it's so much different than it used to be.

Way back in the day when it was just like you go on television for PR, you know, and you go and you're on the talk show and you put on like an outfit you would never wear in your life and you pretend to be someone you're not. It is not that anymore. People can see right through that. They want to see you, your heart, who you are. That's what people are going to connect with. I go live on Instagram every day when I put my makeup on in the morning.

So I literally go live with no makeup on every day. And the reason that I do that is because I want people to see me. I want to like connect with people deeply and I want them to see the process of putting the makeup on and be able to get to know who I am really. And I do that for two reasons. Number one, obviously to connect with people on a deeper level. But number two, it's to get my reps in of being uncomfortable and practicing speaking in front of people. Reps. Repetition. You got to practice. And if you say, oh, Jen, how do I practice speaking if I don't have any stages?

Such an excuse. You have a stage in your pocket. You have a state, even if there's only five people that follow you, that's five people you could talk to and you could practice talking to every single day.

So if you want to get good at speaking, number one, pretend you're talking to somebody you're super comfortable around. And number two, practice, practice every single day. Practice makes perfect. Makes better. Makes better. We don't need perfect. It's all right. You know. So investing. How do you invest? What do you like investing? Do you invest in passion projects? Do you invest in something that you want to build up for a future goal?

better? What do you feel? Well, right now, I am investing in myself and my brand. I really am, in a big way, in our company, in my personal brand, like I said. I've invested in two other companies. I'm new in investing, and Dan helps me a lot in this. But the two companies that I've invested with are from female founders. And they're companies where all of the investors are people that other investors in the company are people that I want to connect with.

So I'm using my investment in the company because I believe in the founder and I believe in the product, but also to create connections with other entrepreneurs that are investing. And so it's all like community meets investment meets a really powerful product. So I'm always looking in to what's the experience I'm going to have when I invest in this company? Is there going to be an experience tied to it? Am I going to get to meet really cool people? Am I going to get to learn while I'm investing? Right. Cause I'm not, this isn't natural to me. Like I'm learning now how to be an investor. So I want to be surrounded by other like people

people that are going to be open with like teaching me the ropes and we can connect about it and we can learn and grow together. So the two companies that I've invested in are just that, and I'm really excited about it. I love that. Yeah. So it's like two, two birds. So charities, next question, do you have any charitable projects you want to work with? How do you like to give your money away? Everybody's asking everybody how you make money, how you invest your money.

How do you give it away? Do you have like an emotional string to certain things you want to give? You have like, uh, like for instance, one of my aunts passed away from breast cancer. So like every October breast cancer, where it's money, you know, I like to throw the pink on and help where I can go to like soccer games or donate here, do this or do that or highlight a pink animal, like a pink dolphin, you know, or this and that. So what do you like? Well, I do have to say that a big way that we give back, we don't even really talk about publicly and it's, it's for just for the people that we give back to. And we have,

events and masterminds and a lot of ways that we help people that are not cheap, they're expensive. And we really pride ourselves on being able to scholarship people that need it into it all the time. And we don't tell anybody that we do it. And we just do it because we're like, you know, we know that you're going to, you're going to create something amazing. If we put you into this, you know, it's a $25,000 mastermind, you know, we're going to welcome you in and we're going to scholarship you in. And I love doing that because I think that that

that's giving to somebody that has a message or a service or a story that's gonna help so many people and they wouldn't be able to grow that or build that on their own. So I can give them my time, which is one of my most valuable assets and put them into my community. And then by doing that, they're helping more people. So that's one way that I love to give back and it doesn't have to be flashy. I don't have to tell everybody that I'm doing it just for that person and for the world, but no one really knows that that person's gonna be building their business and sharing their story and helping people because they were given a chance.

And I think it's really important for people that don't have that to be able to get that chance, get that shot. And it's just, it makes me so happy to be able to do that for people. I love that. And then my dad has multiple sclerosis. So I'm all about, just like you're all about breast cancer, like supporting all of the research around multiple sclerosis and the MS society, you know, we give back to a lot. And then my time, I'm always, you know, I love time.

giving my time speaking for free, helping young entrepreneurs, helping mentor people and like doing my best to even, you know,

Giving back isn't always giving back to specific charities, which we do, but I think that giving back also is very much giving back your time personally, like going into your DMs. And when you have people that are DMing you saying, thank you so much for this, I have a question for you, and you take time to send them a voice message back, and you take like 10 minutes out of your day to respond to them and answer their question and coach them or just help them in whatever way you can, that's a way of giving back.

So for people that are listening right now and you feel like you don't have money to give back or you can't invest, you know, give to charity yet, you have your time. I think it's unbelievably important that we can remember that we can take our time and we can give, we can help people feel seen. And a lot of people just want to feel seen. You talked about The Rock. I'm going to tell a really fun story because you're going to like this story.

And this really solidified this for me. So a couple months ago, I opened my phone and I'm like, Dwayne The Rock Johnson is following me. What? He started following me. He only follows like, I don't know, 600 people or something. I'm like, this must be an accident. You know, like, is this real? Okay, wow.

So I let it sit there for a minute. Cause I'm like, do I fan girl? Do I message him? And maybe it was his team. I don't know. It's like a week later I DM him and I'm like, Hey Dwayne, thanks so much for following me. Heart not thinking he would ever respond in a million years. Right? The rock sends me a voice note. What? What'd he say? Do you want to hear it? Yes.

Um, and I had never posted this publicly, but on, on the money Monday podcast, I will, um, I don't know if you'd want me to share it. Yeah, he probably would. It's okay. You don't have to share if you don't want to. All right. Yeah. No. Um, anyways, you know what? I'm not going to just because I'm going to keep that private for us, but he did say, Hey Jen, you know, thanks for your message. Keep up the great work. I loved your content about X, Y, Z, like really watched it. And really that one message, um,

made me feel so unbelievable and so seen and so like wow my stuff is actually being viewed by people and reminded me of that and gave me motivation to go make more content which then in hopefully helped more people so I can do that for people and send voice notes you know and just like respond to them and make them feel seen and encourage them on their journey I'm going to be doing

So I believe even more than I could do if I gave, you know, monthly to a certain charity, if I'm helping certain individuals spread their message, it's really, really important to me. I love that. It's like you're helping someone else and someone else is helping you. It's the snowball effect. Yes. I love it. Yeah. That's all my questions. You have any questions for me? Oh my God. I have so many questions for you. Wait, no. So hold on. I want to know what, what was the first piece of content that you ever created?

So the first piece of content I ever created, I had a chameleon. You know, the ones that change colors? Yeah. So I had one on my hand and I do it like so many things subconsciously all the time with animals.

like without a camera and then when i started really getting social media and like looking at different influencers and different people not even in animal space like man how can i stick out what like what can i do to make make it better you know i've also researched almost every single thing you can possibly on animals on the internet so my brain's always going how i can do new and different things so i look my phone out gave it to my friends hey record this i put a cricket in my mouth

And I had a chameleon and I looked at him and he stretched his long tongue and he grabbed the cricket. And I posted it. It got like 70 views. And I was like, oh, that's dope. And then like I tagged chameleon, hashtag panther chameleon, hashtag Madagascar, hashtag cricket, hashtag reptile. And before you know it, like I think the next day someone reposted it, another account. And I got like 700,000 views in a day. And I was like, you guys like this stuff?

So I started going through my phone and my camera roll and I'm like posting different things. I'm just posting and posting and posting and posting. And then consistency. And then it took off 5 million followers in one year. Dude. Amazing. All right. So now my, my question is what's holding you back from that next step?

Let's get real real here. Like what's holding you back from the next step? Cause I know you just told me there's more for you. Yeah. Really pushing the bar and, uh, you know, overseas. I feel like I've done a lot of stuff here in the States, but, uh, I'm not really great with collaborating with people that are, I don't know. Maybe it's, I'm spending so much time with animals for so long. Like I'm shy, I guess. Um,

But when I meet certain people that are way older than me, I have so much respect for them and they're teaching me so much. But I'm also learning so much from other people that I'm now also learning from younger people and people my age. I'm like, now I'm getting hungry for it and I want to learn from everybody. So I'm

Like I'll read books at home, I'll search the web or order books on Amazon. And then I also work with animals in captivity and then I go work with them in a while. Then I'll pick someone else's brain that's just specializes in one species. You know, so I want to be able to

to hone in on a species or a category and just really dive deep into it. My brain's always going somewhere else. So I really want to just hone in on that focus. And I feel like that's holding me back as far as like getting to the next point of education. I feel like I do a pretty decent job educating as like top five animal platform on the planet. But I want to be number one. And the only way to be number one is either I'd be like go to school and get a degree or become like a legit biologist or a herpetologist or

When you say number one, what does number one mean to you? Number one, most viewed, not most viewed, but like Nat Geo has the most impact for education, but it's not as you, they've been around for almost a hundred years. You know, I've been doing this for five years, so I got, I'm 95 years behind, you know? So, uh, I think I can, uh, really scratch that surface of getting in the top three one day. And, uh,

I just won't stop until I get there. You won't stop until you get there. And that's all that, that it takes, you know, but it really takes like putting yourself out there and being uncomfortable. And I would take it that you are very comfortable being uncomfortable. Where does that come from? Uh, just the fear of just being average. I know people say it all the time. It's like cliche, but like,

I had a vision when I was a kid to be quote unquote Tarzan because I watched a movie and I seen like Steve Irwin and Jacques Cousteau and Jane Goodall, you know, and I'm like, man, what would it take for me to actually be something in the animal space? But just like whether the cameras are rolling or not, whether I was famous or not, I made money or not, you know, I was like, just do it. You know, so ever since I was a kid, I just kept going.

that same mentality of bonding with the animals and learning about anything revolving around animals. I'm going to do it. I learned a trade some years ago to like build enclosures for, you know, animals or learn medication to learn different scientific names, different creatures, just everything, you know? So, so, but my question is,

How are you able to be like, there had to have been something that happened to you in your life that you're able to go be in front of all of these animals that could kill you. And you can just be there and play with them and deal with them and be in that discomfort. Most people are too scared to do that. I'm curious. It comes from curiosity. Exactly. And doing all the studying and looking at the other people and seeing what they're doing, seeing people's success and their mistakes. It's like, where can I find that? Yeah.

I love that. I love that topic of curiosity. I want to talk to the listener right now because when they're building a personal brand, like this is like a lot of people are really uncomfortable doing it. But you just said like the thing that helps you with your fear is curiosity. And I think that's so important because one of the main reasons that people are scared to be seen is because they're just so worried about themselves, right? They're thinking about what are people going to think of me? Am I saying the right thing? Am I telling an interesting story? They're not curious.

And your curiosity, you being so focused on being curious, why does that animal do that? Like, why does the fear goes away? So it's the same thing when you're creating content for other people, when you're speaking on a stage, if you're too scared to do it, think about not yourself and what's going on with you. Cause that's scary. That's like, Oh wow. Yeah. Like people are listening to me. Do I sound weird? Do I look okay? Think about the other person and how you can help the other person with the content that you're creating. So I always say like help one person every day, H O P E.

If you focus on that person, like you're talking to that person on the other side of the phone, you're not talking to yourself. You're talking to a human that needs that message today. And if you focus on that person and being curious about what that person needs to hear that day to uplevel their life in whatever way you can help them do that, then the fear is going to go away. So you did that with your curiosity and animals. Yes. I love that. It's

When you're scared, which I am many times with animals, believe it or not, but the greatest things on the other side of fear are just greatness. That's right. That's right. Traveling out there and getting close to this or swimming with that, it's like, oh, I'm nervous. And then after...

It's done and you got the footage and you had the experience and you learn something like dude That's the best feeling ever I want more and the more you do it the more the easier it gets and the more you crave that feeling on the other side Right, so you're like yeah, this isn't even that big of a deal The same thing works with putting yourself out there and being seen it's exactly the same people are petrified to go live on social media like Most of the people that I talk to they're like I haven't done it yet because I'm so scared. I

And I'm like, it's just like, like, let's use the analogy of like petting a damn snake. The first time you go to do it, like, oh my God, I don't think I could touch that thing. I'm so nervous. Like I'm so scared, but maybe you pet the snake and you realize that the snake's not going to kill you. And you actually like have a nice moment with the snake. Okay. Well, that's not that scary. It didn't kill me. I could do it again. Right. And then maybe you're holding the snake. Wow. Okay. I'm holding it now. I can, you know, now I can do it again the next time. And I feel more confident. That's how confidence is built.

That's how it's, that's, it's the rep. It's the rep. So yeah, I love it. It's such, there's so many analogies with like being seen and putting yourself out there and the fear of that with also animals. And I think that's so cool that Dan has all these animals here and all these entrepreneurs, because I bet you a lot of these entrepreneurs are scared as hell to be holding and touching these animals. You see it all the time, but there's probably breakthroughs that happen with fear. Exactly. Do you see that? All the time, every day.

people come here, they're scared to touch a snake, they're scared to touch this or that. But Dan always says, there's probably the top two fears are spiders or snakes and public speaking. So once these two things merge,

greatness happens. Wow. Well, you're definitely doing the greatness thing because you're merging the two every single day, which is awesome. And I'm learning public speaking from Dan. That's what I'm saying. You're out there petting snakes and you're doing public speaking like on your off time. You're on your way. I love it. I love it. Well, that's the Money Mondays. We can keep going. You guys, Jen, thank you so much for coming on. Thank you so much, Tarzan. Smash that like button, subscribe. Love you guys. See you guys next episode. Peace.