Beyond Meat vs Impossible Burger | Break from the Herd | 4
Business Wars
Deep Dive
Why did Beyond Meat collaborate with Kim Kardashian for a marketing campaign?
Beyond Meat hoped that Kim Kardashian's endorsement would help improve its brand image and boost sales, which had been declining due to rising debt and cash flow issues.
What controversy arose from Kim Kardashian's Beyond Meat ad?
Some of Kardashian's followers accused her of faking the act of eating the Beyond Burger, leading to negative publicity and skepticism about the authenticity of the endorsement.
How did Beyond Meat respond to the controversy surrounding Kim Kardashian's ad?
Beyond Meat released behind-the-scenes footage showing Kardashian eating their products, aiming to dispel doubts and regain public trust.
Why did McDonald's discontinue the McPlant burger test in the U.S.?
McDonald's found that U.S. consumers were not responding well to the McPlant burger, as they preferred traditional menu items like fries and hot burgers over plant-based options.
What significant event involving a Beyond Meat executive led to negative press for the company?
Beyond Meat's Chief Operating Officer, Doug Ramsey, was arrested for biting a man's nose during a road rage incident, causing a public relations crisis for the company.
What changes did Beyond Meat make to address health concerns about its products?
Beyond Meat developed the Beyond Burger 4, a healthier version of its burger with reduced saturated fat and sodium, aiming to appeal to health-conscious consumers.
How did Beyond Meat's new marketing campaign differ from its previous approach?
Beyond Meat shifted its messaging to emphasize the health benefits and environmental impact of plant-based meats, countering claims from the meat industry that plant-based products are unhealthy.
What major rebranding decision did Impossible Foods make in 2023?
Impossible Foods rebranded to appeal more to meat lovers by ditching its
What is Pat Brown's new mission after stepping down as CEO of Impossible Foods?
Pat Brown founded the Impossible Foundation and purchased a ranch in Arkansas to research carbon capture and the economic benefits of transitioning from cattle ranching to sustainable land use.
What challenges do both Beyond Meat and Impossible Foods face in 2024?
Both companies are struggling with declining sales, financial losses, and skepticism about the long-term viability of the plant-based meat industry, with Beyond Meat restructuring debt and Impossible Foods considering acquisition.
- Kim Kardashian's ad campaign for Beyond Meat sparks controversy.
- Fans point out that she doesn't actually bite into the burger.
- Beyond Meat releases outtakes to address the controversy.
Shownotes Transcript