cover of episode 96. Rock and Role: How Assigning Gender to Inanimate Objects Influences Us

96. Rock and Role: How Assigning Gender to Inanimate Objects Influences Us

2023/6/27
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Think Fast, Talk Smart: Communication Techniques
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Ashley Martin: 本研究探讨了将性别赋予非生命物体（例如石头、技术）的影响。研究发现，人们在将非生命物体拟人化的过程中，性别是最重要的社会属性，它决定了该事物被感知的拟人化程度。将性别赋予技术（例如Siri和Alexa）会强化有害的性别刻板印象，但同时也让人们更容易与之产生情感联系，这其中存在着矛盾。在处理种族和性别多样性时，关注差异（identity-aware）和忽略差异（identity-blind）两种方法的效果因群体而异，对女性而言，强调性别差异反而会加剧刻板印象。因此，针对性别多样性的策略不能一刀切，应该关注歧视和不平等等问题，而不是强化性别刻板印象。提升女性在高层领导职位中的代表性能够改变组织内部的性别刻板印象，这与改变人们的刻板印象和行为的传统方法形成互补。 Matt Abrahams: 作为访谈者，Matt Abrahams 主要通过提问引导 Ashley Martin 展开论述，并就研究结果提出疑问和见解，例如将会议室命名为女性的名字，以及在采访ChatGPT时选择女性声音的决策。他认同 Ashley Martin 的观点，即在多样性、公平与包容（DE&I）工作中需要更细致入微的方法，不能简单地采用“一刀切”的策略。

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The episode explores the phenomenon of assigning gender to non-human objects and its implications, based on Ashley Martin's research on anthropomorphism and gender roles.

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Why is a boat a “she?” Why give names like Alexa or Siri to inanimate pieces of software? According to assistant professor of organizational behavior Ashley Martin, ascribing gender to everyday objects helps us to connect with them more deeply.

“Gender is this humanizing force that allows people to interact with non-human things as if they’re human,” says Martin), whose research focuses on gender equality, gender inclusion, and gender’s role within team and organizational dynamics. And while Martin is interested in how anthropomorphizing technology can benefit the humans who use it, she also notes how “problematic stereotypes” could be perpetuated as a result.

In this episode of Think Fast, Talk Smart, Martin joins host Matt Abrahams to discuss how our ideas about gender inform the way we relate to the world and how we can leverage the latest research to promote greater diversity, equity, and inclusion. 

For a full transcript of this episode, visit the podcast episode's webpage).

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