cover of episode 71. Strategy Success: How to Communicate Your Gameplan

71. Strategy Success: How to Communicate Your Gameplan

2022/11/8
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques
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Jesper Sørensen
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Jesper Sørensen：战略的本质在于确保组织的经济繁荣，这与单纯的规划（侧重行动顺序）不同。战略需要与客户、供应商等外部行为者互动，而规划则关注内部可控因素。有效的战略并非自上而下地强制执行，而是需要组织内所有成员共同参与，并根据实际情况不断调整。 Jesper Sørensen进一步阐述了战略论证的重要性。他认为，战略不应仅仅停留在分析框架层面，而应以论证的形式呈现，清晰地解释如何通过投资和行动创造和获取经济价值。战略论证促进了建设性对话，允许对假设进行检验和修正，并适应不断变化的环境。 在沟通方面，Sørensen强调了建设性争论的重要性。他认为，有效的沟通需要倾听和理解他人的逻辑，而非简单的对抗。清晰的沟通对于授权和委托至关重要，领导者需要向团队成员解释战略背后的逻辑，以确保大家朝着共同目标努力。 此外，Sørensen还强调了故事在战略传播中的作用。优秀的战略故事逻辑清晰，假设可验证，能够激励团队成员并促进战略的有效执行。他建议领导者持续沟通战略，并根据实际情况不断调整战略。 Matt Abrahams: 作为访谈者，Matt Abrahams 主要通过提问引导 Jesper Sørensen 阐述其观点，并就战略制定、沟通技巧以及两者之间的关系进行深入探讨。他提出的问题涵盖了战略的定义、误区、战略论证的构建、沟通在战略中的作用、故事在战略传播中的应用等多个方面，有效地促进了访谈的深入和展开。他的提问也体现了他对战略和沟通的深刻理解，以及对如何将两者有效结合的思考。

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Jesper Sørensen explains the difference between strategy and planning, emphasizing that strategy involves securing an organization's economic prosperity by engaging with various stakeholders, while planning is about the sequence of operations within your control.

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As Professor Jesper Sørensen) sees it, a winning strategy is the result of conversations, not commands.

Sørensen says strategy can be directed from the C-suite, but it doesn’t have to be. “Lots of great strategies are discovered,” he says, “they're discovered because the leaders were able to listen to their frontline workers or their frontline managers.” A more iterative approach, says Sørensen, helps companies adapt their strategy to an ever-changing landscape.

In the latest episode of Think Fast, Talk Smart, Sørensen joins host and lecturer Matt Abrahams to discuss how organizations can use better communication to craft better strategies.

Additional resources:

Making Great Strategy: Arguing for Organizational Advantage), by Jesper B. Sørensen Glenn R. Carroll)

Class Takeaways: Crafting and Leading Strategy): Five lessons in five minutes — Professor Jesper Sørenson teaches how to create and implement a successful business strategy.

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