cover of episode 3. When Knowing Too Much Can Hurt Your Communication: How to Make Complex Ideas Accessible

3. When Knowing Too Much Can Hurt Your Communication: How to Make Complex Ideas Accessible

2020/2/11
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques
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Lauren Weinstein
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Matt Abrahams
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Lauren Weinstein：在与客户合作时，首先要明确目标受众及其关注点。她举例说明了苹果公司iPod的成功案例，强调了将复杂信息与受众的知识水平和关注点对齐的重要性。她还指出，沟通者经常会提供比受众理解所需更多的信息，简洁明了地传达信息至关重要。她分享了与一位TED演讲者的合作经验，该演讲者最初的演讲稿过于技术性，难以被普通观众理解。通过讲故事、提问和类比等方式，演讲稿变得更易于理解和更具吸引力。她还介绍了信息分解法（Chunking），将复杂信息分解成更小的、易于理解的块，并举例说明了如何将十个不同的观点归纳成三个主要方面：团队协作、流程和韧性。最后，她强调了将数据与受众的日常生活经验联系起来的重要性，并用电影爆米花含饱和脂肪的例子说明了如何使数据更易于理解。 Matt Abrahams：他强调了以受众为中心的沟通方法的重要性，并指出沟通者需要关注受众的需求，而不是仅仅关注内容本身。他同意简洁明了的沟通方式在处理复杂信息时至关重要，并用他母亲的谚语“告诉我时间，别给我造个钟”来阐述这个观点。他还赞同使用故事、类比和信息分解法等技巧来使复杂信息更易于理解。他与Lauren Weinstein一起总结了有效的沟通技巧，包括理解受众、选择合适的沟通方式、建立情感联系以及使用故事和类比等方法。

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Experts often struggle to communicate complex information effectively due to the curse of knowledge. This chapter discusses the challenges and introduces techniques to overcome them.

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As communicators, we often need to take complex information (e.g., financial, technical, or scientific) and make it more understandable for our audience – we’re experts and they likely aren’t. But having so much knowledge on the topics we discuss can often make the job more difficult: we dive in too quickly, forget about our audience's needs, or use jargon that goes over their heads. 

In this episode of Think Fast, Talk Smart, strategic communications lecturers Matt Abrahams and Lauren Weinstein explore the “curse of knowledge” and offer specific techniques you can use to be more successful in getting your point across.

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