Home
cover of episode 115. Best of: How We Set and Achieve Goals

115. Best of: How We Set and Achieve Goals

2023/11/14
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques

Chapters

Szu-chi Huang's research motivation stems from her experience in advertising, where she realized the lack of understanding about customer motivation, leading her to academia to study various aspects of motivation and goal pursuit.

Shownotes Transcript

Why do we do what we do? What factors drive us? And how do things like competition with others help us achieve our goals?

These are the questions most interesting to Szu-chi Huang), an associate professor of marketing with a specific interest in motivation. “Competition definitely increases motivation,” says Huang. “It makes attaining the goal more valuable.”

In this episode of Think Fast, Talk Smart, Huang and host Matt Abrahams explore the intersection of human psychology, behavior, and goal attainment — and how communication connects them all.

For a full transcript, visit this episode's webpage).

See Privacy Policy at https://art19.com/privacy) and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info).