cover of episode Shaky Housing Market Hurting Lowe’s & Gold Has Never Been More Valuable

Shaky Housing Market Hurting Lowe’s & Gold Has Never Been More Valuable

2024/8/21
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Toby Howell
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Neil Freiman和Toby Howell分析了低迷的房地产市场对Home Depot和Lowe's等家居装修公司销售额的影响。他们指出,高利率和疫情期间的提前消费导致市场需求疲软,Home Depot和Lowe's的销售额持续下降,且对未来预期不乐观。他们还讨论了Wayfair等其他家居相关公司的困境,以及美国消费者行为的复杂性。 Toby Howell补充说明了高利率下,人们倾向于维修旧房而非购买新房的现象,但这只是暂时的。他认为,疫情期间的提前消费是导致目前市场低迷的主要原因。他还比较了家居装修行业与其他消费领域的差异,指出尽管家居装修市场低迷,但其他消费领域,例如沃尔玛,却表现强劲。

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Lowe's and Home Depot are experiencing falling sales due to a struggling housing market. Homeowners are delaying renovation projects due to high interest rates, impacting related industries like furniture and power tools. This situation reflects a broader trend in consumer spending, with some sectors thriving while home improvement lags.
  • Lowe's and Home Depot report consecutive quarters of sales declines.
  • High interest rates and completed pandemic-era renovations contribute to the downturn.
  • The home improvement slump extends to related industries like furniture and power tools.
  • Consumer spending patterns show mixed results, with some sectors performing well despite the housing market woes.

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$45 upfront payment equivalent to $15 per month. New customers on first three-month plan only. Taxes and fees extra. Speeds lower above 40 gigabytes. See details. Good morning, Brew Daily Show. I'm Neil Freiman. And I'm Toby Howell. Today, putting off your addition is leading to major subtraction at Home Depot and Lowe's. Then, more teenagers than ever are putting off getting their licenses, so moms and dads, get ready to carpool. It's Wednesday, August 21st. Let's ride. ♪

If you live in the Northeast, you might be rocking a hoodie and jeans this morning because it sure feels like fall. Highs in the 70s, no humidity, a cool breeze. But don't get used to it. New York Metro Weather calls this fake fall, the season that comes after sweaty, moist hellscape. And the one before, it should be fall, but it's too hot, which is what's coming down the pike. Still, I'm going to enjoy this while it lasts. I even had hot coffee this morning.

You are a sweater guy at heart. See, growing up in Florida, I want to take you through our seasons. So you have winter, which is sunny in 75. Spring, which is sunny in 85. Then you have summer, which is sunny in 1,000 degrees, 10,000% humidity. And then there's fall, which is sunny in 77. But yes, you know, everyone moves to New York for the weather, right? Yeah, well, that summer in Florida is why I am never moving there, even if that spring does sound pretty.

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Kids, it is safe to book your flight home for Thanksgiving. Your parents aren't doing any home renovation projects they need your help with. So says Lowe's and Home Depot, the two home improvement giants who both, one week after another, reported falling sales and a gloomy outlook.

The problem? Everyone spiffed up their houses during COVID, and with interest rates at 23-year highs, no one is rushing to start a new project. Take a look at these ugly numbers. Lowe's Q2 sales fell 5.1% more than expected for its seventh straight quarter of sales declines. Home Depot didn't have a much better time of it, recording a 3.3%

3.3% drop in sales for also its seventh straight quarter of negative sales growth. Neither retailer had an optimistic forecast for the rest of the year, admitting that homeowners are content with not putting in that addition until things get cheaper. For as much as they were in the right place, right time when people were stuck in their homes during the pandemic, Home Depot and Lowe's are on the wrong place, wrong time now when belts are getting out.

Titan. Both companies' stocks have lagged the S&P 500 by 18 percentage points over the last year. Toby, it seems more people are doing what I do when going to Home Depot. You walk in, look at all the cool power tools, and then walk out without buying anything. That's exactly true. It does have a nice vibe in there. And it's all tied to the clogged up housing market as well. I mean, people are waiting for

interest rates to fall to buy houses. And if no one's buying houses, then there's no houses that need fixing up, that need renovating. Oddly enough, though, for a minute there, high interest rates were actually driving home improvement sales because if you lived in an old house and

and you were confronted with the decision with fixing it up or buying a new one, a lot of people started fixing them up instead, but it kind of comes in waves though, because there's only so many home improvement. There's only so many kitchen renovations you can do before it's one too many. So we're just seeing a little bit of a low right now. And it makes sense given, uh,

all the improvement that happened during COVID in the years after. I would consider it way more than a lull because if you go across the board, it's not just Home Depot and Lowe's. You just go to any company that has a direct hand in renovation or buying stuff for your home. And they're all saying like, we are...

in a very bad place right now. Earlier this summer, Wayfair said people aren't buying furniture to a degree that hasn't been felt since the Great Recession of 2008. So the trough that they're feeling right now is literally at great financial crisis levels. Go down the board. Stanley Black & Decker, Floor & Decor, Tractor Supply, they are...

all had very soft sales. So this is across the board. You do not want to be a company that has a hand in this industry right now because you're at home sales are frozen over. So nobody's buying a new house that they need to upgrade everyone. There was this great pull forward, what they call in an economist speak of demand during the pandemic, where anybody who was going to do a project just did it in 2020 and 2021. I think the only person who's doing a renovation project right now is my mom with her kitchen for absolutely no reason. But I think

Just so you know, you are literally the only person doing a home upgrade right now. It's going to look great. It's also just another window into the confusing world that is the U.S. consumer right now. Because if you look at some of the other companies, like let's just look at Walmart, they had an absolute blowout quarter, which means a lot of people are bargain hunting. People are still spending on stuff like electronics, stuff outside.

outside the home. So there is still consumer spending happening. It's just not happening as much within the home, unless you are Neil's mom. Now let's hit a rundown of some of the headlines you will probably see circling around today. To start off, an update on the super yacht that sank off the coast of Sicily on Monday. The Italian Coast Guard said that the bodies of six missing people, including Mike Lynch,

the British tech billionaire who sold his company to HP in 2011 for $11 billion. His daughter Hannah and Jonathan Blumer, the chairman of Morgan Stanley International, are among those likely trapped in the hole. According to sources the Wall Street Journal spoke to, they are presumed dead.

Meteorologists and eyewitnesses believe a water spout, which is a tornado at sea, dismasted the vessel and likely caused it to sink. Rescuers are still searching the boat, trying to get through the wreckage, blocking them from exploring the hole to find the missing members, but...

It's been over 36 hours at this point, so it's not looking good. Neil, until they can raise the yacht, it'll be hard to find the precise reason it sank. Right now, all we know is a violent storm hit it Monday morning, and it's laying in water around 170 feet deep. Yeah, that seems like a very, very complicated rescue operation, retrieval operation down 170 feet at the moment.

the bottom of the ocean. They interviewed a lot of meteorologists and sailors who have been going around the Mediterranean, and they said this freak storm, it may have been a freak, but it really was no accident this year because the temperature of the

hotter than normal around Sicily. And so sailors are like, yeah, I mean, we've been seeing massive storms because hot temperatures fuel storms. And we've been seeing hot storms all across this ocean. So that has certainly contributed to the spike in like weird freak storms. But yes, obviously a tragedy because these they were ostensibly on this boat celebrating Lynch's a

acquittal in one of the biggest fraud trials in decades earlier this year. And then they got caught up in this freak storm. Right. People nearby said that they'd never seen a yacht of that size go down as quickly that it did. It was 184 feet long. Another detail that could have contributed is that this yacht had one of the tallest

aluminum mass in the world. And if there was this freak storm with lightning involved, that could have contributed as well. So definitely one of those things they're working to raise it right now. So they'll have more details about it. But you're right. It's definitely a tragedy. Disney is not immune to peer pressure. The company is backing off its attempt to dismiss a wrongful death lawsuit because the victim's family had signed up for its streaming service, Disney Plus.

Remember this uproar from last week? A man sued Disney after his wife suffered a fatal allergic reaction following a meal at one of its properties. But Disney said he couldn't sue in part because when he signed up for Disney Plus five years ago, he accepted terms that requires users to settle any lawsuits against the company out of court. The man's lawyers called this argument absurd, unlawful,

All 150 million Disney Plus subscribers waive the rights to sue the company and its subsidiaries in perpetuity because they wanted to watch Coco. Are you seriously going to play that game? And when the public heard about Disney's legal conniving, they agreed with the victim's lawyers that this was indeed absurd. And Disney is now allowing the suit to proceed. Yeah.

The craziest part of this saga is that he thought he only signed up for a month subscription. He was just going to dabble in Disney Plus and then suddenly that covers it in perpetuity. It is just a truly insane thing to do if you are Disney. I will say, though, that you are probably entered into more of these court arbitration clauses than you think. They're kind of all...

all around us, cell phone contracts, brokerage agreements. A lot of these companies are in the fine print saying that we reserve the right to settle outside of court. So maybe read the fine print next time you're signing up for anything because they are more common than you would think. I do think a lot of people who read this story or heard this story were thinking, well, I have no idea what I'm consenting to when I just click yes, agree and continue because I just want to

Watch something on this streaming service. This is one of the biggest examples of the Streisand effect I can remember where Disney just wanted to settle this in third party arbitration out of court. And instead it blew up in their face, became this massive global story. And now it's backing off and saying, yeah, we'll let this proceed in court. We like completely understand what the victim's family wants. And we just want this you to all stop talking about it.

Our final headline of the day is that Alex Cooper, the host of Call Her Daddy, just got an absolute bag from SiriusXM. Cooper was part of the initial podcast boom wave at Spotify, who reportedly paid $60 million to bring her pod exclusively into its ecosystem. And it worked, as she was the second biggest podcast on the platform in 2023, behind only Morning Brew Daily. Just kidding. The Joe Rogan experience. But SiriusXM just backed off

up the money trucks to the tune of $125 million for three years to lure the media star its way. Neil, maybe podcasting isn't dead. It's not dead. I mean, what is this $125 million? And this is just the sort of the end of a massive spending spree by Sirius XM. They brought SmartList, which is hosted by Will Arnett, Jason Bateman, and Sean Hayes over from Amazon in a three-year deal valued at $100 million. They

They bought Team Coco, which is Conan O'Brien's podcast company over for $150 million. They bought Stitcher, which is a podcast company. So whatever Spotify was doing a couple of years ago in trying to buy up the podcast space, it seems like

It seems like SiriusXM is doing something similar in order to gain more subscribers. And their stock shot up 7% yesterday. Investors really like this move. But we can talk about it. It's very different than the model Spotify tried a few years ago that didn't seem to work. Right. Spotify was...

bringing them exclusively onto their platform. They, they paid a ton of money for Joe Rogan. They paid a ton of money to Alex Cooper as well, but Sirius XM holds the advertising rights to call her daddy and her actually entire unwell network with, which includes some other podcasts. But,

The podcast will still be available on Spotify where the majority of listeners are, so they are taking a little bit of a different approach. It's an absolutely great deal for Alex Cooper. She loses none of the exclusivity. She can distribute wherever she wants, but she now has $125 million coming her way, so she came out on top. Investors did react positively to this, but to me, it seems like they are running back the Spotify playlist or

or not Spotify playlist, playbook in a way with a little bit of a different, with less exclusivity. So I don't know what they're seeing. They're saying that they're doubling down on its commitment to podcasting, even as Spotify is pulling back. So it's just interesting to see the different approaches from different players in this industry. Up next, gold is entering its golden era. Okay, Toby, trivia time. How many professionals are there on LinkedIn?

I'm going to guess 30 million. Multiply that by 30 and you'd be close. LinkedIn has a billion members. And among that group, there are 130 million decision makers and 10 million C-level executives. Jeez, LinkedIn must be an advertising goldmine for B2B marketers. It definitely is. With LinkedIn, you can target the professionals who matter most to your business to start generating results.

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It's 1849 all over again. A gold rush is heating up in a big way, and on Monday, the yellow metal hit a historic milestone. Gold bars are now worth more than $1 million apiece. The threshold was hit when Benchmark Oil

Gold prices in London top $2,500 a troy ounce for the first time. Since the standard weight of gold bars held by the Bank of England and the Fed are about 400 ounces, you don't need to be a Nobel Prize winner to work out that 2,500 times 400 is $1 million.

Gold is considered, well, the gold standard when it comes to safe haven investments, places you can park your money when the world outside gets hairy. Wars in the Middle East and Ukraine have driven investors to seek shelter in gold, and so has the anticipation for the Fed's rate cuts.

when the Fed cuts rates, yields on bonds go down, and gold looks more shiny than ever. Toby, seems like a great investment. I just don't know how I'm going to lug a 25-pound gold brick to my apartment. I don't think we have to worry about that quite yet, Neil, unless you also sign a bad deal with SiriusXM. But yeah, gold, multiple things are really driving this rally. Gold is also used in, it doesn't have a ton of use cases, but one of its big use cases is that it's used in semiconductors, which are

are obviously all the rage right now with the AI revolution. But then you also have these nations that are just looking at the geopolitical landscape right now and saying, we're going to increase our strategic gold holdings. China, India, other countries have been doing that because they just see the tension arising across the globe. Interestingly enough, gold is not attracting that much retail investor interest. Money in gold ETFs, which is

probably the easiest way to get exposure to it if you are a retail investor. It actually peaked in 2020 and has been declining ever since. So it is interesting that this gold mania hasn't captured the normal everyday trader as much as maybe institutional investors. So gold is not a meme stock?

It's not a meme stock yet. A million dollars a bar. That's an expensive meme stock. Oh, yeah. Speaking of meme stocks, though, Bitcoin is considered the digital gold, right? Or that's what its proponents think it is. When times get hairy, you go to Bitcoin because it'll be there and you think it'll just people. It's a hedge against what's going on in equities or bonds or other investments. But

In terms of when you look at performance between gold and Bitcoin, gold has kind of trounced it. So actual gold is working better than digital gold. Bitcoin prices are down about 10% in the past month, while gold prices are up 6% since mid-July, 20% since March, and up two-thirds since 2019. So as the world has taken a little bit of a turn here, gold has benefited. And you're right, in large part, it is due to central banks investing

buying up a lot of gold at the expense of the U.S. dollar. Now, we have this theory out there that when the Fed hikes interest rates, gold goes down and the opposite. So when the Fed is about to cut, gold is rising in price. But researchers have looked at this trend over the last decades and they're like,

Honestly, I don't think this is the case, or at least there are way more factors involved than just the Fed cutting interest rates. I mean, in the 1970s, the Fed jacked up interest rates because inflation was way higher than it is now. And at the same time, gold was on a major bull run. So the relationship is not so clear, even though when you read articles about gold,

rising in price. They're like, oh, it's because of the Fed cutting interest rates. There are a little other factors at play. And remember, if you do want to get your hands on physical gold, probably your best bet is Costco. They started selling those one ounce 24 karat gold bars. They sold $100 million worth in the first quarter that he offered them. So if you really want physical gold, Costco is your best bet.

Think back to when you were 15 turning 16. That might mean an extra stubborn pimple or two popping up. But for most Americans, it means the first year you can get your driver's license. But something odd is happening with the youth today. No one is really that excited to drive. Gen Z's share of new and used car sales dropped 0.1% between 2022 and so far in 2024, according to JD Power Data. Now, it might not seem like much, but

But a VP of data and analytics at J.D. Power told the Wall Street Journal that it's extraordinarily rare demographically for this to be going backwards. A lot of teenagers' reticence is tied to finances. Cars are expensive. Average new car prices are up 32% since 2019 to come in at $44,600 as of July, not

to mention auto insurance, but they need to get around somehow. So they are either rerouting that cash to pay for ride shares or just having their parents drive them instead. Neil, what do you make of the youth not driving anymore? This stat is truly crazy. 87% of 19-year-olds had a driver's license in 1983, 87%. In 2022, it was 69%. So almost a 20 percentage point decrease in 19-year-olds having their license in

It's very interesting. I mean, when I first saw this headline, I was like, OK, they're all just taking Ubers and Lyfts like that is, you know, that that is one of the big changes that we've experienced in the past decade or so. But researchers looking into the trend say, no, it's not really that it is tied to obviously cost. Prices are up over 30 percent, not just the price of a vehicle. I think people are learning that once you buy the car, that's just the beginning of the money pit that you are sinking all of your cash into. You have insurance, which

insurance is the highest and increases the fastest among this age group because they're more prone to get into accidents and there's maintenance and upkeep. And if you live in a city, there's parking. So there are all these costs associated with driving a vehicle. There's also a lot of safety danger. I think people are becoming, are,

becoming more aware of how, you know, dangerous driving a car is. And, you know, these researchers also say that parents are more willing to drive their kids around, which I, I've been thinking about that for a little bit and I don't quite know how to explain it, but, uh, that is certainly a thing. And, and the Uber Lyft part is just not a big deal. These parents are a little baffled though, because they remember like lining up outside the DMV to get their license as soon as they turned 16, because it was this really big, uh,

Marker of freedom. You finally can control the way you get around. But the teens these days, the Wall Street Journal talked to, are so unbothered by it all, it seems like. I mean, they talked to this one 19-year-old who said that one is happy that his family is happy he's not driving because of the auto insurance. And then he also said he once walked 10 miles to a Thanksgiving celebration. He also says that if he wants to hang out with his friends,

He just hops on Discord to talk to them. So there's definitely something to be said about the shrinking of social circles right now with technology. But just a little bit confusing because I remember being pretty excited for my driver's license. But we've just been seeing this decline steadily for years. I mean, the Wall Street Journal has been writing about this trend since –

So we've clearly seen this downward trend in kids wanting their license. And it could be a good thing because, you know, America is historically extremely car-centric. And some of them are saying, I'm moving to cities. They have public transportation. So maybe it is a larger cultural shift or maybe at some point kids will want to drive again. I'll tell you that...

Kids born now, I don't think they're going to even, I think this rate is going to go to like next to zero or not next to zero, but like maybe 20, 30% because self-driving cars are coming. Waymo reported this week that it's now providing more than 100,000 paid robo-taxi rides per week in the U.S. in four cities, San Francisco, Phoenix, Austin, Los Angeles.

And that is double what it was in May. So the robo taxis are coming. And so I think that'll be another factor in saying people saying, I don't really need a car of my own. Hold on to your driver's license. It might be a relic that you show your kids. Like we used to have to show these in order to drive around. This is going to be the worst take of all time. And we listen to this for 10 years. And like, you know, everyone has a car again when prices come down a little bit.

Finally, Pablo Sanchez and his hilariously small strike zone are coming back. Family entertainment company Playground Productions confirmed that Backyard Sports video games will be relaunched in the coming months, featuring your favorite cartoon little leaguers like Pablo, Stephanie Morgan, Pete Wheeler, and the rest of the squad.

If you're a millennial like me, you might have just gotten full-body goosebumps. First released in 1997, backyard baseball and offshoots like backyard football were staples of the millennial childhood, and even now I can remember leaving dinner early to play those games on a really old desktop in the basement. Playground Productions said it took great care to preserve the look and feel of the original games while updating them with features and gameplay that modern kids expect. The goal here, of course, is to hook a new generation up

on the games, just like we old folks were. Toby, is this a home run? It's a relatively a home run. I feel bad speaking on this though, because I never played backyard baseball. I feel like I missed a big part of my childhood, but it is an incredibly smart thing to do. We know that nostalgia sells. I mean, it's a bedrock of our entire entertainment industry right now. You look at Hollywood, you look at TV shows, they're rebooting like the 90s show, Fuller House have come back in

in certain regards. So one person I do feel badly, though, for this is Jason Kelsey on his podcast, New Heights. He has been very vocal about trying to do exactly this, which is bring backyard baseball back. Someone beat him to the punch. He's not involved in this particular reboot. But I'm sure a lot of people, including you, are very happy that they're getting another crack at their childhood. Yeah, I don't feel bad for Jason Kelsey.

I don't feel bad for Jason Kelsey. But I think the fact that he spoke about backyard sports, backyard baseball on his podcast with his brother in February showed how this has stayed in the public consciousness for decades. And I think that speaks to the power of this IP. And we'll see what this company can do with this IP. They don't just want to make video games. They want to make merchandise. They want to make TV shows. They want to make movies. So it'll be a very interesting test of how

how powerful and long-lasting the backyard sports intellectual property, this franchise is in people's minds because, yes, it's very big among millennials, people in their 30s and younger 40s. We'll see if the new generation can glom onto it as well because those will be the ones that will go watch these TV shows and movies. I think it's going to do very well because look at the major leagues.

Kansas City Royals player used a custom Pablo Sanchez bat last weekend. He hit a home run. People clearly, if you like baseball or if you like pretty much any sports in general, you have some concept. Like I didn't play it, but I know who Pablo Sanchez is. I know he's the goat of backyard baseball. So I am very bullish on this reboot. I think people are going to love it. All right.

That is all the time we have. Thanks so much for starting your morning with us and have a wonderful Wednesday. For any feedback on the show or if you want to share any memories about backyard baseball, send an email to morningbrewdailyatmorningbrew.com. I do just want to jump in here as well and give a big shout out to my co-host, Neil, because it is his birthday.

birthday today. Morning Brew Daily would not be the same without him and there's no one else that I'd rather wake up with in the morning and sit down across from than you. So make sure you blow up our inbox, morningbrewdaily at morningbrew.com with birthday wishes. He deserves it. And Neil, happy birthday. Well, thank you. I'm so surprised. And I also happened to repair...

33 pieces of advice I've learned for my 33 years. So I'm just about to whip that out and read that. No, just kidding. Let's roll the credits. Emily Milliron is our executive producer. Raymond Liu is our producer. Olivia Graham is our associate producer. Uchenua Ogu is our technical director. Billy Menino is on audio. Hair and makeup is always there when you need a ride. Devin Emery is our chief content officer and our show is a production of Morning Brew. Great show today, Neil. Let's run it back tomorrow.