Introduction to jawmaxxing, a facial exercise aimed at making one's jaw look more masculine, and its journey from fringe internet culture to mainstream awareness.
Jawmaxxing is a facial exercise to make the jaw look more masculine.
It originated from the idea of 'looksmaxxing' in online subcultures.
The concept gained traction through influencers and eventually reached mainstream platforms like the Joe Rogan Experience.
The story of how an alternative theory of dentistry made its way from medicine's fringes to an audience of young men online. This week we try to make sense of jawmaxxing with help from *Panic World’*s Ryan Broderick.