“THIS Is The REAL Reason Kamala Didn’t Do Rogan!” Dana White On The Election, UFC And Trump – SF483
59:42 Share

Hello there, you awakening wonders. Thanks for joining me today for Stay Free with Russell Brand and what a special day it is because Dana White is on the show and he's going to be talking to us about, well, I guess, appearing at Madison Square Garden. He's going to be telling us about how he built the UFC from next to nothing or certainly a niche sport. And he's going to be talking to us about this unique political moment now and whether or not

on the 5th of November which for a British people like me is a significant day look it up baby will be a day for fireworks, explosions and change or will we be on the precipice of something perhaps possibly terrifying Dana White will be with us in a few moments on the show if you're watching us on YouTube we'll be on that for the first 15 minutes but we want you to come over to Rumble where we can speak freely where I can ask Dana White

anything at all. And if you've got questions for Dana White, well, then you can post them too. Awaken Wonders. Remember, join us every week for Break Bread with Russell Brand, where I have a Christian conversation like this one. I look back on this road, Russell, and I go, I mean, you have a choice, victim or owner. And I am so grateful that I have people around me to help me own it.

rather than point out, look in, and I've never stopped doing that. So it frees you from bitterness. It frees you from trying to like, there was so much that I did that I can own. That's where I spend my time. And the stuff that isn't true, God's your defender. He's your vindicator. Time will tell. And I've just, I've left it there. So yeah, but when you said that, I remember going, man, it sucks to be lied about.

If you want to participate in that, then join us there. It's vital and important. But let's talk to Dana White now because, you know, why not? You've got Dana White available. Let's talk to Dana White. Dana, thank you so much for joining us for Stay Free with Russell Brand. Thanks for having me. Where are you? Somewhere unusual.

I'm in Vegas, in my office. From where he runs his global empire, from where he influences and impacts the world. Dana, I'm so grateful to have this opportunity to communicate with you. I've waited a long time to talk with you. I've admired you for a long while. You're a unique and fascinating figure in our culture. And I suppose at the moment, while we're on the precipice of an election in your country, people will be interested in the fact that

that you have a pretty intimate relationship with Donald Trump. Obviously, there's more to you than that. You've created a living carnival, a return to gladiatorial values. You're an avatar of new masculinity, or at least a return to traditional masculinity and the values that that might have. You've been bold when it comes to the commercial space and commercial partners. You're confrontational. In previous conversations, you've told me you never say anything unless you

mean to say it and I wonder how you see your story and your biography as aligning with where America is right now in particular when it comes to authenticity so maybe we'll start there how has authenticity served you in your career in your ascent and can you give us examples Dana of where you think authenticity has served you and where authenticity has cost you

Interesting. Yeah, I think that we're at a day and age now where people...

know who's authentic and who isn't. You know, I grew up in an era in the 80s where, you know, you would always have, whether it was sports figures or politicians or whoever it was, CEOs of companies reading canned statements that lawyers wrote for them. That was never my style. I've always been, you know, honest and, you know, upfront. For instance, in my business,

If you stay home Saturday night and pay $50 or whatever it is for our pay-per-view and the fight sucks, I'll be the first one to tell you that the fight sucked and it wasn't a good fight. I won't try to spin it at the press conference to tell you you just saw something great. I don't know. It's just always the way that I have been.

Do you put that down to your background and the fact that you are a self-educated and self-made man? Although, you know, people do argue that, you know, even if you are a self-made person, there are influences and there's been support and there's been advantages. And in my opinion, you know, there is a God. But I wonder what the relationship is between this authenticity that's uncustomary and

and your success. Because I suppose the reason people are inauthentic is because they assume that if they tell people how they really are, either people won't love them or they will not succeed. So what experiences do you accredit with the confidence to be authentic?

Yeah, well, the truth of the matter is not everybody's going to love you no matter what you do, whether you're authentic or phony. Not everybody's going to love you. And I don't really care who likes me and who doesn't. It's never been my goal to make everybody like me. I think, you know, you hear more people say it than just me. If you're true to yourself, you can never...

you can never really fail in life. It's like the whole cancel culture. I've talked about this many times. The only ones that can cancel me are the people that I actually care about. There's people, you have a circle in your life of people that you care about, whether it's your children, your family, you know, your friends or whatever it is. They're the only people's opinions that I care about. So they're the only ones who can really, I guess, cancel is a weird word anyway.

cancel you. I could give a shit what anybody else thinks that I don't care about. I don't care.

I was so, I've been cancelled and I've got to tell you, the truth is, even though I thought I was a person that was very authentic and that I'm a person that's willing to say what I believe in, I've always, as a stand-up comedian, been explicit about the things that I'm into. When I was a promiscuous, hedonist, single man, I was letting the world know I'm all about that. I'm not married, I'm single, I'm available. I would say that stuff from the stage. I love women. You know, and when I got cancelled,

I felt like, wow, you must care what people think about you because I felt hurt and decimated. And it really showed me that I was to a degree worshipping an image of myself and worshipping other people's opinions of me. And now I care much less. I wish I could have the boldness that you've exhibited. But I know that I've been so I'm getting made harder or purer or more authentic. Now, I feel that your country is weird because one of the people...

in some ways, I'm not talking about as a personality or in terms of morality. I mean, in terms of someone that's built a carnival around themselves is Vince McMahon. Again, I'm talking about the ability to build something from nothing, not other aspects of Vince McMahon.

It's interesting that what Vince McMahon created was all about fabrication, narrative, storytelling, good v evil, American sort of pantomime and how that's actually influenced American politics. Sometimes when you watch either a Trump rally with Hulk Hogan or a Kamala rally with, I know George Clooney or Beyonce or whatever, you realize people are really trying to access raw emotion, pure emotion. Now what you've created with the UFC,

in a sense, comparable to, but in other ways, opposite to what professional wrestling is about in so much as it's about actual raw violence, unexpurgated, like not uncontrolled. I'm,

I'm not so naive to say that it's uncontrolled, but it's about a different level of authenticity. What was it you saw in the nascent UFC that made you, or did you even realize it would be a success of this magnitude? Was that your vision or was it just born of your own interest in it and passion for it?

Yeah, you're right. I mean, it goes right in line with what we were talking about early authenticity. It's a very authentic. I mean, the tagline for the UFC, when we first started, it was as real as it gets. And, um, you know, not only in the pureness of the sport and, and the, the rawness of it and the fighting, but also, you know, I don't tell these guys what to say. There are no scripts. Um, you know, these are all

uh, grown men and women from different parts of the world with different politics and, and, and, uh, different passions and whatever it might be, you know, you never know what the hell is going to be said at a press conference or on the mic after the fight. It's, it's, you know, some of these people don't come from free countries, but, uh, you know,

You fight in the UFC. We had a situation with Tyron Woodley, you know, when the whole Black Lives Matter thing started. Tyron Woodley came out and was at a press conference and every question I asked him, his response was Black Lives Matter.

And, you know, then we had Colby Covington, who's a MAGA Trump guy, you know, on the other side saying what he said. We've got guys from Russia. We've got fighters from Ukraine. We have fighters from Israel. We have fighters from Palestine. We have fighters from Australia. So Canada, everybody can speak their mind here and everybody can be themselves. And everybody who fights here can be authentic. Do you then...

intervene and allow the culture of the sport, in particular, the stories that emerge around it in the way they do with any beloved sport, the characters, the victories, the losses, the vilification. Do you allow them things just to happen? And if you do, what is it when you sort of notice that someone is a star, when you

What do you think? This person is a star. This person is box office. You know, there are qualities beyond people's physical attributes, even in athletics, that make them a beloved star. In any sport, there are figures that emerge.

excellence usually has to be a component because that's the entry price. But have there been fighters that you've known were going to advance the UFC, advance the way it was going to be perceived, and that were going to break it out into new sort of dominions or markets or however you, whatever language you use for the expansion of your world?

Yeah. So, um, basically the, the, the number one thing and being a star is you have to be good. You know, let's start there. I don't care if you're a deaf mute, if you can fight and you're one of the baddest dudes in the world, you're going to be a star, but

If you have what Conor McGregor has, you're a great fighter and you have the personality or a Ronda Rousey or something like that, you know, then it's just a home run. But at the end of the day, the only thing I'm looking for is who's the best fighter in the world. Yeah.

So the kind of the merits are very measurable. I think that's what makes sport kind of sacred in American culture is there's so much subjectivity in politics and in culture and in life. People are telling you that words have different meanings. People are telling you that things have to be altered in ways that don't make sense. New rules are appearing. Old rules are being abandoned.

And in sport, for a limited amount of time in a limited space, whether that's a ring or a sports field, things make sense according to agreed upon rules. But it does fascinate me the people that are able to transcend it. Can you tell me, Dana, when was the moment that you felt...

oh, this is no longer a niche or marginal interest. This is something that's exploding into the mainstream. Was there a particular UFC event or figure that made you realize you were dealing with a new entity?

When we did our Fox deal. When we did the deal with Fox, that was when I knew we were there. We were breaking into the mainstream. Then as we started to go global, breaking into all these different countries and being on their equivalent to a Fox or an ESPN at that time. But once we did the Fox deal, I knew...

UFC was here to stay.

Yeah. So in a way, even if you are working with something that is novel and new, it's when you are sanctioned by or at least in partnership with established old school media or old school systems that there's a recognition you've got a seat at the table that you're invited to the party. Mainstream. Yeah, mainstream media.

Yeah, you're in mainstream. But now that mainstream is losing a lot of its integrity and it perhaps has lost its authenticity, do you feel that there might be a kind of shift in the power balance and probably some of the...

Most obvious examples of that shift in power would be the rise of UFC versus old school pugilism and boxing and a relatively new sport like UFC, even though it probably is a reference to the oldest type of combat, I guess, gladiatorial combat. Maybe I don't know. I'm not an expert. And the sport itself is pretty, as you said, as real as it gets and is absolutely

Aside from the fighters and the somewhat transitory stars that come in any sport, because everyone has an expiration date if physical excellence is part of the package, Joe Rogan is one of the defining figures. I want to know how you knew, or did you know, that this guy was the right person to be the avatar and figurehead of the public broadcast aspect of UFC, and what

His rise tells us about the shift in landscape in media where you knew the UFC was a success because of Fox or its international equivalents. And now those very media organizations, if not being dwarfed by a figure like Rogan, are certainly being challenged.

No, you're absolutely right. Um, the mainstream media, the media, as far as I'm concerned is dead. It doesn't exist anymore. You have subscribers. Fox has subscribers that want to hear what Fox has to tell them and, and, and CNN and MSNBC and all of them have subscribers who want to hear what they have to tell them. Nobody's telling the truth anymore. Um, and,

If you want to hear the truth or as close to the truth, podcasting is where it's at now, where you sit down one-on-one and you have, you know, these intimate conversations with somebody who doesn't have an agenda, who isn't trying to hit you with that gotcha moment, and then cut it up and edit it and make it look like somebody said something else. You know, you have the media now will use your podcast, right?

Chop it up 50 million ways and use it however they want to use it to say what they want to say, not what you said. And Joe Rogan is definitely leading the charge in that world right now. And it's one of the beautiful things about Joe. I mean, even with the Trump thing, he invited Trump and Kamala to both come on his show.

not showing favoritism toward either one of them. And even recently when, when, you know, they, they put all the demands on her. And the reason that Kamala won't do a show is because Kamala Harris cannot speak without a teleprompter. And, and, and that's a bad environment for her. Anytime you put her in front of the camera, it's a bad environment. So I, I, I, I knew she wouldn't take

the offer to do the show, but I actually think she's crazy not to because Joe Rogan isn't one of those guys that's going to come out and attack her and try to make her look bad. She can do that on her own. You know, like actually he's a very respectful, uh,

and a kind person, and certainly in that environment, that's how I found him on the occasions that I've spent time with him. And at the point that the Democratic Party are now at, I kind of wonder what they've got to lose. But they must have calculated that they have stuff to lose in integral democratic...

demographics in key areas and again that subject of authenticity comes to the forefront because my guess would be that you knew that rogan's a lifelong martial artist with a genuine interest in the sport that means he would and i think at some point did actually do it for nothing so again this principle of authenticity will see you through when you're dealing with the democratic

party trying to, um, contend with media. You can almost look at the lineage and see how like someone like Bill Clinton was a slick media operator and very likable. One can't help but wonder how Bill Clinton would have got on in the social media age with some of his, let's call them favorably, some of his oval office hobbies and his unique, uh,

cigar holders, shall we call them? You know, that's a guy that may have struggled in a social media environment to manage his reputation and his image. Now you're at the point where they don't have a slick on-screen media operator like Clinton. They had Biden that surprised him by falling apart and they had no choice but Kamala and she doesn't know how to operate in the aquarium of modern media life. That's plain and observable. That's why they're using Obama.

so much right now. Obama hasn't worked this hard in 10 years. That's why they have him. If you looked right now, you would think Obama was running again. That's why they keep putting him out there because he is the guy who can speak well and, and, uh,

She can't. She can't. She cannot talk without a teleprompter. We can't make this content without the support of our partners. Here's a message from them now. Hey, have you heard of Kalshi? Kalshi is a company that allow you to legally bet on a bunch of things, including the outcome of this election. Now, I don't gamble because I don't agree with gambling, as a matter of fact, for a variety of reasons. But if you're a person who likes gambling and can gamble, Kalshi allows you to gamble online.

on election outcomes. God, it'd be weird if you could influence that and then bet on it. Crazy. With the election being in all our minds, we can put our money where our mouths are, and we can bet on not only the outcome of the election, but how Senate's going to roll out and what the proportions are going to be in Congress. Anyway, you could vote for either Kamala or Trump in this election. So if you are a person that does gamble, gamble with Kelshi. Me, I don't

Don't gamble. Gambling is not for me, but I'm also not a totalitarian despot, so I believe you should do what you want to do. So you could go to Couchy.com/brand and the first 500 traders who deposit $100 will get a $20 credit. When you scrutinize it though, even Obama, who is a brilliant media operator and communicator, Obama has to be held up alongside his record, which includes his handling of the 2008 financial crisis,

the ongoing droning and foreign misadventures while he was president. You can no longer hold up Obama and pretend this is the era of hope and change and transition from the Bush-Cheney, wars in Iraq type era. We now know how that unfolds. And what I find really hard to communicate to people and really overwhelmed

in a sense, somewhat overwhelming, is I think that since Bobby Kennedy has become a part of the MAGA movement, it's now more and more difficult to not acknowledge that what's happening there is more authentic, has more integrity, and is more open than anything that the Democratic Party can stage manage. It's become clear that what they're interested in is managing corporatist and globalist interests while sort of seeming likeable.

and normal. But you're a person that seems to have had a relationship with Trump in particular for a long time. And whilst Trump is continually accused, particularly by his detractors, of being dishonest and being a liar and that, I get the sense that he has the same type of authenticity that's formed the backbone of our conversation for this first 20 minutes.

the, what's your analysis of why the phenomena of Trump is so powerful, how the Trump of 2016, 2016 succeeded and why you believe as I assume you do that the Trump of 2024 will succeed. What in particular is it about him? Yeah, no, listen, Trump's the most authentic human beings you'll ever meet. And I've been friends with this guy for a long time. And I, I tell everybody that, that, that I come in contact with and, and, and, uh,

In interviews, he's the best. I love this guy. He's a great human being. And he is authentic enough to go on Joe Rogan's show for three and a half hours,

unscripted and talk about anything that popped up to talk to Joe or anybody else, you know? And I pushed hard for him to do that interview because that's the setting that he needs to be in. Every time he does an interview with the mainstream media, it's all the same bullshit.

And I knew that he and Rogan would sit down. More importantly, I knew I knew he and Rogan would like each other. I needed to get those two together because I knew they would they would end up liking each other once they sat in a room together. You know, if you look at how much Trump has been attacked over the last, you know, since 2015, just nonstop the way that they've tried to destroy this guy.

And he just keeps on coming. He is one of the most resilient humans that I have ever met. And the way that he is built and what he has to offer, he is who you want to be the president of the United States right now, right here with all the stuff that's going on, not just in the United States, but in the world. The scary part about this is what's always fascinating to me and how this is even real life right now is,

Absolutely fucking mind boggling to me. Now, they have determined after the last debate that Biden is unfit to run. Right.

He's the president of the United States. What do you mean he's unfit to run? He's the president of the United States. And she's coming in and she's talking about all the change and all the things she's going to do. She is the sitting vice president of the United States. The last four years is her administration. And the fact that anybody can even consider voting for her and this administration is unbelievable. And the scarier part is,

Who's running the country right now? Who is actually running the country? And the brilliant thing that I think is absolutely amazing is,

whoever it is and whatever's going on right now, they have figured out a way to slide Kamala Harrison here, right? Without one person voting for her, because if they put her up to vote, there'd be another Democrat in there. She would have never even come close to getting this far, right? And if they can pull this off, whoever is really running the country right now will still be in power for another four years. And the fact that this is even real life

is absolutely fucking insane. Yeah, that's a brilliant way of putting it. It can't have been Biden in control when for years in advance of that debate, most commentators in our space were saying this guy is falling into senescence and senility. It can't be Kamala Harris who's in charge. So who's ever engineering and managing this situation, the people that make choices like get Bobby Kennedy out

of this party. He's too radical. He's too anti-Big Pharma. He's too anti-war. Get rid of that guy. Whoever's making those decisions will still be in charge. It's a very good way of putting it. Isn't it pretty unusual, Dana, to find yourself in a position where you are brokering conversations

between the former and potentially future president of the United States and this new emergent figure, it's not that long, what is it, five, ten years since we've had Joe Rogan in the position he's in, that are ultimately, it would seem to me,

able to significantly influence, even through that one conversation I'm talking about, the outcome of this election. How do you, I mean, that's pretty much outside of the purview of a, you know, an entrepreneur, a businessman, a person with like interest in combat sports and martial arts. How do you feel that you're, how are you in this position? Like how has that, how is this role emerged?

Good question. Through the friendship with he and I. He called me and asked me if I would speak for him at the Republican National Convention 10 plus years ago, whatever it was. And everybody, I mean, everybody told me not to do it. Don't do it. He's not going to win. Don't get involved in this. And, you know, long story short, I did it. And he and I became, you know,

As close as could be. And I truly believe the two most hated people in this world right now are politicians and the media. And I am a big believer in I think that traditional media is dead. It's dead and it is dying, you know, a fast, painful death.

I'm a big believer in social media. I'm a big believer in podcasts. I'm a big believer in, in, in, uh, guys like you and Rogan smart guys who, who, uh, speak their mind and aren't afraid of, of the repercussions. We need more people like this. We need more people who have a platform to get out and tell the truth. And, um, and like you said, like, like this interview started and be authentic.

Yeah, it's not an easy path to take always. And I wonder what personal consequences you've experienced because that does, I was just remembering what it was like in 2015 because I can tell you plainly that when Donald Trump announced that he was running, right, I was already doing a YouTube channel. I was very anti-establishment. I was very anti-government, anti-corporatism, globalism, anti-war. But I still, when Donald Trump announced

come to the forefront as a presidential candidate. I was like, nah, this guy cannot win a presidential election. And I was consuming the media that was damning and condemning him. So me, I've learned since he's been in the public eye

in this incarnation. Like, hang on, the reason they don't like this man is because he's a berserker. He's a bull in the china shop. They can't control him. He's not part of those conduits of power that produce the kind of politicians that we've discussed and broadly agree

are um you know constructed unreliable ciphers i think it must have been a an unusual choice for you to have made that and a sort of a brave choice and i'm surprised by the fact that you had that insight and perspicacity then what was it about donald trump at that point that you liked and what were you basing that decision on well i liked him a lot actually you know we uh

When we first bought the UFC, the stigma that was attached to this thing was so bad that venues didn't even want us. We had a hard time getting into venues. And Trump literally reached out and said, you know, think about it. Trump brand at that time, UFC brand down here. And he said, love to have you at the Trump Taj Mahal. We ended up working out a deal, went down there. We did two events. He showed up for the first fight of the night and stayed to the last fight. And then after that, everything that ever happened to me in my career changed.

Donald Trump would reach out and say, congratulations. Donald Trump is a good guy. It's crazy when you look at another thing that's interesting

Absolutely insane to me. Everybody's talking about, oh my God, if he becomes the president of the United States, he's going to take away these people's rights. And he's going to, he was already the president of the United States. What are you talking about? He's already been proven that he was a good president of the United States. What do you mean? It's the end of the world if he gets in there. Another crazy narrative that they're able to sell to really stupid people.

Um, but anyway, Trump has always been a good guy. He's a good person, comes from a good family. His families are, you know, his kids are all good people. Um, it's, it's just when, when the machine starts to attack, man, I don't care how big you are, how much money you have, how long you've been around. Um, they come guns a blazing man. And let me tell you what,

You realize in life, I always say this, when the shit hits the fan, you realize who's who. And a lot of the people scatter, you know, and I didn't. He was always a good guy to me. When he asked me to speak for him, I said I'd be honored to, you know. And now, I mean, Trump is literally a very, very good friend of mine. We are very close. Yeah.

Yeah, I've seen him speak. I attended the Republican National Convention with Rumble and I've never been in anything quite like it. There were aspects of it that were mental and extraordinary and like a carnival. And he spoke about you very, very affectionately and lovingly.

I figure he came on after you. I think you introduced him and it was obvious that you mean a great deal to him. And now I can see why, because you've acted with integrity and authenticity. And as a person that has indeed been subject to those kind of media attacks, I can confirm that you're right. What happens is people are terrified of that kind of power and they're terrified that they're going to be contaminated. And they're right to be terrified because that's the point of it.

That's how you know it is not legitimate, because if it was legitimate during a pandemic, they'd be able to come and go, you know, we've not trialed these medications yet for transmission. And of course, you know, no pregnant women, for example, were willing to submit themselves to clinical trials. So you might want to be careful there. And it's possible that this pandemic was as a result of a mishap in a lab. But no, there was none of that.

There was lying and shaming and attacking and control and anyone who spoke out against it was vilified. What did you learn during that period and how did it affect your business, the UFC? What did you say, for example, to your fighters and the various numbers of people that you must be responsible for if you're happy to let people speak out whether they're BLM or MAGA?

did you handle the position of being, I guess, to some degree responsible of what was a near mandated medical matter?

Yeah. At that time, you know, I was looking down the barrel of I have 650 employees and, you know, you have to start making hard decisions, you know, laying people off and making these cuts. Some of these people that have been with me have been with me for 20 years. So the UFC was this this rocket ship of success for many years. And, you know, all these people that that worked for me, you know, we never really faced real adversity after we got through the early days.

And the first time the shit hits the fan, I'm going to go out and lay off 38% of my staff. There's no way that was going to happen. You know, I'm one of these guys that this is America. We don't roll over and we don't quit. And if this thing's as bad as they're saying it is, we're all dead anyway. I mean, I'm going to go out fighting. I'm not going to go hide in my house.

until the government tells me it's time to come out. So that was never my position. I never really, the whole COVID thing never made sense to me. And even when I caught COVID, let me tell you what I did. I was getting in my steam room, right? And I sprayed some eucalyptus in there. I didn't smell anything. I said, oh shit. I opened the eucalyptus thing and sniffed it.

Nothing. I said, I got COVID. I got out of the steam room. I didn't call my doctor. I didn't call the hospital. I called Joe Rogan. I literally called Joe Rogan. I said, I think I got COVID. And he said, get some monoclonal antibodies, take some ivermectin and get an NAD drip. I literally did that stuff that day.

The next morning when I woke up, I had my smell and taste back and I never got sick from COVID. Never even came remotely close to getting sick when I got COVID. So I was never believe in any of the bullshit that the government was telling me anyway. Then the other thing is our governor at the time, right? I have my own arena next door. Why can't I social distance and put on fights? All I have to do is send out a transmission.

Governor wouldn't let me do it, would not let me do. You could go to a restaurant, sit down, take your mask off and eat.

And then, you know, leave and put your mask back on. But we couldn't social distance to put on an event here. So I was like, yeah, this is bullshit. I'm going to figure this out. So I started looking for an island or somewhere where I could go where the government couldn't mess with me. And we ended up doing Fight Island and Abu Dhabi. And we ran our business through COVID. We didn't lay off one employee and everybody got paid. All the fighters contracts were honored. All of our sponsorships.

Sponsorship contracts were honored and all of our television contracts were honored all through COVID. So, yeah, there was no way. And at the time, Trump was the sitting president. He put me on the he appointed me to the task force to try to get sports open faster. And, you know, I ran right through COVID.

Yeah, that's pretty interesting and it helps me to understand and see with yet more clarity that what the intention was in that period was to legitimize forms of control. We live in this weird time, I think, Dana. Oh, and by the way, Russell.

New York Times attack me every day. All the media attacking me every day that I care more about money than human life. And, you know, all that shit, all of them, all the media, you know, it's amazing. And some of the people that I knew from the business, it's amazing how you can inject fear into people like that. And, and, and you,

And you see how fast people crumble and fall and just fall in line to whatever you're being told. It's fucking fascinating. Yeah, it's amazing to see that threshold go up, that tide, and the people are like, whoa, I'm out. I can't take this level of pressure. It's extraordinary because, you know, I bet the New York Times haven't done any scrutiny on analysis if what they care about is people caring more about money than human health.

Have they looked into them Pfizer files? Have they looked into myocarditis? If they care more about human life than money, have they looked at what might be behind perpetuating the Ukraine-Russia conflict and who might be benefiting and who might be suffering? And they call themselves journalists. It's extraordinary, actually, to start to think on a macro level, Dana, when looking, say, at the...

archetypal energy underneath these things and this was also visible I think during that period is there's an attack on not only sort of masculinity although clearly there is and also femininity although clearly there is there's a sort of an attack on like the spirit of people like we don't want spirited people that are going to go there is adversity now but that means we're going to have to fight

That means we're going to have to oppose it. We're going to have to come together. We're going to have to make some difficult decisions. They want a population of people that are like, what's happening? Okay, should we do that? All right then. And a lot of people are exposed curiously because I always think in your country, America in particular, people don't like being told what to do.

I don't like being told what to do. The only reason I've not had that shot is not because I'm a scientist. It's because if someone tells me to do something, I don't like that. I'll do things to help people, but I don't like being told to do stuff. It bothers me. It's always bothered me. So I don't trust people. In fact, if they'd really wanted me to take that vaccine, they should have just put

a pack of them somewhere in my house and told me not to touch it under any circumstances. I'd have gone there and I took him up and down my arm. But as soon as I knew they were telling me to do it, I'm like, I don't know about that, man. So like a lot was revealed by that authoritarian position. Now, given that during that pandemic period, also people weren't being told to eat healthy, weren't being told to exercise,

Do you think there's like an attack from, say, big food, big agriculture, big pharma and the media in general to stop people being like healthy and embodied and strong? Like they kind of want people to be weak and without leaders. It's almost like human strength itself that they're against.

Yeah. I mean, that's going deep into the rabbit hole, but yeah, I, uh, I don't disagree. Listen, at the end of the day, when you talk about, you know, you were talking about, um, or I was saying, you know, the New York times coming after me saying, I care more about money and instead of human life and all that, all that crap. Let me tell you what,

big pharma is very powerful. And, uh, you know, they have a lot of control over what goes on in this country. And if you don't think that that is why the Democrats started attacking Robert Kennedy jr. I mean, there's no doubt about it. I have said many times, I met a guy named Gary Brekka three years ago, changed my whole life, you know, and, uh,

He got me off all the medicine that I was on. I was on high blood pressure medicine, cholesterol medicine, thyroid medicine. Now all I take is supplements and all of my stuff. And my doctor that I had for years, when I first got on my high blood pressure medicine, I said to him, isn't there, could I diet? Could I do this and that? And my doctor looked at me and said, you can eat cardboard.

It's not going to matter. It doesn't make a difference. It's hereditary. And you're never going to change this. And when you really think about these doctors that go to school these days, they practice medicine.

That's what they practice. They don't figure out how to fix things or make you healthy for whatever is wrong with you. They have a pill that's going to take care of it. That is what's going on right now in this country. And now it's spilled over into the food. All the food that we're eating is garbage. You know, you look back now as we grew up, as when we were kids, the

The pyramid, the food pyramid was all a crock of shit. You know, everything that we learned growing up, it was all lies and bullshit. And it was basically fed to us by the government.

And then you start to hear, you know, about all the farmland being bought up and all these things that are happening. And, you know, people need to wake up and realize that after I met Gary Brekka, I mean, I'm 55 years old. I feel better now than I, than I did when I was 35. And I say it all the time. If I will never go see a doctor ever again about my general health. If I break my arm, I'll go see a doctor and get a cast and whatever. Other than that, I don't mess with doctors.

Wow. In order for us to bring you this content, we need the support of our professional partners and sponsors. Here's a message from them now. There's an election coming. Did you know? Do you not watch the news? It's on November the 5th. Did you know that 30% of registered voters don't turn out to vote and 23% of people under 30 voted in the last election? That means what? 77% didn't vote. That's crazy.

This website, sendthevote.org/brand makes registering to vote easy. It's non-partisan, that means they don't care who you vote for. Obviously you can tell from the platform that this is being advertised on that these people care, but this is open to anyone.

Go to sendthevote.org/brand and register to vote at this crucial, important, forthcoming election. Head over to sendthevote.org/brand and they'll help you sign up, register and check that you're all set. You can also do this by text if you can't, "Oh, I can't do all those forward.inc.org stuff. I'm not doing that." You can also text brand to 33022 to learn more. That's B-R-A-N-D to 33022.

Don't be another no-show statistic. Vote in this election for whoever you want to vote for. It shows you really that someone like Gary Brecker, that's at the forefront of optimisation and longevity, working with someone like Callie Means and Casey Means, who are at the forefront of food and the toxicity of food, administrating with someone like RFK under the leadership of Trump, would indeed...

lead to breaking down of big food, big pharma, big agriculture, because those lot, that's a racket, isn't it? What they were trying to do is make sure that medicine and health are regarded as pharmaceutical rather than a holistic field where people should be, have their blood work looked at,

should have their vital signs looked at and then should be resolving health through nutrition, through exercise, through harmony with nature. It's so weird that the kind of the globalists say that usually by globalists I mean people like the, you know, the Democrats under Biden or Kamala, the my country Keir Starmer-Labour, Macron in France, Trudeau in Canada, all people that tell you that we're here to help you, we're here to look after you, respect the planet, be kind to one another, be nice to one another.

seem to sort of hate life, like want people to eat bad food, don't want an investigation into alternative forms of therapy and medicine and diet, don't elevate people that know a lot, whether that's sort of like Gary or Casey and Callie means, so that suddenly we've got a variety of information. You can see now why that was a perfect storm that pandemic period, and in particular when Joe Rogan gave not only advice to you about what you should be doing to respond to COVID, but

you know, to hundreds of millions of people, why they had to work pretty hard to try and take that guy down. And the fact that the media were willing to participate in that shows you again, the lack of authenticity and the type of dark integrity that they have between them. Well, what's fascinating is, I mean, you saw the attack on ivermectin, right? They started attacking ivermectin. The problem with ivermectin is it's really cheap and it did work.

The other thing was monoclonal antibodies. So after I did the thing with Rogan, I started talking publicly about the monoclonal antibodies and you could call like an IV company and they could give you monoclonal antibodies. Then I noticed immediately those started getting harder to get. They started shutting that down. Anything. So the greatest thing that's ever happened to me

was the pandemic. Okay. It opened my eyes to a lot of things that I would have never known had it not happened. Uh, I always believed in modern medicine and, and, and this holistic shit I used to call hippie shit, like the Gary Brekker stuff. I'm like, yeah, they're a bunch of nutty hippies. And, and, and, you know, then once I tried it, met him, it completely changed my whole life. And the whole COVID thing, all of that opened my eyes to the government

health, what's real, what's not real. I'm not falling for any bullshit anymore after we've been through that. Yeah, the COVID thing was an attempt, it looks like, in retrospect, to manage entire populations, to legitimize things like digital citizen management. They'll start talking about centralizing currencies and digitalizing them, even though when Bitcoin come out, oh, Bitcoin is really bad. It's evil. It's bad for the environment. Okay, can we get control of it?

Bitcoin. Like when they try and get you, everything is about control, control, control, like actually the groundwork in UFC. Well, how about this? Like you said, with money, the money is probably one of the scariest ones. You know, right now we have paper money, right? So I...

work. I pay my taxes and I get my money, my cash. I can do whatever I want with my cash. I can give this guy her over here. I can give them all a hundred bucks if I want to. Once it's all digital currency, the government can watch and control every single dime you spend and all your money

sit somewhere in a system, some digital system that they can, you saw it happen in Canada when they started shutting down bank accounts and doing things like that. Now, now the whole anything over $9,000 has to be, you know, reported to the government and all this shit. It's, it's, it's scary, man. It's, it's, it's not good.

And I feel bad for this next generation with where this was all headed. The pandemic might have been intended for bad, but it kind of worked out for good because like you said, a lot of people have awoken. It had a big impact on my political perspective, I've got to tell you.

And the same with social media. It could be used for control, for surveillance, for censorship, but it could also be used for the opposite of that, mass transparency, mass cooperation. We can start to expose that the government want maximum privacy for themselves, maximum transparency for the people of America.

When the reverse is what should be true, you should be able to see exactly what the government's doing with your money, and you should have total privacy, except in instances where you're obviously breaking the law, agreed upon consensual laws, I would say, in that instance. So do you have actual spiritual principles that underwrite your behavior? Simply put, Dana, do you believe in God? Do you believe in Jesus? Well, where are you coming from when it comes to God? Because when we're talking about...

authenticity, integrity and having principles, it's in a sense, if that is what I believe the government wants to do is replace God. And that's very easy to do if people don't have God. I just wonder where you stand on that. There's no doubt that they're trying to attack values is what I think. They're trying to attack people's values. I do not believe in God. I am. I wouldn't say

Yeah, I'm probably the easiest I would guess, but I definitely don't know. You know, nobody knows. We won't know until it's over. But I believe that death is the most final thing ever, and we don't go anywhere. And I actually believe that this is heaven.

I believe that this is heaven right here. This is as good as it gets. And, you know, you should live the best life that you could possibly live here. But I don't have to believe in God or anything else to treat people right and be a good person. And I don't, I believe that whatever gets you through this life and whatever it is you need, go for it. If you, God or whatever,

or whatever your, your deal is to get you through life. Do you think? Dana, you know, I'm going to stop praying for you. I, I, I,

At Madison Square Gardens, do you think that was going to be a significant and pivotal moment in this election? And what was it like to speak there? Did you think that what Tony Hinchcliffe said was super relevant? And how do you contrast it with what Joe Biden just said about Trump supporters being garbage? And importantly, as J.D. Vance pointed out, the Politico censored that bit of information when reporting on what Biden said.

So was the Madison Square Garden moment significant for Trump? Is it significant that it was in New York? Is it significant that it sort of seems to suggest that there is a different type of MAGA movement in 2024 than there was in 2016? As a person that participated in it, what did it feel like? For example, I heard MSNBC say, I think it was Micah, that it was a festival of hatred or something like that. So I just wonder what it was like to speak there.

Yeah. I mean, that, that, that narrative is so ridiculous that there is literally, when you go to one of these Trump things, there's no hatred. There's no hatred there. It's, it's, it's the complete opposite. Um, and the Tony Hitchcliffe thing, I, this is what I believe. I believe that if you're offended by a comedian, you're probably a puss and, uh, you weren't voting for Trump anyway. So thank God for comedians. You know, when we were going through all the crazy shit, uh,

with COVID and, you know, comedians, again, you want to talk about authenticity and keeping it real and keeping everything in check. That's what comedians do. Comedians look at everything that's going on in current times in our life and then make fun of it. And you can actually sit back and look at it and go, you know what? That is ridiculous. And he's right. And

Thank God for comedians. Comedians play a very important role in life, in my opinion. They're all usually very intelligent people who point out things that should be obvious. And yeah, again, Tony is pretty hardcore. And so for people that don't know, Tony Hinchcliffe is the guy that you go to

When you're planning a roast, if there's a roast, Tony Hinchcliffe is, and let me tell you this about comedy. I've done comedy twice. Okay. Now I spoke at the Republican convention in 16. I spoke this year. I was at Madison square garden and a couple other times. Take, I could, I could do that all day long. Cause I'm telling you how I feel and what the truth is. Try and do comedy. Okay. So twice I've had to do, I did the Tom Brady broast.

I thought I was going to fucking die. Okay. The amount of pressure and that you feel when you're about to go up, first of all, there's a day is full of the best comedians in the world. You, and then that, that we were there that day, the arena was sold out. It was 15,000 people there and it was on Netflix and they come right up with the camera right in your face. Now you got to make people laugh or you have to say something funny. I have never in my life,

felt that type of pressure before ever. And I did it. Tom Brady is a good friend of mine. I did it for him. I will never, ever fucking do that again. Mark my words. If you ever see me standing doing standup comedy again, I've completely lost my mind. I have such respect for comedians and they are a very necessary thing in the world that we live in today.

Yeah, and being offended, there are worse things than being offended. And I think an attempt to somehow weaponize that and to turn that into a reason to legitimize censorship is pretty obscene and ridiculous when you know that Zuckerberg admitted they were censoring true information during the pandemic that

the Twitter files revealed that the FBI were managing and controlling information, that we know there's collaboration between the mainstream media and political parties. To be offended by someone saying something that's supposed to be funny, in a way, you know that they know it's offensive, so they...

in acknowledging that it's offensive, they're also revering it. By saying the flotilla about Puerto Rico, you're acknowledging this is an offensive thing to say. That's why it's being said. To sort of decontextualize that and look at it morally is pretty ridiculous. And it's good actually to...

hear you say that that's incredible pressure to hear the father of the UFC say the worst pressure is doing stand-up comedy. Did anyone help you with that when you did that roast? Did anyone give you any lines or anything? What did you do to get help there? Just take ivermectin. How did you get through that pressure?

Yeah, Tony Hitchcliffe. Tony Schultz. I mean, I got stuff. Bill Burr. I got a little something from everybody. Yeah, let me tell you, you don't go into a roast and write your own jokes when you're not a comedian. So yeah, those guys help. But then you have to stand up and you have to deliver it. And I'm telling you, I tell the people this all the time. I have never felt the pressure

that I felt when I've done. So I do this show called Dana white looking for a fight on, on YouTube. And we go in to different cities around the world and we take in the culture, what they have food or whatever it might be. Then we go to local fights and I try to sign people from there. So we said, you know what we'll do? We'll do, we'll do a, we'll go to a comedy club and we'll do standup comedy. So, uh,

We do this deal with this comedy club in LA. And, you know, I've been to comedy clubs. You'll go. And unless there's a big headliner, there's 10, 11 people in the audience or whatever. Well, they promoted that we were coming to do this thing. We pull up to the comedy club and there's a line down the fucking street. Okay. A mile long. The place is sold out.

And we, we, we, we had to write our own jokes and go in there and do this thing. And my, my other two guys would do the show with me. Matt Serendine Thomas wrote their own jokes. I cheated. And I had Tony Hitchcliffe write my jokes when we went in there. I'm telling you, I, I, I Russell, I thought I was going to fucking die, man. I thought I was going to have a heart attack before we went up on stage. It is the, the craziest thing that I've ever done. And it's fun.

fascinating and i have so much respect for comedians and like i said in the beginning if um it's like what chris rock said selective outrage that's that's what uh what's going on right now you know people can put oh i'm so upset you're a puss and and if comedians are are are hurting your feelings or you know in any way shape or form offending you you have much bigger problems in life than than

It's pretty good that you've got that writer's room to call on. Hinchcliffe, Bill Burr, Andrew Shores, that's some pretty strong writers. I want to ask Dana that it's Friday when this show is going out. It's the

The next week is the election. I've picked up from a variety of sources that it's, you know, no one knows what's going to happen. But we know from the last two elections that there's been it's been contested. And we know that in 2016, all of the Russiagate stuff, we know that in 2020, people still talk about Jan 6th, its significance, its seriousness, etc.,

I've kind of heard that people are anticipating a lot of disruption and a lot of disturbances. I wonder what you feel about that. I wonder if what you feel is, you know, I'm not talking about even the result. I'm talking about what's likely to surround it and what you sense in your country and whether you sense your country is going to be able to use this process to demonstrate the efficacy of a democratic republic and electoral democracy. Or do you sense that there are sort of

Plates shift in a larger here. Do you have concerns about how this election might be undertaken and what the results of it might be and how people may respond to it? Yeah, I mean, that's definitely going to be an issue either way. You know, I went through this whole thing, this last election when Trump lost. It's like, I even have cousins with, you know, when Biden won, Biden is not my president. He's not my president. I got some bad news for you. He's president for the next four years. Um,

Um, you know, you know, what's going to happen after the election. I'm going to, I'm going to get up the next day and go to work and do the same shit that I always do. But there's no doubt that things need to be fixed there. How about this? Think about this. It's, it's basically 2025, right? And we are still taking a fucking pencil and filling in circles.

And putting it in an envelope and putting it in a fucking mailbox. Okay. With all the technology that we have right now. Right. And when you think about what the rules are and they're always trying to bend the rules and do this and, and ballot harvesting and all this other bullshit. How about, you know, listen, anywhere you go right now, anyway, facial recognition is, you know, they're, they're doing it on the airlines. They're doing it everywhere else.

One vote, one person, you know, it's legal. Why is the technology for voting not caught up with the rest of the world? Right. We're still filling in a fucking circle on a piece of paper. It's ridiculous. Right. And, um, you know, you're, you're going to have people losing their minds and, and going crazy. If Trump wins, there's going to be protesting and, and all this other bullshit that we're going to have to deal with. Cause it's just, I'm, I'm,

I am not a fan of protesting. Protesting drives me absolutely insane. Because you're an asshole.

You can go down, you know, on Fifth Avenue in New York and block up the entire street and ruin everybody else's day. I think that protesting is absolutely ridiculous and it turns people against your cause. It doesn't help it. And you've got to be an absolute fucking maniac to be standing out in the street because you're upset about anything or gluing yourself to the ground or any of that stupid bullshit that goes on during protesting. But unfortunately...

It's something that we're all going to have to deal with. But my point here is that somebody needs to get in. And I don't know how it could even be worked out between the Democrats and the Republicans where technology catches up to voting and, you know, all this bullshit would go away.

Yeah, it's pretty extraordinary that that's one area where all of this surveillance and control and citizen management and have you had a vaccine and where are you going and what time are you in bed? It's the one area where there's no real conversation about deploying those means of authenticating. Dana, thanks so much for making time. I know how hard you work and how...

difficult your working life can be. I'm not saying you don't enjoy it. I'm saying it must be pretty demanding. And I appreciate you making time and demonstrating the value of authenticity and that what comes with that is the ability to actually disagree on subjects, to speak openly, to actually change your mind. It's a very, very important value. And I can really see and appreciate how you've created the incredible success that you've enjoyed in your life. And I'm

valuable value the fact that you've included me in even so much as being able to learn from you for an hour so thanks very much dana it's a pleasure brother and people like you are very important uh in these times right now keep kicking ass keep doing your thing thanks man i'll be in touch with you i appreciate you thank you see you russell have a great day man

Dana, thank you so much for joining us today and thanks all of you for joining me for this conversation. Remember, become an awakened wonder and you can get additional live content streamed. Me talking to Christian guests about radical revolutionary ideas. On the show next week, there'll be another guest. I'm not sure who it's going to be just yet, but it will be fantastic. Thanks for joining us. See you next week. Not for more of the same, but for more of the different and how different it could be on this epochal, historic and extraordinary week in your country. See you then.

Stay free.