Young men are drawn to Trump's perceived business mindset and his unfiltered, assertive style, which they see as essential for running a country.
Young women favor Kamala Harris by 42 points, while young men favor Donald Trump by 12 points.
Trump's campaign emphasizes his masculinity and ability to stand up for his beliefs, which resonates with young men who feel their masculinity is under attack.
They perceive the Democratic Party as scripted and disconnected from real people, unlike Trump who they see as more genuine.
Reproductive rights and gender equality are top issues for young women, influenced by the overturning of Roe v. Wade.
Young men are exposed to conservative influencers like Charlie Kirk and Joe Rogan, who shape their political perspectives.
They value Trump's economic policies and see him as a strong leader who stands up for his beliefs, despite his personal controversies.
Some young men feel they shouldn't have a say in abortion policies, while others are influenced by their religious beliefs.
Social media exposes young men to radical conservative content, influencing their views on masculinity and politics.
Trump's unfiltered speech and assertive behavior are seen as embodying traditional masculinity, which appeals to some young men.
One phenomenon that’s been getting a lot of attention during this election is the growing gender gap among young people.
Young men are leaning right, and young women are moving left.
In recent national surveys from The New York Times and Siena College, young women favored Kamala Harris by 42 percentage points and young men favored Donald Trump by 12 points.
And Trump has made explicit appeals to men — or at least his version of masculinity — a huge part of his message and campaign strategy.
So, as we enter the election’s final days, we wanted to see how these messages were landing in the key battleground state of Wisconsin.
On the show today: What’s driving the gender divide in 2024? And is Trump’s bet on young men working?
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