cover of episode How Big Tech Went to Sh*t

How Big Tech Went to Sh*t

2023/9/1
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Brooke Gladstone
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Cory Doctorow
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Brooke Gladstone：探讨了大型数字平台的衰败过程，以及如何从最初对用户友好，到最终损害用户和商业伙伴利益的演变过程。她提出了许多发人深省的问题，并引导Cory Doctorow对这一现象进行深入分析。 Cory Doctorow：提出了“enshittification”的概念，并详细阐述了大型科技公司走向衰败的三阶段模型：第一阶段，公司对用户友好；第二阶段，平台开始为其商业伙伴的利益挤压用户；第三阶段，平台挤压商业伙伴以进一步丰富自己。他还分析了科技公司利用多巴胺等神经递质来吸引用户注意力，以及利用计算机技术快速改变游戏规则，并指出反垄断执法应关注垄断企业对政治影响力、劳工权利和创新能力的损害。此外，他还提出了“巨型泰迪熊理论”，解释了平台如何通过给予少数人巨大利益来控制市场，并使其依赖于平台。最后，他提出了解决互联网平台问题的三个方案：回归基于内容而非行为的广告；拆分广告技术业务；赋予用户数据所有权和退出权。

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Cory Doctorow introduces the concept of enshittification, explaining how platforms like Amazon and Facebook go through a lifecycle from attracting users with good deals to eventually exploiting both users and business partners.

Shownotes Transcript

Why does every social media platform seem to get worse over time? This week’s On the Media explores an expansive theory on how we lost a better version of the internet, and the systems that insulate Big Digital from competition. Plus, some solutions for fixing the world wide web.

1. Cory Doctorow [@doctorow)], journalist, activist, and the author of *Red Team Blue, *on his theory surrounding the slow, steady descent of the internet. Listen.)

  1. Brooke asks Cory if the troubles that plague some corners of the internet are specific to Big Digital, rather than the economy at large-- and how our legal systems enabled it all. Listen.)

3. Cory and Brooke discuss possible solutions to save the world wide web, and how in a sea of the enshittified there's still hope. Listen.)

*Music:I’m Not Following You - Michael AndrewsI’m Forever Blowing BubblesThe Desert and Two Grey Hills - Gerry O’BeirneLa vie en rose - Toots Thielemans*All I Want (Joni Mitchel) - Fred Hersch

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