cover of episode Mythical: Rhett and Link

Mythical: Rhett and Link

2024/4/8
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How I Built This with Guy Raz

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Guy Raz: 本期节目讲述了Rhett和Link如何将他们的喜剧天赋转化为成功的YouTube合作关系,以及他们如何建立Mythical Entertainment公司,年收入达数千万美元。他们早期尝试进军好莱坞,但最终通过YouTube平台获得了成功,积累了超过7500万订阅者和250亿次播放量。节目中探讨了他们从基督教喜剧演员到YouTube明星的转变,以及他们如何建立商业模式,并发展成为一个成功的娱乐品牌。 Rhett McLaughlin: 我们从大学期间的校园布道会开始制作视频,逐渐积累了经验和粉丝。之后我们尝试进军好莱坞,但经历了失败。我们意识到YouTube平台的潜力,开始制作各种类型的视频,包括吃辣椒挑战、歌曲创作和恶搞广告等。我们通过与品牌合作,找到了可持续的商业模式,并逐渐发展壮大。我们的成功离不开我们之间的友谊和合作,以及我们对内容创作的热情。 Link Neal: 我们很早就意识到彼此之间的默契和合作的重要性。我们一起经历了从基督教喜剧演员到YouTube明星的转变,也经历了事业上的起起伏伏。我们始终坚持创作高质量的内容,并积极探索新的商业模式。我们与YouTube平台的合作,以及我们对观众的真诚互动,都是我们成功的关键因素。我们也反思了信仰对我们人生的影响,以及我们如何平衡事业和家庭。 Guy Raz: Rhett和Link的成功故事体现了在数字媒体时代,个人如何通过创意和努力,建立成功的媒体帝国。他们的经历也为其他内容创作者提供了宝贵的经验和启示。

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Best friends Rhett McLaughlin and Link Neal started out as “comedians for Christ,” and grew their partnership into one of the most successful YouTube platforms in existence. During college they created silly videos and songs for Christian events, and later built a following on YouTube before most people knew what it was. After struggling to find stardom in Hollywood, they continued to build a presence on YouTube: sampling punishingly hot peppers, writing ear-wormy songs about random things, showing off glasses that turned the world upside down. Nowadays, their entertainment company, Mythical, reports over 75 million subscribers and 25 billion lifetime views.

This episode was produced and researched by Katherine Sypher with music composed by Ramtin Arablouei.

It was edited by Neva Grant.

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