cover of episode Listen Now: The Best Idea Yet

Listen Now: The Best Idea Yet

2024/10/15
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Nick Martell 和 Jack Crivici-Kramer: 《The Best Idea Yet》播客深入探讨了众多标志性产品的成功故事，例如麦当劳开心乐餐、超级玛丽等。节目揭示了这些产品背后的鲜为人知的故事，以及创造者们如何将这些产品推向病毒式传播的成功策略。节目还分析了这些案例中蕴含的商业洞察，为听众提供有价值的商业知识。 Yolanda Fernandez de Covino: 作为危地马拉第一家麦当劳的加盟商，Yolanda Fernandez de Covino在汉堡大学学习期间，结合自身经验和对当地市场的了解，创造性地提出了麦当劳开心乐餐的概念。她的创新精神和对顾客需求的敏锐洞察力，为麦当劳的成功做出了重要贡献。她的故事体现了企业家精神和对市场趋势的把握能力。 Nick Martell 和 Jack Crivici-Kramer: 播客中提到的超级玛丽的例子，说明了即使是面对困境，例如无法获得授权，也可以通过创新和策略来创造出新的成功。Nintendo 巧妙地利用了当时的游戏市场环境，并结合自身的创意，创造出了超级玛丽这个风靡全球的经典游戏角色。这个例子说明了在商业竞争中，灵活性和创新性至关重要。

Deep Dive

Chapters
The Best Idea Yet podcast explores the untold stories behind iconic products. This episode focuses on the McDonald's Happy Meal, its origins, and the impact it has had on the fast-food industry.
  • The Best Idea Yet podcast delves into the origins of the McDonald's Happy Meal.
  • The podcast explores how the Happy Meal became a best-selling meal.
  • The episode also discusses other iconic products and the people who made them successful.

Shownotes Transcript

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet aka TBOY) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch. 

Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Wondery.fm/TBIY_IP)

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