cover of episode Advice Line with Vicky Tsai of Tatcha

Advice Line with Vicky Tsai of Tatcha

2024/9/26
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Vicky Tsai: 本人从高压的企业生活转型到充满挑战的创业之路，分享了在缺乏计划的情况下毅然辞职的经历，以及在自我怀疑与重拾信心之间不断切换的CEO生涯。她强调了创业过程中保持积极心态和自信心的重要性，以及在面对外部质疑时如何保持内心的坚定。 她还分享了在公司发展过程中，如何根据自身情况调整领导策略，最终组建了多元化领导团队的经验。 Jessica Liu: 作为一名手工珠宝设计师，她面临着市场竞争激烈、品牌知名度低的挑战。她寻求建议以提升品牌知名度，并与听众分享了她通过自学金属工艺、参加线下活动等方式进行品牌推广的经验。 她还探讨了如何平衡手工制作与大规模生产之间的关系，以及如何通过与其他品牌合作来拓展市场。 Brittany Lowe: 作为一家女性私护品牌创始人，她分享了从16岁开始创业的经历，以及在疫情期间转型发展新品牌的历程。她寻求建议以确定品牌发展的重点方向，并与听众分享了她通过关注客户需求、打造品牌故事等方式来提升品牌影响力的经验。 她还探讨了如何平衡品牌发展与资金管理之间的关系，以及如何通过社交媒体等渠道来提升品牌知名度。 Devon Clymer: 作为一家无麸质杯子蛋糕混合粉品牌的联合创始人，她分享了从医疗行业转型到食品行业的创业经历，以及如何利用自身专业背景来打造产品特色。她寻求建议以提升品牌知名度和建立客户社群，并与听众分享了她通过线下活动、社交媒体等方式进行品牌推广的经验。 她还探讨了如何通过产品创新和差异化营销来吸引目标客户，以及如何平衡品牌发展与资金管理之间的关系。

Deep Dive

Chapters
Jessica Liu, founder of Petit Anjou, discusses her journey from being an attorney to a self-taught metalsmith. She seeks advice on increasing brand visibility for her handcrafted fine jewelry, especially given the challenges of a saturated market and high-end product sampling.
  • Petit Anjou specializes in handcrafted demi-fine and fine jewelry.
  • Jessica transitioned from a corporate law career to jewelry making.
  • She prioritizes the use of precious metals due to personal skin sensitivities.
  • Products range from $195 to $1600.
  • Building brand awareness and visibility in a saturated market is a key challenge.
  • The importance of showcasing craftsmanship and building community is emphasized.
  • Collaborations with complementary brands are suggested as a growth strategy.

Shownotes Transcript

Tatcha co-founder and former CEO Vicky Tsai joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Vicky explains her decision to briefly step back into, and then out of again, the CEO role.

First we meet Jessica in Newport Beach, who’s wondering how to increase brand awareness for her handcrafted fine jewelry. Then Brittany in New York City, who’s looking to prioritize sales channels for her growing fem care brand. And Devon in Cleveland, who wants to generate buzz around the launch of  her creative cake company. 

Thank you to the founders of Petit Anjou, Beia Beauty, and Mugsy Bakes for being a part of our show. 

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. 

Send a voice memo to [email protected]) or call 1-800-433-1298.

And be sure to listen to Tatcha’s founding story) as told by Vicky on the show in 2020. 

This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo. 

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