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cover of episode Advice Line with Sadie Lincoln of barre3

Advice Line with Sadie Lincoln of barre3

2024/9/19
logo of podcast How I Built This with Guy Raz

How I Built This with Guy Raz

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Sadie Lincoln, co-founder and CEO of barre3, discusses her experience introducing the novel barre3 fitness concept to new customers. She emphasizes the importance of clear branding and a descriptor tagline to explain the unique combination of ballet bar, yoga, and Pilates. Sadie also highlights the entrepreneurial spirit of Portland and how it allowed her to authentically build her brand.
  • Clear branding and a descriptor tagline are crucial for explaining new concepts.
  • Reflecting back the customer's needs and storytelling can be effective sales techniques.
  • Portland's entrepreneurial spirit can be advantageous for new businesses.

Shownotes Transcript

barre3 co-founder and CEO Sadie Lincoln joins Guy on the Advice line, where they answer questions from three early-stage founders. Plus, Sadie breaks down how she introduced her novel fitness concept to new customers.

 

First we meet Dustin in Texas, who’s working on a brand identity for his ketchup-mustard combo condiment. Then Andrew in Missouri, who wants to convey the value of his newly-created yard game. And Randi in Alabama, who’s wondering if she should step back from being the sole face of her soon-to-be community gathering space. 

Thank you to the founders of Ketchustard, Pizzy Products and Ruffner Treehouse Village for being a part of our show. 

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected]) or call 1-800-433-1298.

And be sure to listen to barre3’s founding story) as told by Sadie on the show in 2017. 

This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch. 

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