cover of episode Advice Line with Angie Hicks of Angi

Advice Line with Angie Hicks of Angi

2024/10/31
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How I Built This with Guy Raz

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Angie Hicks 作为Angi的首席客户官,强调人际互动的重要性,认为在科技公司中,真诚的沟通能够为客户带来更多价值。她通过设立员工和客户开放式办公时间,加强了公司内部和客户之间的沟通,促进了公司文化转变和问题解决。她还解释了将公司名称从"Angie's List"改为"Angie"的策略,旨在使品牌现代化,简化业务流程,并更好地整合多个品牌,提升品牌形象。

Deep Dive

Key Insights

Why did Angie's List change its name to Angie?

The name change was to modernize and simplify the brand, reflecting its expanded services beyond just a list of contractors.

Why did Angie Hicks start doing office hours for customers?

To bring a human touch to a tech company and encourage direct communication and problem-solving.

Why did Paige McReynolds start McRey Motocross Co.?

Frustration with the lack of stylish and functional gear options for women in the motocross industry.

Why is it important for Paige to tell her story externally?

Her passion and authenticity are key to attracting customers and investors who believe in her vision.

Why did Diane O'Connor start Weston Table?

To create an online marketplace for home goods that she missed during the COVID-19 pandemic.

Why is it important for Diane to focus on her strengths and delegate other tasks?

It allows her to concentrate on the creative aspects of her business while ensuring efficient operations.

Why did Keisha start Bridge the Gap Spanish?

To help adults learn Spanish through personalized coaching and native speaker interaction.

Why is it important for Keisha to diversify her marketing efforts?

To ensure sustained growth and not rely too heavily on one marketing channel.

Why is it beneficial for entrepreneurs to be open to learning new things?

It helps in making better decisions and reduces stress by not taking things too seriously.

Chapters
Paige McReynolds, co-founder of McRey Motocross Co., seeks advice on the ideal time to approach investors for her women's dirt bike gear brand.
  • Paige and her sister Kelly have self-funded their business and are now considering investors.
  • The discussion covers the importance of storytelling, finding the right investor fit, and the potential for expanding the brand beyond motocross.

Shownotes Transcript

Angie Hicks, founder of Angi (formerly Angie’s List), joins Guy on the Advice Line where they answer questions from three early-stage founders. 

First we meet Paige, a dirt bike rider in Southern California looking to expand her women’s motocross clothing brand into retail stores. Then Dianne from Massachusetts, who’s wondering how and when to bring on new leadership to help her grow her e-commerce homegoods business. And Keisha from Kansas City, who’s hoping to reach new customers for her online Spanish language learning program.

Thank you to the founders of McRey Motocross Co., Weston Table, and Bridge the Gap Spanish for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected]) or call 1-800-433-1298.

And be sure to listen to Angi’s founding story) as told by Angie on the show in 2016.

This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

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